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Advertising Vocabulary Exercises

The document is a vocabulary exercise focused on advertising terminology, requiring the completion of sentences with appropriate words. It includes multiple-choice questions and matching verbs with phrases related to advertising concepts. The content aims to enhance understanding of advertising language and practices.

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9 views1 page

Advertising Vocabulary Exercises

The document is a vocabulary exercise focused on advertising terminology, requiring the completion of sentences with appropriate words. It includes multiple-choice questions and matching verbs with phrases related to advertising concepts. The content aims to enhance understanding of advertising language and practices.

Uploaded by

9hxdz6xj7x
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

unit

5 Advertising
vocabulary A Complete each sentence with the best word.
endorses
language work

1 If a celebrity a product, they say how good it is in advertisements.


a) persuades b) launches c) endorses
2 Billboards, those large signs used for advertising, are often called ‘ ’
in British English.
a) leaflets b) slogans c) hoardings
3 Manufacturers of toiletries and cosmetics frequently offer free for
customers to try out their new products.
a) samples b) commercials c) posters
4 Advertising done at the place where a product is sold is called ‘
advertising’.
a) public b) point-of-sale c) eye-catching
5 of sports or arts events can be a powerful method of advertising.
a) Research b) Endorsement c) Sponsorship
6 If you hear about a new product from a friend or relative, this is called
‘ advertising’.
a) word-for-word b) mouth-to-mouth c) word-of-mouth
7 Outdoor advertising is growing rapidly due to the rising cost of TV .
a) commercials b) publicity c) research
8 A advertisement is one that causes a lot of public discussion and
disagreement.
a) viral b) controversial c) subliminal
9 ‘Beanz Meanz Heinz’ has become one of the most famous advertising
ever.
a) slogans b) banners c) mailshots
10 The company was forced to withdraw its advertisement because many people found
it .
a) acceptable b) offensive c) original

B Match each verb on the left with two phrases on the right.
a) between two products
b) a product
to launch c) somebody’s imagination
to capture d) a message to somebody
to differentiate e) one product from another
to communicate f ) somebody’s attention
g) an advertising campaign
h) with somebody

20

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