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Coffee Types

The document categorizes coffee products into four main types: raw/unprocessed forms, semi-processed/industry-grade, processed forms for retail consumers, and value-added coffee products. It details various forms of coffee such as green beans, roasted beans, ground coffee, instant coffee, coffee capsules, and ready-to-drink options, along with their target markets and popular brands in Pakistan. Additionally, it highlights the growing popularity of value-added products like coffee syrups and extracts.

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hamzaashraf458
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7 views5 pages

Coffee Types

The document categorizes coffee products into four main types: raw/unprocessed forms, semi-processed/industry-grade, processed forms for retail consumers, and value-added coffee products. It details various forms of coffee such as green beans, roasted beans, ground coffee, instant coffee, coffee capsules, and ready-to-drink options, along with their target markets and popular brands in Pakistan. Additionally, it highlights the growing popularity of value-added products like coffee syrups and extracts.

Uploaded by

hamzaashraf458
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd

1.

RAW / UNPROCESSED FORMS


These are used mostly by importers, roasters, and factories, not regular consumers.

1.1 Green Coffee Beans (Raw, Unroasted)

●​ Arabica (premium)​

●​ Robusta (cheaper, strong)​

📌 Used by:
●​ Coffee roasting companies​

●​ Cafes with in-house roasting​

●​ Small artisan roasters​

●​ Instant coffee manufacturers

2. SEMI-PROCESSED / INDUSTRY-GRADE
2.1 Roasted Coffee Beans

Roasted by:

●​ Specialty coffee shops​

●​ Local roasters (e.g., Mocca, Coffee Planet, esquires)​

●​ Industrial roasters (e.g., National, Shan)​

Forms:

●​ Light roast​
●​ Medium roast​

●​ Dark roast​

Target:

●​ Cafes​

●​ Supermarkets​

●​ Home users with espresso machines

3. PROCESSED FORMS (Retail Consumer


Market)
These are the most common forms sold in Pakistan:

3.1 Ground Coffee


Types:

●​ Espresso grind​

●​ Turkish grind​

●​ French press grind​

Brands in Pakistan:

●​ Lavazza​

●​ Nescafé Gold​

●​ Maxwell House​

●​ Local roasters (specialty coffee)


3.2 Instant Coffee (Most Popular)
This is the #1 consumed form in Pakistan due to:

●​ Easy use​

●​ No machine required​

●​ Long shelf life​

Types:

●​ Pure instant coffee​

●​ 3-in-1 sachets (coffee + sugar + creamer)​

●​ 2-in-1 sachets (coffee + creamer)​

Top brands:

●​ Nescafé Classic​

●​ Nescafé Gold​

●​ Bru​

●​ Shan 3-in-1​

●​ Local private labels

3.3 Coffee Capsules / Pods (Growing Market)


Types:

●​ Nespresso-compatible capsules​

●​ Dolce Gusto capsules​

●​ Beans to cup machines (Jura/Saeco)​


Growing due to:

●​ Trendy cafes​

●​ Coffee machine sales in affluent areas​

3.4 Ready-to-Drink Coffee (Canned/Bottled)


Less common, premium product category:

●​ Cold brew bottles​

●​ Iced coffee cans​

●​ Coffee milk drinks​

Brands:

●​ Starbucks (imported)​

●​ Nescafé canned​

●​ Local cold brew brands (Karakoram, Butlers)​

✅ 4. VALUE-ADDED COFFEE PRODUCTS


Increasing popular category:

4.1 Coffee Syrups

Caramel, hazelnut, vanilla​


Used by:

●​ Cafes​
●​ Home baristas​

4.2 Coffee Powders for Baking

Used in bakery industry.

4.3 Coffee Extracts

Used in:

●​ Ice creams​

●​ Confectionery​

●​ Flavored milk

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