Scribd
Upload
5 views3 pages

Sample

The document outlines a focus group discussion (FGD) aimed at assessing customer satisfaction at CGV Cinema, targeting seven frequent customers aged 30 to 45. It details the roles of team members, the structure of the discussion, and necessary preparations, including scripts and note-taking tools. The FGD will be conducted offline with a specific timeline and tasks assigned to ensure effective execution.

Uploaded by

31241022519
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
5 views3 pages

Sample

The document outlines a focus group discussion (FGD) aimed at assessing customer satisfaction at CGV Cinema, targeting seven frequent customers aged 30 to 45. It details the roles of team members, the structure of the discussion, and necessary preparations, including scripts and note-taking tools. The FGD will be conducted offline with a specific timeline and tasks assigned to ensure effective execution.

Uploaded by

31241022519
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

The Customer’s Satisfaction of CGV Cinema

● Target participants: who & how many


Who: The customer who has gone to CGV cinema at least 4 - 5 times recently (1 - 2
ago) ⇒ Emphasises the customers who are younger, people from 30 to 45 years old.
How many participants: 7 people (1 focus group)
● Number of FGD and mode of FGD (online / offline)
Number of FGD: 1 group
Mode of FGD: Offline
● Script of the discussion - Discussion Guide.
FGD Scripts_English

FGD Scripts_Vietnamese
1. Before FGD (Trang)
2. Focus Group Guidelines (Thuỷ)
3. Focus Group Discussion (questions, time for each FGD) (Miêu, Uyên, Quốc)
4. Ending (Thuỷ)
● Tasks allocation for research team members.
⇒ 2 members will become the moderator/co-moderator to guide the discussion (Uyên
+ Thuỷ)
⇒ 2 members take major responsibilities to take note, record their discussion and
sharings. (note taker) (Thuỷ + Quốc)
⇒ 2 members transcript (Miêu + Trang)
⇒ Other members will support the discussion.
● Additional necessary tasks / tools needed for the FGD
SCRIPTS, NOTE TAKING TOOLS and GIFTS for participants

DEADLINE
IMPORTAN
STAGE TASK INCHARGE (BEFORE DETAILS
T LINK
00:00)
Before
Trang
FGD
FGD Scr…
SCRIPTS Focus
FGD Scr…
Group Thủy
Guidelines
& Ending
Focus
Quốc, Miêu,
Group
Uyên
Discussion
Planning the FGD
within the
MEETING All requirements and
brainstorming the
questions
Translate all FGD
questions into the
relevant local
languages and test
PLANNING
Translate these with a native
PHASE All
the scripts speaker to make
sure they make
sense and are
culturally
appropriate
Preparing
the
note-taking
format
Choose the target
Choose the
All participant and fill
participants
in the information
Identify a
private
space to
hold the Avoid lots of people
SETTING UP FGD listening in
THE GROUP
Set up the
FGD Each FGD will need
schedule for a note taker and a
participants facilitator
Send email
for Make sure that they
participants attend on time
Taking notes and
FGD no.1 Note taker Quốc
recording the FGD
Date:
Time: Note taker Thủy
Mode:
Co-facilitato Thủy
r
Send announcement
to the guests and
Facilitator Uyên
ask questions
during FGD
Miêu
Transcript
Trang Transcript the FGD
Reading the
After the FGD final note
and finding All
important
info from it
Meeting All

You might also like