BUSINESS PLAN
Guimba Fresh Bites
“Healthy, Local, and Affordable for Every Juan.”
Submitted by:
Date Prepared:
MM/DD/YYYY
TABLE OF CONTENTS
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EXECUTIVE SUMMARY
Guimba Fresh Bites is a small food business that offers affordable and nutritious snack products made from
locally sourced ingredients in the town of Guimba. The business aims to address the growing need for healthy
yet budget-friendly snacks for students and workers while supporting local farmers and contributing to decent
work and economic growth (SDG 8). Guided by the principles of entrepreneurship and the 7Ps of the Marketing
Mix, this business plan presents a realistic and feasible venture for young entrepreneurs.
COMPANY OVERVIEW
Guimba Fresh Bites will operate as a small snack-selling business within the school vicinity and nearby
community areas. The business focuses on producing simple, healthy snacks that are easy to prepare and sell. It
is designed to be manageable for students while applying proper planning, budgeting, and marketing concepts
learned in Entrepreneurship.
THE PROBLEM
Many students and workers rely on junk food that is unhealthy and lacks nutritional value. • There are limited
affordable snack options that also support local livelihood in Guimba.
OUR SOLUTION
Guimba Fresh Bites offers healthy snack alternatives made from local produce at student-friendly prices. The
business promotes wellness, supports local suppliers, and creates small income opportunities in the community.
TARGET MARKET
The business will cater to Elementary, Junior and Senior High School students, teachers, and school personnel.
It will also reach out to local workers and residents of Guimba, ensuring a wide range of customers within the
community.
COMPETITION
There are existing sellers of snacks in Guimba such as sari-sari stores, school canteens, and street vendors. Most
of these competitors sell processed or junk food items that are high in sugar, salt, and preservatives. Some
competitors also have limited product variety or inconsistent quality.
OUR COMPETITIVE ADVANTAGE
Guimba Fresh Bites stands out by offering healthier snack options compared to common junk food. It uses
locally sourced ingredients, supporting local farmers, and provides affordable, student-friendly prices. Products
are prepared daily to ensure freshness, while clean packaging and proper food handling help build customer
trust.
These advantages help the business stand out while meeting the needs of the community.
PRODUCT (OR SERVICE) DESCRIPTION
Guimba Fresh Bites offers a variety of snacks, including banana chips, boiled camote (sweet potato), and peanut
snack packs.
All products are freshly prepared, hygienically packed, and sold in affordable portions suitable for students and
workers.
MARKETING PLAN
Product
The products are healthy, locally sourced snack items that meet the daily food needs of students and workers.
They are simple, nutritious, and easy to consume during breaks.
Price
The business applies affordable pricing using a cost-based approach. Prices range from PHP 20 to PHP 35 per
pack to ensure accessibility while still earning profit.
Place
Products will be sold within the school canteen (with permission), nearby sari-sari stores, and during school
activities where food stalls are allowed.
Promotion
The business will promote its products using posters and simple tarpaulins placed inside the school. Word-of-
mouth promotion will also be encouraged among students and teachers. Additionally, posts can be shared on
social media platforms such as Facebook Messenger and group chats to reach a wider audience.
People
The business will be managed by a student entrepreneur, with assistance from a family member or classmate.
Everyone involved is responsible for preparing the products, selling them, and providing good customer service.
Process
Ingredients will be purchased from local suppliers, and snacks will be prepared and cooked daily. The products
will be packed neatly and hygienically to ensure quality. Sales will take place during break times and after
classes to maximize convenience for students.
Physical Evidence
The business will use clean and simple food packaging, with labeled snack packs that display the business
name. The selling area will be kept neat, and proper food handling practices will be observed to maintain
hygiene and professionalism.
OPERATIONS PLAN
Manpower
The business will be managed by a student owner with the help of one assistant. Both will share responsibilities
in preparing, selling, and handling the products.
Machines / Tools
The main equipment includes a stove for cooking, cooking utensils for food preparation, and a weighing scale
to ensure accurate portioning.
Materials
Ingredients such as bananas, camote, and peanuts will be used in the snacks. Plastic packaging and labels will
be used to present the products neatly and professionally.
Method
The business will follow a daily routine of preparation and selling. Standard portioning and pricing will be
maintained to ensure consistency, while proper hygiene and sanitation will be observed at all times.
Money
The startup capital will come from personal savings. The budget will be allocated to cover ingredients,
packaging materials, and utility expenses.
FINANCIAL PLAN
STARTUP COSTS
Initial ingredients: PHP 1,000
Packaging materials: PHP 500
Basic tools and utensils: PHP 1,500
OPERATING EXPENSES (Daily Estimate)
Ingredients: PHP 300
Packaging: PHP 100
Total Daily Cost: PHP 400
PRICING & PROJECTED INCOME
Average selling price per pack: PHP 25
Estimated sales: 30 packs per day
Projected Daily Sales: 30 × PHP 25 = PHP 750
Estimated Daily Profit: PHP 750 – PHP 400 = PHP 350
FEASIBILITY AND REFLECTION
Guimba Fresh Bites is a feasible business because ingredients are affordable and locally available. The target
market is accessible within the school and community. This business supports Sustainable Development Goal 8
by creating small income opportunities, supporting local farmers, and promoting responsible and ethical
entrepreneurship. It also helps students develop leadership, accountability, planning, and financial literacy
skills.
Guimba Fresh Bites not only provides tasty and healthy snacks but also contributes to the local economy by
supporting farmers and creating small-scale entrepreneurial opportunities for students. Through this business,
students gain valuable work experience, learn responsibility, and practice financial management, aligning with
the goals of SDG 8 to promote inclusive and sustainable economic growth, employment, and decent work for
all.