VENTURE CREATION

CAFFINO

Submitted in partial fulfillment of the requirements for the award of Bachelor of

Technology degree in Biomedical Engineering
By

VISHNU PRASATH MB (42240060)

ANANTHA NARASIMAN.C (42240002)
ARVIND. N (42240004)
HANUDEEP KAUSHIK. P (42240035)

DEPARTMENT OF BIOMEDICAL ENGINEERING

SCHOOL OF BIO AND CHEMICAL ENGINEERING

SATHYABAMA
INSTITUTE OF SCIENCE AND TECHNOLOGY
(DEEMED TO BE UNIVERSITY)
CATEGORY - 1 UNIVERSITY BY UGC
Accredited with Grade “A++” by NAAC | Approved by AICTE
JEPPIAAR NAGAR, RAJIV GANDHI SALAI, CHENNAI-600119

JANUARY - 2026
 DEPARTMENT OF BIOMEDICAL ENGINEERING
BONAFIDE CERTIFICATE

This is to certify that this Venture Creation Report is the bonafide work of Vishnu
Prasath. MB (Reg No. 42240060), Anantha Narasiman (Reg No. 42240002)
Arvind. N (Reg No. 42240004) and Hanudeep Kaushik. P (Reg No. 42240035),
who carried out the venture creation entitled “Caffino” under my supervision from
November 2025 to January 2026.

Internal Guide
(Dr. P. Grace Kanmani Prince, M.E., Ph.D.,)

Head of the Department

(Dr. T Sudhakar, [Link]., Ph.D.)

Submitted for Viva voce Examination held on

Internal Examiner External Examiner

 DECLARATION

We, Vishnu Prasath. MB (42240060), Anantha Narasiman. C (42240002),

Arvind. N (42240004) and Hanudeep Kaushik. P (42240035), hereby declare
that the Venture Creation Report entitled “Caffino” by us under the guidance of Dr
P. Grace Kanmani Prince, M.E., Ph.D., Sathyabama Institute of Science and
Technology, is submitted in partial fulfillment of the requirements for the award of
Bachelor of Technology degree in Biomedical Engineering.

DATE: SIGNATURE OF THE CANDIDATE

PLACE: CHENNAI
 ACKNOWLEDGEMENT

We are pleased to acknowledge our sincere thanks to the Board of Management of

SATHYABAMA for their kind encouragement in doing this venture creation and for
completing it successfully. We are grateful to them.

We convey our thanks to Dr. T. Sudhakar, [Link]., Ph.D., Head of the Department,
Department of Biomedical Engineering for providing us necessary support and
details at the right time during the progressive reviews.

We would like to express our sincere and deep sense of gratitude to our Venture
Creation Project Guide Dr. P. Grace Kanmani Prince, M.E., Ph.D., for her valuable
guidance, suggestions and constant encouragement that paved way for the
successful completion of our venture creation.

We wish to express our thanks to all Teaching and Non-teaching staff members of
the Department of Biomedical Engineering who were helpful in many ways for the
completion of our venture creation.

We would like to express our thanks to our parents for their unwavering support for
us during these years.
 ABSTRACT

Caffino is a chocolate-infused coffee venture developed to address the growing

demand for flavourful yet affordable coffee options among urban consumers. While
traditional instant coffee often lacks indulgence and café-style beverages are
expensive and inconvenient for daily consumption, Caffino bridges this gap by
offering a balanced blend of high-quality coffee and rich chocolate flavour. The
product delivers both energy and taste in a single, easy-to-prepare cup without
excessive sweetness or artificial flavours.

The venture targets daily coffee drinkers, particularly students and young
professionals, who seek a convenient and enjoyable coffee experience at home or
on the go. Market research and problem interviews revealed strong consumer
interest, with a significant majority acknowledging the need for a flavourful coffee
alternative. An MVP was developed and tested through sample distribution and
surveys, validating customer willingness to purchase, repurchase, and recommend
the product.

Caffino operates on a scalable B2B2C business model, combining direct-to-

consumer sales with retail and café partnerships. The validation results indicate
strong product–market fit, positioning Caffino as a promising solution in the premium
yet affordable coffee segment.

