Data Analysis Using PLS-SEM Techniques
Data Analysis Using PLS-SEM Techniques
Chapter 4
This chapter presents the analysis of data collected through an online and offline survey method.
Data was systematically compiled and tabulated for the conducting statistical analysis.
Descriptive and inferential analysis were performed using SPSS 20.0 and SmartPLS3 software.
The chapter is comprised of six sections: Section 4.1 and 4.2 presents the preliminary analysis
that includes Data Description and Data screening, which are the pre-requisites for the further
statistical analysis. Section 4.3 provides detailed evaluation of measurement model and
structural model respectively using Partial Least Square- Structural Equation Modelling. Section
4.4 offers moderator analysis while Section 4.4 includes analysis of mediating effect of financial
risk tolerance on the relationship between psychological constructs and financial risk-taking
behaviour. Section 4.6 signifies the impact-performance matrix analysis providing insights into
identification of missing responses. Since both online and offline methods were used for data
collection, the responses from a web-based survey created over Google Docs were
questionnaires were added to the same spreadsheet manually. Upon preliminary scrutiny, a total
of 303 usable responses as received were uploaded to IBM SPSS 20.0 to generate descriptive
statistical reports and to check for missing responses, normality of data and response biasness as
a precautionary step. Later the spreadsheet was converted into CSV format required for PLS-
SEM analysis.
education, marital status, occupation, annual household disposable income and years of
experience in investment.
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The sample comprised of 303 respondents with majority of male (81.50%) while female
constituted only 18.5% of the sample. Participants were further divided into two age groups
(Levinson, D.J., 1986), young adults (age = 18 to 45 years; n = 241) and mature adults (age > 45
regard to marital status, 61.70% of respondents were married while 38.30% respondents
belonged to unmarried category. Since the study included only salaried individuals; 63.40%
respondents in the sample belonged to private sector while 36.60% were employed in public
sector. As per the reports of National Council for Applied Economic Research (NCAER), the
real annual household disposable income of 50 million people (classified as middle class) falls
between 200,000 to 10,00,000 hence two groups were created from the sample, the group 1 (n =
174) include the respondents having annual household disposable income less than equal to INR
10,00,000 while respondents in group 2 (n = 129) were having annual household disposable
income above INR 10,00,000. Out of 303 respondents, 42.90% respondents had investment
experience of 5 years or less while 57.10% were having investment experience of more than 5
years.
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It includes verifying characteristics of collected data. The objective is to ensure that the data
before being utilized for multivariate analysis is valid and complete. Therefore, it includes:
The data was examined through visual inspection. No missing values were found in the data set.
Though PLS-SEM being a non-parametric statistical approach does not require data to be
could create problems in the assessing significance of parameters. Since, the traditional
Kolmogorov-Smirnov test and Shapiro-Wilks test provide only limited guidance when deciding
whether the data is too far from being normally distributed which means whether to reject the
The normality of data was examined using two measures of distribution, i.e., skewness and
kurtosis which are built on underlying rule of thumb (Hair, Black, Babin, Anderson, & Tatham,
𝐒𝐤𝐞𝐰𝐧𝐞𝐬𝐬−𝟎
𝐙𝐒𝐤𝐞𝐰𝐧𝐞𝐬𝐬 = 𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝 𝐄𝐫𝐫𝐨𝐫 = ± 2.58 (for sample size greater than 200)
Similarly,
𝐊𝐮𝐫𝐭𝐨𝐬𝐢𝐬−𝟎
𝐙𝐊𝐮𝐫𝐭𝐨𝐬𝐢𝐬 = 𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝 𝐄𝐫𝐫𝐨𝐫 = ± 2.58 (for sample size greater than 200)
The results reveal that all the variables were following the rule (refer Table 4.2), signifying that
Common method variance is a measurement error (Podsakoff, MacKenzie, Lee, & Podsakoff,
2003; Podsakoff, MacKenzie, & Podsakoff, 2012) that threatens the validity of a conclusion
