DELIVERING THE ZEBRA BRAND

BRAND COLORS

Brand Colors

Table of Contents
How To Use These Colors give life to the Zebra brand. We use color in a deliberate manner to
Overview
Guidelines express our brand essence and to support or emphasize key messages across
The Zebra Brand Primary Color Palette our communications.
Voice and Messaging Included in this palette is our Zebra Blue. Consistent and conscientious use
Complementary Colors and Tints
The Zebra Logo – Examples of usage of our signature blue helps us protect this key color and the Zebra brand identity.
Zebra Tagline – Tables In addition to our Zebra Blue, we embrace black and white as two primary colors
– Charts, illustrations and infographics
Iconography that evoke a bold, innovative feel with an action-oriented tone to align with our
– Situations to avoid
Solution Logos brand and persona. The color palette is simple, reflecting our straightforward and
Design Elements focused positioning.
Brand Colors
Typography
Photography
Video
Social Media
Co-Marketing
Legal Requirements
Zebra Boilerplate
Contact

10.01
DELIVERING THE ZEBRA BRAND
BRAND COLORS

Primary Color Palette

Table of Contents
Our primary colors not only differentiate Zebra but are
How To Use These Zebra Blue Zebra Blue Zebra Black White
memorable and distinct. The tints of Zebra Blue are
Guidelines RGB Swatch CMYK Swatch HEX #000000 HEX #FFFFFF
reserved for graphic accents and to add structure and HEX: 0073E6 CMYK: 95 40 0 0 RGB 0 0 0 RGB 255 255 255
The Zebra Brand hierarchy to tables. RGB: 0 115 230 PMS: 285 C CMYK 0 0 0 100 CMYK 0 0 0 0
PMS Black C PMS White
Voice and Messaging
Use Zebra Blue as an accent color to contrast the
The Zebra Logo black and white primary colors and add visual interest
Zebra Rich Black
to Zebra materials. Zebra Blue is used for text on black
Zebra Tagline CMYK 75 68 67 90
backgrounds, for graphic shapes (including the angled PMS Black C

Iconography graphic element when blue is used), tables and infographic

graphic elements.
Solution Logos
Zebra Approved Grays
Design Elements Use only the Zebra Blue for typography and graphics
in print applications. You may use it for text on black or
Brand Colors white backgrounds, as well as for tables, graphic shapes
Typography (including the angled graphic element when blue is used) Zebra Black: 80% Zebra Black: 60% Zebra Black: 40% Zebra Black: 20% Zebra Black: 10%
and infographic graphic elements. HEX: #2D2F33 HEX: #5C5F66 HEX: #8E9299 HEX: #C3C6CC HEX: #ECEEF2
Photography RGB: 45 47 51 RGB: 92 95 102 RGB: 142 146 153 RGB: 195 198 204 RGB: 236 238 242

Video Zebra Rich Black CMYK: 74 63 54 65 CMYK: 62 50 42 32 CMYK: 47 35 31 11 CMYK: 27 19 16 1 CMYK: 9 5 4 0

Zebra Rich Black is recommended for printing large areas

Social Media of black, such as front covers, posters and infographics.
Zebra Approved Blue Tints (RGB Tints Shown)
Co-Marketing For small details including text and rules, Plain Black is
recommended. You will use Plain Black most of the time.
Legal Requirements
Zebra Boilerplate Zebra Blue: 80% Zebra Blue: 60% Zebra Blue: 40% Zebra Blue: 20% Zebra Blue: 10%
HEX: #2C8CEB HEX: #59A6F0 HEX: #89C0F5 HEX: #BADBFA HEX: #EDF6FF
Available downloads
Contact RGB: 44 140 235 RGB: 89 166 240 RGB: 137 192 245 RGB: 186 219 250 RGB: 237 246 255
CMYK: 74 41 0 0 CMYK: 57 24 0 0 CMYK: 38 16 0 0 CMYK: 19 8 0 0 CMYK: 9 2 0 0
Adobe color swatches - download
Sketch color swatches - download