KEYWORDS: Caffino, Chocolate Coffee, Flavoured Coffee, Coffee Innovation,

Product–Market Fit, MVP Validation, Consumer Preferences, B2B2C Business
Model, Food & Beverage Startup.

v
 CONTENT

[Link] TITLE PAGE NO.

01. Abstract v

02. List of Abbreviations viii

03. Title page 1

04. Who we are 2

05. Problem/Opportunity 3

06. Problem interviews and survey results 4

07. Market size estimation 5

08. Custom persona 6

09. Value proposition canvas 7

10. Solution 8

11. Competitive analysis 9

12. Lean canvas 10

13. Caffino MVP 11

14. MVP Validation 12

15. Financial plan 13

16. Forecast profit and loss 14

17. Forecast cash flow 15

18. Forecast balance sheet and Break-Even analysis 16

19. Financial projections 17

20. Unit Economics 18

21. Sales plan 19

vi
22. Go-to-Market strategy 20

23. Funding plan 21

24. Team Composition 22

vii
 LIST OF ABBREVIATIONS

ACL - Average Customer Life

ADS - Advertisement

APF - Average Purchase Frequency

APV - Average Purchase Value

ARPU - Average Revenue Per User

B2B - Business to Business

B2B2C - Business to Business to

Customer
CAC - Customer Acquisition Cost

CCD - Café Coffee Day

CEO - Chief Executive Officer

CFO - Chief Financial Officer

CLV - Customer Lifetime Value

COGS - Cost of Goods Sold

COO - Chief Operating Officer

Cr - Crore

CTO - Chief Technology Officer

GM - Gross Margin

MVP - Minimum Viable Product

P&L - Profit and Loss

SAM - Serviceable Available Market

SOM - Serviceable Obtainable Market

TAM - Total Addressable Market

viii
TV - Television

UVP - Unique Value Proposition

ix
CAFFINO
IGNITE COFFEE BLISS
Who we are
Name of your Venture: Caffino
Why ?
We believe coffee should be more than just a caffeine boost—it should be an
experience. Caffino was born from the love of rich chocolate and bold coffee, blended
to create moments of comfort, indulgence, and energy. We want to redefine everyday
coffee by turning it into a treat people genuinely look forward to.

What ?
Caffino is a premium chocolate coffee brand that combines high-quality coffee beans
with smooth, indulgent chocolate flavors. Our products deliver a perfectly balanced
taste—bold, aromatic coffee with a hint of chocolatey richness—crafted for modern
coffee lovers.

How ?
We source quality coffee beans and pair them with carefully selected chocolate
blends to create a unique flavor profile. Caffino generates revenue through direct-to-
consumer sales, cafés, and retail partnerships, offering packaged products and
specialty drinks that stand out in a crowded coffee market.

2
Problem/Opportunity
CONTEXT PROBLEM ALTERNATIVES
• When consumers want something • Most coffee options focus only on • Buy flavored syrups or chocolate
more indulgent than plain coffee but caffeine, neglecting flavor indulgence and powders to mix into regular coffee.
less heavy than a dessert. experience. • Choose sugary café drinks or desserts
• During busy mornings or breaks when • Chocolate-flavored coffees available are instead of coffee.
people crave both energy and comfort. often artificial, overly sweet, or low quality.

CUSTOMERS EMOTIONAL IMPACT ALTERNATIVE SHORTCOMINGS

• Young professionals and students who • Dissatisfied with boring or inconsistent • Syrups and powders lack balanced taste
consume coffee daily. coffee experiences. and premium quality.
• Coffee lovers who enjoy chocolate and • Guilty or hesitant about consuming overly • Café chocolate drinks are expensive, high
premium flavors. sugary café drinks. in sugar, and not convenient daily.

QUANTIFIABLE IMPACT
• Consumers spend 30–50% more per cup
at cafés for flavored coffee alternatives.
• Average coffee drinkers consume 2–3
cups per day without flavor satisfaction.

3
Problem Interviews And Surveys Results
• No. of Customers interviewed - 40

• Interview Mode – Google forms

• How many of them agree this is a problem and wants a

solution- Over 90%

• How many of them said they don't need a new solution?