drawn upon statistical results. The common method variance may occur due to the following
• respondents,
obtain measurement)
Hence, there lies a strong need to identify the causes of the common method variance to better
control for their influence on the data. Harman’s single factor test is the simplest and most
The resulting 48.80% variance (refer Table 4.3) explained by a single factor signifies that the
common method variance is not a major concern since the percent of variance lies below the
PLS-SEM technique, initially created by Wold (1974, 1980, 1982), is an iterative approach that
maximizes the explained variance of endogenous constructs (Fornell & Bookstein, 1982). As
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compared to CB-SEM, which expects to affirm hypotheses by deciding how well a model can
estimate a covariance matrix for the sample data, PLS-SEM works much like multiple
regression analysis (Hair et al., 2011) and aims to develop theories, hence making it especially
A great part of the expanded use of PLS-SEM can be attributed to the technique's capacity to
deal with issues like non-normality of data- a usual problem of social sciences researchers,
i. model specification;
The model specification involves setting up of the inner and outer models. The inner models,
also known as structural model describes the relationships between the constructs (also known
as latent variables) being assessed. The outer models, also referred as the measurement models,
describes the relationships between the indicator variables and their corresponding construct.
The initial step in utilizing PLS-SEM encompasses creating a path model that associates
variables and constructs in view of rationale and theory (Hair et al., 2014). Figure 4.1 represents
the path model of the study as shown below. The model represents the second-order also known
order constructs also known as lower-order constructs (LOCs) and higher order constructs
(HOCs).
Figure 4.1 represents the constructs SEA, OEA, UOE, ROE represents the LOCs of more
general construct Emotional Intelligence (EI) which is measured with twenty indicators SEA1,
SEA2, SEA3, SEA4, SEA5, OEA1, OEA2, OEA3, OEA4, OEA5, UOE1, UOE2, UOE3,
UOE4, UOE5, ROE1, ROE2, ROE3, ROE4, ROE5. Similarly, the constructs NU, LOPe, LOPr,
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PU represents the LOCs of construct Impulsiveness (IMP) measured using twenty indicators
NU1, NU2, NU3, NU4, NU5, LOPe1, LOPe2, LOPe3, LOPe4, LOPe5, LOPr1, LOPr2, LOPr3,
LOPr4, LOPr5, PU1, PU2, PU3, PU4, PU5. Therefore, using repeated-indicators approach, all
This stage involves running the PLS-SEM algorithm to assess the reliability and validity of the
constructs (refer figure 4.2) which form the basis for evaluating the relationship of inner model.
That is, evaluation of measurement model delivers confirmatory test of measurement theory.
The measurement theory states how measurement variables represent the constructs specified in
the model.
RELIABILITY VALIDITY
Reliability analysis alludes to the fact that a scale should consistently reflect the construct it is
ought to measure. It includes checking for indicator reliability and internal consistency
reliability.
This represents how much of the variation in an item is explained by a variable (Hair et al.,
2013). Outer loadings determine the reliability of indicator. A higher outer loading on a variable
indicates that the associated measure has much in common, that is measured by the variable.
Items with loading greater than 0.40 were retained after analyzing the AVE and CR of the
variable (Hair et al., 2013). A total of eight indicators (One from each of the constructs SEA,
ROE, FRB, two items from the constructs LOPr while three items from LOPe) were omitted,
since they had loadings of less than 0.4 (refer appendix B).
Deleting these items resulted in an increase in CR and AVE above suggested threshold values of
different outer loadings of the indicator variables (Hair et al., 2014). The values between 0.70
and 0.90 have been regarded as satisfactory (Nunnally & Bernstein, 1994) to confirm composite
reliability. Table 4.4 below depict the composite reliability values of each latent variable used in
this study and their values were found to be greater than 0.70 (Chin, 1998b, 2010; Götz et al.,
2010; Hair et al., 2012a; Latan & Ghozali, 2012a), deemed adequate, thus confirming the
internal consistency.
