Title & introduction
Handyarts is a small handmade brand that creates soothing candles and
beautiful resin art .
Our aim is to make simple things feel special through calm designs
and thoughtful craftmanship.
Every candle is hand -poured with gentle fragrances that add warmth
,relaxation, and a peaceful atmosphere to any room.
Our resin art pieces are created with care, using soft colours , flowers,
and creative designs that stay beautiful for a long time.
We focus on quality,simplicity,and the beauty of handmade work .
Each product is unique because it is made by hand ,with attention to detail and
love in every step.
Handyarts brings together light,art,and creativity to make
everyday spaces feel more calming and beautiful.
Our Mission & Vision
Our Mission : To spread joy through handmade art by offering
beautiful , useful , and customised product that
are affordable and crafted with passion .
Our Vision : To become the preferred home – grown brand for artisanal
resin art and premium candles , known for unique designs ,
quality , and accessible prices , setting a standard for
responsible handmade creation ..
Values : Uniqueness , Customisation , Quality , Affordability , and craft
with love ..
Product Lines & Unique Selling Propostion ( USP)
Our Collection :
Resin Collection : Aesthetic frames , keychains , bookmarks , name
plates ,and coasters . ( Focus on personalisation and durability).
Candle Collection : Scented Jar candles , aesthetic bubble candles , Dessert /
Cupcake candles , and pillar candles .
( Focus on luxury scents and unique shapes ).
Handy Arts key USP :
[Link] Customisable Designs : We turn customer ideas into unique reality ( e.g., custom
photo frames , specific scents ) .
2. Affordability : Budget – friendly prices make artisanal art accessible to every one .
3. Premium Quality , 100% Handmade : Every piece is crafted with precision and
premium - grade materials .
4. Aesthetic gifting : perfect packaging for any occasion .
Deep Dive : The Resin Collection
Focus : Durability customization ,Aesthetic Appeal .
Key products & Price range : Frames (rs.250+), Coasters
(rs.180-rs.350) , Bookmarks (rs.60 rs.100).
Deep Dive : The Premium Candle Collection
Focus : Ambiance , Aroma , Quality Wax
Key Products & Price Range : Scented jar candles (rs.120-rs.250) ,
Aesthetic bubble candles (rs.80-rs150)..
Art for everyone : Our Affordability Model
How we keep our prices low : Home –grown efficiency direct –to-consumer sales,
minimal overheads .
Values Statement : Offering premium quality and unique designs at a price
point that makes artisanal art accessible to every customer
Environmental & Ethical Commitment
Affordable & Eco – conscious Approach :
Candles : Utilising plant – based waxes ( like soy , coconut or bees wax ) as a
sustainable and cleaner – burning alternative to paraffin wax where feasible ,
aligning with the growing trend .
Resin : researching and transitioning toward bio – based resins or high quality non-
toxic epoxy resins to minimise environmental impact ( post – curing ) .
Acknowledge resins chemical nature , but stress safe handling and minimal waste ..
Packaging : prioritising aesthetic yet eco – friendly packaging (e.g., recycled
recyclable cardboard , minimal plastic , jute / twine accents).
Ethos : promoting a culture of quality over quantity ; our durable , long
– lasting , handmade products contrast with disposable mass- market
goods .
The Market Landscape : competition overview
Types of competitors :
[Link]- produced Décor : (High volume , low quality , no customization ).
[Link] –End Artisanal Boutiques : ( High quality , very high prices , limited
accessbility).
Handyarts position: The sweet spot – high quality , high customization , and
affordable price .
PESTLE Analysis : A Glimpse
Political / Legal : Favorable environment for small / online businesses.
Economic : Growing middle – class disposable income , focus on affordable luxury .
Social : High demand for personalization , gifting culture , ‘vocal for local ’ trend.
Technological : strong growth via instagram / E-commerce platforms.
Roadmap & Growth Strategy
New products : Expanding into home-fragrance diffusers and epoxy clocks.
Distribution : Partnering with select local boutiques and setting up a dedicated
e-commerce store.
Scale : Optimizing production for larger orders while maintaining quality.
Categorization of costs
Cost category Amount Classification
1. Raw materials Variable cost
25000
2. Shop rent 10000 Fixed cost
[Link] BILL 2000 Fixed cost
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4. Advertising 3000 Fixed cost
5. Wages 8000 Fixed cost
6. Equipment 15000 Assets
[Link] – even point (bep ) analysis
BEP (UNITS)___________________________
- Total fixed costs
Contribution margin ratio
Total sales : ( candles + resin art)
40000 + 25000 = 65000
Total variable cost: = 25000
Total fixed cost : 10000 + 2000+
3000 + 8000 = 23000
2. Contribution margin ratio
contribution margin (cm) = Sales - Variable cost
CM = 65000 - 25000 = 40000
Contribution margin ratio =_______
CM
Sales
CMR = 40000 = 0.6154 OR 61.54%
________
65000
3. Break - even point ( bep ) calculation
BEP( Sales value )= 23000
_____________ = rs 37, 375 .2
0.61538..
The conclusion derived from the break - even point analysis for the
candles & resin art business is that the business has a strong
contribution margin and is currently operating above its break-even
point , indicating a healthy and profitable start to its operations ..
[Link]
sa=601.1037
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