Marketing Management MCQ

Janta College Bakewar Etawah

M. Com 2nd Sem.
1. What is the primary goal of marketing?
a) Maximizing profits
b) Creating customer value
c) Reducing production costs
d) Increasing shareholder wealth
Answer: b) Creating customer value
2. Which of the following is NOT part of the marketing mix (4Ps)?
a) Product
b) Price
c) Packaging
d) Promotion
Answer: c) Packaging
3. The production concept emphasizes:
a) High product quality
b) Low-cost mass production
c) Aggressive selling
d) Customer relationships
Answer: b) Low-cost mass production
4. The societal marketing concept focuses on:
a) Short-term profits
b) Customer wants and societal well-being
c) Reducing advertising costs
d) Employee satisfaction
Answer: b) Customer wants and societal well-being
5. The marketing concept is centered on:
a) Selling existing products
b) Understanding customer needs
 c) Maximizing production efficiency
d) Competitor analysis
Answer: b) Understanding customer needs
6. Which factor is part of the "psychological influences" on consumer behavior?
a) Culture
b) Motivation
c) Family
d) Social class
Answer: b) Motivation
7. The first stage in the consumer decision-making process is:
a) Information search
b) Need recognition
c) Evaluation of alternatives
d) Purchase decision
Answer: b) Need recognition
8. A product's lifecycle stage characterized by slow growth and low profits is:
a) Introduction
b) Growth
c) Maturity
d) Decline
Answer: a) Introduction
9. Which of the following is a component of a product's "augmented product"?
a) Core benefit
b) Warranty
c) Brand name
d) Packaging
Answer: b) Warranty
10. A direct marketing channel typically involves:
a) Manufacturer → Retailer → Consumer
b) Manufacturer → Wholesaler → Consumer
c) Manufacturer → Consumer
 d) Manufacturer → Agent → Retailer
Answer: c) Manufacturer → Consumer

11. Which promotional tool is most effective for building long-term customer
relationships?