Almost 10%

4
Market Size Estimation
TAM (TOTAL ADDRESSABLE MARKET) :
The Total Addressable Market (TAM) for Caffino includes all urban coffee
consumers who could potentially purchase chocolate coffee. In India, there are
approximately 100 million urban coffee drinkers, each spending an average of
TAM
120,000 Cr per yr
₹1,200 per year on coffee. This results in a total addressable market of about
₹120,000 crore annually.

SAM SAM (SERVICABLE ADDRESSABLE MARKET) :

36,000 Cr per yr The Serviceable Available Market (SAM) consists of coffee consumers who
.
actively prefer flavored or premium coffee products. This group represents
roughly 30% of total coffee drinkers, or around 30 million people. Based on the
same annual spending, the serviceable available market is estimated at ₹36,000
crore per year.
SOM
3.6 Cr per yr
SOM (SERVICABLE OBTAINABLE MARKET) :
The Serviceable Obtainable Market (SOM) represents the realistic share of the
market that Caffino can capture in its early stages. By targeting a conservative
0.1% of the flavored coffee segment, Caffino can initially reach approximately
30,000 customers. This translates to an achievable market size of about ₹3.6
crore annually.

5
Customer Persona
Goals:
- Being active for long hours
- To land a job with good salary Motivations
- Wants to settle in Auroville

Frustrations:
- Feels tired throughout the day
Name: Gurubaran
- Bad memory
Age: 21 - Can't get work done on time
Occupation: Student
Location: Cuddalore
Personality
Ethos:
Bio:
A final-year Biomedical Engineering student at
• A dedicated Sathyabama, he is an active and curious learner with a
biomedical engineering student
with strong learning discipline. strong interest in building a career in core biomedical
• Actively seeks knowledge and industries. He values personal growth, enjoys exploring
growth in technical fields.
• Values responsibility and strives new technologies, and strives to improve his everyday
to stay organized in daily life. efficiency—especially by staying organized and minimizing
the loss of important items.
6
Value Proposition Canvas .

• Coffee tasted indulgent but still

• A rich blend of premium coffee felt like a daily drink
with smooth chocolate flavor • I could enjoy café-style chocolate
• A comforting yet energizing coffee at home or work
coffee experience without
excessive sweetness

GAIN CREATORS GAINS • To feel energized while also

enjoying a comforting flavor
• Packaged chocolate-infused
PRODUCT/ • A quick, tasty coffee option that
coffee (ground / instant / ready- JOBS
SERVICE fits into my daily routine
to-brew)
• Café-style chocolate coffee
PAIN KILLERS PAINS
experience at home or on th1e go

• Balanced chocolate flavor without • Coffee tasted bitter, boring, or

artificial syrups overly sweet
• Convenient, affordable alternative to • Chocolate coffee options were
expensive café drinks expensive or inconsistent in taste
• Consistent taste and quality in every
cup

7
Solution
Our Solution: Benefits of our solutions
We offer a premium chocolate-infused coffee that • Combines the energy of coffee with the
delivers both energy and indulgence in a single, comfort of chocolate
convenient cup. • Saves money and time compared to buying
The details of our offering consist of: café drinks
• Provides consistent taste and quality without
• A carefully crafted blend of high-quality coffee
beans and rich chocolate flavors artificial sweetness
• Ready-to-brew formats that are easy to prepare
at home, work, or on the go
• Affordable pricing comp1ared to café chocolate
coffee beverages

8
Competition Analysis
Benefits Nescafe Starbucks Hershey's Bru Caffino

Product Instant/plain coffee Café-style chocolate Chocolate syrups & Instant coffee Chocolate-infused coffee
beverages powders

Price ( for 100gm packs) ₹390 ₹980 ₹450 ₹540 ₹400

Branding channels Retail, TV, digital Cafés, social media Retail, online Retail, TV Digital, social media, retail

Packaging Jars, sachets Cups (in-store) Bottles, tins Jars, sachets Premium modern packs

Market reviews Reliable but basic Premium but expensive Tasty but very sweet Strong coffee taste -
4/5 4.5/5 4.1/5 4.4/5

UVP Convenience Premium experience Flavor add-on Strong coffee Indulgence + energy in one