Construct validity addresses the accuracy of measurement. In particular, it is the extent to which
It refers the extent to which a measure correlates positively with alternative measures of the
same construct, i.e., the indicators or measures of a specific construct should converge or share
a high proportion of variance (Hair et. al, 2014). Average Variance Extracted (AVE) was used
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to establish convergent validity. The grand mean value obtained after the loadings on indicators
of construct are squared, determines AVE (Hair [Link]., 2014). In mathematical terms,
𝑆𝑢𝑚 𝑜𝑓 𝑆𝑞𝑢𝑎𝑟𝑒𝑑 𝐿𝑜𝑎𝑑𝑖𝑛𝑔𝑠
AVE =
𝑁𝑢𝑚𝑏𝑒𝑟 𝑜𝑓 𝑖𝑛𝑑𝑖𝑐𝑎𝑡𝑜𝑟𝑠
AVE values of 0.5 or higher indicates that, on average, the construct explains more than half of
the variance of its indicators. (Bagozzi & Yi, 1988). Table 4.5 displays the AVE values of all
the latent variables used in this study. The values met the threshold of 0.50 (Hair et al., 2006)
It refers the extent to which the construct is empirically different from other constructs. For the
purpose, assessment of Heterotrait-Monotrait ratio (HTMT) of the correlations which is the ratio
(Henseler et al., 2015). HTMT is the mean of all correlations of indicators across constructs
(geometric) mean of the average correlations of indicators measuring the same construct
(Henseler et al., 2015). Precisely, the HTMT approach evaluates what the true correlation
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among constructs would be, if they were perfectly reliable. HTMT value above 0.90 signifies a
lack of discriminant validity and thus threshold value of 0.85 is acceptable (Henseler et al.,
2015). Table 4.6 displays the values of all the constructs are within the threshold limits, thus
As further suggested, while examining HTMT ratios, there lies a strong need to determine if
HTMT values are significantly different from 1. Therefore, bootstrap confidence intervals
results are computed to ensure discriminant validity of the constructs. The columns
characterized 2.5% and 97.5% (refer, table 4.7) illustrates the lower and upper bounds of the
As seen in the table above, neither of the confidence intervals includes the value 1, discriminant
Table 4.8 presents the summarized result of the reflective measurement model estimation. The
values represent that evaluation criteria have been met thereby providing support for the
CONSISTENCY
VALIDITY
Indicators
RELIABILITY
Loadings
Cronbach's
Composite
Reliability
Extracted
Variance
Average
(AVE)
Alpha
SEA1 0.75
Emotional Self-Emotion SEA2 0.62
0.60 0.86 0.77 0.89 0.45 0.61
Intelligence Appraisal SEA3 0.67
SEA4 0.64
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INTERNAL
CONVERGENT
Latent Variables
CONSISTENCY
VALIDITY
Indicators
RELIABILITY
Loadings
Cronbach's
Composite
Reliability
Extracted
Variance
Average
(AVE)
Alpha
OEA1 0.78
OEA2 0.83
Others’-Emotion
OEA3 0.88 0.89 0.92 0.70
Appraisal
OEA4 0.92
OEA5 0.76
UOE1 0.76
UOE2 0.89
Use of Emotions UOE3 0.71 0.88 0.92 0.69
UOE4 0.90
UOE5 0.89
ROE1 0.53
Regulation of ROE2 0.78
0.77 0.86 0.61
Emotions ROE3 0.87
ROE4 0.91
NU1 0.73
NU2 0.80
Negative Urgency NU3 0.77 0.80 0.86 0.55
NU4 0.69
NU5 0.72
Lack of LOPe2 0.83
0.62 0.84 0.72
Perseverance LOPe4 0.88
Impulsiveness LOPr3 0.80 0.85 0.88 0.64
Lack of
LOPr4 0.79 0.68 0.83 0.61
Premeditation
LOPr5 0.76
PU1 0.74
PU2 0.81
Positive Urgency PU3 0.82 0.87 0.90 0.65