a) Advertising
b) Personal selling
c) Sales promotion
d) Public relations
Answer: b) Personal selling
12. Digital marketing primarily leverages:
a) Traditional media
b) Social media and online platforms
c) Print advertisements
d) Telemarketing
Answer: b) Social media and online platforms
1. According to Kotler, marketing is:
a) Selling products
b) Managing profitable customer relationships
c) Advertising campaigns
d) Product innovation
Answer: b) Managing profitable customer relationships
2. The 4Ps of the marketing mix include all EXCEPT:
a) Product
b) Price
c) People
d) Promotion
Answer: c) People
3. The evolution of marketing has shifted focus from ______ to ______.
a) Product; Customer
b) Sales; Production
 c) Profit; Sustainability
d) Globalization; Localization
Answer: a) Product; Customer
4. A "need" in marketing refers to:
a) A specific product
b) A state of deprivation
c) A cultural preference
d) A promotional strategy
Answer: b) A state of deprivation
5. Which is NOT a key customer market?
a) Consumer markets
b) Government markets
c) Internal markets
d) Reseller markets
Answer: c) Internal markets
6. The primary goal of marketing is to:
a) Maximize sales
b) Create value for customers
c) Reduce costs
d) Outperform competitors
Answer: b) Create value for customers
7. Digital marketing is part of which marketing mix element?
a) Product
b) Promotion
c) Place
d) Price
Answer: b) Promotion
8. The societal marketing concept emphasizes:
a) Short-term profits
b) Customer satisfaction and societal welfare
c) Aggressive advertising
 d) Mass production
Answer: b) Customer satisfaction and societal welfare
9. A "want" becomes a "demand" when:
a) It is backed by purchasing power
b) It is culturally influenced
c) A competitor launches a product
d) It is advertised
Answer: a) It is backed by purchasing power
10. Kotler defines a market as:
a) A physical store
b) A group of sellers
c) Buyers with shared needs and purchasing power
d) A distribution channel
Answer: c) Buyers with shared needs and purchasing power
11. The production concept assumes consumers favor:
a) High-quality products
b) Widely available, affordable products
c) Personalized services
d) Eco-friendly packaging
Answer: b) Widely available, affordable products
12. The selling concept focuses on:
a) Customer retention
b) Aggressive promotion
c) Market research
d) Product innovation
Answer: b) Aggressive promotion
13. The product concept emphasizes:
a) Continuous product improvements
b) Low prices
c) Sustainability
 d) Mass distribution
Answer: a) Continuous product improvements
14. The marketing concept starts with:
a) Factory capabilities
b) Customer needs
c) Competitor analysis
d) Sales targets
Answer: b) Customer needs
15. The societal marketing concept balances:
a) Profit and shareholder value
b) Customer wants, company profits, and societal interests
c) Production and distribution
d) Globalization and localization
Answer: b) Customer wants, company profits, and societal interests
16. Which concept risks "marketing myopia"?
a) Production concept
b) Product concept
c) Selling concept
d) Marketing concept
Answer: b) Product concept
17. A company using the selling concept likely faces:
a) Overdemand
b) Unsought goods
c) Monopoly
d) Ethical issues
Answer: b) Unsought goods
18. The marketing concept is a ______ philosophy.
a) Inside-out
b) Outside-in
c) Competitor-centered
 d) Product-centered
Answer: b) Outside-in
19. Kotler’s holistic marketing concept includes all EXCEPT:
a) Relationship marketing
b) Internal marketing
c) Production marketing
d) Performance marketing
Answer: c) Production marketing
20. Which concept led to the rise of CSR (Corporate Social Responsibility)?
a) Selling concept
b) Societal marketing concept
c) Product concept
d) Production concept
Answer: b) Societal marketing concept
21. Customer-perceived value is:
a) The cost of production
b) The difference between benefits and costs
c) A pricing strategy
d) Market share
Answer: b) The difference between benefits and costs
22. Customer satisfaction depends on:
a) Product performance vs. expectations
b) Advertising frequency
c) Distribution channels
d) Competitor prices
Answer: a) Product performance vs. expectations
23. The marketing concept requires:
a) Cross-departmental collaboration
b) Centralized decision-making
c) Short-term sales goals
 d) Product standardization
Answer: a) Cross-departmental collaboration
24. A "customer-centric" firm prioritizes:
a) Competitor benchmarking
b) Long-term customer relationships
c) Cost reduction
d) Employee training
Answer: b) Long-term customer relationships
25. Loyal customers contribute to:
a) Lower marketing costs
b) Higher employee turnover
c) Increased production complexity
d) Reduced R&D spending
Answer: a) Lower marketing costs
26. Customer lifetime value (CLV) measures:
a) Annual sales
b) Profit from a customer over their engagement
c) Market share
d) Advertising ROI
Answer: b) Profit from a customer over their engagement
27. Which is NOT part of relationship marketing?
a) Loyalty programs
b) Personalized communication
c) Mass advertising
d) Customer feedback systems
Answer: c) Mass advertising
28. The marketing concept is most aligned with:
a) Transactional selling
b) Customer retention
c) Price wars
 d) Product diversification
Answer: b) Customer retention
29. A key challenge in implementing the marketing concept is:
a) Lack of technology
b) Organizational resistance
c) High production costs
d) Legal regulations
Answer: b) Organizational resistance
30. According to Kotler, the ultimate aim of the marketing concept is:
a) Profit maximization
b) Customer delight
c) Market dominance
d) Sustainability
Answer: b) Customer delight
31. Cultural factors influencing buyer behavior include:
a) Personality
b) Social class
c) Perception
d) Motivation
Answer: b) Social class
32. The buying decision process starts with:
a) Information search
b) Need recognition
c) Evaluation of alternatives
d) Purchase decision
Answer: b) Need recognition
33. Cognitive dissonance occurs:
a) Before purchase
b) After purchase
c) During need recognition
 d) During information search
Answer: b) After purchase
34. Reference groups influence:
a) Product design
b) Brand choices
c) Pricing strategies
d) Distribution channels
Answer: b) Brand choices
35. Maslow’s hierarchy of needs starts with:
a) Safety
b) Physiological needs
c) Esteem
d) Self-actualization
Answer: b) Physiological needs
36. Organizational buying differs from consumer buying in:
a) Fewer decision-makers
b) More rational processes
c) Lower budgets
d) Shorter timelines
Answer: b) More rational processes
37. A "gatekeeper" in the buying center is responsible for:
a) Controlling information flow
b) Approving budgets
c) Using the product
d) Negotiating prices
Answer: a) Controlling information flow
38. Which is a psychological factor affecting consumer behavior?
a) Family
b) Culture
c) Learning
 d) Social class
Answer: c) Learning
39. Business markets are characterized by:
a) Emotional purchasing
b) Derived demand
c) Short sales cycles
d) Low-risk decisions
Answer: b) Derived demand
40. The "complex buying behavior" occurs when:
a) Products are inexpensive
b) High consumer involvement and significant differences between brands
c) Routine purchases
d) Impulse decisions
Answer: b) High consumer involvement and significant differences between brands
41. A product’s core benefit is:
a) Its packaging
b) The basic problem-solving need it satisfies
c) Its brand name
d) Its after-sales service
Answer: b) The basic problem-solving need it satisfies
42. Which is NOT a level of a product?
a) Core product
b) Augmented product
c) Potential product
d) Promotional product
Answer: d) Promotional product
43. A "product line" refers to:
a) A single product
b) A group of related products under a brand
c) All products sold by a company
 d) A product’s lifecycle stage
Answer: b) A group of related products under a brand
44. Brand equity is:
a) The cost of brand registration
b) The added value a brand gives a product
c) The number of brand extensions
d) The brand’s market share
Answer: b) The added value a brand gives a product
45. The stage of the product lifecycle with peak sales and competition is:
a) Introduction
b) Growth
c) Maturity
d) Decline
Answer: c) Maturity
46. A "new product" includes all EXCEPT:
a) Improvements to existing products
b) Repositioned products
c) Products new to the company
d) Competitor’s products
Answer: d) Competitor’s products
47. Which is a function of packaging?
a) Reducing production costs
b) Protecting and promoting the product
c) Increasing employee morale
d) Simplifying distribution
Answer: b) Protecting and promoting the product
48. A "fad" product typically has:
a) A long lifecycle
b) Rapid rise and decline in popularity
c) Steady demand
 d) High production costs
Answer: b) Rapid rise and decline in popularity