Availability Very high Location-based High High Online + retail

9
Lean Canvas
SOLUTION UNFAIR ADVANTAGE
PROBLEM UNIQUE VALUE CUSTOMER SEGMENTS BUSINESS MODEL
• Chocolate-infused • Proprietary coffee–
• Plain coffee lacks PROPOSITION • Urban coffee
coffee blend chocolate flavour
flavour and indulgence • The perfect blend of consumers(18–35
• Easy-to-brew formulation
• Café chocolate coffees energy and indulgence. years)
formats • Strong brand
are expensive and • Rich chocolate taste • Students and young
(instant/ground) positioning in
inconvenient without artificial professionals
• Affordable café-style chocolate coffee
• Flavored coffee options sweetness • Coffee lovers who
experience at home niche
are overly sweet or • Café-style chocolate enjoy chocolate flavors
artificial coffee at everyday CHANNELS
KEY METRICS prices • E-commerce
•Monthly sales volume EARLY ADOPTERS
platforms
•Repeat purchase rate HIGH-LEVEL CONCEPT • College students
EXISTING ALTERNATIVES • Retail grocery stores
•Customer acquisition Starbucks-style chocolate • Young working
• Instant coffee brands • Social media
cost (CAC) coffee at home, priced like professionals
(Nescafé, Bru) marketing and
• Café chains (Starbucks, instant coffee influencers • Café drinkers looking
CCD) for affordable
• Chocolate syrups and alternatives
powders (Hershey’s,
Cadbury)

COST STRUCTURE REVENUE STREAMS

• Raw materials (coffee beans, chocolate) • Packaged coffee product sales
• Manufacturing and packaging • Online direct-to-consumer sales
• Marketing and distribution • Retail and bulk partnerships

10
CAFFINO MVP
PRODUCT DESCRIPTION HOW IT WORKS :
 Chocolate-infused coffee product
that delivers energy and 1. Customer purchases Caffino chocolate coffee (online
indulgence in one cup or retail)
 Blends high-quality coffee with 2. Adds one sachet to hot milk or water
rich chocolate flavor 3. Stirs for 10–15 seconds
 Smooth, balanced taste that is 4. Enjoys a ready-to-drink chocolate coffee
neither too bitter nor overly
sweet
 Offers a café-style chocolate
ADDITIONAL INFO MVP PROOF
coffee experience • The MVP testing showed • Working prototype.
1
strong customer interest and • We have a demo video.
willingness to repurchase
• 90% of respondents agreed
they face the problem and INSTAGRAM ID
want a solution [Link]
• The product is positioned as m/caffino_2026?utm_sourc
an affordable alternative to e=qr&igsh=MWtnYm4ycDd
café chocolate coffee wazYwaw==
11
 MVP Validation
What is our MVP? Realizations / Insights:
A small-batch chocolate-infused instant coffee packaged in single-serve sachets • Customers want indulgent flavors without excessive
and sample jars. sweetness.
• Price sensitivity exists, but customers value taste and
Test Details: quality.
The MVP was tested by offering sample packs to potential customers and • Convenience strongly influences repeat purchase
collecting feedback through Google Forms and informal interviews after tasting. intent.
Next Steps:
Target Audience : • Improve packaging and branding
Urban students and young working professionals aged 18–35. • Expand testing to a larger audience
Total participants: 40 people. • Explore online sales and retail partnerships

Results of Test Conclusion:

• Over 70% of participants showed willingness to purchase after tasting, mainly Persevere
due to the balanced chocolate flavor and convenience.
☐ Pivot
• Most customers were comfortable with the expected price range, as it was
significantly lower than café chocolate coffee but still felt premium. ☐ Not conclusive
• Many participants expressed interest in repeat purchase, citing daily
consumption habits and consistent taste.
• Several participants shared the product with friends and recommended it,
especially among peers who enjoy flavored coffee.
12
FINANCIAL PLAN
Start-up Costs

Explanation:

Total start-up cost: ₹30,000

Covers registration, basic product
development, website design, and initial
tech setup.

• Starting operations: ₹2,500

Includes launch expenses, initial
stationery, and miscellaneous small costs.
• Start-up capital: ₹30,000
Funded through team contributions
(₹15,000) and loans (₹15,000).

