Jumpstart 2024 Tier 1

Copilot+ PC Guidelines Training Deck

September 2024

Microsoft Confidential – Shared under NDA 1

Please Take Note
The information in this presentation is Microsoft
Confidential Information. Therefore, we remind you that
you may not share this information with anyone outside
your organization and only with those inside your
organization who have a legitimate need to know.

This information is subject to change and should not be

interpreted as an offer or commitment on the part of
Microsoft.

Please no blogs, tweets, posts, or photos during the

presentation as it can lead to loss of information and can
easily be taken out of context.

Thank you.

Microsoft Confidential – Shared under NDA 2

Microsoft Confidential Information

Agenda

1. Introduction

2. Timeline

3. Foundational Requirements

4. Category of Spend

5. Copilot+ PC Brand Guidance

6. Copilot+ PC Video Requirements

7. X86 Guidance

8. Copilot
Training Target Audience

Who should participate in this training?

OEMs who are currently marketing or plan to market Copilot+ PCs

Microsoft Confidential – Shared under NDA 4

Our team
Jumpstart Creative Team

Albert Robles Felicia Muncaster Patricia Ladera

Jumpstart Creative Lead Jumpstart Creative Support Jumpstart Creative Mgr.

Jumpstart Policy Team

Zaira Garcia Huerta Barkha Taori Nikki Timmons

Windows Programs Lead Jumpstart Program Owner Jumpstart Program Support
Copilot History

May June June July July July Aug Sept Sept

2024 2024 2024 2024 2024 2024 2024 2024 2024

Copilot+ PC Copilot+ PC QC Naming and Copilot in Guidance on Feature New Loc assets X86 Disclaimers X86 Marketing
Public General Guidance for Windows how to refer to Messaging and released Released Guidance
Announcement Availability Windows 11 AI+ evolves to first mention is Assets Released Released
PCs in China Copilot PWA released
Updated
Jumpstart 2024 Tier 1 – Copilot+ PC

Copilot+ PC
Foundational
Requirements

Microsoft Confidential – Shared under NDA 7

Jumpstart Copilot+ PC Foundational Requirements

Unified Goal: OEM to highlight Windows 11 Copilot+ PCs in marketing creatives and [Link].

Contoso OEM XY
Copilot+ PC
Copilot+ PC

Copilot+ PCs Contoso XYZ

Laptops

Desktops

Gaming PCs

Laptops for Business

Desktops for Business

Wallpaper Naming Wayfinding Homepage

Types of Copilot+ PCs: Laptops, desktops, gaming PCs, business laptops, and desktops

Wallpaper Naming Wayfinding Homepage

Use Copilot+ PC Bloom Wallpaper Present 'Copilot+ PC' product On top-level [Link] Include 'Copilot+ PC'
on device selling catalogs and name on [Link], device homepage (OEM homepage link in web
product detail pages. For Copilot+ selling pages, product detail and device homepage), OEM navigation dropdown
PCs, the default screen for pages, and print ads. must have ‘Copilot+ PC’ link menu
consumers is the light theme,
within web navigation
while dark theme is default for
dropdown menu across
commercial audiences and gaming
PC/Shop/Explore/Product
scenarios.

China adheres to the same foundational requirements without the use of Copilot+ PC and instead using Windows 11 AI+ PC

Note: The Copilot+ PC Foundational Requirements are effective through December 31, 2024.
Copilot+ PC Device Naming & Wayfinding Guidance Original

Naming Placement Mock-ups

The Copilot+ PC category of device name should come below or after the device model name, or as a Copilot+ PC wordmark. The same space will be blank
for current lineup of devices

Option 1 Option 2 Option 3

Copilot+ PC Product Name below Model Name Copilot+ PC Product Name after Model Name Copilot+ PC Wordmark Logo in all device images in PDP/DSP carousel

Microsoft Confidential – Shared under NDA 9

Jumpstart 2024 Tier 1 – Copilot+ PC

Category of
Spend

Microsoft Confidential – Shared under NDA 10

Consumer Marketing Activities Requirements

OEM + Windows OEM Preference

Jumpstart 2024
Focus on marketing activities promoting
Consumer Copilot+ PC Focus on marketing activities promoting
Windows 11 Home on Copilot+ PC, Modern, or
Windows 11 Home on Modern and Gaming

Marketing Categories of
Objective devices. Non-modern devices can be
Gaming devices following standard
marketed IF Modern & Gaming devices are
requirements
Spend the most prominent within an activity.

