Scribd
Upload
2 views21 pages

Simplifying Business Strategy Steps

The document outlines a simplified approach to strategy, emphasizing that it is about persuasion rather than complexity. It presents three key components: the story, the purpose, and the action, encouraging clarity and inspiration in each. The author provides a structured method for developing a strategy that focuses on presenting the current situation, identifying challenges and opportunities, and outlining actionable steps.

Uploaded by

Saloni Sisodia
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
2 views21 pages

Simplifying Business Strategy Steps

The document outlines a simplified approach to strategy, emphasizing that it is about persuasion rather than complexity. It presents three key components: the story, the purpose, and the action, encouraging clarity and inspiration in each. The author provides a structured method for developing a strategy that focuses on presenting the current situation, identifying challenges and opportunities, and outlining actionable steps.

Uploaded by

Saloni Sisodia
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

STRATEGY IS NOT ABOUT

FRAMEWORKS

Author: Founder
Will Poskett [Link]
STRATEGY IS NOT ABOUT

POWERPOINT
STRATEGY IS NOT ABOUT
CLEVER WORDS
Too many confuse
& overcomplicate
strategy
Here are three
simple steps that
really work...
1. The story
2. The purpose
3. The action
Part one:
The Story
Many think strategy
is about being
the smartest person
in the room.
It isn’t.

Strategy is about
being the most
persuasive person
in the room.
Think less...
Like a scientist
trying to discover
some radical new
insight.

Think more...
Like a lawyer trying
to win an argument
in the court room.
To win steal these
four strategic steps I
use...

Step #1: Present


Where our company is right now
Step #2: Challenge
The big challenge we face
Step #3: Opportunity
The unique opportunity we have
identified that we can leverage.
Step #4: Remedy
What we are going to do based on this
insight, to unlock new levels of growth.
Think of it as a simple
(and dramatic) story which takes
the listener on a journey...

Remedy

Present Opporunity

Challenge
You’ll find writing a
strategy, in this
story format, really
helps...

It forces you to cut


out the BS & makes
the argument
watertight.
Part one:
The Purpose
At the end of the
strategy story,
comes the purpose
statement.

A simple one-
sentence summary
that encapsulates
why your business
exists.
Don’t make this
purpose too long.
Don’t make this
purpose too clever.

Just make it simple,


clear & inspiring.
Here are three simple
& brilliant examples to
inspire you...

“We exist to inspire every


body to be an athlete”

“We exist to murder


thirst & plastic bottles”

“We exist to champion


beauty without artifice”
Part three:
The Action
Strategy is nothing
but words on a page
unless it inspires
action.
That is why this third
& final phase is
one of the most
important.
Here you should list
out all the actions
that need to take
place as a result of
your purpose
statement.
Here are two
examples...
“We exist to inspire every
body to be athlete”

Product: Distribution:
Accessible sports equipment Stores that inspire
that helps every body move every body to move

Innovation: Comms:
Tools that inspire every Comms that inspire
body to move every body to move

Will Poskett | Award wininng strategist & founder


“We exist to murder thirst
& plastic bottles”
Product: Distribution:
Canned water that takes on Reduce plastic waste & quench
the plastic bottled water industry people's thirst at festivals

Innovation: Comms:
New innovations that satisfy Comms that challenge the BS in
thirst without the need for plastic the plastic bottle water category

Will Poskett | Award wininng strategist & founder


Liked this post?
♻️ to share with your
network.

Want my best content?


Then sign up to my
free newsletter

You might also like