PU4 0.89
PU5 0.77
FRB1 0.72
Financial Risk-taking Behaviour FRB2 0.6 0.55 0.76 0.52
FRB3 0.83
FRT1 0.81
FRT2 0.80
Financial Risk Tolerance FRT3 0.81 0.81 0.87 0.57
FRT4 0.73
FRT5 0.63
Notes: EI, Emotional Intelligence; SEA, Self-Emotion Appraisal; OEA, Others Emotion
Appraisal; UOE, Use of Emotions; ROE, Regulation of Emotions; IMP, Impulsiveness; NU,
Negative Urgency; LOPe, Lack of Perseverance; LOPr, Lack of Premeditation; PU, Positive
Urgency, FRT, Financial Risk Tolerance; FRB, Financial Risk-taking Behaviour
Source: Compiled by Author
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After confirming the reliability and validity of the construct, the next step is to assess the results
of structural model. This involves exploring the model’s predictive capabilities and the
relationships between the constructs. A systematic approach is followed while assessing the
structural model;
Assess Collinearity
Issues
Examine significance
of Path Coefficients
Assess Coefficient of
Determination
Assess cross-validated
redundancy (Predictive
Relevance)
The structural model must be examined for collinearity issues, since the estimation of path
coefficients in the structural models is based on OLS regressions of each endogenous latent
variable on its corresponding predecessor constructs and their values and significances can be
subject to biases if constructs are highly correlated. The tolerance values below 0.20 (VIF > 5)
in the predictor constructs are considered as critical levels of collinearity (Hair, Black, & Babin,
2010). As can be seen in Table 4.9, the VIF values of all the constructs are below the threshold
Figure 4.4 displays the path coefficient for the direct relationship between Emotional
Intelligence and Impulsiveness with Financial Risk Tolerance and Risk-taking Behaviour. The
“Bootstrapping is a resampling technique that draws a large number of subsamples from the
original data and estimates models for each subsample. It is used to determine standard errors of
Table 4.10 below displays the significance testing results of Structural Model Path Coefficients.
The model’s predictive accuracy was obtained using 𝑅 2 value which is squared correlation of
actual and predicted values of specified endogenous construct. The coefficient also explains the
variables. The 𝑅 2 values ranging from 0 to 1 with higher level indicates higher levels of
predictive accuracy, however, as a rule of thumb, the values of 0.75, 0.50, or 0.25 can be
considered as substantial, moderate, or weak respectively (Hair, Ringle, & Sarstedt, 2011;
The 𝑅 2 value of FRT is 0.13, which means that combined effect of the exogenous variables
(psychological constructs) cause 13% variation in financial risk tolerance. It was observed that
prior studies on FRT have reported the in the range of 7% to 36% (Grable, 2000; Grable & Joo,
2004; Grable & Lytton, 1998; Kannadhasan, 2015; Ryack, 2011). The value of the present study
thus obtained is found within the range. For FRB 𝑅 2 value is 0.52, meaning the combined effect
of all the exogenous variables (psychological constructs and FRT) can cause 52% variation in
Merely relying on 𝑅 2 value to predictive model’s accuracy leads to biased results, hence
analogous to multiple regression, the adjusted 𝑅 2 value was used as the criterion to eliminate
Table 4.11, shows the variance exhibited by exogenous constructs on endogenous constructs.