- Partners are required to have at least one Spend 70% (Minimum) 30% (Maximum)
Copilot+ PC campaign under both Home & Pro
marketing plan.
Product Windows 11 Windows 11
- Copilot+ PCs should be marketed alone or with
other Copilot+ PCs only. If OEM must market a
Copilot+ PC, Modern, or Gaming on all devices Modern or Gaming as most prominent
Copilot+ PC along with a Windows 11 Modern Device
in the Ad Devices
PC (non Copilot+ PC) in certain activities, the
marketing creative must clearly distinguish
Copilot+ PC: Static/animated Copilot+ PC
which PCs are Copilot+ PC and which are
Wordmark Logo required; Windows 11 Logo
Windows 11 Modern PCs. If both PC types are Windows 11 PCs: Static or Animated
Windows Branding optional*
present, both logos (Copilot+ PC and Windows Windows 11 Logo
Windows 11 PCs: Static or Animated
11) must be shown and clearly highlighted with Windows 11 Logo required
its corresponding devices and the Windows 11
Modern PCs must have the Windows 11 Start WEP screenshot is required if device display
Screen. WEP screenshot is required on a fully is shown. For videos, if display is shown, may
Screenshot Requirement
- If Windows 11 logo not present, some Copilot+ visible device display use static screenshots in lieu of WEP-in-
PC Bloom presence recommended to represent motion.
Windows 11
Applicable WEP Messaging required Optional
Messaging requirement For videos, WEP messaging optional but must Must be clear which feature is being
Microsoft Confidential – Shared under NDA be clear which WEP feature is being promoted promoted and demonstrated 11
Commercial Marketing Activities Requirements

OEM + Windows OEM Preference

Jumpstart 2024
Focus on marketing activities
Commercial Marketing Focus on marketing activities promoting promoting Windows 11 Pro devices or Non-
Categories of Spend Objective Windows 11 Pro on Copilot+ PC, OEM featured Modern Desktop devices. All other non-modern
or Modern devices. devices can be marketed IF Modern devices are
the most prominent within an activity.
- Partners are required to have at least one Copilot+ PC
campaign under both Home & Pro marketing plan. Spend 60% (Minimum) 40% (Maximum)
- Copilot+ PCs should be marketed alone or with other
Copilot+ PCs only. If OEM must market a Copilot+ PC
Product Windows 11 Pro Windows 11 Pro
along with a Windows 11 Modern PC (non Copilot+
PC) in certain activities, the marketing creative must
clearly distinguish which PCs are Copilot+ PC and Device Featured Device, Modern, or Copilot+ PC. Modern and Non-Modern Desktops
which are Windows 11 Modern PCs. If both PC types
are present, both logos (Copilot+ PC and Windows 11)
Copilot+ PC: Static/animated Copilot+ PC
must be shown and clearly highlighted with its
Wordmark Logo required; Windows 11 Logo
corresponding devices and the Windows 11 Modern Windows 11 PCs: Static or Animated Windows
Windows Branding optional*
PCs must have the Windows 11 Start Screen. 11 Logo
Windows 11 PCs: Static or Animated Windows
- If Windows 11 logo not present, some Copilot+ PC 11 Logo
Bloom presence recommended to represent Windows
11
WEP Screenshot required on a fully visible WEP Screenshot required on a fully visible
Screenshot Requirement
device display device display
Activities focused on promoting OEM
! services supported by Windows 11 Pro.
Can be marketed under OEM Preference.
WEP Messaging or Endorsement WEP Messaging or Endorsement Messaging
Messaging requirement
Messaging required required
Approved screenshot on a fully visible
! device display is NOT required for ITDM
Microsoft Confidential – Shared under NDA 12
Leave Behinds, Battlecards, Whitepapers

Microsoft Confidential – Shared under NDA

Jumpstart 2024 Tier 1 – Copilot+ PC

Copilot+ PC
Brand
Guidance

Microsoft Confidential – Shared under NDA 13

Copilot+ PC Brand Guidance

Why?
Class of device refers to a grouping or categorization based on shared characteristics or functionality. These
Naming – Class vs. Category characteristics can include technical specifications, capabilities, intended use, or similar features. In this case we
are referring to Copilot+ PCs. Avoid using “category of devices”

