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Ansoff Model Exercise

Colorado Ricardo Mountain Bikes, founded by Ricardo Francisco, initially thrived by creating durable off-road bikes but has faced declining sales, with forecasts predicting only 4,000 units next year. The document suggests using Ansoff's matrix to explore growth strategies for the company. The need for strategic planning is emphasized to reverse the downward sales trend.

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Parnika Khilrani
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7 views1 page

Ansoff Model Exercise

Colorado Ricardo Mountain Bikes, founded by Ricardo Francisco, initially thrived by creating durable off-road bikes but has faced declining sales, with forecasts predicting only 4,000 units next year. The document suggests using Ansoff's matrix to explore growth strategies for the company. The need for strategic planning is emphasized to reverse the downward sales trend.

Uploaded by

Parnika Khilrani
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

Ansoff's Matrix Exercise

Colorado Ricardo Mountain Bikes.

Colorado Ricardo Mountain Bikes was founded by Ricardo Francisco . He was a


keen cyclist who spent his weekends with many friends cycling and having fun in
the mountains of Colorado. He was very competitive and loved to take his bike
off-road to test his strength and endurance.

However, he found that the bikes themselves kept on breaking-down under the
strain. So, Ricardo designed and built a number of bikes to overcome this
problem. Many failed but eventually he came up with the ultimate in off-road bike,
which he called the 'Colorado Ricardo’.

People liked Ricardo's bike and he was asked to build and sell them to other
cyclists in the Colorado region. It went so well that soon he was able to give up
his own job as a DJ to focus on the construction of the bikes. As the mountain
bike sport took off, Ricardo's business grew to produce 10,000 units.

However, sales have fallen annually since then and forecasted sales for next
year are only 4,000 units. Ricardo's company needs strategies for growth before
it is too late. Use Ansoff's matrix to examine the options for Colorado Ricardo

………………………………………………………………………………………..

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