𝑓 2 is a measure to determine the effect size for each path model. The 𝑓 2 is calculated by taking
into account the change in 𝑅 2 when a specific construct is removed from the model, that is, two
path models are estimated. The first path model should include all the constructs as specified in
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2
the hypotheses, yielding the 𝑅 2 of the full model (𝑅𝑖𝑛𝑐𝑙𝑢𝑑𝑒𝑑 ), while the second model should
exclude a specific exogenous construct, thereby yielding the 𝑅 2 of the reduced model
2
(𝑅𝑒𝑥𝑐𝑙𝑢𝑑𝑒𝑑 ). The 𝑓 2 values of 0.02, 0.15, and 0.35 represent small, medium, and large effects,
respectively, (Cohen, 1988). The 𝑓 2 values for each of the constructs is depicted below (refer,
table 4.12).
(Geisser, 1974; Stone, 1974) is a measure to assess the model’s predictive relevance. The
measure is evaluated using blindfolding procedure, which is a resampling technique, that omits
a part of the data point and estimates the parameter with remaining data point (Chin, 1998;
Henseler et al., 2009; Tenenhaus et al., 2005). The difference between the original and predicted
values are indicators of 𝑄 2 value. In structural model, 𝑄 2 > 0 for a certain reflective
As can be seen, Table 4.13, all 𝑄 2 values are considerably above zero, thus providing support
for the model's predictive relevance regarding the endogenous latent variables.
Result and Interpretation: Table 4.14 depicts that Emotional Intelligence (EI) explained 13%
variance in Financial Risk Tolerance (FRT). The relationship was found significant (β = 0.16, t=
Result and Interpretation: Table 4.14 depicts that Impulsiveness (IMP) explained 13%
variance in Financial Risk Tolerance (FRT). The relationship was found significant (β = 0.40, t=
Result and Interpretation: Table 4.14 depicts that Financial Risk Tolerance (FRT) explained
52% variance in Financial Risk-taking Behaviour (FRB). The relationship was found significant
Result and Interpretation: Table 4.14 depicts that Emotional Intelligence (EI) explained 52%
variance in Financial Risk-taking Behaviour (FRB). The relationship was found significant (β =
Result and Interpretation: Table 4.14 depicts that Impulsiveness (IMP) explained 52%
variance in Financial Risk-taking Behaviour (FRB). The relationship was found significant (β =
To examine the moderating effects of demographics (gender, age, education, marital status,
analysis (PLS-MGA) was performed to tests the differences in path coefficients between the
two selected groups (Henseler et al., 2009) using bootstrapping method on a subsample of 5000.
PLS-MGA is performed across all possible paths to test the hypothesized relationships refer
Figure 4.6;
Emotional
Intelligence
Financial
Financial Risk-taking
Risk tolerance behaviour
Impulsiveness
4.4.1. Gender
In financial domain, males tend to exhibit riskier behaviour as compared to females (Riley &
Chow, 1992; Grable, 2000; Barber & Odean, 2001; Hallahan, Faff, & McKenzie, 2003; Frijns,
Koellen, & Lehnert, 2008). The status being controversial, the present study proposed following
hypotheses;
𝑯𝟔𝒂: There is a significant moderating effect of gender on the relationship between Emotional
𝑯𝟔𝒄 : There is a significant moderating effect of gender on the relationship between Emotional
The results in Table 4.15 reveal gender to have moderating effect only on single relationship,
i.e., Emotional Intelligence and Financial Risk-taking Behaviour, thereby providing support for
𝐇𝟔𝒄 .
