Updated for May — Aug 2025 Session DRAFT

BUS-7102 BUSINESS COMMUNICATION AND PRESENTATION SKILL DEVELOPMENT

Course Outline

= Total Weeks — 12 (Direct Engagement)

দ Credit Value -3, Total Weightage — 100
সাb

= Details- shown below

Weeks/ Chapters Topics Remarks

Dates
1 Understanding Workplace | ¢ Conceptualizing communication, effective communication and | ¢ Course Briefing
Communication communication skills Creating Group
29/30 s e Role of communication in Business পপ

Other Activities
e Challenges for business communication
e Variation in communication activity by business (factors)
2 Speaking and Listening e Aristotle model of communication Class Test -1 (on
o Three persuasive appeals (80109, Pathos and Logos) lesson of week 1)
19/20 | (Class Note/ E. Lucas/ * 7-38-55 Rule
Jun Siddons/ Pasty) e Understanding the audience Declaration of
০. Remembering and forgetting assignment and case
e Listening study modalities

: e Dealing nervousness
3. Speech Preparation: e Selecting a topic and a purpose
Getting Started and o Gathering materials
26/27 Organizing e Supporting the idea
Jun e Organizing the body of the speech
(Class Note/ E. Lucas) e Beginning and ending of the speech (Introduction and
Conclusion)
e The preparation and speaking outline

4. Presenting the Speechand | * Importance of activating schemata

Speech Variety e Methods of delivery
248 o Speaker’s voice Class Test -2
(Class 1\{ote/E. e Speaker’s body (Non-verbal communication) (on lesson of weeks
Lucas/Stddons) e Vocabulary, pronunciation and enunciation 2 and 3)
e Using visual aids and Movement on the stage
e Handling Q& A
e Speech Variety ( to inform/ to persuade/ on special occasion/ in
small groups
e Presenting formal business report
3
Assignment and

}31/ o Practice Practice presentation/ story telling S Gtk

6 Fundamental of Business | e Adapting your words to your readers ( Role of adaptation)

Writing e Suggestions for selecting words
1748 e Care in sentence design
Jul (Class Note/ Lesikar/ * Care in paragraph design MID TERM
Murphy) e Suggestions for non-discriminatory writing
e Choosing right level of formality
e Using the YOU-VIEW Point
s Accentuating the positive
e Being courteous

1/ 3.......০ be used by the students of batch 390 batch (Sections B and C) for academic purpose only.... Copyright@Jam
 Updated for May — Aug 2025 Session DRAFT
BUS-7102 BUSINESS COMMUNICATION AND PRESENTATION SKILL DEVELOPMENT

7 Business Report Writing |e Conceptualizing report, business report, purpose of business MID TERM
report and types of business report Group may sit( if
24/25 | (Class Note/ Courtland) | 4 Elements of business report and report format need) with course
Jul e How to write a powerful business 16001 teacfher separately
e Data collection for a study report Ao oA 0
minutes to discuss on
Communicating Across e Conceptualizing culture, cross-cultural and cultural diversity Term Paper.
Cultures e Growing importance of cross-cultural communication Time slots: 2200-
e Dimensions of cultural difference 2230/ 2230-2300/
(Class Note/ Lesikar/ o Problems of language 2300-2330.
Murphy) e Advice for communicating across cultures to enhance cross- Doy @6 Juke5 g)
cultural communication skills.
8 Agenda, Meeting and e Conceptualizing Agenda, Meetings, Minutes of Meeting
Minutes of Meeting e Agenda (Notice for agenda points, aspects 00 consider for Class Test -3
31 Julf writing agenda, Invitation for attending meeting)
01 Aug | (Class Note) e Meeting (Administrative arrangements, persons involved in the | (on lessons of 4,5,
meeting, conduct of the meeting) and 6)
e Minutes of Meeting (Format of Minutes of Meeting, how to
develop various parts of minutes)
Technology in Business e Importance of technology in business communication
Communication e [096 of technological platforms and tools
(Class Note)
9 Letter and Memo Writing | e Types of Business Messages based on Purpose
7/8 (Class Note/ Lesikar/ ও ও টা চ and Indierect Approach)
Aug Murphy) e Using Positive Words/Courtesy
e Applying Right Attitude/ AIDA
e Appearance and Design of Business Letters
ও How to Compose Each Item of a Business Letter
e Memorandum and E-mails
e Various types of letters (Circular Letter, Inquiry Letter, Reply
Letter in response to Inquiry Letter, Letter of Complaint, Letter
of Adjustment)
10 Emotional Intelligence e Conceptualizing Intelligence, Emotion and EI
চো) in Business e IQVsEQ Class Test -4
14/15 | Communication e Mixed Model of EI and how to enhance ঢা (on lessons of weeks
Aug (Class Note) e El for effective business communication 7,8and9)
Business Interview e Conceptualizing business interview, objectives and types
(Class Note) : fi:g;;sf;?;?;fivi‘gw Submiss'ion of-term
e Preparing and conducting business interview paper [Link]‘g
ও Weaknesses of interview presentation slides
e Qualities of good interviewer
e Preparing for job interview
11 Term Paper Term Paper Presentation May conduct 1
21/22 (6 groups) missed CT (if any)
Aug (on lesson of weeks 8,
9 and 10)
12 Term Paper Term Paper Presentation Course Closing
28/29 (4 groups)
Aug :
TRIMESTER FINAL EXAM (4-13 September 2025)
Note: In each class, there will be practice/skill building/ critical thinking exercises on the related lessons. It will be individual/ groupwise. All
students are requested to remain prepared.

2/3.........t0 be used by the students of batch 39% batch (Sections B and C) for academic purpose only.... Copyright@Jom
 Updated for May - Aug 2025 Session DRAFT
BUS-7102 BUSINESS COMMUNICATION AND PRESENTATION SKILL DEVELOPMENT

Grading System

Events Weightage
Trimester Final Exam 40%
20%
Midterm Exam
Class Tests (Total Four) 12%
Assignment and Case Study 05%
Term Paper with the different topics (Group/individual) including presentation 10%
Regular Class Presentation and Participation 05%
Class Attendance 05%
Attitude/Conduct/Manners 03%
Total: 100%

References

e Lesikar, R., Flatley, M., Rentz, K. and Lenz, P. (2014). Business communication: connecting in a digital world. 13" 60.
New York: McGraw-Hill/Irwin.
o Presentation Skills: The Essential Guide for Students, Patsy McCarthy, Patsy McCarthy Caroline HatcherDr Caroline
Hatcher
Murphy, H. (2008). Effective business communication. Tata McGraw Hill Education.
Business Communication & Report Writing, M. Masudur Rahman
Guffey, M. (2018). Essentials of business communication. 11 ed. Toronto: Cengage.
Courtland L. Bovee, John V. Thill latest Edition. Business Communication Today.
Clippinger, D. (2019). Business report guides. New York: Business Expert Press.
The Art of Public Speaking, Stephen E. Lucas
Siddons, S. (2008). The complete presentations skills handbook. London; Kogan Page.
Business Communication & Report Writing M. Masudur Rahman
Presentation Skills for Managers, Second Edition, Kerri Garbis.
Persuasive Presentation Skills, Catherine Mattiske
Google web & Google Scholar, online tutorial links, online course materials etc will be provided time to time.

3/ 3........to be used by the students of batch 39' batch (Sectlons B and 0) for academic purpose only.... Copyright@Jam