SEO
SEARCH ENGINE OPTIMIZATION
What is SEO ?
• SEO stands for Search Engine Optimization, which is a set of practices
designed to improve the appearance and positioning of web pages in
organic search results.
On Page • Work on
SEO Website
Off Page
SEO • backlink
• SSL certificate
Technical
SEO • Speed
• User Friendly
Who all are practicing SEO?
Business
Owners
Bloggers Affiliate
(for earning) Marketers
Practicing
SEO
On Page SEO
• Remember : What ever “SEO” we are doing we have to do Page Wise
• It contains the process of:
• Optimizations to visible content and the HTML source code.
On Page SEO Standard Points
• Factors (Content)
• Structure Of content
• Keywords separate pages
• Keywords in Title – Optimized Title
• Keywords should be in Title
• Keywords in Desc – Optimized Desc
• Keywords should be is Description
• Headers Tags
• Image Optimization
• Size , Loading , Alt text
• Internal Linking
• Depth of Content
• Make a blog is detailed way
• Optimized URLs
On Page SEO Standard Points
• Other Important Factors
• User Experience
• CTR – Optimization
• Optimization of the Content on the Basis of Search Intent.
• Page Loading Speed
• Content Depth
• Engagement Rate, User Retention Things
• EAT Framework – Expertise , Authoritativeness and Trustworthwiness.
Working of Search Engines
Crawlers / Google Visit Different
Bots/ Spiders Websites
Crawls the websites/
Display Results
Understand this Websites
Ranking
Makes A Query on Indexes different Websites
Algorithm
Google
Difference Between Google Search Console &
Google Analytics
• Helps you to Understanding • Helps you in Understanding
Crawlers interaction on Website. User’s behavior
• No real time Data is Available. • It can give Real time data.
• Website Health Tracking. • Website User’s tracking
• Only Organic Traffic from Google • Traffic from All sources.
Search.
How to write titles properly
• The line of code for page titles is a very simple piece of HTML code
that looks like this.
• <title>This a title</title>
How to write titles properly
• Elements of<title tag>
• Length “50-60” Characters in length.
• Keywords
• Optimized for keywords
• Put the most Relevant Keywords
• Put keyword in the beginning
• Structure your Title
• Don’t do over keyword Stuffing.
• Ex : Best Dm Course in India / Dm training in India
• Best Dm training course in India
• Avoid Stopping words
• But , in
How to write titles properly
• Always use unique Titles in Pages
• Action words in title can do things
• Ex : Download , Visit
• Sometimes Brand Name is used as Titles too
• Headlines & titles of the page should be different
How much time it makes to Rank a webiste
• It depends
• Factors
• How old is Domain?
• What keywords you are ranking for?
• Whom you are competiting with?
• Your Budget for the website
• Also your skillset
How Long does SEO take?
Result Timeframe
Crawled 1-2 hours
Indexing 1-2 days
Rank for the brand keywords 2-3 weeks
Rank for low-competition phrases 2-3 months
Achieve significant success (according to Google) 4-12 months
Rank for high-competition phrases 2-3 years
How to write Meta Description in SEO?
<head><title> </title>
<meta name=“description” content=“This an example of a meta description.
This will often show up in search results.”>
</head> Title
Note : It tells crawlers what your content is all
about!
Meta Description. Increase your CTR.
Structured Snippet
About Meta Desc
• Meta Description
• 1-2 sentence are Good – 140-150 characters are Good.
• Include your Target Keyword in the Beginning.
• Include CTA by the end of the Description.
• No Duplicates Meta Description should be there on different Pages.
• Make it Meaningful and Relevant to your Content.
• If there are any Preview tool, Make sure you are checking with Preview Tool.
• No Quotation Marks eg: !
Important things related to Meta Desc
• Google may choose to overrule the meta description in the HTML of
your web pages. It can use other meta description. From the content
of your Page.
• Can we use two Meta Description or More Meta Desc. (Its not
Recommended According to Google – It picks only 1).
What is Include In Technical SEO
• Technical SEO include crawling , indexing , rendering, and website
architecture.
• Note : Without Technical SEO you cannot rank
Points to be followed for Technical SEO
• Site Structure – It should be Organized
• Follow a Consistent & Logical Site Structure
• Check the Crawling related issues in Google Search Console
• XML Sitemaps
• [Link]
• Mobile Friendliness
• No Index Tags
• Canonical URL Implementation
• Optimized your 404 Pages
• Add SSL certificates
• Website Speed
Indexing & Caching
• Caching
• When the Google crawler comes to your website. It will take a snapshot of
each page. This copy is referred to as the cached version of your site.
• Indexing
• Google visited your website and has added you to its database.
SEO friendly URLs
• A friendly URL accurately describe page using keywords that are easy
to read for both search engines and users.
SEO friendly Urls factor
• Less Dept is Better.
• Use keyword in the URL.
• Use hyphens(-)to Distinguish words not underscore(_). It does not
interprets(_).
• Use Lowercase in the urls.
• No Special Characters(&#!).
• Ignore Numeric Labels
• Urls helps in user experience as well as backlinking.
Should We Target Single
Keyword or Multiple Keywords
• Note : Create 1 Primary keyword and then figure out relevant
keywords to Primary Keyword. Make sure Your on page is not only on
Single keyword
• When there is only 1 Keyword
• Creates problem in creating/Optimization content.
Introduction to sitemaps:
• Sitemap is a file that helps crawlers to understand our website.
• A sitemap is a file where you provide information about the pages,
videos, and other files on your site, and the relationships between
them.
Why Sitemaps
Your site has a lot of rick
Large Website
media content(video, images)
If the pages are isolated & not
linked well to each other
There are two types of sitemaps
• XML makes information machine-relatable.
• HTML makes information users/human-readable.
BACKLINKS
• What are the backlinks, Why to create backlinks?
• Which one is a Good Backlink?
• Types of Backlinks
• Do we really Need Backlinks today?
• Note : Google Loves Relevance and Authority
Why Backlinks
• Backlinks are vote of trust from other websites.
• Backlinks were the foundation of Google original algorithm – “Page
Rank”
What makes Good Backlink
• Relevance
• Uniqueness of Backlink from Domain
• Natural placement of backlinks
• Rich Anchor Text <a href=“”>Click Here</a>
• Backlink can also send traffic to your website.
Guest Posting Backlink
• Choose Guest Post Websites properly. Make sure you are writing for
Website Users.
• Create Backlinks on Authority Website
• Create Author Bio
• Eg : Digital marketing + write post for us
Article – Directory Submission
• Choose Topic of your Article
• Create an Unique Article with all On Page Guidelines
• 800+ Words
• Eg : article submission website