4.4.2. Age
The influence of age was investigated by dividing the sample into Young Adult and Mature
Adult age-groups. Some researchers reported no relationship with age (Grable, 1997; Grable &
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Joo, 1997; Wang & Hanna, 1998) while others reported negative relationships (Wallach &
Kogan, 1961; McInish, 1982; Morin & Suarez, 1983; Riley & Chow,1992; Hallahan, Faff, &
McKenzie, 2003, 2004) and positive relationships too (Palsson, 1996, Wang & Hanna, 1997;
Grable 2000; Frijns, Koellen, & Lehnert, 2008). Since the status lacks consensus, the present
study hypothesized;
𝑯𝟕𝒂: There is a significant moderating effect of age on the relationship between Emotional
𝑯𝟕𝒃: There is a significant moderating effect of age on the relationship between Impulsiveness
𝑯𝟕𝒄 : There is a significant moderating effect of age on the relationship between Emotional
𝑯𝟕𝒅 : There is a significant moderating effect of age on the relationship between Impulsiveness
The results as exhibited in Table 4.16 indicated that age moderated three relationships:
(a) Emotional Intelligence and Financial Risk Tolerance 𝐇𝟕𝒂 ; (b) Emotional Intelligence and
Financial Risk-taking Behaviour 𝐇𝟕𝒄 . (c) Financial Risk Tolerance and Financial Risk-taking
Behaviour 𝐇𝟕𝒆 ;
4.4.3. Occupation
Occupation has rarely been focused on studies relating to Financial Risk Tolerance and Risk-
As can be seen in Table 4.17, the moderating effect of occupation is found on three
relationships: (a) Emotional Intelligence and Financial Risk Tolerance 𝑯𝟖𝒂 ; (b) Emotional
Intelligence and Financial Risk-taking Behaviour 𝑯𝟖𝒄 ; and (c) Financial Risk Tolerance and
Higher level of income induces individuals to be more risk tolerant (Morin & Suarez, 1983;
Riley & Chow, 1992; Grable, 2000; Hallahan, Faff, & McKenzie, 2003, 2004). The present
study hypothesized;
𝑯𝟗𝒂: There is a significant moderating effect of income on the relationship between Emotional
𝑯𝟗𝒄 : There is a significant moderating effect of income on the relationship between Emotional
The results as displayed in Table 4.18 provide evidence that income moderated three
relationships: (a) Emotional Intelligence and Financial Risk Tolerance 𝑯𝟗𝒂; (b) Emotional
Intelligence and Financial Risk-taking Behaviour 𝑯𝟗𝒄 ; (c) Financial Risk Tolerance and
4.4.5. Education
The higher the education, the higher is Financial Risk Tolerance (Maccrimmon & Wehrung,
1986; Lee & Hanna, 1991; Sung & Hanna, 1996; Grable & Lytton, 1999a, 1999b; Grable, 2000;
Hallahan et al., 2004; Al-Ajmi, 2008). However, the actual status remains controversial since
The results in Table 4.19 depicts the significant moderating effect of education on the
While few researches did not find any significant relationship (Riley & Chow, 1992; Grable &
Joo, 1997), the others debated over single versus married individuals (Hallahan, Faff, &
McKenzie, 2003, 2004; Sung & Hanna 1996; Grable, 2000; Yao & Hanna, 2005). The present
study hypothesized;
𝑯𝟏𝟏𝒂: There is a significant moderating effect of marital status on the relationship between
𝑯𝟏𝟏𝒃: There is a significant moderating effect of marital status on the relationship between
𝑯𝟏𝟏𝒄: There is a significant moderating effect of marital status on the relationship between
𝑯𝟏𝟏𝒅 : There is a significant moderating effect of marital status on the relationship between
The results in Table 4.20 reported significance of two relationships (a) Emotional Intelligence
and Financial Risk-taking Behaviour 𝑯𝟏𝟏𝒄 and (b) Financial Risk Tolerance and Financial Risk-
The increased level of experience in investment has been associated with increased level of
financial risk tolerance (Grable, 2000; Frijns, Koellen, & Lehnert, 2008). Therefore, the present
study hypothesized;
As displayed in Table 4.21, the results concluded that experience in investment moderated three
relationships: (a) Emotional Intelligence and Financial Risk Tolerance 𝑯𝟏𝟐𝒂; (b) Impulsiveness
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and Financial Risk-taking Behaviour 𝑯𝟏𝟐𝒅 ; and (c) Financial Risk Tolerance and Financial
As an exploratory step and to gain a better understanding of the role of Financial Risk Tolerance
(FRT) in the model, its potential mediating effect on the relationship between Emotional
Intelligence and Financial Risk-taking Behaviour, and that between Impulsiveness and Financial
Risk-taking Behaviour were examined by adopting Preacher and Hayes (2008) approach that
i. The mediating variable (Financial Risk Tolerance) is excluded from the model at first,
and the direct effect between independent (Emotional Intelligence and Impulsiveness)
Emotional
Intelligence
Financial
Risk-taking
behaviour
Impulsiveness
Emotional
Intelligence
Financial Financial
Risk Tolerance Risk-taking
Behaviour
Impulsiveness
Now, the mediating variable is included in the model, and the relationship between
The indirect paths from Emotional Intelligence to Financial Risk-taking Behaviour via
Financial Risk Tolerance were found significant (β=0.11, p=0.04; refer, Table 4.22).
