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Discourse Analysis Coding Scheme Guide

The document presents a coding scheme grid for discourse analysis conducted by Ruthlyn J. Escabarte at the University of Eastern Philippines, focusing on language use and discourse practices in a sari-sari store setting. It categorizes various aspects such as language and power dynamics, identity construction, communication strategies, cultural norms, professional roles, and emotions, providing definitions, indicators, and sample evidence for each code. This structured approach aims to analyze the interactions and social practices within the specific context of a sari-sari store.

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Ruthlyn Escabarte
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58 views2 pages

Discourse Analysis Coding Scheme Guide

The document presents a coding scheme grid for discourse analysis conducted by Ruthlyn J. Escabarte at the University of Eastern Philippines, focusing on language use and discourse practices in a sari-sari store setting. It categorizes various aspects such as language and power dynamics, identity construction, communication strategies, cultural norms, professional roles, and emotions, providing definitions, indicators, and sample evidence for each code. This structured approach aims to analyze the interactions and social practices within the specific context of a sari-sari store.

Uploaded by

Ruthlyn Escabarte
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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APPENDIX A

Coding Scheme Grid for Discourse Analysis


Researcher: Ruthlyn J. Escabarte
Institution: University of Eastern Philippines
Course: BA in English Language (BAEL)
Study Title: Language Use and Discourse Practices in a Sari-Sari Store Setting

Coding Scheme Grid for Discourse Analysis

1. Language and Power Dynamics


Code Operational Indicators Sample Evidence
Definition
Directive Language Authoritative or Instruction, “Kailangan mong
guiding statements asserting tone intindihin ang
customers…”
Negotiation of Balancing authority Compromise, polite “Nakikipag-usap
Power and respect tone muna ako nang
maayos…”
Respect Markers Language showing Honorifics, polite “opo”, “po”,
respect markers “pasensya po”

2. Identity Construction and Performance


Code Definition Indicators Sample Evidence
Professional Positioning self as Role claims, “Bilang may-ari ng
Identity competent expertise tindahan…”
Moral Identity Portrayal as ethical Honesty, kindness “Importante na
maging tapat ka…”
Resilience Identity Strength and Challenge + “Kahit mahirap,
perseverance endurance kailangan
magpatuloy…”

3. Communication Strategies and Styles


Code Definition Indicators Sample Evidence
Empathy Emotionally Comforting tone “Iniintindi ko muna
supportive speech sila…”
Adaptive Speech Adjusting Language shifting “Depende sa
tone/language kausap…”
Support Strategies Maintaining positive Warm tone, Conversational
interaction friendliness warmth
4. Cultural and Social Norms
Code Definition Indicators Sample Evidence
Respect Culture Culturally respectful Avoid conflict, Calm responses
behavior politeness
Community Concern for Reference to “Para sa mga tao
Orientation community neighborhood dito sa paligid…”
Filipino Work Values guided by Patience, sacrifice “Sanay na tayo
Values culture diyan…”

5. Professional Roles
Code Definition Indicators Sample Evidence
Customer Service Serving customers Patience, priority “Unahin ang
Role well pangangailangan
nila…”
Decision-Maker Ability to decide Problem solving “Nagdedesisyon ako
situations depende…”
Managerial Role Leadership Control and “Ako ang bahala
responsibilities management dito…”

6. Emotions and Values


Code Definition Indicators Sample Evidence
Emotional Stated emotions Stress, pride “Minsan
Expression nakakapagod
pero…”
Personal Fulfillment Sense of purpose Motivation, pride “Masaya ako na
nakakatulong…”
Value Statements Ethical beliefs Honesty, patience “Importante talaga
ang pagiging
mabuti…”

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