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Logo Pack Style Guide for Productions

The document outlines the usage guidelines for a logo pack, detailing acceptable file types (JPG, PNG, TIF, EPS) for various applications, and emphasizes the importance of adhering to licensing regulations. It specifies that the logo should not be recolored, resized, or used with conflicting backgrounds, and provides examples of correct and incorrect usage. Additionally, it states that any other use of the logo requires written permission from Music Theatre International and prohibits the sale or distribution of the logos for commercial gain.

Uploaded by

Dane Marais
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© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
9 views2 pages

Logo Pack Style Guide for Productions

The document outlines the usage guidelines for a logo pack, detailing acceptable file types (JPG, PNG, TIF, EPS) for various applications, and emphasizes the importance of adhering to licensing regulations. It specifies that the logo should not be recolored, resized, or used with conflicting backgrounds, and provides examples of correct and incorrect usage. Additionally, it states that any other use of the logo requires written permission from Music Theatre International and prohibits the sale or distribution of the logos for commercial gain.

Uploaded by

Dane Marais
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Logo Variations

COLOR GRAYSCALE B&W

EPS

JPG

PNG

TIFF

LOGO PACK ST YLE GUIDE


423 West 55th Street, 2nd Floor • New York, NY 10019 • (212) 541-4684 • [Link]
March 4, 2024 3:21 PM

Usage Guidelines Incorrect Usage Examples


There are certain guidelines we must enforce to ensure the
appropriate licensing regulations are being followed.

WHAT’S IN MY LOGO PACK?


FILE TYPES - JPG and PNG files are provided for web use and
personal printers. For large print, design purposes, and t-shirts
please use the TIF and EPS files. There are also two types of color
files: Small digital JPGs and PNGs are RGB and the large JPGs, EPS
and TIF files are CMYK (labeled as 4C) files. RGB files are intended
only for digital use, but can be printed with inkjet and other home
printers. CMYK files are intended for use with commercial printing
(including t-shirts).

ART TYPES - TITLE files have been provided in color and GS. Do not recolor artwork. Do not resize or adjust
individual elements.
XA_BG files (TIF, JPG, JPG small digital) have been provided in a
square format that may be cropped to suit your background needs.

PLAYBILLDER - we’ve provided you with a JPG for use with


[Link] (online tool that lets you build your very own
Broadway-quality Playbill), pre-sized for uploading into the cover
page template. Since PLAYBILLder allows you to import your
producing organization’s information in the trademark yellow
headline bar, you do not need to add it to this graphic.

GUIDELINES
You may not recolor, adjust, or resize elements of the
logo or artwork, or use the logo with conflicting or non-
complementary key art (backgrounds or other assets).
Do not use conflicting or Do not use any images or art from
non-complementary backgrounds. Broadway or any photos or images not
Gray Scale (GS) files are to be used only when absolutely from your own production.
necessary. Do not use these files for digital marketing or when
printing/designing in color.

You may use the Title Treatments with your own key art or Correct Usage Examples
photography from your own production. You MAY NOT use any
photos, imagery, or footage from the Broadway production, or any
production other than your own.

Please see examples for acceptable use and misuses.

Rights & Restrictions


If the logo is used in any of the manners outlined as acceptable, no
further approval is required. If you desire to use the logo in ANY other
manner (layout or background color) you MUST obtain written
permission from Music Theatre International before proceeding.
Use color files with complimentary Use color files with complimentary
The logos included are to be used solely for promotion, advertising, background colors or XA_BG file. background colors.
print ads or other informational materials, such as programs and/or
posters, in conjunction with a paid licensed production of Something
Rotten JR. Both the right to put on the production and the use of
the logo must be licensed from Music Theatre International, and the
appropriate fees must be paid for such licenses. The use of this logo
on any merchandise or other items to be sold is strictly prohibited.

Also, you may not sell, offer to sell, upload to the internet or otherwise
distribute the logos, for commercial gain or otherwise, except
permitted uses in connection with promotion of your licensed
productions.

Use Gray Scale assets Use RGB assets (small digital or social)
only when necessary. for digital needs.

If you are not sure if you are using the logo in a legally authorized manner, call us!
US (212) 541-4684 UK 44 + (0) 20 7580 2827 AUS +61 3 9581 2222

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