When referring to Copilot+ PCs as a group, refer to them only as a “class of devices”
How?
The required brand marketing guidelines for naming is that the final name appears in device descriptions,
details, tech specs, merchandising (where applicable), etc. OEMs and digital retailers will create web categories,
site filters, etc. for the class of devices, and have the class listed at a high level in certain outbound marketing
executions (for example, introducing a Contoso XYZ, a Copilot+ PC)

Microsoft Confidential – Shared under NDA 14

Copilot+ PC Brand Guidance

Device naming convention

The name should appear in device descriptions, details, tech specs, merchandising (where applicable), etc. The
Naming Usage Guidance class of devices is high-level descriptor, separated from the product name.
• Long form: HP Envy 14, a Copilot+ PC
• Headline: Dell XPS 13, Copilot+ PC

All marketing materials

DON’T translate Copilot.
Leverage the full color Copilot Icon, the Copilot+ PC wordmark, the
Copilot+ PC Bloom, and the Windows 11 logo on all marketing materials, DON’T combine hardware and software names. For example, do not:
including: • Contoso [hero name] Copilot+ PC
• OOH activations, including billboards, posters and signs on street • See the rest of the Copilot+ PC Guidelines for instruction on how 3P/OEMs are to use the class of device
furniture, transportation, etc.; naming convention
• Retail (POS) printed materials, including hangtags, fact-tags, DO use a sentence to designate what you are trying to say. For example:
subscriptions card merchandising, retail posters, etc.; and • Contoso [hero name] is a Copilot+ PC
• Digital marketing, including Web, PDPs, tech specs, etc. • Introducing Contoso [hero name], a Copilot+ PC
• All assets containing Copilot or Copilot require disclaimer (see • Explore Copilot+ PC capabilities on Contoso [hero name] devices
Storybook)
Physical product and packaging

DON’T use ‘Copilot, ’Copilot+ PC,’ or the Copilot+ PC wordmark (by itself or in combination with other elements)
on physical product and packaging (including inserts, stickers, Quick Start Guides, etc.).

External packaging of keyboards will use black monochrome Copilot icon; see specific Copilot key guidance.

In writing:
• Singular: Use [name] PC
• Plural: Use [name] PCs – do not include an apostrophe.

For the most up-to-date naming guidance, check out the Windows 11 Copilot+ PCs Launch book.

Microsoft Confidential – Shared under NDA 15

Copilot+ PC Messaging Executions Guidance

Brief Messaging Guidance

Copilot+ PC messaging

For full guidance on marketing messaging, please visit Consumer Launchbook and the Commercial Launchbook. Inclusive of headlines and subheads, disclaimers.​

Character counts for the final class of device name:

• Singular: 2 words and 11 characters (with the space). For example: Loremips Um
• Plural: 2 words and 12 characters (with the space). For example, Loremips Ums

“Windows 11” is not required to be locked up with “Copilot+ PC”.​

When locking it up, always use “Windows 11” and never just “Windows”.​

Places where locking up “Windows 11 Copilot+ PC” can be useful:​

• First mention in a long form document, like a blog​
• Lower funnel marketing executions, like tech specs and PDPs​
• When there is a need to associate or build a connection with Windows 11

Use PC when referring to a single device, like in a device description.​

Use PCs when referring to multiple devices, or the entire class of devices.​

When utilizing messaging that speaks to speed, such as Fastest, ONLY using this specific type of performance descriptive terms when referring to Copilot+ PCs are a Class or Category. Refrain
from using Fastest when referring to a specific device to avoid claims. Below is an acceptable example that CAN be used:

• “The fastest, most intelligent Windows PCs ever”

Microsoft Confidential – Shared under NDA 16

Copilot+ PC Brand Guidance

Primary Wordmark

This is our Primary wordmark. It includes the Copilot icon to drive recall
and recognition. We should use this primary wordmark as one of the
leading elements in our Awareness comms.

The wordmark is available in stacked and horizontal, and in different

colors. See toolkits for what is available to you.

For guidance on hierarchy and usage, see slide 114 & 115.