49. The "Boston Consulting Group (BCG) matrix" classifies products based on:
a) Price and quality
b) Market growth rate and market share
c) Brand loyalty
d) Distribution channels
Answer: b) Market growth rate and market share
50. A "loss leader" is a product priced low to:
a) Clear inventory
b) Attract customers to other profitable products
c) Compete with generic brands
d) Test market demand
Answer: b) Attract customers to other profitable products
51. A "direct marketing channel" has:
a) No intermediaries
b) One intermediary
c) Multiple intermediaries
d) Only wholesalers
Answer: a) No intermediaries
52. Which is NOT a function of wholesalers?
a) Bulk-breaking
b) Financing retailers
c) Advertising to end consumers
d) Inventory management
Answer: c) Advertising to end consumers
53. Intensive distribution is used for:
a) Luxury products
b) Convenience goods
c) Industrial products
 d) Customized services
Answer: b) Convenience goods
54. A "channel conflict" occurs when:
a) Members have conflicting goals
b) Products are overpriced
c) Demand exceeds supply
d) Advertising budgets are cut
Answer: a) Members have conflicting goals
55. Logistics management includes:
a) Only transportation
b) Only warehousing
c) Flow of goods from production to consumption
d) Product design
Answer: c) Flow of goods from production to consumption
56. Which is an example of a "non-store retailer"?
a) Department store
b) Supermarket
c) E-commerce website
d) Franchise outlet
Answer: c) E-commerce website
57. The main goal of supply chain management is:
a) Maximizing retailer profits
b) Minimizing costs while meeting customer needs
c) Reducing product variety
d) Eliminating wholesalers
Answer: b) Minimizing costs while meeting customer needs
58. Exclusive distribution is suitable for:
a) Fast-moving consumer goods
b) Luxury brands
c) Generic medicines
 d) Industrial raw materials
Answer: b) Luxury brands
59. "VMS" (Vertical Marketing System) refers to:
a) Independent channel members
b) Coordinated channels under one leadership
c) Competing retailers
d) Online marketplaces
Answer: b) Coordinated channels under one leadership
60. The "breaking bulk" function is performed by:
a) Manufacturers
b) Wholesalers
c) Consumers
d) Ad agencies
Answer: b) Wholesalers
61. The promotional mix includes all EXCEPT:
a) Advertising
b) Personal selling
c) Product design
d) Public relations
Answer: c) Product design
62. "AIDA" model stands for:
a) Attention, Interest, Desire, Action
b) Awareness, Innovation, Demand, Advertising
c) Analysis, Investment, Distribution, Assessment
d) Attraction, Influence, Decision, Agreement
Answer: a) Attention, Interest, Desire, Action
63. Which is a paid, non-personal promotion?
a) Public relations
b) Advertising
c) Word-of-mouth
 d) Sales promotions
Answer: b) Advertising
64. Personal selling is most effective for:
a) Low-cost products
b) Complex, high-value products
c) Mass-market goods
d) Digital services
Answer: b) Complex, high-value products
65. A "pull strategy" targets:
a) Distributors
b) End consumers
c) Wholesalers
d) Retailers
Answer: b) End consumers
66. Sales promotions aim to:
a) Build long-term brand loyalty
b) Encourage immediate purchases
c) Improve product quality
d) Reduce distribution costs
Answer: b) Encourage immediate purchases
67. Public relations (PR) focuses on:
a) Paid media coverage
b) Building a positive brand image
c) Discount offers
d) Direct customer interaction
Answer: b) Building a positive brand image
68. Which medium offers the highest targeting precision in advertising?
a) Television
b) Newspapers
c) Social media
 d) Billboards
Answer: c) Social media
69. The primary goal of IMC (Integrated Marketing Communications) is:
a) Consistent messaging across channels
b) Reducing advertising costs
c) Eliminating personal selling
d) Focusing only on digital media
Answer: a) Consistent messaging across channels
70. A "push strategy" uses:
a) Consumer advertising
b) Trade promotions and retailer incentives
c) Viral marketing
d) Publicity stunts
Answer: b) Trade promotions and retailer incentives
71. Digital marketing includes all EXCEPT:
a) SEO
b) Social media marketing
c) Cold calling
d) Email marketing
Answer: c) Cold calling
72. Green marketing focuses on:
a) Low-cost production
b) Environmentally sustainable practices
c) Global expansion
d) Luxury branding
Answer: b) Environmentally sustainable practices
73. "Big Data" in marketing helps in:
a) Reducing product variety
