Business Plan Guide for Entrep Mind
I. Business Plan Title
The title of your business plan should reflect your business idea clearly and concisely. It should be catchy,
relevant, and unique to your product or service.
Examples:
"GreenWave: Sustainable Eco-Friendly Packaging Solutions"
"TechnoBites: Delicious Healthy Snacks for the Modern Generation"
II. Introduction
The introduction of your business plan provides the background of the study, the situation analysis, and the
problem your business aims to solve. This section helps the reader understand the context in which your
business operates.
Background of the Study
Describe the industry or sector you're entering. Provide a brief history of the current trends in that industry.
Situation Analysis
Explain the current state of the market or problem you intend to address. You may describe gaps or challenges
within your industry.
Problem
Clearly define the problem your business will solve and why it is important.
Related Review of Literature (RRL)
In this section, you should insert at least 2 international sources, 2 national sources, and 1 local source.
Use APA 7th edition format for citations.
Example:
● International Source 1:
Smith, J. (2021). Sustainability trends in food packaging: A global perspective. Journal of
Environmental Management, 45(3), 123-137. [Link]
● International Source 2:
Thompson, R., & Taylor, K. (2020). Eco-friendly innovations: The rise of biodegradable materials.
Global Green Trends, 32(4), 45-60. [Link]
● National Source 1:
Garcia, A. (2023). Emerging market trends in sustainable food packaging in the Philippines. Philippine
Business Journal, 78(2), 112-125. [Link]
● National Source 2:
Reyes, M. (2022). Understanding consumer preferences for healthy snacks in Metro Manila. Philippine
Journal of Consumer Studies, 56(7), 88-95. [Link]
● Local Source:
Bautista, L. (2024). Packaging solutions in Cebu: Adapting to environmental needs. Cebu Business
Review, 21(3), 45-50. [Link]
III. Solution
Proposed Product/Service
Describe what product or service your business will offer. Be clear about the features and benefits of your
offering. Why is it valuable to the customer?
Business Name
The name of your business should represent your product/service effectively and be easy to remember. For
example:
"GreenWave"
(This name is ideal for an eco-friendly packaging business.)
Logo
Insert a visual representation of your logo. It should align with the brand identity and the core message of your
business (eco-friendly, modern, etc.). Use a simple and memorable design.
Tagline
Create a catchy, concise phrase that sums up the essence of your product/service.
Example:
"Pack Green, Live Clean."
IV. Target Market/Audience
Location
Identify where your business will operate. Is it a local, national, or international market? Include details such as
specific cities, regions, or countries.
Primary Target Market
Define your primary audience. This group of people should have the most significant need or interest in your
product/service.
For example:
Eco-conscious individuals between 18-40 years old, living in urban areas, who prioritize sustainability in their
purchasing decisions.
Secondary Target Market
Define your secondary audience, which may not be as directly interested but still has some demand for your
product.
For example:
Small business owners who are looking for affordable, eco-friendly packaging for their products.
V. Competitive Advantage/Unique Selling Proposition
Explain what sets your product or service apart from your competitors. Why would customers choose your
business over others?
Example:
"GreenWave offers the only biodegradable packaging solution that not only meets international sustainability
standards but is also locally produced, reducing carbon emissions associated with transportation. We ensure
the lowest possible environmental impact while supporting local businesses in the Philippines."
VI. Financials
This section should focus on the capital required to start the business, along with a simple breakdown of your
production and projected profits.
Capital
Example:
PHP 100,000 (Initial investment for product development, marketing, etc.)
Production Plan
Create a simple table showing the number of units you plan to produce per day, week, month, or year.
Period Units to Produce Unit Price (PHP) Total Revenue (PHP)
Daily 100 units 50 5,000
Weekly 700 units 50 35,000
Monthly 3,000 units 50 150,000
Yearly 36,000 units 50 1,800,000
Projected Profit
Estimate how much profit you anticipate based on your production and expenses.
Example:
Projected Monthly Profit = PHP 150,000 Revenue - PHP 100,000 Costs = PHP 50,000 Profit
VII. Call to Action
Your call to action should be a persuasive marketing tactic designed to encourage your target audience to
purchase your product. This could include a 3-month promotional plan with marketing collateral designed to
attract and convert potential customers.
Marketing Collateral for 3 Months
🌱
Month 1: Launch a social media campaign with targeted ads showcasing the benefits of your product. Example
post: "Switch to GreenWave today and be part of a cleaner, greener world! #EcoFriendly #Sustainability."