Microsoft Confidential – Shared under NDA 17

Copilot+ PC Brand Guidance

Secondary Wordmark

This secondary wordmark is used mostly in Consideration and Purchase

level comms when it is not the visual center and is juxtaposed with
Windows logo (or other accompanying logos) to brand the Copilot+ PC
product. Additional color options are available.

Microsoft Confidential – Shared under NDA 18

Copilot+ PC Brand Guidance

Logo and Wordmark Hierarchy

The situation dictates the relationship between our wordmark, the

Copilot+ PC symbol & any accompanying logos.​

When the wordmark is the main focal point of the communication,

the accompany logo should be much smaller with increased
spacing between the two.​

When the wordmark is not the main focal point of the communication,
the accompany logo should match the size of the wordmark. Both
should be much smaller than the headline or imagery focal point.

Primary wordmark example Secondary wordmark example

Microsoft Confidential – Shared under NDA 19

Copilot+ PC Brand Guidance

Copilot+ PC Bloom

Copilot+ PCs hero Bloom is inspired by the Windows 11 Bloom that we know and
love. It incorporates the Copilot-specific color palette to give it a flair of
differentiation, and to indicate the advanced AI features that you get with these Copilot
PCs.​

This default Copilot+ PC Bloom will be used in hero marketing assets from
both Windows and Surface, and OEM partners. This cohesion and integration with
our Copilot+ PC color palette will create a complete Copilot+ PC ecosystem.​​

Windows 11

Microsoft Confidential – Shared under NDA 20

Copilot+ PC Brand Guidance

Wallpaper Guidance for UI Elements

Standalone Bloom Bloom with taskbar Bloom with Copilot Hero

• When showcasing Bloom in a large, printed retail • When showcasing Bloom on a device in digital awareness or
environment as a hero image, we can use Bloom without the consideration placements, at minimum, we should be showing
taskbar or Copilot side pane (this is referred to as a taskbar.
‘standalone Bloom’). It must be set on a device.
• In a printed, retail environment, if showing a UI heavy use-case
• You may also use standalone Bloom if Copilot is not (i.e., showing something on screen other than Bloom), it
available in your market. should, at-minimum, have the taskbar.

• Why? As taskbar becomes more fluid with Copilot UI • Why? UI elements (start menu, taskbar or agnostic device)
changes, we want to ensure these large-scale retail significantly increases association with Windows.
environments are always as product accurate as possible.

Microsoft Confidential – Shared under NDA 21

Copilot+ PC Brand Guidance

Partner-led placement Preferred scaling

Logos in proximity with the

The [icon lockup] should appear 20% smaller than the partner’s logo.
Copilot logo
Top aligned In this example the Microsoft symbol is 80% of the height of the
Contoso symbol.

Proximity is the term used to describe the distance and relationship Minimum clear space
between one logo and another.
Bottom aligned
The partner’s logo always leads—and is placed in the upper left or
lower left corner as shown in the layouts on this page.

The [icon lockup] for flagship offerings should appear 20% smaller The minimum clear space between logos is equal to the width of the
than the partner’s logo (80%). icon.

Note that the Copilot+ PC wordmark should never be directly

locked up with a partner’s logo
Minimum logo size
Left aligned
On screen 15.5 px
Print 0.22” (5.5mm)
On screen, the icon should never be smaller than 15.5 pixels tall. In
print, it must appear at least .22” (5.5 mm) tall.

Opposite corners

Microsoft Confidential – Shared under NDA 23

Copilot+ PC Brand Guidance

Establishing hierarchy
Preferred relative sizing
Windows logo height = partner logo height

To ensure that we speak with one voice, it is important that we use

Co-funded relative sizing
our logos to lead and endorse each other’s message. Doing so, we When Windows is leading:
also need to make sure that the brand hierarchy of our executions Partner logo height = 80%–100% Windows
logo height
makes it clear to our customers who the message is coming from,
and what to expect accordingly.
When Partner is leading:
Windows logo height = 80%–100% partner
Note that the Copilot+ PC wordmark should never be directly logo height
locked up with a partner’s logo.
Minimum relative sizing
When Windows is leading:
Partner logo height = 50% Windows
logo height

When Partner is leading:

Windows logo height = 50% partner
logo height

Microsoft Confidential – Shared under NDA 24

Copilot+ PC Brand Guidance

Copilot Key Guidance

The Copilot key will soon be available on all keyboards for users to easily invoke the Copilot
experience.

