ACKNOWLEDGEMENT

This is the first mammoth exercise of its kind which sought the involvement of all export related trade
bodies, departments of state and central governments.

I extend my sincere thanks to the Deputy Commissioners of all districts for their extensive support in
convening the meetings of DLEPCs in this difficult pandemic phase. I also thank all members of DLEPC
committees who participated enthusiastically in the meetings and provided critical inputs for the
report.

I thank to all Chambers of commerce, office bearers of the Chambers who were very supportive in
providing the required data and also helped a lot in analyzing it. This report with such a vast data on
exports from different viewpoints will enrich them and they will analyze it to get trends whether
sector wise or product wise in the International market to boost the exports of their region.

I would like to thank to Export Promotion Councils (EPCs), which are part of my ministry i.e. Ministry
of Commerce & Industry. The in-depth knowledge of resourceful office bearers of EPCs on exports,
their hold on exporters’ community made us easy access to true picture of exports of the region. I
thank to Federation of Indian Export Organizations (FIEO), Engineering Export Promotional Council
(EEPC) and Woolen Export Promotion Council (WEPC). I extend my special thanks to Shri Ashwani
Kumar (FIEO), Shri Tushar Jain (EEPC) and Shri Sanjay Chawla (WEPC) for their live support all times.

I want to extend my thanks to Shri Ashok Sethi (Rice Association), Shri Rajiv Chopra (Vardhaman
Group), Shri Varun Jain (Vallabh Textile), Shri Ramesh Kaushik (International Tractor) for their valuable
inputs related to their respective industries.

I want to admit that without State Government’s support, formulation of this report was impossible.
Officers of State Government has always been pro-active, informative and export friendly. I extend
my special thanks to Shri K.S Brar (Joint Director, Directorate of Industries) now retired, Shri Mukesh
Khanna (Joint Director, Directorate of Industries) and Shri Vishwa Bandhu (Deputy Director,
Directorate of Industries).

Acknowledgements of this report can only be completed by extending special thanks to Shri Alok
Shekhar Sir (IAS – Principal Secretary, Industries) Government of Punjab and Shri Sibin Sir (IAS -
Commissioner Industries) from the core of my heart, who guided me as a friend, younger brother,
philosopher in making of this report.

Last but not the least, I extend thanks to my own colleagues, Shri Navtej Singh (ITS - Deputy Director
General of Foreign Trade, Ludhiana), Dr. Manjeet Bhatoya (ITS - Deputy Director General of Foreign
Trade, Ludhiana) and Shri Ashok Kumar Bhushan (ITS - Assistant Director General of Foreign Trade,
Ludhiana). I feel pleasure in giving thanks to Ms. Preeti Kumari, a young professional who has done a
wonderful job in data mining, data exploring, typing, designing and formatting of this report.

Suvidh Shah, ITS

Joint Director General of Foreing Trade &
Head of the office of Additional DGFT, Ludhiana