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DELIVERING THE ZEBRA BRAND
BRAND COLORS

Complementary Colors and Tints

Zebra Purple, Zebra Green and Zebra Yellow
Table of Contents
Our complementary color palette was developed to add
How To Use These
supplementary visual interest when designing tables,
Guidelines
charts, icons, illustrations and infographics only.
The Zebra Brand Zebra Purple: 100% Zebra Purple: 80% Zebra Purple: 60% Zebra Purple: 40% Zebra Purple: 20% Zebra Purple: 10%
HEX: #1E22AA HEX: #3D40BB HEX: #6163CC HEX: #8B8CDD HEX: #B9BAEE HEX: #EDEDFF
The three complementary color families include dark,
Voice and Messaging RGB: 30 34 170 RGB: 61 64 187 RGB: 97 99 204 RGB: 139 140 221 RGB: 185 186 238 RGB: 237 237 255
medium and light tints, which complement each other CMYK: 99 86 0 0 CMYK: 88 76 0 0 CMYK: 75 65 0 0 CMYK: 53 46 0 0 CMYK: 32 27 0 0 CMYK: 8 7 0 0

The Zebra Logo and can provide varying levels of contrast for PMS: 2736 C

subtlety or emphasis.
Zebra Tagline
Iconography Please see examples and further information on each color
family on the following pages.
Solution Logos
Top tips: Zebra Green: 100% Zebra Green: 80% Zebra Green: 60% Zebra Green: 40% Zebra Green: 20% Zebra Green: 10%
Design Elements HEX: #78D64B HEX: #85DE65 HEX: #96E682 HEX: #AAEF9F HEX: #C3F7BF HEX: #E1FFE0
• In addition to the complementary color palette, you may RGB: 120 214 75 RGB: 133 222 101 RGB: 150 230 130 RGB: 170 239 159 RGB: 195 247 191 RGB: 225 255 224
Brand Colors CMYK: 56 0 85 0 CMYK: 52 0 75 0 CMYK: 46 0 64 0 CMYK: 38 0 51 0 CMYK: 28 0 36 0 CMYK: 15 0 19 0
also use the Zebra Blue color family with tables, charts,
PMS: 7488 C
Typography icons, illustrations and infographics
• For collateral, choose a single color family for each page
Photography
• For collateral, you may use a different color family on
Video different pages
• Use the RGB mix or HEX number for digital applications
Social Media and CMYK specifications for print media Zebra Yellow: 100% Zebra Yellow: 80% Zebra Yellow: 60% Zebra Yellow: 40% Zebra Yellow: 20% Zebra Yellow: 10%
Co-Marketing • Use PMS for one-color print applications HEX: #F6BE00 HEX: #F8CB29 HEX: #FAD852 HEX: #FBE37C HEX: #FDEEA6 HEX: #FFF7D1
RGB: 246 190 0 RGB: 248 203 41 RGB: 250 216 82 RGB: 251 227 124 RGB: 253 238 166 RGB: 255 247 209
Legal Requirements CMYK: 4 27 95 0 CMYK: 4 20 88 0 CMYK: 4 13 76 0 CMYK: 4 8 61 0 CMYK: 2 4 44 0 CMYK: 1 2 24 0
PMS: 7408 C
Zebra Boilerplate
Available downloads
Contact
Refer to the InDesign Collateral Template and its accompanying ruleset for
more information - download
Adobe color swatches - download
Sketch color swatches - download

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DELIVERING THE ZEBRA BRAND
BRAND COLORS

Complementary Colors and Tints

Examples of usage: Purple
Table of Contents
How To Use These Text on Purple accessibility guide
Guidelines
Zebra Purple: Zebra Purple: Zebra Purple: Zebra Purple: Zebra Purple: Zebra Purple:
The Zebra Brand 100% 80% 60% 40% 20% 10%