Please make sure in all renders, photography, and creative experiences, that the Copilot key is on
the keyboard.

While not unique for Copilot+ PCs, this key is the most up-to-date product truth for Windows.​

Microsoft Confidential – Shared under NDA 25

Copilot+ PC Brand Guidance

Copilot Key Guidance

The new hardware key marked with the Copilot icon is called ‘Copilot key.’ Suggestions for referencing Copilot key in hard-to-change places:​
DON’T use the name ‘Copilot key’ on hard to change places such as packaging (including inserts,
• Includes a dedicated [icon] key for quick access to [tagline].​
stickers, Quick Start Guides, etc.) or OOH activations.​
DO use the name ‘Copilot key’ on Web, PDPs, tech specs and all other forms of digital marketing • Press [icon] to access [tagline].​
collateral.​
• Now includes [icon] key.​
You can also use the icon + key to designate Copilot key in hard-to-change places (listed above).​
Please always translate ‘key’. Do not translate Copilot.​

Taglines in review:​

• “Your everyday AI companion”​

• “Your everyday AI assistant”​

Microsoft Confidential – Shared under NDA 26

 Example
x86 Device Marketing Guidance

Foundational & Marketing x86 Devices

Wordmarks Screens Messaging

HERO A new AI era begins

HEADLINE

HERO The fastest, most intelligent

SUBHEADLINE Windows PCs ever.

NARRATIVE Accelerate your productivity

and creativity
with unique Copilot+ PC
experiences.
Jumpstart 2024 Tier 1 – Copilot+ PC

Video Requirements

Microsoft Confidential – Shared under NDA 28

 Notes

Creative guidelines WEP-in-motion for video is defined as demonstrating a

Windows hero feature in real-life use on a Device through
animation in a manner that reflects Product truth. WEP-in-
Video Activities Requirements motion can also be achieved by having an actor
demonstrate/use a Windows hero feature on a Device.

WEP-in-motion duration requirement is cumulative and

Marketing requirements Video length
begins when the Device screen is fully viewable (for example,
Specific video requirements 0-14 seconds​ 15-30 seconds​ 31-60 seconds​ 61+ seconds​ a laptop screen that is fully opened).
Applicable animated/static Windows logo as the ​1 second​ ​1 second​ 1 second​ 1 second​ Where WEP-in-motion is required, the WEP-in-motion must
end card OR co-branded logo lockup placed within be included within the video, not in the end card. Must be
transparent acrylic overlay (including OEM/3rd
clear which WEP feature is being promoted (visually, in text,
party logos)​
or otherwise).
NOTE: the animated Windows 11 logo must For videos submitted under Consumer OEM
be used as the end card if a non-Windows animated Preference category of spend, static WEP screenshot(s) can be
logo is also used in the end card.​
used in lieu of WEP-in-motion.
Partner may execute Windows opening frame 1 second 2 seconds​ 2 seconds​ 2 seconds​
(Blue Thread acrylic (no audio mnemonic (opening frame with (opening frame with (opening frame with When incorporating the Windows 11 Start Screen,
either Blue Thread
acrylic opening frame
transparent layer)​ required) audio mnemonic)​ audio mnemonic)​ audio mnemonic)​ the screenshot must be fully visible at all times (i.e. none of
requirement the “core” parts of the Windows 11 Start Screen must be cut-
OR​
OR off or covered).
WEP-in- WEP feature in motion​ 1 second 3 seconds​ 5 seconds​ 10 seconds​
(WEP-in-motion)​ Exempt from WEP-in When using Blue Thread option, a static WEP screenshot(s) or
motion requirement
motion Requirement Consumer WEP messaging optional but must be clear which WEP feature is WEP-in-Motion is acceptable where a fully visible device
Must use an being promoted display is shown (no minimum time length is required)
approved WEP Screens
Broadcast time
hot OR approved WEP
Messaging.​ Is measured concurrently by timing each distinct sequence
Commercial Segment Focus​ WEP-in-motion is not required for Commercial WEP Video activities. (e.g., Windows Logo, Primary/Approved Screenshot, Windows
Must use approved WEP screenshot for the required length of time.​ Messaging) of Windows experience adding up the total. The
Commercial WEP message or Endorsement message required time measurement will begin when the device screen is fully
viewable (for example, a laptop screen that is fully opened).
Recommended creative review submission steps for video activities