b) Personalizing customer experiences
c) Eliminating distribution channels
 d) Cutting R&D costs
Answer: b) Personalizing customer experiences
74. Cause-related marketing aligns a brand with:
a) Political campaigns
b) Social or environmental causes
c) Competitor benchmarking
d) Price wars
Answer: b) Social or environmental causes
75. Global standardization vs. localization debates center on:
a) Product adaptation for local markets
b) Uniform marketing worldwide
c) Both a and b
d) Neither a nor b
Answer: c) Both a and b
76. Ethical issues in marketing include:
a) Deceptive advertising
b) Transparent pricing
c) Customer feedback
d) Product innovation
Answer: a) Deceptive advertising
77. AI in marketing is used for:
a) Chatbots and personalized recommendations
b) Reducing employee count
c) Eliminating traditional advertising
d) Increasing product costs
Answer: a) Chatbots and personalized recommendations
78. "Omni-channel marketing" integrates:
a) Only online channels
b) Only physical stores
c) Online and offline customer touchpoints
 d) B2B sales
Answer: c) Online and offline customer touchpoints
79. A challenge in digital marketing is:
a) Data privacy concerns
b) Lack of internet access
c) Over-reliance on TV ads
d) High print media costs
Answer: a) Data privacy concerns
80. The future of marketing will likely emphasize:
a) Mass marketing
b) Hyper-personalization and AI
c) Elimination of branding
d) Reduced customer interaction
Answer: b) Hyper-personalization and AI

1. A true marketing mindset requires_________

(1) Control mindset
(2) Command mindset
(3) Passive mindset
(4) Active mindset
Ans. (4)
2. Modern styles of marketing are________
(1) Telemarketing
(2) Web marketing
(3) E-mails
(4) All of these
Ans. (4)
3. Selling is_____
(1) Different from marketing
(2) A sub-function from marketing
(3) Same as marketing
(4) More than marketing
Ans. (2)
4. ‘Customization’ means_______
(1) Tailor-made products for each customer
(2) Customers selling goods
(3) Tailor-made products for each staff
(4) A selling process
Ans. (1)
5. Computers manipulate data in many ways, and this manipulation is called
(1) Upgrading
(2) Processing
(3) Batching
(4) Utilizing
Ans. (1)
6. A market survey is required for________
(1) Deciding marketing strategies
(2) Deciding product strategies
(3) Deciding pricing strategies
(4) All of these
Ans. (4)
7. A ‘Call’ in marketing language means_________
(1) Calling on a sales person
(2) Calling on a customer
(3) Making a phone-call
(4) Tele-marketing
Ans. (2)
8. Marketing is both an “art” and a “science”—there is constant tension between the
formulated side of marketing and the ________ side.
(1) creative
(2) selling
(3) management
(4) forecasting
Ans. (1)
9. The most formal definition of marketing is ________.
(1) meeting needs profitably
(2) identifying and meeting human and social needs
(3) the 4Ps (Product, Price, Place, Promotion)

(4) An organizational function and a set of processes for creating, communicating,

and

delivering, value to customers, and for managing customer relationships in ways

that benefit
the organization and its stake holders.
Ans. (4)
10. Cross-selling means_______
(1) Selling with a cross face
(2) Cross country marketing
(3) Selling other products to existing customers
(4) Selling to friends
Ans. (3)
11. Market Segmentation is useful for
(1) Preferential marketing
(2) Targeting existing client
(3) Identifying prospects
(4) All of the above
Ans. (4)
12. Market segmentation can be resorted to by means of
(1) Segmenting by age
(2) Segmenting by income
(3) Segmenting geographically
(4) All of these
Ans. (4)
13. The target group for a car loan is________
(1) All auto drivers
(2) All auto dealers
(3) All car owners
(4) Any individual needing car
Ans. (4)
14. Market information means_______
(1) Knowledge of industries
(2) Knowledge of household
(3) Knowledge of peers
(4) All of these
Ans. (4)
15. The target group for agricultural loan is________
(1) Any farmer
(2) Farm labourers
(3) Any individual dealing in agricultural or related activity
(4) All of these
Ans. (4)
16. Market segmentation means________
(1) Segmenting the salesmen
(2) Segmenting the employees
(3) Segmenting the customers as per their needs
(4) Segmenting the products
Ans. (3)
17. A ‘Target Group’ means________
(1) A group of sellers
(2) A group of buyers
(3) A group of products
(4) A group of persons to whom sales should be focused
Ans. (4)
18. Direct marketing means
(1) Advertisements
