CERTIFICATE PROGRAMME IN
Management
Essentials
PROGRAMME
OVERVIEW
Effective management is essential for teams and organisations to drive successful
business outcomes. However, managers often don’t have access to the tools and
frameworks necessary to efficiently direct resources,
operations and employees and get jobs done.
The Management Essentials programme empowers you with a strong
foundation in management principles required to create business impact.
Through ISB’s distinctive pedagogical approach that emphasises diverse
real-world examples, you will master the tools and techniques needed to excel in
three key managerial capabilities: executive presence, decision-making and
implementation. These management principles will help you enhance the
analytical foundations to make effective decisions, manage resources efficiently
across multiple competing priorities, and work collaboratively within and across
diverse teams to contribute to your organisation’s success.
Whether you are a new or seasoned manager, you will take away tangible skills
that will help you effectively meet the demands of your role or function to
contribute effectively to business success.
Duration | Format
25 Weeks | Online (4-6 hours per week)
Start Date
February 2, 2025
Fees
INR 1,65,000 + Taxes
APPLY NOW
IS THIS PROGRAMME FOR YOU?
Management Essentials aims to equip managers across a range of industries
and functions with the knowledge, frameworks and, ultimately, mindsets that
are solution-driven and process-oriented to effectively prioritise and
confidently deliver on business outcomes.
If you are,
An aspiring entrepreneur or small business owner, gain a
strong understanding of management principles to make
effective decisions about critical resources and craft
growth strategies in a systematic manner.
An early or mid-career professional, elevate your
decision-making and management skills to effectively
manage multiple priorities and work collaboratively with
and influence diverse stakeholders to get jobs done.
Managing or driving strategic projects, gain the
confidence to efficiently coordinate with multiple
stakeholders, drive change and deliver intended
outcomes.
An aspiring manager, prepare for your future
responsibilities by learning the fundamental principles
of management to get a head start and build a persona
that stands apart from your peers.
PROGRAMME STRUCTURE
Executive Presence
Your learning journey begins with a set of two courses that develop your executive
presence, enabling you to elevate your leadership persona - become more relatable and
impactful as an authentic leader, reinforce your presence in any business setting, and
differentiate your narrative.
The Art of Storytelling
Professor Mihir Mankad
Course
In a world where attention is valuable and scarce, impactful storytelling is the key to
unlocking professional success. Effectively connecting and communicating with your
audience can help you collaborate better, build trust and resolve conflicts more efficiently.
Through this course on the Art of Storytelling, you will learn from examples of public
speaking experts and build the confidence you need to deliver inspiring business stories
that influence your teams positively.
About Course
This course on the Art of Storytelling is designed to teach you to communicate
effectively in a professional situation with confidence and creativity. You will begin with
theoretical concepts on content, credibility and building connections in a public speaking
context. We will combine this theoretical knowledge with real-life examples of impactful
public speakers. By studying the communication styles of renowned figures such as Steve
Jobs, Chimamanda Ngozi Adichie, Shashi Tharoor, Amy Cuddy, Ronald Reagan, and
Dr Kiran Bedi, you will learn about the importance of building compelling story openings,
using soundbites and incorporating data for building credibility.
Topics Covered
Building Blocks Learning from
for Storytelling Case Studies
Building Your Personal Brand
Professor Mihir Mankad
Course
Creating a powerful brand persona can help you stand out in a crowded professional
landscape and be the key differentiator that sets you apart from the competition.
While you learn about the theories of brand building, you will also gain a deeper
understanding through real-life examples and case studies of successful personalities.
About Course
The course blends theory and practice. We will dive into cases and stories of people from
around the world, as well as from across sectors, who have built and sustained their
personal brands in a unique manner. You will be pushed, with exploratory and introspective
exercises, to create your brand narrative by understanding and articulating your strengths
and weaknesses. Real-life cases of people like Indra Nooyi, Zach Wahls, Shah Rukh Khan
and Kiran Sethi will be used to provide examples of how to create, sustain and even
rejuvenate your personal brand through effective storytelling. Sharp interviewing, as well
as the power of vulnerability to connect, will also be explored towards interactive brand
building. The learnings and exercises will enable you to differentiate your narrative of
yourself to become more relatable and likeable to your teams and stakeholders.
Topics Covered
Introduction Building a Strong Communicating Learnings from
Personal Brand Your Brand Case Studies
Decision-making
In the next phase, you move on to strengthening the analytical foundations of your
decision-making capabilities with two courses, Critical Thinking and Effective Negotiation
and Persuasion. The two courses will enable you to develop a thoughtful and reflective
approach to managerial decision-making and claim and create value across a range of
personal and professional contexts in a trustworthy and fruitful manner.
