🎯 MODULE 2 ACTIVITY: “THE MARKET HUNT CHALLENGE”
A 5-Stage Group Simulation on Finding the Best Product for the Right Market
Chosen Industry: Street Foods
🟧 STAGE 1 — MARKET MAPPING
Market Snapshot
Industry: Street Foods
Market Status: Growing
Why? Students, workers, and commuters increasingly choose affordable and fast meals.
Trends Noticed:
Rising demand for budget-friendly snacks
Popularity of Korean-inspired street foods (corndogs, tteokbokki)
More consumers prefer clean, safe, and visually appealing stalls
Social media virality boosts small food businesses
Increase in portable and ready-to-eat meals
Market Snapshot Summary:
"The street food industry is growing fast because people need affordable and fast meals. New flavors and
Korean-inspired snacks are becoming trendy, and customers now prefer cleaner and more presentable
stalls."
🟦 STAGE 2 — WHO IS OUR CUSTOMER?
Customer Profile Card
Segmentation Description of Target Customer
Market Size Around 600–800 students from our school + nearby residents
Demographics Ages 13–24, mixed gender, students with daily allowance ₱50–₱150
Students from our school and nearby campuses; people near tricycle
Location
terminals
Loves trending foods, budget-conscious, wants quick snacks, enjoys trying
Psychographics
new flavors, values cleanliness
Buys during recess/lunch, often influenced by what’s “viral,” chooses stalls
Behaviors
that are clean and affordable
Trends Influencing Them:
Korean street food trend
Peer recommendations
Social media food reviews
Preference for affordable + aesthetic snacks
🟨 STAGE 3 — THE NEED DETECTIVES
Top 3 Customer Needs/Problems (Sample Output)
1. Need for affordable snacks – Students look for food within ₱10–₱30 because allowance is
limited.
2. Frustration with long lines – Popular food stalls take too long; customers want faster service.
3. Lack of clean and safe options – Some street foods look unhygienic, making students hesitant.
Proof:
Personal observation during recess
Feedback from classmates
Trend: People prefer “clean street foods” and aesthetic stalls
🟪 STAGE 4 — PRODUCT STORM + SCREENING
Part A — Product Storm: 3 Ideas
1. K-Budget Sticks – Korean-style fishcake and chicken balls on a stick (₱10–₱15).
2. Mini Crunchy Corndogs – Bite-size corndogs with cheese or hotdog filling.
3. Street Food Bento Box – A clean, sealed container with a mix of squid balls, kwek-kwek, and
potatoes (₱35–₱40).
Part B — Screening (Sample Scoring Sheet)
(5 = excellent, 1 = poor)
Viability + Profitability + 12 Criteria
Criteria K-Budget Sticks Mini Corndogs Street Food Bento
Affordable to prototype 5 3 4
Affordable to scale 5 3 4
Stable customer base 5 5 4
Competitive advantage 4 5 3
Unique selling proposition 4 5 3
Profit margin potential 5 4 3
Clear revenue model 5 4 4
Long-term sustainability 5 4 4
12 Selection Criteria
Simple to make 5 4 3
High demand 5 5 4
Low capital 5 3 3
Low risk 5 4 4
Good shelf life 4 3 3
Easy to store 5 3 4
Easy to transport 5 3 4
Affordable for customers 5 4 3
Not too many competitors 4 5 3
Trendy / attractive 4 5 4
Safe to produce 5 4 4
Profitable 5 4 4
Total Scores
K-Budget Sticks: 76
Mini Crunchy Corndogs: 66
Street Food Bento: 58
TOP PRODUCT CHOSEN:
⭐ K-Budget Sticks
(High demand, low capital, easy to produce, and fits student budget.)
🟫 STAGE 5 — THE 1-MINUTE MARKET PITCH
Market Pitch
Good day! We are Group 3, and our product is K-Budget Sticks.
1. Target Market:
Our customers are students aged 13–24 who want affordable, trendy, and clean snacks.
2. Customer Need:
Students need cheap, fast, and hygienic street food that fits their allowance and tastes good.
3. Product:
K-Budget Sticks — Korean-style fishcake and chicken balls on a stick for only ₱10–₱15. Clean, quick to
prepare, and very trendy.
4. Market Analysis Highlights:
Market size: Around 600–800 potential buyers in our school area.
Trends: Customers love Korean street food, budget snacks, and clean-looking food stalls.
Competitors:
o Direct: Existing fishball vendors
o Indirect: School canteen snacks, chips
Pricing strategy: Price penetration — we offer ₱10–₱15 to attract students, with bulk discounts
for 3 sticks.
5. Viability & Profitability:
Our product has low capital, high demand, and high profit margin. It is easy to produce,
scalable, and fits the strong trend of affordable Korean-inspired snacks.