1. Submit to reviewjs@[Link]: Storyboard and/or video draft and all customized screenshots
Partners must use an approved Primary WEP Screenshot
2. Submit to Ad Check: Final video creative and associated script.
!
if a fully-visible display is included in the video.
Microsoft Confidential – Shared under NDA 29
Copilot+ PC Creative guidelines

Influencer Video Activities Requirements

Marketing requirements Static Posts Video length

(Required: Fully visible Copilot+ PC WEP Screenshot or WEP-in-motion feature)

Specific Influencer video requirements 0-15 seconds​ 16-30 seconds​ 31-60 seconds​ 61+ seconds​
Notes:

Copilot+ PC Wordmark Logo Required ​2 second​s 2 seconds 2 seconds 2 seconds Posts with multiple static shots (ex: carousel of images) within
Feature the Copilot+ PC wordmark logo at any one post, can meet the requirements across the multiple static
time within the video. Influencer can choose images. Stories and videos must each individually meet the
how to showcase (digital, overlayed, in person, guidance listed.
etc.)
Other devices in the influencer video must be Copilot+ PCs. If
Copilot+ PC Features Fully visible device 1 second 2 seconds​ 2 seconds​ 2 seconds​ you have any questions or require creative guidance, please
Include content from Copilot+ PC device static screen of (no audio (opening frame with (opening frame with (opening frame with
submit creative for approval to reviewjs@[Link].
feature mnemonic audio mnemonic)​ audio mnemonic)​ audio mnemonic)​
walkthroughs, demos, etc. that highlight
required)
Windows Copilot+ PC features. Must not Recommended creative review submission steps for video
market non-Windows features. activities
Product Introduction 1. Submit to reviewjs@[Link]: Storyboard and/or
1. Verbally introduce this new category of PCs and must state “Copilot+ PC” in the introduction.
video draft and all customized screenshots
AND
2. Must also verbally mention the following Copilot+ PC headline: 2. Submit to Ad Check: Final video creative and associated
• “A new AI era begins.” script.

Copy of Post (Text on Post)

Feature the “Copilot+ PC” product name in the copy/text of the post AND tag @Windows

Collaboration Tagging - Optional

Add collaboration tagging with the Windows account handle in the respective social media platform. Note: Windows handle does not have regional accounts.

Hashtag - Optional
Add the #CopilotPCs hashtag to the influencer post.

Microsoft Confidential – Shared under NDA 30

Jumpstart 2024 Tier 1 – Copilot+ PC

X86 Devices
Rest of World and China

Microsoft Confidential – Shared under NDA 31

 X86 Copilot+ PC Guidance

Overall Guidance for ROW and China

As of September 2024, OEMs may market X86 products that meet the Copilot+ PC minimum hardware requirements but do not have Copilot+ PC experiences yet.* with the Copilot+ PC name and the Copilot+ PC
features. Partners MUST receive approval from Microsoft to market OEM x86 40+ TOPs devices as Copilot+ PCs with Copilot+ PC experiences by following the process outlined below

• For Jumpstart, OEMs MUST receive approval from Zaira and Jumpstart Creative Team (Albert, Felicia, and Patricia). The Jumpstart Creative Team MUST review the assets.

Important Note: While OEMs/Retail Partners can request approval to market x86 as Copilot+ PCs, Microsoft can approve these campaigns BUT does NOT recommend it. If OEMs choose to market x86 40+ TOPs devices
as Copilot+ PCs with or without the Copilot+ PC experiences and receives approval from Microsoft, the following requirements MUST be met

• Copilot+ PC marketing campaigns MUST NOT GTM in markets where there is an embargo
• Based on geography/market, ALL marketing materials, MUST have the proper disclaimers
• Media Buys should be target to ensure marketing is outside of the EEA and embargoed markets, See EEA Markets HERE.
• Any marketing materials that have BOTH x86 40+ TOPs and Qualcomm Copilot+ PCs, must make the distinction by having the disclaimer near ALL x86 40+ TOPs devices.
• In the event, an X86 40+ TOPs devices is marketed with the Copilot+ PC experiences, in addition to the disclaimers in the next slide, the experience specific disclaimer must be included

X86 Devices with Copilot+ PC Features

OEM may market X86 products that meet the Copilot+ PC minimum hardware requirements but do not have Copilot+ PC experiences yet* with Copilot+ PC name and Copilot+PC features. If OEMs
choose to market X86 devices as Copilot+ PCs, (No approval needed), Partners MUST receive approval from Microsoft to market OEM X86 40+ TOPs devices with the Copilot+ PC experiences by
following the process below:

• For Jumpstart, OEMs MUST receive approval from Zaira and Jumpstart Creative Team (Albert, Felicia, and Patricia).