Voice and Messaging

The Zebra Logo Use white text Use Black text

Zebra Tagline
Examples of purple use with tables, charts, icons and infographics
Iconography
Solution Logos
Design Elements
Lor acimus arum quis 81%
Brand Colors 2021 75%
Typography
15% 20% 65%
Photography
Video Series Max. Print Widths Type
Receipt Printers
Social Media 3.1" / 80 mm (KR403™, KR203™, TTP 2000™) Embedded
3.1" / 104 mm (TTP 7000™)
Co-Marketing 8.5" / 216 mm (TTP 8000™)

Legal Requirements
Zebra Kiosk Print Station
Zebra Boilerplate 3.1"/80 mm (KR403; KR203, TTP 2000) Embedded

Contact
Available downloads

InDesign Collateral Template and Ruleset NALA - download

InDesign Collateral Template and Ruleset A4 - download

10.04
DELIVERING THE ZEBRA BRAND
BRAND COLORS

Complementary Colors and Tints

Examples of usage: Green
Table of Contents
How To Use These Text on Green accessibility guide
Guidelines
Zebra Green: Zebra Green: Zebra Green: Zebra Green Zebra Green: Zebra Green:
The Zebra Brand 100% 80% 60% 40% 20% 10%

Voice and Messaging

The Zebra Logo Use Black text

Zebra Tagline
Examples of green use with tables, charts, icons and infographics
Iconography
Solution Logos
Design Elements
Lor acimus arum quis 81%
Brand Colors 2021 75%
Typography
15% 20% 65%
Photography
Video Series Max. Print Widths Type
Receipt Printers
Social Media 3.1" / 80 mm (KR403™, KR203™, TTP 2000™) Embedded
3.1" / 104 mm (TTP 7000™)
Co-Marketing 8.5" / 216 mm (TTP 8000™)

Legal Requirements
Zebra Kiosk Print Station
Zebra Boilerplate 3.1"/80 mm (KR403; KR203, TTP 2000) Embedded

Contact
Available downloads

InDesign Collateral Template and Ruleset NALA - download

InDesign Collateral Template and Ruleset A4 - download

10.05
DELIVERING THE ZEBRA BRAND
BRAND COLORS

Complementary Colors and Tints

Examples of usage: Yellow
Table of Contents
How To Use These Text on Yellow accessibility guide
Guidelines
Zebra Yellow: Zebra Yellow: Zebra Yellow: Zebra Yellow: Zebra Yellow: Zebra Yellow:
The Zebra Brand 100% 80% 60% 40% 20% 10%

Voice and Messaging

The Zebra Logo Use Black text

Zebra Tagline
Examples of green use with tables, charts, icons and infographics
Iconography
Solution Logos
Design Elements
Lor acimus arum quis 81%
Brand Colors 2021 75%
Typography
15% 20% 65%
Photography
Video Series Max. Print Widths Type
Receipt Printers
Social Media 3.1" / 80 mm (KR403™, KR203™, TTP 2000™) Embedded
3.1" / 104 mm (TTP 7000™)
Co-Marketing 8.5" / 216 mm (TTP 8000™)

Legal Requirements
Zebra Kiosk Print Station
Zebra Boilerplate 3.1"/80 mm (KR403; KR203, TTP 2000) Embedded

Contact
Available downloads

InDesign Collateral Template and Ruleset NALA - download

InDesign Collateral Template and Ruleset A4 - download

10.06
DELIVERING THE ZEBRA BRAND
BRAND COLORS

Complementary Colors and Tints

Examples of usage: combined colors
Table of Contents
Occasionally, you may need to use more than a single color
How To Use These Examples of combined colors use with tables, charts, icons and infographics
to represent data effectively.
Guidelines
The Zebra Brand The rules around these use cases vary, whether you are
creating a table, a chart or an infographic. Any mix of colors
Voice and Messaging X%
should be applied with caution. X%
The Zebra Logo
Find more detailed information in the following pages. XX%
Turn Obsolescence
Zebra Tagline XX% into Opportunity
Replace your end-of-life printer with a

Iconography long-lasting performer: Zebra

Whether you’re replacing an older printer or shopping for a new

XX% one, you know that not all printers – and printer brands – are equal.