Export Analysis & Export Vision – Punjab 2021- 26 Page 1

 INDEX
PART CHAPTER SUBJECT PAGE NO
1 DISTRICT EXPORT HUB AS A CONCEPT 5-16
1 DISTRICT EXPORT HUB – VISION OF GOVERNMENT OF INDIA 6-9
FORMATION AND COMPOSITION OF DISTRICT LEVEL EXPORT PROMOTION COMMITTEE IN
2 PUNJAB 10-14
3 STATE LEVEL EXPORT PROMOTION COMMITTEE (SEPC) IN PUNJAB 15-16
2 ECONOMY AND EXPORTS OF PUNJAB 17-29
4 ECONOMIC PROFILE OF PUNJAB AT A GLANCE 18-20
5 ECONOMIC AND EXPORT DATA OF PUNJAB 21-29
3 DISTRICT PROFILES AND RECOMMENDATIONS 30-150
6 EXPORT POTENTIAL PRODUCTS OF THE DISTRICTS 31-31
7 AMRITSAR 32-38
8 BARNALA 39-42
9 BATHINDA 43-48
10 FARIDKOT 49-53
11 FATEHGARH SAHIB 54-57
12 FAZILKA 58-63
13 FEROZPUR 64-69
14 GURDASPUR 70-75
15 HOSHIARPUR 76-81
16 JALANDHAR 82-87
17 KAPURTHALA 88-93
18 LUDHIANA 94-101
19 MANSA 102-105
20 MOGA 106-111
21 PATHANKOT 112-115
22 PATIALA 116-121
23 RUPNAGAR 122-125
24 SANGRUR 126-129
25 SAS NAGAR 130-137
26 SBS NAGAR 138-141
27 SRI MUKTSAR SAHIB 142-145
28 TARAN TARAN 146-149
29 DISTRICT WISE SELECTED PRODUCTS 150-150
4 SECTOR: TEXTILE 151-203
30 HOSIERY 153-156
31 T- SHIRTS 157-160
32 SHIRTS 161-164
33 WOOLEN YARNS 165-170
34 GLOVES 171-173
35 WOOLEN JERSEY 174-176
36 BADGES 177-180
37 BLANKETS AND TRAVELING RUGS 181-183
38 SHAWLS 184-188
39 COTTON 189-192
40 COTTON YARNS 193-196
41 TERRY TOWELS 197-203
5 SECTOR : ENGINEERING 204-263
42 HAND TOOLS 205-207
43 BICYCLE 208-211
44 CUTTING TOOLS 212-215
45 AGRI IMPLEMENTS 216-225
46 ROLLING MILLS 226-229

Export Analysis & Export Vision – Punjab 2021- 26 Page 2

 47 WOOD WORKING MACHINES 230-234
48 SEWING MACHINE PARTS 235-241
49 LATHE MACHINES 242-246
50 TRACTORS 247-251
51 DIESEL ENGINE PARTS 252-259
52 CHILLED ROLLS 260-263
6 SECTOR : AGRO AND FOOD
53 BAKERY 264-267
54 RICE 268-273
55 LITCHI 274-275
56 NATURAL HONEY 276-278
57 HALDI POWDER 279-280
58 KINNOW 281-284
59 JAGGERY 285-288
60 POTATO 289-293
61 POTATO SEEDS 294-297
62 MAIZE 298-300
63 GUAVA 301-306
64 PEAS 307-310
65 WHEAT 311-314
66 MUSHROOM 315-319
67 VEGETABLE OIL 320-324
68 CURRY LEAVES 325-329
69 POULTRY (MEAT) 330-333
70 LIVE POULTRY 334-337
71 SEA FOOD 338-345
7 OTHER SECTORS
72 HANDICRAFTS (WOODEN) 346-353
73 HANDICRAFTS (TEXTILE) 354-357
74 SPORTS GOODS 358-363
75 PHARMACEUTICALS 364-370
76 PUNJABI ENTERTAINMENT – MOVIES AND DANCES 371-378
77 INFORMATION TECHNOLOGY 379-385
78 PAPERS 386-390
79 TOURISM 391-400
8 INDUSTRIAL POLICY OF PUNJAB
80 PUNJAB INDUSTRIAL AND BUSINESS DEVELOPMENT POLICY 2017 IN BRIEF 402-404
81 INFRASTRUCTURE IN INDUSTRIAL POLICY OF PUNJAB 405-407
82 POWER IN INDUSTRIAL POLICY OF PUNJAB 408-408
83 MSME DEVELOPMENT IN INDUSTRIAL POLICY OF PUNJAB 409-411
84 START UP & ENTERPRENEURSHIP IN INDUSTRIAL POLICY OF PUNJAB 412-413
85 SKILL DEVELOPMENT IN INDUSTRIAL POLICY OF PUNJAB 414-416
9 SWOT ANALYSIS AND SUGGESTIONS & RECOMMENDATIONS
86 SWOT ANALYSIS OF THE STATE OF PUNJAB 418-422
87 PROPOSAL FOR NEW SCHEMES 423-426
89 ACKNOWLEDGEMENTS 427-427

Export Analysis & Export Vision – Punjab 2021- 26 Page 3

Export Analysis & Export Vision – Punjab 2021- 26 Page 4
Export Analysis & Export Vision – Punjab 2021- 26 Page 5
 PART – 1
DISTRICT EXPORT HUB
AS A CONCEPT

Export Analysis & Export Vision – Punjab 2021- 26 Page 6

 CHAPTER - 1

DISTRICT AS AN EXPORT HUB – A VISION

1. INTRODUCTION

1.1. Government of India has initiated a new policy to transform every district into an export hub,
as an instrument of economic develoment across the country. Central to this vision is the idea
that every region in India has traditional products and technologies which can be harnessed
and promoted for export.

