MOTION MEDIA 5.
Economic Significance-create jobs and
Refers to the form of media that uses generate income in the film industry
moving and dynamic visuals and sounds to 6. Social reflection- show what's important to
convey information and ideas. Shelton us as society and foster understanding
(2024) describes it as an "integrated 7. Historical preservation-record our history
sight-and-sound kinetic media" that can be 8. Creativity encouragement- inspire
used to serve different purpose and creativity
functions. It encompasses the visual and 9. Shaping conversation- influence
auditory elements( both text and audio) that discussions about the world we live in
create movement within media format
including interactive content to produce MANIPULATIVE INFORMATION AND MEDIA
multimedia. ● Are types of content specifically crafted to
influence, deceive, or manipulate people's
TYPES OF MOTION MEDIA perceptions and actions. Range from
1. Narrative. It functions to tell relatively harmless advertisements
stories through moving visuals designed to encourage purchases by
and sounds. overstating product benefits, to more
2. Informative. It aims to educate harmful forms like disinformation and
viewers and convey knowledge. propaganda.
3. Persuasive. Aims to influence
viewers' opinions or behavior. MANIPULATIVE INFORMATION AND MEDIA
4. Entertaining. Focuses on ● Propaganda uses skewed or misleading
amusement and enjoyment. facts to sway public opinion towards a
specific political stance or outcome. These
ADVANTAGES OF MOTION MEDIA manipulative practices can seriously impact
1. Engagement. It can capture and hold the society by undermining democracy, inciting
audience's attention more effectively than unrest, or causing distrust in institutions.
static images or text.
2. Emotional Impact. It can evoke emotions KEY DIMENSIONS OF MANIPULATIVE
through visuals, sound, and storytelling, INFORMATION AND MEDIA
making it a powerful tool for persuasion
and influence. 1. Content Dimension. Misinformation,
3. Clarity and Demonstration. Complex disinformation and mal-information.
processes or concepts can be explained 2. Psychological Dimension. Uses
more clearly through motion media. psychological triggers like cognitive biases
Demonstration and step-by-step guides are and emotions to increase engagement or
easier to follow. belief.
4. Accessibility. It can be more accessible to 3. Technological Dimension. Use of
people with literacy challenges, as it relies platforms and advanced technologies like
less on text. Al to create and spread fake content
5. Retention. Viewers tend to remember rapidly.
information presented in motion media 4. Social Dimension. Exploits social
longer than information presented in text or dynamics and credibility factors, such as
static images. mimicking trusted sources or using
6. Versatility. It can be used across various influencers.
platforms, including television, social 5. Political/Economic Dimension. Motivated
media, websites, and digital advertising, by political or economic goals, this can
reaching a wide audience. influence public opinion, policies, or
economic outcomes.
Importance of Motion Media
1. Entertainment -provide entertainment
2. Education-teach us new things
3. Cultural Expression- express our culture
4. Emotional Impact- create strong emotions
and help understand complex ideas
MULTIMEDIA INFORMATION AND MEDIA documentaries, engaging users with a mix
● Multimedia refers to a connection that uses of text, audio, and visuals.
a combination of different content forms 7. Interactive Multimedia- allows active
such as text, audio, images, animations, engagement through user inputs, idea for
video, and interactive content to convey tutorials and training programs.
information or entertainment. It is designed 8. Hypermedia-Links different media forms
to engage multiple senses, making the through hyperlinks, not limited to the web,
experience more dynamic and informative. used in complex databases and learning
systems.
Key Dimensions of Multiple
1. Content Dimension- the nature of content, Week 2 – MOOC
ranging from educational materials to Current Trends in Media and Information
entertainment. ● Media has become the common outlet of
2. Format Dimension-Includes different self-expression and creativity.
media forms like videos, podcasts, and ● Technological advances and people's
animations. connectivity created a huge impact on the
3. Sensory dimension- Engages different lives of today's 5 generation.
senses, primarily visual and auditory, but
can include tactile and olfactory elements. Massive Open Online Course (MOOC) is an
4. Interactivity Dimension-varies from acronym for Massive Open Online Course. The
simple user interactions [Link] word "massive " means accessible to all, "online"
engagements like virtual reality. means connected to or available through a system,
5. Integration Dimension-Focuses on how and "course" means the act of moving in a path from
various media elements are synchronized point to point.
to create a cohesive experience.
6. Accessibility Dimension- ensures content Refers to a route or pattern of getting content or
is usable for all, including those with information available through an online system that
disabilities. can be accessed by many people. MOOC is also
7. Delivery Dimension-Covers the platforms described as a pattern for providing learning
and devices through which content is information
disturbed, like mobile apps and websites.
Are asynchronous web-based courses geared
Types of Multimedia towards enabling several hundreds of students all
1. Linear Multimedia- Plays content in a over the world to enroll and learn from top
fixed sequence without interaction from the world-renowned academic institutions at the same
viewer, similar to watching a movie. time.
