Stage 1: Planning & Preparing
Purposeful Planning (SOS)
• Self-assessment;
• Other party assessment; and
• Situation assessment
Stage 1: Preparation and
Planning
• Understand all parties’ goals and interest
• Identify: Position, Interest, Bottom Line,
BATNA,WATNA
• Do your research
• Develop a strategy
Position
• Things each party wants and things each does not wish to give up.
• These demands are stated early in email, meetings and proposals.
Task 2.3 Two Men in a Room
• There are 2 men waiting in a room in a building. One man wants the
window closed, while the other wants the window open.
• You enter the room and hear them arguing. How would you help
them solve the problem?
Interest
• Why (the reason) they want those things.
• Usually not disclosed immediately and when disclosed, only
minimally or not the real reason.
Bottom Line
• Also called reservation value or reservation price.
• The highest price the buyer is willing to pay.
• The lowest price at which the seller is willing to sell
• If a negotiator cannot get his/her price, they will walk away
(WAP = Walk Away Price), that is, “no deal".
BATNA
• Best Alternative to a Negotiated Agreement.
• Developed by Roger Fisher and William Ury.
• If the deal is Plan A, then BATNA is Plan B.
• Plan B may mean going to another seller/buyer.
Checklist to determine BATNA
(developed by Harvard Law School)
List all alternatives to the current negotiation - what could I you
do if negotiations fail?
Evaluate the value of each alternative - how much is each
alternative worth to me?
Select the alternative that would provide the highest value to
you (this is your best alternative to a negotiated agreement).
After determining your BATNA, calculate the lowest-valued deal
that you’re willing to accept.