1.2. The Indian economy has grown steadily over the last couple of decades, and today it is the
fifth largest economy in the world, with a share of close to 8 percent in the global Gross
Domestic Product. However, its share in the global exports is disproportionately low at less
than 2 percent. This can be explained to some extent by the size and diversity of the domestic
market which has the capacity to consume most of the domestic production. However, the
the businesses also need to diversify into the export market for better economic returns, and
for this Government may also needs to incentivize.

1.3. Another factor is the predominance of the MSME sector in India. These MSMEs often lack
either the knowledge or the risk appetite to venture into the international market. However,
the importance of trade as a pillar of economic growth cannot be overstated. As the trends
of economic globalization only appear to intensify, it is imperative that the local economies
are seamlessly integrated into the global marketplace, thereby increasing the scope and
sustainability of growth.

1.4. Planning for export growth in India has historically been a centralized process. This new
approach of encouraging districts to become the export hubs not only decentralizes the
planning process, but also puts at its center the most valuable stakeholders, i.e. the local
producers and manufacturers. Exports are emphasized not just to reduce trade deficit but as
a mechanism for boosting rural economic growth too, making local products more attractive
for consumers across the world and supporting employment generation through empowering
of the MSME sector. For this purpose, the district is the ideal administrative level to integrate
the rural economy with the industrial economy and to create a green channel for the MSME
sector to access international markets.

1.5. However, as the global socio-economic and geo-political environment undergoes rapid
changes after Corona pandemic, a proactive plan of action is necessary to ensure that the
district is enabled to participate in and benefit from the fourth industrial revolution, i.e.
Industry 4.0. This revolution is predicted to bring about transformations not only in lifestyles
and consumer choices but will also change the very nature of production.

Export Analysis & Export Vision – Punjab 2021- 26 Page 7

1.6. The districts with strong export performance can aspire to be leaders under this paradigm.
Further, it is recognized that rather than massive macroeconomic or structural measures, this
initiative requires targeted interventions in specific processes and sectors.

1.7. Therefore, the District Export Plan for the district aims to realize the vision of creating export
centric economic development through limited but sustainable interventions, targeted
specifically at the district level.

1.8. Districts Export Plans of all districts are finalized and approved by DEC (District Export
Committee) of the concerned district. Now, all district export plans are to be converted into
a comprehensive State Export Plan (SEP).

1.9. The State Export Plan of Punjab envisages all round development of economy through
exports. It is gist of all district export plans plus state level analysis of Strengths, Weaknesses,
Opportunities and Threats. It also describes recommendations and policy level changes and
intitiatives taken or being taken by State Government.

1.10. The State Export Plan is the pillar of Cooperative Federalism where Centre and State
governments are working together to boost exports. Till date, export was considered as
exclusive domain of the central government. Incentives, Duty Exemptions, Promotional
Schemes related Exports were regularly designed and implemented by the central
government from time to time through Foreign Trade Policy. However, this is the first time, a
mammoth exercise is being done throughout India to design State Export Plans for every
State. Under the exercise, Punjab State Export Plan will help the central administration, the
state administration, industries, chambers of commerce, academicians and general public to
understand overall look on economy and exports. It helps governments to develop
promotionary measures and schemes related to exports from the state.

2. POLICY VISION

2.1 This initiative is intended as the next step in competitive and cooperative federalism, taking trade
planning to the district level so that an inclusive, participative, ground root approach can be adopted.
This vision then is:

“to transform every state through every district into an export powerhouse, competitive with and
integrated into the technologically advanced global market, through a participative approach which
emphasizes and values the ‘local’, connects the rural and urban economies seamlessly and produces
sustainable and equitable economic development”.

3. MISSION

3.1 The mission of this plan is to synergize the efforts of the center and the state government and to
create institutional mechanisms to promote trade. This institutional structure will be set up at the
district and will act as both the creator and the implementor of sustainable district level export
promotion strategies.

