MODULE WEEK NO10
ILIGAN CAPITOL COLLEGE
Mahayahay, Iligan City
Introduction
LIVING IN THE IT ERA
ICT For advocacy and Developmental Communication
ICT AS MEDIUM ADVOCACY and DEVELOPMENTAL COMMUNICATION
ADVOCACY
Any action that speaks in favor of, recommends, argues for a cause, supports or defends, or
pleads on behalf of others” -Alliance for Justice
COURSE MODULE
Its aim is to be heard and create change in governance, attitudes, power, social relations and
institutional functions. Activities that comprise advocacy work
Rationale
ICT as a platform for change
Demonstrate how ICT can be a medium for advocacy
Intended Learning Outcomes
Justify the student’s background of the subject matter and describe how it affects the teaching and learning process.
Understand how ICT tools and platforms have changed the way people communicate, and how social
change has been brought about by the use of ICTs
Activity
Essay: Explain it thoroughly.
1. What is science and technology in education?
2. How has science and technology helped in medicine?
3. What is the importance of science in our daily life?
4. What are the similarities and differences between science and technology?
5. What is the impact of modern science and technology?
Submit on __________, 2025
Discussion
1
MODULE WEEK NO10
ICT as a medium for advocacy and developmental communication
ICT For advocacy and Developmental Communication
ICT AS MEDIUM ADVOCACY and DEVELOPMENTAL COMMUNICATION
ADVOCACY
Any action that speaks in favor of, recommends, argues for a cause, supports or defends, or pleads on
behalf of others” -Alliance for Justice
Its aim is to be heard and create change in governance, attitudes, power, social relations and
institutional functions. Activities that comprise advocacy work
Here are examples of advocacy works in the different fields which can serve as basis for you to implement your
own advocacy:
1. ORGANIZING - social work students organize activities as part of a national campaign to end gun
violence.
2. EDUCATING - Mr. Efren Pena florida Jr., a teacher, who founded the Dynamic Teen Company which
COURSE MODULE
pioneered the of the “pushcart classroom”, wherein pushcarts contained school materials such as
books, pens, tables, and chairs, and then used on Saturdays to recreate school settings in
unconventional locations such as the cemetery or trash dump.
3. RESEARCHING - UNESCO has conducted research in the areas of mobile reading and mobile learning
policies and has published the results which can serve as an input in building policies involving the use
of mobile technology for learning to further improve quality of education.
4. INFORMING - VSO Philippines partnered with volunteer organization, Gualandi Volunteer Service
Programmed, to raise awareness of deaf people and their rights as citizen. They did this with local
volunteer- interpreters through mainstreaming of Filipino Sign Language in TV news broadcasts in
partnership with ABS-CBN in four key cities and regions of the Philippines.
5. ENCOURAGING - BBB (Brains, Beauty, and Breast- feeding Inc.), an organization advocating
breastfeeding in partnership with UNICEF encourages mothers to opt for exclusive breast-feeding.
6. TRAINING - Faculty members conduct community extension activities such as Computer Literacy
Trainings to help the government in its program on “digital literacy for all”.
7. LOBBYING - One major effort of women’s groups in the Philippines immediately after EDSA was the
lobby for gender concerns to become integral to the formulation of the 1987 Philippines Constitution.
From their efforts, a provision recognizing “women’s equality with men before the law” was agreed upon
by the Constitutional Commission.
8. TAKING ACTIONS -The Philippine Alliance of Human Rights Advocates (PAHRA) was formed as an
alliance of individuals, institutions and organizations committed to the promotion, protection and
realization of human rights in the Philippines.
Developing an Advocacy Strategy
To have an effective advocacy, you must start developing a strategy Developing an advocacy strategy
involves the means of identifying how to achieve your short-term goals as you continue to realize your long-
term vision.
2
MODULE WEEK NO10
Here are NINE QUESTIONS for planning your strategy developed by Jim Schultz, founder and
executive director of the Democracy Center, which was adapted by UNICEF, other organization in the world are
also in this context.
1. What do we want?
You should start understanding the situation. Identify the problems that need to be addressed and
prioritized. After which, have a closer analysis of its background. In this Way you can look at how
problems can be solved.
2. Who can make it happen?
You should understand stakeholders, their relative power and how change happens. After having
identified what you want, understand the people whom you need to make your advocacy works. The
stakeholders can be an individual, institution or groups who are likely to gain or affected from the
proposed changes, or those who has the power so you can influence the negative ones to become
positive.
3. What do they need to hear?
You should understand what will motivate your target audience. Find the best ways of getting their
attention and influencing them.