Change may not be a Choice, but it can be Easy

Solution Logos When it’s time to replace your end-of-life Datamax printer, Zebra makes it easy. Integrating a
Zebra printer requires the same process as Honeywell/Intermec, but delivers so much more.
Expect the best, and get it:

Design Elements
Emulate your Get strong channel Tailor printers to your Leverage our Be confident knowing
printer language so support and specialized requirements professional Zebra is the #1
you don’t have to comprehensive product with help from knowledgeable team to ensure a recognized leader in

Brand Colors rewrite code service globally Zebra experts smooth transition barcode printing

Top 5 Factors to Consider When Purchasing a New Printer:

Typography Security Features Integration

How will it protect your
critical data, prevent printer language emulation?
access and ensure

Photography
Does it support your
protection from downtime? preferred connectivity?

Upgrade Changes Required

Video Flexibility

such as connectivity,
Will you need to rewrite
code or change your
label formats?
media handling and RFID Does it support your
– that you can add when current media?

Social Media
you need them?

Ease of Use
Does it include wizards and an intuitive interface?
Can you manage it onsite or remotely?

Co-Marketing
XX% XX% XX%
Legal Requirements
Zebra Boilerplate
Contact
Available downloads

InDesign Collateral Template and Ruleset NALA - download

InDesign Collateral Template and Ruleset A4 - download

10.07
DELIVERING THE ZEBRA BRAND
BRAND COLORS

Complementary Colors and Tints

Tables
Table of Contents
The preferred table coloring for marketing materials is clean,
How To Use These Sample collateral tables with header and subhead rows
white with tonal grey accents. If color is needed, use only the
Guidelines
Zebra blue and its tints. A single complimentary color and its 100% Zebra Blue Series Max. Print Widths Connectivity Type Print Resolution Max. Print Speed
The Zebra Brand tints can be used in a table within 10% Zebra Gray Receipt Printers
3.1" / 80 mm (KR403™, Embedded 203 dpi / 300 dpi 6" / 150 mm per second

Voice and Messaging non-collateral (also referred to as “other”) materials. KR203™, TTP 2000™)
3.1" / 104 mm (TTP 7000™)
8.5" / 216 mm (TTP 8000™)

The Zebra Logo Tables in Collateral Ticket Printers

3.1" / 80 mm (TTP 2100™) Embedded, 203 dpi 1 ticket per second or

See the InDesign Collateral Template and Ruleset for samples desktop 6" / 150 mm per second

Zebra Tagline and information about using tables in collateral. As a general rule, Zebra Kiosk Print Station (Enclosure can accommodate printers with following features:)
3.1"/80 mm (KR403; Embedded 203 dpi 6"/150 mm per second

Iconography follow these specifications to create a new table: KR203, TTP 2000)

• Table header row: Zebra Blue

Solution Logos • Subhead row: 10% Zebra Black 100% Zebra Blue Industrial Printers

Design Elements • First body row: White ZT111

ZT200 ZT400
ZT510
ZT600
ZE500
White Series Series Series

Brand Colors Colors may be changed at the designer’s discretion using only 10% Zebra Gray Value Value Midrange Premium Premium Premium

Manufacturing • • • • • •
Zebra’s color palette.
Typography 20% Zebra Gray
T&L • • • • • •
If utilizing a stroke to separate columns, please use (linework) Retail • • •
Photography 0.5pt or 1pt 20% Zebra Black. Healthcare • • •
Warehouse • • • • • •
Video Tables in Other Materials Government • • • • •
Social Media The PowerPoint sample slides include numerous table
examples in Zebra Blue and the complementary colors. These
Co-Marketing tables can also be used in applications such as documents,
Sample tables for other materials

Legal Requirements reports and forms, etc.