Export Analysis & Export Vision – Punjab 2021- 26 Page 8

3.2 The institutional mechanisms will focus on translating the demands of modernization into scalable
solutions for MSMEs as well as industry leaders to enter and succeed in the field of exports. These
solutions will aim to increase the competitiveness of domestic industry, boost exports through both
an increase in volume and through value addition, create sustainable employment- generating
economic growth and lead to rapid socio-economic development.

4. OBJECTIVES

4.1 The objectives of this District Export Promotion Plan are:

 To enhance the volume of exports from each district.

 To create a flexible and permanent institutional mechanism with participation from all
stakeholders to act as a facilitator and guidance system for export incentivization.
 To identify lead products and sectors for targeted and continued interventions for export
promotion
 To synergize various schemes at the center, state and district level which address industry,
agriculture and exports
 To provide support both domestically and internationally to local industry from the
production stage to the exporting stage.
 To increase efficiency in the supply chains and augment export infrastructure
 To augment both supply and demand through product and market diversification.

5. STRATEGY

5.1 The choice of strategy is determined by the opportunities offered by decentralised local level
planning as well the constraints presented by the lack of official district level data on exports.

5.2. Therefore, the approach adopted includes broad-based consultations with district administration,
district industries centre, local industry including exporters, export promotion councils, industry
associations, lead banks, inspection and control authorities etc. The information gathered from these
consultations is intended to augment the limited official data through qualitative first-hand testimony
regarding the condition of exports in the district.

5.3 An assessment of the current situation will help in the creation of an economic profile and an
export profile of the district. This is used to identify the lead export products and sectors in the district
as well as the major challenges and opportunities for the export community and the MSMEs. Based
on the product and the problems indicated by the industry, specific solutions are designed for
implementation at the district level as well as to be recommended to the state and central
government.

5.4 This exercise is not intended to be a one-time activity. The District Export Promotion Committees,
which have been set up in all districts of the state, will seek to set up a mechanism to provide
continuous facilitation to the industry in dealings with the complexities and concerns in the export
procedures. These committees have been composed in a manner which can best serve all the needs
of the industry and trade in the district.

Export Analysis & Export Vision – Punjab 2021- 26 Page 9

5.5. The strategy for export promotion will not be limited to measures related to export only but will
comprehensively address all aspects having direct and indirect impact from farm to fork and factory
to consumer. A study of the entire value chain, particularly in the lead sectors and products is critical
for this purpose. From such a study, agenda points have to be formulated to improve infrastructure,
financing facilities, marketing and so on.

5.6 A policy with all good intentions may not yield any results without effective implementation.
Mechanisms for implementing, reviewing and reporting on the policy have also been outlined in this
document. Such reviewing is intended to enable course correction based on the feedback received
from the various stakeholders. Expected outcomes and timelines have been outlined along with nodal
agencies responsible for specific measures against which the efficacy of the policy can be assessed.

5.7 In addition to the lead sectors, certain sunrise sectors, both in goods and services have been
identified to create a favorable ecosystem so that the economies of the district as well as the state
continue to be competitive, sustainable and dynamic.

5.8 The policy has also considered the best way to technology to benefit exporters in the district.
Digitization of processes to facilitate faster and simpler procedures will be encouraged.

Export Analysis & Export Vision – Punjab 2021- 26 Page 10

 CHAPTER - 2

DISTRICT LEVEL EXPORT PROMOTION COMMITTEES(DEPC) IN PUNJAB

INTRODUCTION

Government of Punjab is always known for its proactiveness and has always been supportive to
the industries and exports. By adopting industries’ friendly policy, Government of Punjab through
Department of Industries & Commerce notified District Level Export Promotion Committees’
formation vide file number Comm/Dist Export Hub/DLEPC/2020/1372-A/25 dated 19.02.20 as
follows:

Export Analysis & Export Vision – Punjab 2021- 26 Page 11

Export Analysis & Export Vision – Punjab 2021- 26 Page 12
 MEMBERS OF THE COMMITTEE