(2) Banners
(3) Face-to-face selling
(4) Selling by all staff
Ans. (3)
19. Web marketing involves
(1) Selling web cameras
(2) Web advertisements
(3) E-mail chatting
(4) Browsing the web
Ans. (2)
20. The ultimate aim of the marketing is to provide
(1) More business to the company
(2) More profit
(3) More staff
(4) More production
Ans. (1)
UNIT-II
21. Selling process includes
(1) Publicity
(2) Lead generation
(3) Cross-country contacts
(4) Product designing
Ans. (2)
22. Market share means
(1) Paid-up capital
(2) Shares held by employees
(3) Shares of business volume as compared to other companies
(4) Share price of the company quoted in the market
Ans. (3)
23. Market share can be increased by
(1) Increasing the number of sales person
(2) Increasing the sales volume
(3) Increasing the products
(4) Increasing production
Ans. (2)
24. Market segmentation means_______
(1) Segmentation of sales teams
(2) Allocation of territory
(3) Sales arrangement
(4) Segmentation of target group according to their needs
Ans. (3)
25. Target group of education loans is
(1) All school students
(2) All college students
(3) All colleges
(4) All schools
(5) All hospitals
Ans. (2)
26. Referral means_______
(1) Sales person
(2) All customers
(3) Lead provided by operation staff
(4) Calling the existing purchasers
Ans. (3)
27. “USP” in marketing means________
(1) Unique selling practices
(2) Uniform selling practices
(3) United sales persons
(4) Unique selling proposition
Ans. (4)
28. The meaning of ‘conversion’ in terms of sale is ___________
(1) Designing new products
(2) Converting purchaser into sellers
(3) Converting seller into purchasers
(4) Converting perspective customers into purchasers
Ans. (4)
29. On-line marketing is mostly useful for marketing of
(1) Saving accounts
(2) Credit cards
(3) Home loans
(4) NRI deposits
Ans. (3)
30. Cross-selling means
(1) City to city sales
(2) Selling with cross face
(3) Selling with crossed finger
(4) Selling products to existing customers
Ans. (4)
31. Marketing strategy means________
(1) Ideas for new employment
(2) Old techniques of selling
(3) Techniques for improving marketing activities
(4) Techniques for increasing production
Ans. (3)
32. Target group means_______
(1) All purchasers
(2) All sales persons
(3) Targeted purchasers
(4) All consumers
Ans. (1)
33. What is the USP of saving accounts?
(1) High rate of interest
(2) Easy operation
(3) Risky transactions
(4) Expensive transactions
Ans. (2)
34. Which one of the following is not a target group for saving accounts?
(1) Salaried persons
(2) Loss making companies
(3) Doctors
(4) Government employees
(5) Insurance agents
Ans. (2)
35. Digital Marketing is similar to_______
(1) Online marketing
(2) Cold calling
(3) Web designing
(4) Market fore-cast
Ans. (1)
36. Full form of DSA is______
(1) Delivery Staff Agency
(2) Direct Selling Agent
(3) Direct Supplier Agent
(4) Distribution and Supply Agency
(5) Driving Sales Ahead
Ans. (2)
37. Digital Banking can be resorted through:
(1) Mobile phones
(2) Internet
(3) Telephones
(4) All of these
Ans. (4)
38. Delivery channels means
(1) Maternity wards
(2) Handing over the products to the buyers
(3) Place where products are made available to the buyers
(4) All of these
Ans. (3)
39. Market expansion means
(1) Hiring more staff
(2) Firing more staff
(3) Buying more products
(4)Growth in sales through existing and new products
Ans. (4)
40. Effective marketing helps in
(1) Developing new product
(2) Creating a competitive environment
(3) Building demands for products
(4) All of these
Ans. (4)
UNIT-III
41. One of the methods for market monitoring is
(1) To watch T.V serials
(2) To discuss with other sales persons
(3) To monitor media outlets
(4) All of these
Ans. (2)
42. Sources of sales lead are_____
(1) Data mining
(2) Market research
(3) Media outlets
(4) All of these
Ans. (4)
43. Promotion to marketing means______
(1) Passing an examination
(2) Elevation from one grade to another
(3) Selling the products through various means
(4) Selling the products in specific area
Ans. (3)
44. A call in marketing means
(1) To phone the customers
(2) To visit the customers
(3) To visit the marketing site
(4) To call on prospective customers
Ans. (4)
45. Value-Added service means:
(1) Costlier products
(2) Additional benefits at the same cost
(3) Extra work by the sales persons
(4) None of these
Ans. (4)
46. Rural Marketing can be more effective if it is arranged through
(1) Meals