Similarly, the indirect paths from Impulsiveness to Financial Risk-taking Behaviour via
Financial Risk Tolerance were also significant (β=0.26, p=0.00; refer, Table 4.22).
The significance of indirect effect forms the basis of determining the strength of mediating
variable which is obtained through the use of Variance Accounted Factor (VAF). The value of
VAF below 0.20 represents ‘no mediation’; value between 0.20 – 0.80 represents ‘partial
mediation’; and value above 0.80 represents ‘full mediation’ (Hair et al., 2016).
The results in Table 4.22 depict that Financial Risk Tolerance partially mediated the
0.04) and between Impulsiveness and Financial Risk-taking Behaviour (t=5.76, p = 0.00).
priority map analysis is an extension of the standard structural model results reporting path
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coefficient estimates by adding a dimension that considers the average values of the latent
In simple terms, it identifies the importance of the predecessor construct in predicting a specific
target construct with their average latent variable scores indicating their performance (Hair,
2017). The importance-performance map helps to prioritize managerial activities having high
importance for the aspect underlying the designated target requiring performance
improvements.
Table 4.23: Direct effects, Indirect effects, and Total Effects in the IPMA
Direct Indirect Total
Effect Effect Effect
EI 0.24 0.18 0.42
IMP 0.22 0.45 0.67
FRT 0.68 - 0.68
Notes: EI, Emotional Intelligence; IMP, Impulsiveness; FRT, Financial Risk Tolerance; FRB,
Financial Risk-taking Behaviour; *All effects denote unstandardized effects
Graph 4.1 and table 4.24 shows that two of the three direct predecessor constructs i.e., IMP and
FRT has relatively below average performance of 45.96 and 48.16, however the importance of
these construct is particularly high with a total effect of 0.67 and 0.68 respectively. However,
aspects related to EI follow third priority with a relatively low importance of 0.42 but high
performance of 65.77.
Interestingly, IPMA is not constrained to the construct level, rather IPMA can be conducted at
indicator level to identify the relevant and more specific areas of improvement. Hence, to obtain
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more detailed information on how to increase the performance of the constructs, particularly
that of FRT, the following analyses was conducted on the indicator level.
Table 4.25 displays the output for FRT’s indicators, which leads to producing the importance
The IPMA illustrates that indicator FRT3 (i.e., When I think of the word “risk” the term “loss”
comes to mind immediately), has particularly high importance for improving financial risk-
taking behaviour of individuals. Similarly, FRT1 (i.e., Investing is too difficult to understand)
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has a relatively high importance but also shows a particularly below average performance.
These results reveal that investment agencies or firms should aim at providing awareness or
training programmes about investment management while aiming to improve financial risk-
taking of individuals.
Importance-Performance Map
53.00
52.00
0.14, 51.65
FRT2
51.00
49.00
PERFORMANCE
46.00
45.00
44.00
0.15, 43.32
43.00 FRT1
42.00
0.00 0.02 0.04 0.06 0.08 0.10 0.12 0.14 0.16 0.18
IMPORTANCE