1.
Steps in Research Process
(Flow Chart)
Identification of Research Problem
↓
Review of Literature
↓
Formulation of Objectives
↓
Formulation of Hypothesis
↓
Research Design
↓
Sampling Design
↓
Data Collection
↓
Data Analysis
↓
Interpretation of Data
↓
Findings & Conclusions
↓
Report Writing
2. Desigining the Reasearch Proposal
(Title)
“A Study on Consumer Satisfaction Towards Online Shopping
with Special Reference to College Students”
3. Primary Data Collection Method
(POSTER)
4. Primary Data Collection
Source Of Data :- Primary data is collected directly from college
students through a structured questionnaire.
Method of Data Collection
Survey method
Questionnaire method
Sample Size
50 college students.
Questionnaire
Customer Satisfaction towards Online Shopping
Name: ____
Age: ____
Gender:____
Questions
[Link] you use online shopping platforms
o Yes
o No
[Link] online shopping platform do you use most?
o Amazon
o Flipkart
o Myntra
o Meesho
o Others
[Link] frequently do you shop online?
o Very often
o Often
o Sometimes
o Rarely
[Link] is the main reason for choosing online shopping?
o Convenience
o Low price
o Variety of products
o Time saving
[Link] you satisfied with the product quality in online shopping?
o Highly satisfied
o Satisfied
o Neutral
o Dissatisfied
[Link] do you rate delivery services of online shopping
platforms?
o Excellent
o Good
o Average
o Poor
[Link] you satisfied with online payment options?
o Highly satisfied
o Satisfied
o Neutral
o Dissatisfied
[Link] you feel online shopping saves your time?
o Yes
o No
[Link] you faced any problems in online shopping?
o Late delivery
o Damaged product
o Payment issues
o No problems
[Link], how satisfied are you with online shopping?
o Highly satisfied
o Satisfied
o Neutral
o Dissatisfied
[Link] Analysis
Table 1:- Usage of online shopping
Response [Link] Students Percentage
Yes 45 90%
No 5 10%
Total 50 100%
Table 2 :- Frequency of Online Shopping
Frequency Students Percentage
Very Often 15 30%
Often 18 36%
Sometimes 12 24%
Rarely 5 10%
Total 50 100%
Table 3 :- Satisfaction with Product Quality
Satisfaction Level Students Percentage
Highly Satisfied 14 28%
Satisfied 20 40%
Neutral 10 20%
Dissatisfied 6 12%
Total 50 100%
Table 4 :- Overall Satisfaction Level
Level Students Percentage
Highly Satisfied 14 28%
Satisfied 20 40%
Neutral 10 20%
Dissatisfied 6 12%
Total 50 100%
[Link] Interpretation
1. Majority (90%) of college students use online shopping, showing its popularity among
youth.
2. 66% of students shop online frequently, indicating strong dependence on online
platforms.
3. Most students (68%) are satisfied with product quality, though a small percentage face
issues.
4. Delivery and payment services are rated good to excellent by most respondents.
5. 76% students are overall satisfied with online shopping, proving a positive attitude.
6. Problems like late delivery and damaged products still exist but are limited.
Findings
[Link] shopping is widely accepted among college students.
[Link] and time-saving are the main reasons.
[Link] prefer Amazon and Flipkart the most.
[Link] level is high but improvement is needed in delivery and quality control.
[Link] Data Collection Method
(Report)
Secondary data refers to data which has already been collected and analyzed by
someone else for a different purpose. It is not original in nature but is useful for research
studies. Secondary data saves time and cost, and it is easily available from various sources.
Sources of secondary data include books, journals, magazines, newspapers, government
publications, websites, reports of organizations, census data, and research articles. In
modern research, online sources play a major role in collecting secondary data.
Secondary data is very useful in understanding the background of the study. It helps the
researcher to identify research gaps and formulate objectives. It also helps in comparing
past and present data.
One major advantage of secondary data is that it is economical and less time consuming.
Large amount of data can be collected easily. It also helps in framing questionnaires and
hypotheses.
However, secondary data has certain limitations. The data may be outdated, inaccurate,
or not suitable for the present research. The researcher has no control over data quality.
In spite of limitations, secondary data is an important source of information. It provides
valuable support to primary data and helps in making the research more effective and
meaningful.