[Link] Official / Department Members

1 Collector /DM/DC/ District Deputy Commissioner (District Concerned)
Development Officer Chairman
2 Designáted DGFT- RA 1. Dy. Director General of Foreign Trade 1,
Co – Chairman
2. Dy Director General of Foreign Trade 1,
Co – Chairman
3 GM- District industries Centre(DIC) GM District industries Centre( DIC) District
concerned ), Convenor
4 Nominated member from the State Joint Director, Commerce or their
Government ( Commerce & Representative
Industries Department
5 Lead Bank Manager Lead Bank Manager (District Concerned)
6 Representatives Department of Director MSME – DI, Ludhiana or their
MSME, GoI Representative
7 Representative- Sector Specific Rep of FIEO (All Districts)
Export Promotion Councils Rep of EEPC (All Districts)
Rep of AEPC (All Districts)
Rep of APEDA (All Districts)
Rep of WWEPC (Ludhiana& Amritsar)
Rep of PHARMEXCIL (Mohali)
Rep of Export Promotion Council for Handicrafts
(EPCH) (Hoshiarpur)
8 Representative – Quality & Standard Rep of Bureau of Indian Standards (BIS)
Implementation body Rep of Textile Commerce
9 Representative from District Trade / Rep of District Level Trade and Industry
Commerce Associations Associations as approved by DC.
10 Sector Specific Ministry in Rep of Ministry of Agriculture (All District)
Government of India Rep of Ministry of Textile (All Districts)
Rep of Ministry of Commerce & Industry (All
Districts)
Rep of Ministry of Steel, Mandi Gobindgarh
([Link] sahib) and Batala (Distt.
Gurdaspur).
Rep of Ministry of New and Renewable Energy
(All Districts)
11 Sector Specific Ministry of the State Rep of department of Agriculture (All districts),
Government Rep of department of Civil Aviation (Amritsar,
Ludhiana & Mohali),
Rep of Department of PWD (B&R) (Sangrur), Rep
of PAGREXCO (All Districts),
Rep of PSWC (Amritsar, Ludhiana, Jalandhar.
Sangrur & Mohali)
Rep of PSHEC (All Districts).
Rep of PBIP (All Districts)
12 Sectoral Agencies specific to product Rep of NABARD (All Districts)
identified in each District (NABARD Rep of LCS Rail Cargo (Amritsar)
etc.) Rep of LPAI (Amritsar)
Rep of AAICIAS (Amritsar, Ludhiana & Mohali)

Export Analysis & Export Vision – Punjab 2021- 26 Page 13

 Rep of AAI (Amritsar, Ludhiana, Jalandhar,
Amritsar, Sangrur & Mohali)
13 Other State Government Specific observer members as per discretion of
Representative (Need based) DC

THE ACTIVITIES OF THE DLEPC

 Creation of District Export Action plan for export augmentation of identified products for
exports form the district
 Monitoring sub-group activities for export promotion of identified sub-groups for each
product
 Resolution, Escalation and monitoring of issues in exports form the district for identified
potential products through regular meetings.
 Dissemination of information for information for trainings, seminars, guest lectures,
practical training, and exchange visits with other districts of excellence
 Updating online DLEPC Progress Monitoring Portal.
 Report progress at identified intervals to State Level Export Promotion Committee headed
by Chief Secretary, Punjab

THE TERMS OF REFERENCE

 Benchmarking baseline export promotion of District-current situation.

 Identification of potential export products from the district.
 Creation of district level export action plan with quantifiable targets.
 Creation of sub-groups for each identified potential export product-involving stakeholders,
like manufacturers, artisans, exporters of the identified products.
 Identification of bottlenecks for export of potential products.
 Identifying training and development need of district industries and coordination for
training with other departments
 Act as one-point officiators for export promotion at district level
 Liaison with and report progress to State Level Export Promotion Committee
 Update Online DLEPC progress Monitoring Portal

MEETINGS

DLEPC meetings are being regularly held in the districts under chairmanship of Deputy Commissioner
(District Collector), Co-chair with DGFT Officers, General Manager of DIC as convener with other
members.

Representatives of Industrial Associations in the districts, Export Promotion Councils, i.e. Federation
of Indian Export Organisations (FIEO), Engineering Export Promotion Council (EEPC), major industrial
groups, leaders of industrial clusters, officials related to banks and industrial departments were
present in the meeting.

Wide discussions were held on topics of Central and State government policies, problems in the state
and districts related to industries and export and experts in exports suggested various items for
promotion of exports from the district.

Export Analysis & Export Vision – Punjab 2021- 26 Page 14