Month 2: Create a partnership with local cafes or stores to offer a limited-time discount for customers who
switch to eco-friendly packaging.
Month 3: Host an online contest encouraging customers to share their sustainable packaging stories. The
winner will receive a free 3-month supply of your product.
Each month, ensure your messaging emphasizes the environmental benefits of your product and how it aligns
with the customer’s values.
Format:
1.5 Spacing
12 font size
Arial font style
Links:
GEN 009 [Link]
Rubric:
Business Plan Presentation [Link]
Print this file, 3 copies per group.
CV Format:
Resume Format 2024
Time Flow for Business Plan Presentation
Total Duration: 30 Minutes
Segment Activity Time
Allocation
Preparation & Set-Up - Prepare materials, check equipment, and 3 mins
ensure everything is ready.
1. Opening & Business Plan - Present the business name, tagline, and 1 min
Title logo.
- Briefly introduce the business concept.
2. Introduction - Discuss the background of the study, 2 mins
situation analysis, and the problem being
solved.
3. Business Solution - Explain the proposed product/service, its 2 mins
features, and benefits.
- Show the logo and tagline.
4. Target Market - Identify primary and secondary target 2 mins
customers.
- Discuss location and market demand.
5. Competitive Advantage & - Highlight what makes the business 2 mins
Unique Selling Proposition different from competitors.
6. Financials - Present capital investment, production 3 mins
plan, and projected profit.
7. Call to Action & Marketing - Explain the 3-month marketing strategy. 3 mins
Plan
8. Q&A Session - Open floor for judges or audience 10 mins
questions.
Picture Taking - Group photo with the panelists and team. 2 mins
Business Plan for Flavored Siomai Business
I. Business Plan Title
“SavorSiomai: A Flavor Explosion in Every Bite”
“Siomai Supreme: Premium Flavored Siomai for Every Taste”
II. Introduction
Siomai, a popular Filipino snack, has been a staple in the country’s street food scene for many years.
Traditionally made from ground pork, beef, or shrimp, it has earned its place in Filipino culture as an affordable,
savory, and easily accessible snack. However, as consumer preferences evolve, there is a growing demand for
more innovative and diverse food options, especially those that provide a fresh twist on traditional snacks. In
this context, the introduction of flavored siomai presents a unique opportunity to cater to the changing tastes of
consumers.
According to Lee and Kim (2021), the Asian food market is seeing a surge in interest in creative and diverse
flavor profiles, as consumers seek new experiences with traditional dishes. This trend is not limited to Asian
markets; Chen and Wang (2020) also highlight how fusion and innovative flavors are gaining popularity
globally, with more people looking for food that offers both a familiar taste and an exciting new twist. In the
Philippines, food preferences are shifting, especially among younger generations who are more adventurous
and open to trying new flavors. Gomez (2023) notes that the Filipino food industry is increasingly becoming
more dynamic, with an increasing number of consumers demanding premium, flavorful, and healthier snack
options.
In terms of siomai, however, the market remains largely focused on traditional flavors, such as pork, shrimp,
and beef, with little variety or innovation. As stated by Reyes (2022), while siomai continues to be a beloved
snack, its flavor offerings have remained relatively stagnant, with minimal evolution beyond the classic options.
This lack of variety presents a significant gap in the market, especially when younger consumers are
increasingly seeking more dynamic, creative, and healthier alternatives in their snack choices. Moreover, De
Guzman (2024) emphasizes that food trends in Cebu and other major urban areas show a demand for
innovative food products that align with modern consumer preferences, particularly those looking for both
convenience and a premium experience.
Despite the popularity of siomai, there is a noticeable absence of flavored options that cater to the growing
demand for more adventurous and health-conscious snacks. As Chen and Wang (2020) suggest, fusion foods
and new flavor profiles are becoming essential in attracting today’s consumers, particularly in urban markets.
This presents a significant opportunity to offer a variety of flavored siomai, such as cheese-filled, spicy BBQ,
shrimp and crab, as well as healthier alternatives like chicken and vegetable-based siomai. Without introducing
these new and diverse options, businesses may miss out on catering to a critical segment of the market that is
eager for unique food experiences and healthier alternatives (Reyes, 2022).
