A STUDY ON ROLE OF CUSTOMER REVIEWS IN ONLINE
SHOPPING DECISIONS WITH SPECIAL REFERENCE TO
WAYANAD DISTRICT
QUESTIONNAIRE
1. Name: ______________________
2. Age:
☐ Below 18 ☐ 18–24 ☐ 25–34 ☐ 35–44
☐ 45 and above
3. Gender:
☐ Male ☐ Female
4. Occupation:
☐Kooli ☐ Govt. Employee ☐ Private Sector Employee
☐ Business / Profession ☐ Others
5. Income Level:
☐ Below ₹10,000 ☐ ₹10,000 – ₹25,000
☐ ₹25,001 – ₹50,000 ☐ Above ₹50,000
6. Educational Qualification:
☐ Primary level ☐ High School ☐ Higher Secondary
☐ Undergraduate ☐ Postgraduate ☐ Other
7. Number of Members in Family:
☐ 1 or 2 ☐ 3 or 4 ☐ 5 or 6 ☐ Above 6
8. How do you agree with the statement that online shopping is better than traditional
shopping?
☐ Strongly Agree ☐ Agree ☐ Neutral
☐ Disagree ☐ Strongly Disagree
9. How do you agree with the statement that online shopping has the following benefits?
Benefits Strongly Agree Agree Neutral Disagree Strongly Disagree
Convenience
Variety and Selection
Better Prices
No Crowds
Easy Access to Reviews
Home Delivery
24/7 Availability
No Pressure Sales
10. How often do you shop online?
☐ Frequently (Multiple times a week) ☐ Occasionally (Once a month)
☐ Rarely (Once in a few months) ☐ Never
11. What type of products do you mostly buy online?
☐ Clothing ☐ Electronics ☐ Books
☐ Household items ☐ Groceries ☐ Health & Beauty Products
☐ Others
12. Which online platforms do you prefer for shopping?
☐ Amazon ☐ Flipkart ☐Myntra ☐Snapdeal
☐ Local e-commerce websites ☐ Others
13. Do you read customer reviews before making an online purchase?
☐ Always ☐ Often ☐ Sometimes ☐ Never
14. How important are customer reviews in your decision to buy a product online?
☐ Very Important ☐ Somewhat Important ☐ Not Important
15. Which type of reviews influences your purchase decision the most?
☐Positive reviews ☐Negative reviews
☐Both positive and negative reviews☐I don’t consider reviews much
16. How many reviews do you typically consider before making a purchase?
☐1–5 reviews ☐6–10 reviews ☐More than 10 reviews
☐I don’t check reviews
17. What factors in reviews do you find most helpful? (Select all that apply)
☐Product quality ☐Price comparison ☐Delivery experience
☐Customer service ☐Durability and usage ☐Others
18. How do you agree with the statement that online shopping has the following
limitations?
Limitations Strongly Agree Neutral Disagree Strongly
Agree Disagree
Lack of Physical Inspection
Shipping Costs and Delays
Risk of Fraud
Limited Personal Interaction
Sizing and Fit Issues
Return and Exchange Challenges
Dependence on Technology
Environmental Impact
19. How do you agree with the statement that online shopping has the following
challenges?
Challenges Strongly Agree Neutral Disagree Strongly
Agree Disagree
Product Misrepresentation
Shipping Delays
Hidden Costs
Security and Privacy Risks
Limited Customer Support
Shipping Restrictions
20. How do you agree with the statement that the following methods can enhance the
online shopping experience?
Methods Strongly Agree Neutral Disagree Strongly
Agree Disagree
User-Friendly Website Design
Detailed Product Information
Customer Reviews and Ratings
Multiple Payment Options
Fast and Secure Checkout Process
Clear Shipping and Return
Policies
Fast Delivery Options