100% Color Approach Dynamic (Zebra) Approach Dynamic (Zebra) Approach Dynamic (Zebra)
Use a table from the sample slides or follow the specifications
Zebra Boilerplate 10% Tint Staging
Locations
• 40 Staging
Locations
• 40 Staging
Locations
• 40

shown at right to create a new table in a complementary color.

White License Plate • 200 LPNs License Plate • 200 LPNs License Plate • 200 LPNs
Contact Available downloads
Numbers
(LPNs)
• Avg. 5 LPNs per
staging location
Numbers
(LPNs)
• Avg. 5 LPNs per
staging location
Numbers
(LPNs)
• Avg. 5 LPNs per
staging location
• 1 delivery ≤ 5LPNs • 1 delivery ≤ 5LPNs • 1 delivery ≤ 5LPNs
(97%) (97%) (97%)
InDesign Collateral Template and Ruleset NALA - download
InDesign Collateral Template and Ruleset A4 - download 10% Tint Peak Usage • 100 Deliveries Peak Usage • 100 Deliveries Peak Usage • 100 Deliveries

PowerPoint sample slides - download Dimensions • Staging area — Dimensions • Staging area — Dimensions • Staging area —
White 4,665 ft2 4,665 ft2 4,665 ft2
• Aux — 5,456 ft2 • Aux — 5,456 ft2 • Aux — 5,456 ft2
• Total — 10,121 ft2 • Total — 10,121 ft2 • Total — 10,121 ft2

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DELIVERING THE ZEBRA BRAND
BRAND COLORS

Complementary Colors and Tints

Charts, illustrations and infographics
Table of Contents
Charts in collateral may only use a single color and its tints.
How To Use These Donnez aux conseillers de vente les
Guidelines Charts and illustrations in non-collateral materials, such moyens exclusifs d'améliorer l'expérience
d'achat de leurs clients
The Zebra Brand as PowerPoint, however, may include multiple colors Aujourd'hui, les clients connectés ont de plus en plus de choix. Pour améliorer leur expérience

and their tints.

Voice and Messaging Créer de la valeur, grâce
à la connexion des
Transformer le rôle du
conseiller de vente, grâce
conseillers de vente à la technologie mobile
Special Cases
The Zebra Logo Plus de la moitié des clients estime
que les conseillers de vente
Grâce à la technologie mobile, les
conseillers de vente peuvent accéder

Infographics offer engaging and effective ways to present équipés de terminaux mobiles pour
assister leurs clients améliorent leur
expérience d'achat.
à des informations, exclusives
de l'enseigne, et proposer des
recommandations utiles, augmentant

Zebra Tagline data and other complex information.

ainsi les ventes et les performances du
magasin.

Iconography To ensure we protect the Zebra brand identity for clarity, Quel est l'impact de cette transformation

Solution Logos we allow for the following special use cases: En transformant le rôle du conseiller de vente, vous influez de
quatre manières sur l'activité du commerce et de la distribution.

Design Elements • To differentiate infographic typography and graphic Amélioration de

l'expérience de la marque
Achats plus rapides et plus
Options de traitement
Tous les articles sont
disponibles, quels que soient
faciles. le moment et l'emplacement.
elements, you may use black, tints of black, white, Zebra
Brand Colors Blue or tints of Zebra Blue
Personnalisation
Accès aux préférences
du consommateur.
magasin
Ventes et inventaires en

Typography • However, when designing icons or charts within an

infographic, you may only use a single complementary TÉLÉCHARGER L'E-BOOK

Photography color (Zebra Blue, Purple, Green or Yellow). ZEBRA et la tête de zèbre stylisée sont des marques commerciales de ZIH Corp., déposées dans de nombreux
pays. Toutes les autres marques sont la propriété de leurs détenteurs respectifs. ©2018 ZIH Corp. et/ou ses sociétés