13
Forecast P&L
Explanation:
• Steady monthly
sales with gradual
growth in the colder
months
• Price per unit
increases from ₹400 to
₹429to match market
demand
• Gross profit rises as
sales volume and price
increase
• Net profit improves
towards the end of the
year due to higher sales.
• Gross profit
marginaverages at 26%.
• Net profit
marginaverages at 22%

14
Forecast Cash flow

1 15

15
Forecast Balance Sheet
Break-Even Analysis

16
Financial Projections

17
Unit Economics

18
Sales Plan
Customer Sales Funnel Customer Acquisition Plan
1 2 3 4 5

Target Customer Target Customer Channels to be used to Estimated number of Estimated cost to
Segment (Type) Segment (Number) attract the target leads convert these leads to
TARGET MARKET: customer segment actual customers
Coffee shops,Canteens,Food
courts,Super market

Coffee 45 Direct sales,B2B 32 Rs. 35000

LEADS: shops/cafe outreach,Facebook
35 Shops,7 Food
courts, 1000 customers groups
Food 12 Direct sales ,Calls 4 Rs. 45000
courts/Malls to mall
OPPORTUNITES:
Partnerships with managers,Ads
30+ shops, Digital Super markets 22 In-store demo 14 Rs. 65000
ads to reach
customers partnerships,Suppli
er directories,
CUSTOMERS: Working 5000 Influencer 3000 Rs. 40000
20 shops professionals marketing(via
,500+
customers social media
platforms),nearby
stalls,

19
Go-to-Market Strategy
Social Media Presence
One-year action plan
Platforms: Facebook, LinkedIn, Instagram.  Leads via demos/events
Tactics: Daily brewing demos/Reels, #CaffineoBrew  B2B partnerships
(+50% engagement), LinkedIn B2B pitches, timed  Wholesale expansion
posts/contests

Sales & Distribution

Positioning Statement
 Sales via direct B2B demos.
 Promotions via digital ads,E-commerce
Caffino provides premium, ethical coffee to
 Wholesale distributions to super
busy coffee shops, canteens, food courts, and
market,Coffee shops
supermarkets—saving 15-20% on costs with
 Tie-ups with retailers
reliable quality and no supply hassles.

20
 Funding Plan
How much funds required to reach to the next level of
the venture?
• Rs. 35,000-Rs. 50,000 to set up a semi-automated
process.

How much have been bootstrapped? If not, why ?

• Rs. 5000 has been bootstrapped through parents. Funds utilization strategy (Details)
• This is just being used for the initial stages for product • Raw materials for coffee production.
testing. • Procurement of cocoa.
• Also reduces risk • An initial set up for processing.
• Attractive packaging
How much can be bootstrapped?
• To introduce varieties
• Approximately Rs. 10,000 can be bootstrapped through
family and friends.

How much external funding required? If not, why?

• About Rs. 50,000 would be required in order to procure
raw materials at a lesser price in bulk.
• It also enables liquid cash flow for easy movement of
transactions

21
21
 Team Composition

What makes us a good team to solve the

problem we chose?

Picture
All of us possess adequate knowledge needed
to initiate this venture, with Arvind and
Ananth bringing valuable hands-on experience
from previous projects, and Vishnu and
Hanudeep contributing their strengths in
Arvind .N Vishnu Prasath Hanudeep Kaushik Anantha Narasiman marketing, management, and user-oriented
CEO CFO CTO COO thinking.
Together, we form a well-balanced core
team—one that blends innovation, practical
insight, and the right network of connections.
Key Strengths and abilities Key Strength1s and abilities Key Strengths and abi2l2ities Key Strengths and abilities With this foundation, we are equipped to
1. Technical knowledge. 1. Technical knowledge. [Link] knowledge. 1. Has great analytical skills create a product that elevates the value of
2. Worked in multiple 2. Marketing, 2. Has an eye for doing 2. Has great Intuition time and comfort, offering people a more
projects for startup 3. Work delegation and what's best suited for the 3. A very artistic and seamless and hassle-free way of living.
companies. manage operations needs. creative mind.
3. Motivation to innovate [Link] at negotiations
and advance existing
devices in biomedical
and healthcare industry

22
Thank You!

23