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& W
1. Opening & Verification
Agent:
,,dood morning/afternoon, may I speak with the business owner, please?"

If the person is NOT the owner

Agent:
;afro probl.,n. May I know the best time to reach the owner, or is there a direct number I can contact him/her
oll I

. lf they provide the tirne/number -, Update CRM/I'{otepad and end call politely.
. If they iefuse ---+,,Thank you for your time. I'lltry again later. Have a great day!"

If speaking WITH the owner

Agent:
,,dreat! My name is their online presence.
_ from Fastranliing. We help businesses grow by irnproving
l,m cailing to invite -r* for. a free consultatio, *itt our digital marketing expert. It's a quick session to
business growth' So,
identif,v o[portLrlitiei to in"r.u.. your visibility, leads, potential cLlstomers and overall
and time
would ,vou'be able to provide 23-io minutes oiyorr valuable time fbr the consultation on the day
of your cotrvenience? "

2. Invitation [Link]
If the owner says YES, proceed to Fact Finding
Agent:
,.perfect! Before scheduling your session, I'd like to understand yoLrr business needs so we can connect you
with the right specialist."

Fact-Finding Questions

L "Are you currently using any digital marketing services?"

.,Do yor.r have a bisiness website? If yes, is it generating leads for you?"
2.
,.Are yoLt looking to improve visibility on Google through sEo?"
3.
4. "Are social media platforms impoftant for your business growth?"
,,Would you be interested in a complete digital marketing strategy for long-term results?"
5.
Based on responses, guide the service:

. SEO ---+
,,SEO help your business rank higher on Google and bring in more customers."
will
. SMO ---+ "strong sociai media presence helps build oustomer trust and engagement'"
. New Website
j,,A
modern, mobile-friendly website boosts credibility and conversions."
. Digital Marketing --- "A full strategic approach enslrres consistent growth and leads."

3. Appointment Setting (If continuation is YE'S)

Ager;t:
I
"6reatl I'lljust take a few details to schedule your consultation."

Collect Customer Details

. FLrli name (Phoneticall-vif possible)

. Busiuess narle. u'ebsite if any'
. C-'ontact nLrmberlAlternate nurnber
. Ernail address (Phoneticall"v if possible)
. Preferred date & time for consultation

Agent:
"Vour consultation is now scheduled for [date & time]. Our expefi will contact you and guide you through
the best strategies for your business growth and you witl get a meeting Iink on your email shortly. Do you
have any question for me regarding what we just dissussed?"

If the owner says YES, handle to question and provide information.

If the owner says l/O, Proceed with call closure.
Agent (Closing):
"Thank yoLr fbr your tirne today. We look forward to helping your business grow. Have a wonderful day!"

[Link] the Owner [Link]

Agent: Yr

"[ understand. Before you decide, I'd like to mention that nrany businesses have seen real improvement in
visibility, cLrstolrer reach, and revenue througi', prcfessionai digital rnarketing strategies. This consuitation is
completely fiee, and it may provide great insight for your business. We highly recommend all businesses to
join the consultation. WoLrld you like to give it atry? "

If still NO
Agent:
"No worries at all. When would be a better tirre for you to discuss this-perhaps next week or later this
month?"

. If a callback time is provided -* Record it and confirm.

. If no ---+ "l appreciate your time" Should you need assistance in the future, we are always happy to help
Have a great day!"
 V Scenario 1: Customer Says uoNot Interested"

Tone: C:rlm. respectful. non-salesy.

Agent Response:

"'l completeh' understand many business owners tblt the same at first.
-
.lust so I don't \Yaste your time. may I ask are yoll currently generating enough leads or customers
onlirre?" -
If thev say' YES
"That's ereat. good to ltear. In that case. our consultation rlight help
1,ou reduce adr,ertising costs or scale
results further.

\\'oLrld a quick l-3-rninute discussion be okay just to explore possibilities?"

If they say'NO
"Then this sessiorr coLrld be valuable. It's fiee ancl gives claritl'on uhat irnprovernents can grow your
bus i ness.

Shall I schedule you for a quick consultation?"

a If stillNO - asli:

"No problern r,r,lren [Link] be a better tinre to revisit this couversation'1"

-

? Scenario 2: "We Already Have an Agency"

Tone: Positive, non-threatening.

Agent Response:

"That's actually great it means you already believe digital marketing is important.
To be clear. Ive're not -asking you to switch" Our consultation is rnore like a health check sometimes we
help identify gaps or areas for improvement. By the way, are you in an obligation/contract-with your
existing agency?"

IF NO:-

"Great^ holv has vour experience been rvith tlren, . lrave 1,ou been getting enor-rgh traffic on your website?"

Follorv-LIp Question:
 ,,on a scale of 1-10. how satisfied are you with your current results?"

ng Agent ReplY

advanced strategies'
Nice you're in a good place. ln that case, we maY help you opti mize costs or unlock
-
ould we set a short review?"

"Then this review may help identify what i sn't working and how
to improve results'"
L-7

IF YES:-
\ "Oh. oli. And mav I ask ho,,v long are yolt bouncl in this contract/otrligatiolr')"
I

of contract'
*$* Arrange a call back to follow Up dependir,g on the remaining titne

* If hesitant:
so there's really nothing to lose'"
"Even if nothing changes, you walk away with insights -

6 Scenario 3: 'oYour Price Is High"

Tone: Confident, focused on value not cost'

Agent ResPonse:
,,1 pricing matters. Most of our clients felt the same before realizirrg that
better results often
urrderstand
come l'itlt - strateg-l'. not iust lo*.er pricing'''
betier

Value Reframe:

,'Our goal isn't to offer the lowest cost it's to offer the best return on investment'"
-
Follow-Up:
,,Would it help if our eonsultant reviewecl your needs first and recommended a plan based on ROI rather
tlian jLrst cost'?"

I Scenario 4: 'ol-,ow Budget / Not Ready Now"

Tone: Supportive and helPful.

Agent ResPonse:
helps you
,,Totally understand tirning and budgeting decisions matter. The good thing is, the consultation
-
plan ahlad so when you're you already know what direction works best."
'.*dy,
Soft Close:

,,Would you lil<e guiclance on what can realistically be achieved with your current budget?"
'' Sff still weak interest:

"'Norusii-ilorrabotttlvescheduletheconsrtltationfortrexttrrotrtlrorqLlallerinsteaci..,..

-8 Scenario 5: "Just Send Information by Email"

Tone: Agree first. then qualifv'

Agent Resl onse:

..certainr1,.[Link],[Link]\olimost'1"

Optiorrs

. SEO
. Social Media Marketing
. Nerl Website
. Full Digitat Strategl'

Then adtl:
,.[Link] [Link] Lrpafterl'ourevieu'it-tomorro\\'orlaterthis*eek?"

I'

S Scenario 6: Customer Sounds BusY

Tone: ResPect time, narrow conversation.

Agent ResPonse:

"No problem I'llkeeP it short'

-
one quick question: ao vou currently have
any digital marketing strategy in
place?"

* If stittrushed:

"Urtderstooci u hat's a better tirne 1or a qLrick call back'1"

-

*t't iii.r:t. [Link]:i:t iine itr:i' $\Y '.i-1"''3'";':

"Thanlt yoLr fbr 1'our time today I realty appreciate it'

- your bLtsiness"'
"Wiit',ing 1'otr cor,tinLred success rvith