COURSE MODULE
4. Who they need to hear it from?
You should identify the right messenger for your audience. The impact of a message depends largely
on who communicates it so you must choose those who have influence or power over the target
audience to bring about the desired change.
5. How can we make sure they hear it?
You should identify processes, opportunities and entry points. You should determine the ways of
delivering your advocacy message. This is where Information and Communications Technology comes
in. ICT can be a very good platform to communicate your advocacy message. The most popular tools
for communicating your advocacy message include press releases, events, news conferences, letters to
editors, TV or radio interviews, newsletters, briefs, conferences, seminars and workshops. However,
ICT is increasingly becoming prevalent such as the use of websites, blogs and social media.
6. What do we have? &
7. 7. What do we want?
You should recognize capacities and gaps. This involves assessing your advantages, challenges,
threats, opportunities, and next steps.
[Link] do we begin to take action?
You should set goals and interim outcomes and develop an action plan. You identify the steps to take in
order to put everything in action.
[Link] can we tell if it’s working?
You should monitor and evaluate advocacy. In this way, you can determine what strategies need to be
discarded and need to be retained. You can do this by listing down all your activities, its success
indicators and the corresponding strategic results.
ICT ADVOCACY TOOLS
Smartphones and other revolutionary gadgets are now selling like hotcakes. Free social media access,
unlicalls and unlitexts from telecommunication providers are available anytime. With these, ICT can be an
effective tool for communicating your advocacy messages. Let’s look at these available ICT tools and determine
3
MODULE WEEK NO10
which one will work best to help you meet your advocacy goals and mission.
SOCIAL MEDIA NETWORKS
There are several social media networks available nowadays and one of the most popular of them is
facebook. Facebook can be a suitable platform for your advocacy activities. It enables you to form an advocacy
group, keep your members informed of the latest developments and provide adequate facilities for members to
communicate, share thoughts and ideas, and introduce or invite others to join the cause in question (willis, B.,
2013). Other social media networks which can also be used as advocacy tools are Twitter, MySpace, and
youtube.
BLOG SITES
Can likewise be good advocacy tools. Blog Sites include WordPress, Blogger, Tumblr and others. They
allow users to create websites or blogs that are customizable and easily used for sharing text, photos, and
videos.
RSS FEEDS (RICH SITE SUMMARY)
Uses a family of standard web feed formats to publish frequently updated information such as blog
entries, News Headlines, Audio or Video. This can also be a good advocacy tool as it allows users to publish a
message or content on their usual blog or website and all members of the group or other interested individuals
COURSE MODULE
are instantly informed of the publication via the RSS FEED LINK.
INSTANT MESSAGING
Include Skype, Meebo and others. These tools allow users to communicate in real time via voice or text
chat and provide the opportunity to participate in conference calls.
TEXT MESSAGING
Through the use of mobile phones can likewise be an effective tool for your advocacy concerns.
Telecommunication companies keep providing the people with several options to avail of unlimited text
messaging and even calls in a more affordable price. Advocacy groups can take advantage of these promos to
communicate their cause.
Exercise
Essay: Answer it thoroughly:
1. How can you use ICT as a medium for advocacy and communication?
2. What is the advocacy of ICT?
3. How social media change has been brought about by the use of ICT?
4. What are the positive and negative effects of ICT?
5. What is the impact of ICT on society?
6. What are the positive impact of ICT on education?
Submit on __________ 2025
Assessment
4
MODULE WEEK NO10
Reflection
ICT as a tool, medium, and force in bringing about action and mobilize change in a population, society, or culture
Resources and Additional Resources
[Link]/2012/09/12/republic-act-no-10175/
[Link]/blog/beginners-guide-to-intellectual-property-lwas-philippines-/amp/
[Link]/[Link]#.WcXc78RU0M
[Link]
“A Level Computing (4th ed.), by P.M. Heathcote (2010), Payne-Gallway Publishers Ltd
“A Level ICT” (2nd Ed.) by P.M. Heathcote (2010), Payne-Gallway Publisher Ltd.
Business System Development by Tudor Dorothy and Tudor Ian (2011), NCC Education Services Limited
Human Communication and Information Systems by Stuart Harris (2010) NCC Education Services Limited
COURSE MODULE
The Complex A-Z ICT & Computing Handbook by Bob Penrose and Bill Pollard, Hodder & Stoughton, 2011
Understanding Computer Science for Advanced Level (4th ed.) by Ray Bradley, Stanly Thornes Ltd, 2000
Using Information Technology, A Practical Introduction to Computers and Communications (3rd Ed.) by Williams, Sawyer &
Hutchinson (2012)
Prepared by:
Instructor Name: JONATHAN VILLABECENCIO CAÑETE