2. Non-Linear- Multimedia- Users can
interact with and change the content, such Deliver content via recorded video, lectures, online
as in interactive games or educational readings, and online assessments, with various
software. degrees of student-student and student -instructor
3. Web-Based Multimedia-Type that interactions.
incorporates various media on web pages,
allowing for dynamic interactions, often Many MOOC providers offer free courses, which
used in online marketing and education. entice more people to enrol. There are MOOCs that
4. Virtual Reality (VR)- This offers an provide certificates of completion to the students;
immersive experience that simulates real or
imagined environments through a headset, However, most of them do not count for college
used in gaming and simulations. credit. The concept of MOOC was invented in 2008
5. Augmented Reality- Overlays digital by Dave Cormier, from the University of Prince
information onto the real-world using Edward Island., for a course offered by the
devices like smartphones or AR glasses, University of Manitoba, "Connectivism and
applied in fields from entertainment to Connective Knowledge",
education
6. Narrative Multimedia-This type combines
media to tell stories and present
The learning materials or video content used in the those whose life situations make them
MOOC is created by a n educational institution, unable to attend regular schools.
usually a university or a college that offers such
programs. ● Managing MOOC is relatively cheaper than
running educational institutions. By taking
The organization and administration operation of out expenses of Universities- which are
MOOC are coordinated by active MOOC platforms passed down to students to exorbitant fees.
(Coursera and edX) MOOCs were created from the MOOC addresses the high cost of
idea of covering an entire university course online education.
and thereby making it accessible to everyone in the
world. The intent was to "democratize" educational The Use of Wearable Technology
content from elite universities.
● As a fashion statement
Advantages of Open Online Course (MOOC) ● As a fitness tracker
● As a treatment for hearing impairments
1. Relax requirements ● For remote treatment of speech and voice
2. Video format disorders
3. Accessibility Collaboration ● To synchronize data and communication
4. Repetition from other gadgets
5. High quality ● For specific health issue monitoring, for
6. Feasibility example stress management
7. self-paced ● As gauge for alertness and energy levels
8. Online ● As navigation tools
● As media devices
Sample of MOOC Platforms ● As communication gadgets
A. Coursera- 20 million participants. Courses
were created by the universities of Wearable Technology
Stanford, Princetone, Yale, London,
Munich, Zurich, and many more. Smart Watch
B. EdX-10 million learners/ participants, ● This watch is worn as a typical wristwatch
courses were created from Harvard, MIT, but does more than just tell time. Modern
Berkeley, and oxford, among others. smart watches perform the same functions
C. Udacity- is created as an MOOC platform of a smartphone. Some, on the other hand,
at Stanford. Now mostly programming do not have access to the internet, which is
courses in cooperation with industry why they have connection capability to a
partners such as Google, Facebook, or smartphone via Bluetooth. developed for
Daimier. Courses topics include artificial convenience, but its inability to function as
intelligence and self-driving cars. an independent gadget puts it at a distinct
D. Future Learn- is MOOC platform disadvantage.
(UK-based) includes various British and
European universities. Courses offered are Fitness Tracker
shorter in duration compared to other. ● It is derived from smart watches in form
and design but serves health applications.
Examples of MOOC The types of fitness trackers can either
● Introduction to Computer Science count steps like pedometers, measure
(Harvard/edX) distance in runs or jogs, monitors calorie
● Learning how to Learn (UC San intake, and heart rate. Fitness tracker aim
Diego/Coursera) to promote health and wellness among its
● Machine Learning (Stanford/ enthusiasts, unfortunately, issues on their
Coursera) accuracy have been raised in several
reviews.
The Implications
● By taking learning into virtual space,
attendance is no longer a determining
factor in one's education. This makes
MOOC learning a popular alternative for
Virtual Reality (VR) 3D Printing
● It is gradually growing in popularity among
enthusiasts. Oculus, a high-end VR 3D Printer
headset intended for entertainment, was ● This technology literally brings digital data
released to the public on March 28, 2016. and design to the physical world literally.
The process begins with a virtual design
Augmented Reality that can either be created through a 3D
● The merging of a view of the real-world model program or copied from the actual
environment upon a digital image in real object through a scanner.
time. The oculus have so far received
positive reviews among users. However, Ubiquitous Learning
concerns were raised about VR ● is common in the age of information. Since
technology's potential to cause total information in the digital age can be
disconnect from the physical world. accessed by anyone, at any given time and
place, ubiquitous or an ever-present type of
Google Glass learning is possible
● an optical head-mounted display designed
in the shape of a pair of eyeglasses. It was Key Characteristics of Ubiquitous Learning
developed by Janco Vander Merwe, with ● Permanent
the mission of producing an ubiquitous ● Accessibility
computer. ● Immediacy
● Interactivity
The Concept of 3D Environment ● Situated Instructional activities
● Adaptability
3D or Three dimensional
● refers to anything that has a width, height,
and depth. The concept of a 3D
environment is explored to mimic the
physical world in the media.
● Widely used by animators and designers
for the film, games, broadcast, web and
advertising industries as well as by
engineers and architects to visualize their
products, packaging, and architectural
designs.
● Earlier 3D motion pictures require their
audience to wear glasses with red and blue
lenses.
According to How Stuff Works, lenses force one eye
to see the red part of the image and the other eye to
see the blue or green part. The difference between
the two, makes the brain perceive them in one
image with three dimensions. Although effective in
making objects appear solid, old 3D films cause
discrepancies. Recent development in 3D has
solved this problem.
Digital 3D
● is also a fast growing element in the
graphic design and imaging world.
Computer software with 3D design
capabilities like Daz Studio allows graphic
designers to create 3D art and
environments.