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Effective Advertising After RWA Activation

The document outlines various advertising formats that can be utilized after RWA activation, including live demos, kiosks, programmatic ads, and direct home visits. These methods aim to engage the target audience effectively by showcasing product utility, distributing samples, delivering timely ads, and providing personalized information. Each format is exemplified with specific brand-related scenarios to illustrate their application.

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3 views1 page

Effective Advertising After RWA Activation

The document outlines various advertising formats that can be utilized after RWA activation, including live demos, kiosks, programmatic ads, and direct home visits. These methods aim to engage the target audience effectively by showcasing product utility, distributing samples, delivering timely ads, and providing personalized information. Each format is exemplified with specific brand-related scenarios to illustrate their application.

Uploaded by

vp.bigbull
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Advertising formats that can be used after RWA

activation:
 Live Demos: The brands can demonstrate their utility by conducting live demos in society. For
instance, a hair straightener brands can give free hair straightening service for volunteers. This
way they can show the utility the product and its results to the target customer then and there
itself.

 Kiosks and canopies: Through kiosks the brands can distribute free samples of products and
can encourage the target audience by informing the audience about the qualities of the product or
service. For instance, a car brand can park a car beside the kiosk or under the canopy and ask the
visiting customers to take a test drive. During the test drive the brand representative can talk about
exclusive features of the car.

 Programmatic ads: Brands can display programmatic ads on LED screens in the residential
premises to make sure that ad is received by the target audience at the right place and at right
time. For instance, a food delivery app can intentionally play ads on the LED screens placed
outside the lift lobby, prior to dinner time, to provoke customers to order food instead of cooking
after they come tired from office. A hungry and tired audience will easily accept the ad and act on
it instantly.

 Knocking the door: The brands can reach the customers directly by reaching their homes and
talking about the brands in complete detail through RWA activation. For instance, an educational
institute can ask for permission to personally meet the students and parents at their homes and
provide them with the details about the courses, scholarship programs, fees structure or any
discount on fee through personal interaction.

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