(2) Village fairs
(3) Door to door campaigns
(4) All of these
Ans. (4)
47. The target group for marketing of educational loan is
(1) All customers
(2) Students
(3) Only poor students
(4) Students with good academic record
Ans. (4)
48. After sales service is not the job of:
(1) Marketing staff
(2) Sales persons
(3) Directors of the company
(4) All of the above are false
Ans. (4)
49. Innovation means
(1) Product designing
(2) New ideas
(3) Motivation
(4) Only (1) and (2)
Ans. (4)
50. A good sales person should have following quality/qualities
(1) Job commitment
(2) Sociability
(3) Empathy
(4) All of these
Ans. (4)
51. Successful marketing aims at______
(1) Increasing the sales volume
(2) Increasing the profits
(3) Increasing the output of the sales persons
(4) All of these
Ans. (4)
52. Internet marketing means _______
(1) Marketing to oneself
(2) Marketing to the core group
(3) Marketing to the employees
(4) None of these
Ans. (4)
53. Market survey means_______
(1) Market research
(2) Market plan
(3) Marketing strategies
(4) Market monitoring
Ans. (1)
54. Rural marketing need not be resorted to because_______
(1) Rural persons do not understand marketing
(2) It is not cost viable
(3) It is a waste of time
(4) All the statement are false
Ans. (4)
55. Networking makes marketing_________
(1) Very difficult
(2) Very cumbersome
(3) Easy to handle
(4) Has no role in marketing
Ans. (3)
56. The target group for marketing of Internet Banking is
(1) All customers
(2) All literate customers
(3) All computer literate customers
(4) Only borrowers
Ans. (3)
57. Marketing is the combined study of______
(1) Buyer’s behaviour and consumer tasks
(2) Product demand and product supply
(3) Brand building and publicity
(4) All of these
Ans. (4)
58. Effective marketing helps in______
(1) Boosting the sales
(2) Boosting the purchases
(3) Boosting the demand and supply
(4) All of these
Ans. (4)
59. Market size means_____
(1) Size of the sales team
(2) Size of the company
(3) Scope for profit
(4) Scope for marketing
Ans. (4)
60. Market share means_____
(1) Share market
(2) Sensex
(3) Market changes
(4) Share of business among pears
Ans. (4)
UNIT-IV
61. Direct marketing means_____
(1) Face to face marketing
(2) Over the counter marketing
(3) Door to door marketing
(4) All of these
Ans. (4)
62. A “Lead” means_____
(1) A buyer
(2) A seller
(3) Employee
(4) Employer
Ans. (1)
63. DSA means________
(1) District Sales Authority
(2) Direct Selling Agent
(3) Distributor and Sales Agents
(4) Distributor and State Agent
Ans. (2)
64. A DSA’s main function is_____
(1) To boost customer contacts
(2) To boost emails
(3) To boost telemarketing
(4) All of these
Ans. (1)
65. A “prospect” means_____
(1) Company’s prospectus
(2) Company’s memorandum of association
(3) A likely buyer
(4) A likely seller
Ans. (3)
66. To “close a call” means__________
(1) To clinch the sales
(2) To abandon the sales
(3) To lose the business
(4) To annoy the customer
Ans. (3)
67. Good selling skill calls for______
(1) Patience
(2) Perseverance
(3) Persuasion
(4) All of these
Ans. (4)
68. Marketing channels means______
(1) Delivery time
(2) Delivery period
(3) Purchase outlets
(4) All of these
Ans. (4)
69. Value added services means_____
(1) Additional cost
(2) Additional production
(3) Additional staff
(4) Additional services
Ans. (4)
70. A “Target Group” means _________
(1) Group of salesman targeting the customers
(2) Likely buyers
(3) Group of companies
(4) All of these
Ans. (4)
71. “USP” in marketing means______
(1) Useful sales procedures
(2) Useful selling propositions
(3) Useful sales persons
(4) Unique selling propositions
Ans. (4)
72. Market plan is a_____
(1) Selling process
(2) Year-end-budget
(3) Calendar
(4) Business document for marketing strategies
Ans. (4)
73. Market segmentation means dividing __________
(1) The market group into homogeneous groups
(2) The market process into easy steps
(3) The sales teams into small groups
(4) All of these
Ans. (1)
74. “HNI” means_____
(1) Highly Non-Interested Individuals
(2) Highly Needy Individuals
(3) High Network Individuals
(4) Highly Negative Individuals
Ans. (3)
75. Digital marketing includes-Find the incorrect answer
(1) Web advertisement
(2) E-mail canvassing
(3) SMS campaigns
(4) Mobile alerts
Ans. (4)
76. Marketing can be effected by_________
(1) Bringing in new customers
(2) Retaining existing customers
(3) Selling more to existing customers
(4) Quality pre and post sales service
Ans. (4)