Critical Thinking
Professor Deepa Mani
Course
This course will introduce you to canonical decision models and emphasise how, despite
the availability and knowledge of data, our understanding of the world, intuition and,
ultimately, judgment are significantly influenced by several cognitive biases. Discover your
biases and patterns of thinking and how you can become a “slower” thinker and better
decision-maker.
About Course
When employees experience you as a leader or manager, they experience you as someone
with better judgment. This course will introduce you to canonical decision models and
emphasise how, despite the availability and knowledge of data, our understanding of the
world, intuition and, ultimately, judgment are significantly influenced by schemas or abstract
representations of events and cognitive biases. When we become aware of these influences
on our thought and intuition, we can avoid serious judgment errors that derail effective
decision-making and, ultimately, our progress.
Topics Covered
Decision-Making Cognitive Heuristics Other Cognitive Group
Structures Biases Decision-Making
Effective Negotiation and Persuasion
Professor Madan Pillutla
Course
The Effective Negotiation and Persuasion course explores essential concepts across three
key topics. This course explains value claiming and value creation as two broad sources of
value in negotiations and specific negotiation strategies that allow one to claim and create
value. Additionally, the course presents a systematic approach to dispute resolution, where
factors such as emotions and principles come into play. The course is designed not only to
help learners achieve their professional goals but also to help them build trustworthy and
fruitful relationships with others, both in their professional and personal lives.
Topics Covered
Distributive Integrative Dispute
Negotiations Negotiations Resolution
Implementation
The final learning phase contributes to developing another key managerial capability of
implementation that is crucial for any successful manager. The courses here build on your
enhanced executive presence and decision-making capabilities, equipping you to lead
diverse teams towards high levels of performance, develop structured approaches to
project management and synthesise all your learnings, preparing you to lead change in
your role confidently.
Managing High-Performance Teams
Professor Ram Nidumolu
Course
In today’s increasingly disrupted business context, managing high-performance and
cross-functional teams effectively is becoming critical for business and professional
success. Learn how to create, motivate, develop, and lead such teams and build your
capacity for innovation, conflict management, and leading with agility through this course.
About Course
This course comprehensively covers the fundamental principles of team management, from
team formation to building modern team structures and processes for high performance.
It teaches managers about the key differences between work groups and teams, the
behaviours that describe effective team managers, the pillars of team success, the various
phases of team development, the variety of approaches to managing conflict, how to deal
with key stakeholders such as your boss and team members, and how to implement the
structures and processes for agile, innovative, remote, and culturally diverse teams. These
team management capabilities are critical for ensuring corporate success and advancing
professional careers since the mission-critical work of organisations is mainly done in
teams.
Topics Covered
Essentials Effective Effective Conflict Managing Agile, Managing
of Team Team Management Virtual and Teams Under
Management Development and Team Cross-Cultural Ambiguity
Decision Making Teams
Project Management
Professor Vijaya Sunder M
Course
In a rapidly evolving business landscape, effective project management is indispensable for
fostering innovation, minimising risks, and maximising efficiency. Whether you're launching a
new product, implementing a change, or driving any initiative forward, project management
serves as the compass that guides success, making it an essential skill set for professionals
across diverse industries. Develop your expertise in project management through our guided
course on the science and art of project management, from initiation, planning, implementa-
tion, monitoring and control to closure.
About Course
This course on Project Management will empower you with the knowledge, tools, techniques,
and processes required to steer projects to completion efficiently and effectively. You will
understand these skills and practices comprehensively across various stages of the project
lifecycle, from planning to implementation and monitoring to closure. The course also helps
you understand and cultivate good project governance, including project selection and
prioritisation, scoping, resourcing, scheduling and budgeting, project risk management and
stakeholder management, among others. You will learn from real-life project case studies,
simulations, videos and engaging and thought-provoking lectures and assessments for a
broader perspective on all project aspects.
Topics Covered
Introduction to Project Project Selection, Project Initiation Project Planning
Management Prioritisation & (Scope & Schedule
Portfolio Management Planning)
Project Planning Project Planning Project Execution Project
(Risk Planning) (Resourcing & Governance
Budgeting) and Closure
Leading Change
Professor Ramnarayan S
Course
In today's fast-paced context, you would often be expected to bring about small and large
changes without having the authority to issue orders or give directives. Yet, you would be
expected to bring about changes smoothly and effectively in your sphere of functioning.