Important Note: While OEMs/Retail Partners can request approval to market x86 as Copilot+ PCs, Microsoft can approve these campaigns BUT does NOT recommend it. If OEMs choose to market x86
40+ TOPs devices as Copilot+ PCs with or without the Copilot+ PC experiences and receives approval from Microsoft, the following requirements MUST be met:

For reference only - These devices will typically have an Intel Lunar Lake or AMD Strix processor and 40+ TOPs. Please see the Window 11 NextGen licensing terms for details.
Microsoft Confidential – Shared under NDA
 X86 Copilot+ PC Guidance

Disclaimers for X86 Copilot+ PC

Rest of World:
Long Form Disclaimer: “Copilot+ PC experiences are coming. Requires free updates available starting late November 2024. Timing varies by device and region. See [Link]/copilotpluspcs”
Short Form Disclaimer: “Copilot+ PC experiences require free updates. See [Link]/copilotpluspcs”

China:
Long Form Disclaimer: Windows 11 AI+ PC experiences are coming. Requires free updates available starting late November 2024. Timing varies by device and region. See [Link]/windows11aipluspcs
Short Form Disclaimer: “Windows 11 AI+ PC experiences require free updates. See [Link]/windows11aipluspcs”

Disclaimer Guidance | Long Form vs. Short Form:

Long Form Disclaimers MUST be used where possible including but not limited to Landing Pages and Devices Selling Pages.
Short Form Disclaimers CAN be used where space constraints are a factor on marketing assets, such as Banner Ads, Social Posts, Etc.

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Microsoft Confidential – Shared under NDA
X86 Copilot+ PC Devices Guidance

Copilot+ PC silicon without Copilot+ PC Experiences (Intel/AMD)

On OEM Jumpstart marketing activities for X86 products that meet the Copilot+ PC minimum hardware requirements but do not have Copilot+ PC experiences yet, OEMs may optionally use the Copilot+ PC name.
Provided that all naming and branding requirements are met. Below are examples of Device Selling Pages and PDPs:

Device Selling Page Messaging Product Detail Page Messaging

Required update notice from September 3, 2024, through OTA

Copilot+ PC experiences are coming. Requires free updates available
starting late November 2024. Timing varies by device and region. See
[Link]/copilotpluspcs*

Required update notice from September 3, 2024, through OTA

“Copilot+ PC experiences are coming. Requires free updates available starting late November 2024. Timing varies by device and region. See [Link]/copilotpluspcs*

Please note: When marketing to China markets, adhere to the same requirements as outlined, substituting ‘Copilot+ PC’ with ‘Windows 11 AI+ PC’, and employ the Rainbow Bloom imagery without the taskbar or opt for the
Chinese localized version devoid of the Copilot icon

Note: The disclosure MUST be made in a clear and conspicuous manner to customers before they acquire the device, including, by way of example only, on ALL Marketing materials and Assets , including but NOT
limited to PDPs on retailer's websites, materials at the point of sale, such as fact tags, banner ads, social posts, video, CRM, and any other marketing assets/campaign.

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Microsoft Confidential – Shared under NDA
 X86 Copilot+ PC Devices Guidance

Copilot+ PC silicon without Copilot+ PC Experiences (Intel/AMD)

On OEM Jumpstart marketing activities for Copilot+ PC silicon without Copilot+ PC experiences, OEMs may optionally use the Copilot+ PC name.
Provided that all naming and branding requirements are met.

Marketing Campaigns

FPO (For Position Only)

Note: The disclaimer MUST be made in a clear and conspicuous manner to customers before they acquire the device, including, by way of example only, on ALL Marketing materials and Assets ,
including but NOT limited to PDPs on retailer's websites, materials at the point of sale, such as fact tags, banner ads, social posts, video, CRM, and any other marketing assets/campaign.

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Microsoft Confidential – Shared under NDA