77. The 4P’s of marketing, 3 are product, place and promotion, which is the 4th P?
(1) Price
(2) Pricing
(3) Purpose
(4) Pride
Ans. (1)
78. Innovation in marketing means:
(1) Good commutation skills
(2) Good negotiation skills
(3) Spirited motivation
(4) Novel methods of selling
Ans. (4)
79. Telemarketing involves___________
(1) Good communication skills
(2) High level of motivation
(3) Door-to-door campaigns
(4) Event management
Ans. (1)
80. Online marketing is_______
(1) Same as face-to-face marketing
(2) Easier than traditional marketing
(3) Boring as customers are not visible
(4) Voluminous task
Ans. (2)
UNIT-V
81. A mission statement is______
(1) Same as vision statement
(2) Same as targets
(3) Part of the marketing plan
(4) All of these
Ans. (4)
82. Market research is required for
(1) Deciding sales volume
(2) Deciding production levels
(3) Deciding marketing strategies
(4) All of these
Ans. (4)
83. Market segmentation means _________
(1) Dividing then sales team into small groups
(2) Dividing the marketing process into small steps
(3) Dividing the territory into small areas
(4) Dividing the target groups into homogeneous groups
Ans. (4)
84. Market segmentation is required
(1) For avoiding old calls
(2) To increase production
(3) For territory allocation
(4) For focused marketing
Ans. (4)
85. Motivation for sales persons can be achieved through
(1) High success rate of conversion
(2) Better sales incentives
(3) Continuous training and updating of knowledge
(4)All of these
Ans. (4)
86. Diversification means______
(1) Attaching more customers
(2) Retaining existing customers
(3) Increasing sales volume
(4) All of these
Ans. (4)
87. One of the following is not a function of retail building
(1) Accepting fixed deposit
(2) Giving home loan
(3) Giving education loan
(4) Joint ventures
Ans. (4)
88. Data mining means______
(1) Same as database
(2) Same as data warehouse
(3) Market survey
(4) Analyzing the data on customers
Ans. (4)
89. Customer database is_______
(1) Useful for cross selling
(2) Useful for CRM
(3) Useful for customization of products
(4) All of these
Ans. (4)
90. Data warehouse is_______
(1) A godown
(2) A shop selling computers
(3) A showroom
(4) A system where data on customers is stored
Ans. (4)
91. Retail banking is_______
(1) Retail shopkeepers
(2) Banks financing to retail traders
(3) Same as Universal Banking
(4) Giving consumer loans to various public
Ans. (4)
92. Good marketing requires one of the following
(1) Proper planning
(2) Good team work
(3) Good communication skills
(4) All of these
Ans. (4)
93. Marketing is a_______
(1) One day effort
(2) Team effort
(3) One man effort
(4) All of these
Ans. (2)
94. Service marketing is the same as________
(1) Transaction marketing
(2) Relationship marketing
(3) Internal marketing
(4) Outdoor marketing
Ans. (2)
95. Marketing is influenced by________
(1) Product demand
(2) Buyer behaviour
(3) Brand image
(4) All of these
Ans. (4)
96. Marketing helps in_______
(1) Boosting production
(2) Getting new clients
(3) Interacting with strangers
(4) All of these
Ans. (1)
97. Marketing is the art of______
(1) Buying more
(2) Paying more
(3) Selling more
(4) Talking more
Ans. (3)
98. Internal marketing means________
(1) Marketing to self
(2) Marketing to family members
(3) Marketing to the staff members
(4) Marketing inside India
Ans. (3)
99. A good and effective DSA should________
(1) Copy the competitor company
(2) Criticize the competitor company
(3) Join the competitor company
(4) Be more effective than the competitor company
Ans. (4)
100. Which of the following statements is correct
(1) Marketing is not required due to globalization
(2) Marketing causes higher expenses and losses
(3) Marketing is not required in profit- making companies
(4) Marketing sharpens the minds of the employees
Ans. (4)
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