Social Media Analytics
Introduction
--- Dr. Sakshi Surve
Examples of social media
Examples of Social Media
Facebook (2.74 billion users)
YouTube (2.29 billion users)
WhatsApp (2 billion users)
Facebook Messenger (1.3 billion users)
Instagram (1.22 billion users)
WeChat (1.21 billion users)
TikTok (689 million users)
10 SOCIAL MEDIA STATISTICS YOU
NEED TO KNOW
Media
What Does Media Mean?
Media is the plural form of medium, which (broadly speaking)
describes any channel of communication.
Traditional media includes newspapers, journals, radio, television,
magazines
Print media is the oldest form of media and includes all types of
printed paper publications, such as newspapers, magazines,
books, reports, clinical journals, leaflets, essays etc.
Broadcast Media …TV, Radio
Digital media .. websites, blogs, podcasts, videos, digital radio
stations, and mobile phones
Computer media…hard drives, USB drives, DVDs, CD-ROM
Transmission media (cables) used to link workstations together
such as coaxial cables, fiber optic cables, and traditional electrical
wires (twisted-pair wires)
Social media is an internet-based form of communication.
Social Media
What is social media?
Social media is an internet-based form of communication.
Social media platforms allow users to have conversations,
share information and create web content.
There are many forms of social media, including blogs, micro-
blogs, wikis, social networking sites, photo-sharing sites,
instant messaging, video-sharing sites, podcasts, widgets,
virtual worlds, and more.
Social media, as its name suggests, is driven by social
interactions around the content that the online service provides.
Social networking, makes it easy for individuals to connect with
each other and share pictures and multimedia, news articles,
Web content, and various other bits of information.
People go to Facebook to get updates about their friends,
relatives, and acquaintances, and to share something about their
lives with them.
On Twitter, because the follow relationship doesn’t have to be
reciprocated, users can learn about what any other user thinks,
shares, or communicates with others.
With LinkedIn, a professional social network, the goal is to
connect like-minded professionals to each other through its
network and its groups, and to serve as an interface between
job seekers and companies looking to hire.
Analytics
What is Analytics ?
Analytics is the science of analyzing raw data to make
conclusions about that information.
Analytics is the scientific process of discovering and
communicating the meaningful patterns which can be found
in data.
Social Media Analytics
Social Media Analytics :
Social Media Analytics is the method of extracting valuable
hidden insights from vast amount of semi-structured and
unstructured social media data to enable informed and
insightful decision making.
It involves systematically identifying, extracting, and
analyzing social media data using sophisticated Tools and
techniques.
Social media analytics is the ability to gather and find
meaning in data gathered from social channels for various
purposes
Social Media Analytics :
Social media analytics is broader than metrics such as likes,
follows, retweets, previews, clicks, and impressions gathered
from individual channels.
Social media analytics includes the concept of Social
Listening.
Listening is monitoring social channels for problems and
opportunities.
Social media analytics tools typically incorporate listening
into more comprehensive reporting that involves listening
and performance analysis.
Example :
Social media analytics can help a business get the insights like :
Spot trends related to offerings and brands
Understand conversations — what is being said and how it is being
received
Derive customer sentiment towards products and services
Uncover what competitors are saying and its effectiveness
Map how third-party partners and channels may affect performance
These insights help the business understand :
Product Development
Customer Experience
Competitive Analysis
Operational Efficiency
Facebook page Analytics :
Facebook Page analytics
Facebook page Analytics :
Reach: This includes people who saw content posted on your Page as
well as people who saw content posted about your Page by other social
users.
Visits: The number of times people visited your Facebook Page.
likes: The number of new people who liked your Facebook Page.
Follower growth rate: How quickly your Page is gaining or losing
followers.
Virality rate: The percentage of times content from your Page was
displayed as a result of reactions, comments, and shares (available in
Hootsuite Analytics).
Facebook audience insights
Age & Gender: The breakdown of age groups and percentage of
women and men (no statistics for non-binary folx at this time,
unfortunately).
Location: You’ll see the top cities and countries for your audience, so
you can understand just where the likes and followers are coming from.
Facebook Post Analysis :
Facebook Post Analysis :
Facebook Heatmap :
Instagram Post Analysis :
YouTube Channel Analytics :
WhatsApp Analytics:
Structure of Course
Exam Structure :
Theory : 80 Marks
IA : 20 Marks
TW : 25 Marks
Oral and Practical Exam : 25 Marks