How do you discharge this responsibility? Leading change is both a logical and rational
process. You must pay attention to multiple aspects. This ability to effectively lead change
will distinguish you as a credible and successful leader.
About Course
The course on Leading Change will provide you with in-depth behavioural insights about
managing and leading change. These include how to create a shared felt need for change,
align key stakeholders around the change objectives, diagnose and address resistance
appropriately, create a change team that works collaboratively to pursue the change plan,
energise people for effective execution and build resilience to bounce back from impedi-
ments. Ultimately, this course will prepare you to lead change confidently and effectively to
respond to new opportunities and challenges.
Topics Covered
Foundational Kotter's Effective Building Change
Model on Change Execution Personal and Leadership
Change Framework Organisational Tasks
Resilience
PROGRAMME HIGHLIGHTS
Integrative Thinking MasterClasses Campus Visit
Deepen Your Learning
Experience enhanced learning through our meticulously crafted Integrative Thinking
Activities, designed to hone your problem-solving skills and broaden your strategic
mindset.
Engage in thought-provoking analyses and participate in collaborative discussions on the
dynamic platform after each of your module-end quizzes. Benchmark your reflections
against expert responses, culminating in comprehensive learning.
Social Learning Sessions
Join expert-led virtual meetings where you connect with a community of like-minded
learners, where enlightening discussions and exchange of insights will enable you to
unlock your maximal learning potential.
Enhance Your Understanding
Hear industry and academic experts on the nuances of business, management and leader-
ship in our MasterClasses carefully curated to complement the frameworks learnt as part
of the courses.
Interact with them as they share their lessons and experiences from their professional jour-
neys. Get inspired and learn from the diverse and rich expertise they bring on one or more
of the topics in the programme.
Strengthen Your Connect
Come together to strengthen your network and build lifelong connections with your cohort
in person at the ISB campus. On successful completion of the programme you will be
invited for a half-day session, culminating in a valedictory on campus.*
*Details will be communicated ahead of the programme closure, subject to the availability of facilities.
PROGRAMME FACULTY
Mihir Mankad
Visiting Faculty, ISB
Professor Mankad is a professor of practice at Tufts University Fletcher School and the
Friedman School of Nutrition. He is a visiting faculty at the Indian School of Business and
Harvard Business School. He is an expert in Leadership and Global Communication. His
career spans a rich and diverse array of fields, including media, management consulting,
and non-profit leadership.
Deepa Mani
Professor of Information Systems Deputy
Dean, Executive Education and Digital
Learning, ISB
Professor Mani’s research interests lie at the intersection of technology, organisation,
and society. Her work has gained recognition due to her thought leadership on the
business and policy implications of technological innovations and investments.
Her research articles have been published in top academic journals and are widely
featured in conference proceedings, book chapters, and popular media outlets.
PROGRAMME FACULTY
Madan Pillutla
Dean and Professor,
Organisational Behaviour, ISB
Professor Madan Pillutla’s research uses social and psychological perspectives to
understand organisational behaviours. Before joining ISB, he taught at The London
Business School. He has won numerous teaching awards at LBS, where he
introduced the popular negotiations elective and directed successful executive
education programmes.
Ram Nidumolu
Professor of Organisational
Behavior (Practice), ISB
Professor Nidumolu has a unique combination of expertise in B-school professorship,
Fortune 500 strategy consulting, C-level executive experience, Silicon Valley and
Bengaluru-based entrepreneurship, and business research. He was previously a
tenure-programme faculty at the business schools of Santa Clara University and the Universi-
ty of Arizona. He was also an affiliated scholar at the Kozmetsky Global Collaboratory at
Stanford University.
PROGRAMME FACULTY
Vijaya Sunder M
Assistant Professor of Operations Man-
agement, (Practice),ISB
Professor Vijaya Sunder is the Academic Director of the Centre for Business
Innovation, an affiliate faculty at the Max Institute of Healthcare Management, an Experien-
tial Learning Programme Chair faculty, and an advisory board member for Executive Educa-
tion at ISB. He teaches specialised management courses for MBA and Executive MBA, PhD
scholars, and business executives. His research interests include operations management,
digital transformation, operational excellence, and continuous improvement.
Ramnarayan S
Professor of Organisational
Behavior (Practice), ISB
Professor Ramnarayan is a Practice Professor of Organisational Behaviour at the
Indian School of Business. Earlier, he was a Professor of Organisational Behaviour at
the Indian Institute of Management, Ahmedabad, a visiting faculty member at the
Case Western Reserve University, Cleveland, Ohio, and a guest professor at the
University of Bamberg, Germany.