Video
Social Media Infographic with no chart Infographic with icons

Co-Marketing
Legal Requirements
Zebra Boilerplate
Contact

10.09
DELIVERING THE ZEBRA BRAND
BRAND COLORS

Complementary Colors and Tints

Situations to avoid
Table of Contents
Like all elements of our visual identity, our complementary
How To Use These
color palette must be used consistently to ensure a clear
Guidelines
connection to the rest of our system.
The Zebra Brand
Voice and Messaging
The Zebra Logo Top tips
Zebra Tagline Do not use complementary colors for backgrounds, text, text
Iconography boxes, angled graphic elements or design elements
Do not use the complementary colors in primary applications
Solution Logos
Do not use the complementary palette as a large solid
Design Elements background color
Brand Colors Do not use a complementary color for typography in any
marketing or corporate materials. Exceptions are made only for
Typography infographics and data representation.
Photography Do not use a complementary color for an angled graphic element
Do not apply more than one complementary color to a collateral
Video
page or infographic
Social Media Do not use complementary colors for tables in collateral
Co-Marketing Do not use more than one complementary color for charts in a
page layout
Legal Requirements
Do not create your own color icons for infographics
Zebra Boilerplate
Contact Do not use complementary colors for backgrounds, text,
text boxes, angled graphic elements or design elements
See examples of these situations to avoid on the following pages.

10.10
DELIVERING THE ZEBRA BRAND
BRAND COLORS

Complementary Colors and Tints

Situations to avoid, continued
Table of Contents
How To Use These
Guidelines
The Zebra Brand
Voice and Messaging
The Zebra Logo
Zebra Tagline
Iconography
Solution Logos
Design Elements
Brand Colors
Typography
Photography
Video Do not use the complementary Do not use a complementary color Do not use complementary Do not use the complementary
palette as a large solid for typography in any marketing or colors for tables in collateral colors in primary applications
Social Media background color corporate materials. Exceptions are
made only for infographics and data
Co-Marketing representation
Legal Requirements
Zebra Boilerplate
Contact

10.11
DELIVERING THE ZEBRA BRAND
BRAND COLORS

Complementary Colors and Tints

Situations to avoid, continued
Table of Contents
How To Use These
Guidelines Donnez aux conseillers de vente les
moyens exclusifs d'améliorer l'expérience
d'achat de leurs clients
The Zebra Brand Aujourd'hui, les clients connectés ont de plus en plus de choix. Pour améliorer leur expérience

Voice and Messaging Créer de la valeur, grâce

à la connexion des
Transformer le rôle du
conseiller de vente, grâce
conseillers de vente à la technologie mobile

The Zebra Logo Plus de la moitié des clients estime

que les conseillers de vente
équipés de terminaux mobiles pour
Grâce à la technologie mobile, les
conseillers de vente peuvent accéder
à des informations, exclusives
assister leurs clients améliorent leur de l'enseigne, et proposer des
expérience d'achat. recommandations utiles, augmentant
ainsi les ventes et les performances du

Zebra Tagline magasin.

Quel est l'impact de cette transformation

Iconography
En transformant le rôle du conseiller de vente, vous influez de
quatre manières sur l'activité du commerce et de la distribution.

Solution Logos Amélioration de Options de traitement

l'expérience de la marque Tous les articles sont
Achats plus rapides et plus disponibles, quels que soient
faciles. le moment et l'emplacement.

Design Elements Personnalisation

Accès aux préférences magasin
du consommateur. Ventes et inventaires en

Brand Colors
TÉLÉCHARGER L'E-BOOK

Typography ZEBRA et la tête de zèbre stylisée sont des marques commerciales de ZIH Corp., déposées dans de nombreux
pays. Toutes les autres marques sont la propriété de leurs détenteurs respectifs. ©2018 ZIH Corp. et/ou ses sociétés

Photography
Video Do not use a complementary color Do not apply more than one Do not create your own color icons for Do not use more than one
for an angled graphic element complementary color to a collateral infographics complementary color for charts in a
Social Media page or infographic page layout
Co-Marketing
Legal Requirements
Zebra Boilerplate
Contact

10.12