III. Solution
Proposed Product/Service
SavorSiomai offers a wide range of flavored siomai, incorporating both traditional and modern flavors. Our
menu will include options such as Spicy BBQ Siomai, Cheese-filled Siomai, Shrimp and Crab Siomai, and
even healthier options like Chicken and Vegetable Siomai. This product line caters to diverse tastes, ensuring
there’s something for everyone.
Business Name
SavorSiomai
Logo
[Insert logo here – a fun and appetizing design with a siomai silhouette, vibrant colors to represent different
flavors, and a sleek, modern font for the name.]
Tagline
“Savor the Flavor in Every Bite!”
IV. Target Market/Audience
Location
SavorSiomai will operate in urban areas, focusing on Metro Manila initially. We will expand to other major cities
(like Cebu, Davao) once the brand is established.
Primary Target Market:
Young professionals and college students (ages 18-35), who are looking for affordable yet premium snacks.
Foodies who love trying new, innovative, and exciting flavors.
People who value quick, tasty, and filling snacks for lunch breaks or late-night cravings.
Secondary Target Market:
Families and small business owners who want high-quality, flavorful snacks for gatherings or events.
Health-conscious individuals looking for leaner, more nutritious versions of siomai (e.g., chicken or veggie
options).
V. Competitive Advantage/Unique Selling Proposition
“SavorSiomai” will be the first local brand to offer a variety of flavored siomai options that cater to both
traditional and adventurous tastes, providing a unique twist on a classic snack. We stand out from our
competitors by offering premium ingredients, diverse flavor choices (including healthier options), and excellent
customer service. Our siomai will be made fresh daily using high-quality ingredients, ensuring consistency and
satisfaction with every bite.
Key Differentiators:
Flavor innovation with choices like Spicy BBQ, Cheese-filled, Shrimp & Crab, and more.
Health-conscious options like chicken and vegetable siomai.
Freshly made daily with premium ingredients and local flavors.
VI. Financials
Capital
PHP 150,000 (for product development, initial inventory, and marketing costs).
Production Plan:
Estimate the production quantities and corresponding revenue.
Here's a sample table:
Period Units to Produce Unit Price (PHP) Total Revenue (PHP)
Daily 200 units 35 7,000
Weekly 1,400 units 35 49,000
Monthly 6,000 units 35 210,000
Yearly 72,000 units 35 2,520,000
Projected Profit
Projected Monthly Profit = PHP 210,000 Revenue – PHP 150,000 Costs (ingredients, labor, marketing, etc.) =
PHP 60,000 Profit.
VII. Call to Action
To encourage potential customers to buy your flavored siomai, create a 3-month marketing campaign with
engaging promotions and visuals.
Marketing Collateral for 3 Months:
Month 1
Launch a social media contest with the hashtag #FlavorfulSiomaiChallenge, encouraging customers to post
their own creative siomai combinations. Winners will receive free siomai for a month.
Offer a "Buy 1, Get 1 Free" promo for first-time customers visiting the store or ordering online.
Month 2
Partner with local food bloggers and influencers for sponsored posts to showcase the unique flavors and
quality of SavorSiomai. Provide them with tasting kits to share their experiences with their followers.
Launch limited-time seasonal flavors (e.g., a “Summer Spicy Siomai” or “Cheesy Delight” for the holidays).
Month 3
Create a loyalty program where customers can collect points for each purchase, earning discounts or free
siomai after a certain number of visits.
Organize a “Flavored Siomai Pop-Up” at a local mall or food market for direct interaction with potential
customers.
By executing these strategies, SavorSiomai will effectively build brand awareness and create a loyal customer
base in just three months.
References
Chen, X., & Wang, L. (2020). Culinary innovation in the Asian market: Unique flavors in traditional snacks.
Asian Food Studies, 33(4), 78-89. [Link]
De Guzman, L. (2024). Food innovations in Cebu: A look at siomai trends. Cebu Culinary News, 11(2), 40-45.
[Link]
Gomez, M. (2023). The rise of food innovation in Metro Manila: Trends in local Filipino snacks. Philippine Food
Journal, 60(5), 35-42. [Link]
Lee, H., & Kim, S. (2021). Exploring innovative food products in Asia: The rise of flavored dumplings and
snacks. International Journal of Culinary Arts, 25(3), 150-162. [Link]
Reyes, C. (2022). Flavors of the Philippines: Expanding the siomai market to cater to Filipino tastes. Philippine
Business Review, 17(6), 22-30. [Link]