THE ISB
Research-backed
ADVANTAGE Thought Leadership
ISB is ranked #1 amongst business
#1
schools in India for research. At our
Research
research centres and institutes,
Ranking in India faculty collaborate with top minds in
the industry and government to
develop ground-breaking thought
#5 Asia - FT Global MBA leadership. Participants will benefit
from this rich expertise and its
Ranking
applications in the curriculum
through novel instructional content
#1
India in FT Custom and assessments.
Executive Education
Deep Expertise in Emerging
Rankings
Markets
ISB has developed rigorous
intellectual capital and a vast
Globally Renowned Faculty number of case studies that explore
critical challenges facing
ISB faculty includes leading academics with organisations and leaders in these
domain expertise drawn from extensive markets. Positioned in a rich
research, real-world engagement and rich ecosystem of business, government
learning experiences in top global business and think tanks allows ISB to deliver
schools. The faculty also includes practical knowledge and craft
accomplished industry practitioners who have holistic learning experiences for its
been at the helm of global businesses. These learners.
experts will disrupt conventional thinking,
expand your horizons with fresh perspectives
and empower you to drive innovation and
change in your teams and organisations.
THE ISB ONLINE
ADVANTAGE
Immersive Learning
Our learning experience platform ensures that you immerse yourself in a
rich, distraction-free learning journey that features short, rigorous,
high-quality content produced by ISB faculty and guest industry experts.
Real-world, case-based examples bring the content to life and enhance
your ability to apply fundamental principles to real-world scenarios.
Active Learning
Diverse learning activities before, during and after each lesson ensure you
stay actively engaged in learning. Activities include priming questions at the
start of the module that motivate the content, formative knowledge checks
that test your understanding of concepts, and summative checks and inte-
grative thinking activities at the end of the module and course. Share your
reflections and responses on this range of activities and benchmark them
against peer and faculty responses for deep learning.
Flexible Learning
ISB Online offers a flexible, self-paced learning structure, allowing
you to tailor your educational experience around your busy schedule.
With bite-sized content accessible anytime, you can easily integrate
learning into your life without disrupting professional commitments.
The learning platform is also available on a mobile app that offers
flexible, on-the-go education, allowing learners to access content
anytime, anywhere.
ADMISSIONS
CRITERIA
We aim to create a diverse and balanced cohort, bringing together professionals with
diverse backgrounds, experiences and perspectives. Candidates will be evaluated based on
several criteria to ensure a dynamic learning environment:
Appropriate Evidence of Industry and
experience professional functional
profile achievement background
Since English is the mode of communication for the programme, a basic
proficiency in the language is a must.
We operate on a rolling admissions basis and encourage early applications to
secure your place for the cohort.
WHAT WILL YOU GAIN?
Course Completion Certificates:
Receive a digital ‘Course Certificate’ for each completed course, culminating in a
prestigious ‘Programme Certificate’ for the programme upon completion, symbolising a
formal recognition of your professional advancement.
Note: To earn a Course Certificate or Programme Certificate, you must complete all coursework in a timely
manner, including meeting weekly deadlines and finishing assessments.
Course Certificate
Programme Certificate
*Illustrative purpose only
Digital Badge
BE RECOGNISED AS AN
ISB ONLINE ALUM:
ISB email and other benefits
Exclusive ISB Online email ID to connect with your network
20% discount on other ISB Online programmes
10% discount on ISB Executive Education topic-focused programmes
Access to ISB Online alumni support team
Access to resources
ISB Online Alumni portal
Podcasts, async content, articles, newsletters and more
Exclusive invitations to events like Master Classes, webinars and conferences,
amongst others
Networking and continuous learning
Learning and networking opportunities via ISB Online Network Group on LinkedIn
Connect with your peers via the ISB Online Alumni Portal
Access to city-level alumni chapters and special interest groups (SIGs) across
industry domains via ISB Online Alumni portal
Opportunity to be a guest speaker in alumni webinars
Programme advisor: To nominate members of your team:
Prateek Pankaj Vinod Kurian
Mobile: +91 7428787333 Mobile: +91 8978623177
Email: prateek_pankaj@[Link] Email: vinod_kurian@[Link]
Certificate Programme in
MANAGEMENT ESSENTIALS
APPLY NOW
ISBO | ME | BROC |03-12-2024