Activity (Research and Thinking skills) - Pricing methods in context
Instructions:
Create a table of with three column headings
1. First Column: Think of goods or services (10 goods or services)
2. Second Column: Write the suitable pricing method for the good or service
3. Third Column: Write the unsuitable pricing method for the good or service
Outline the reasons for the suitable and unsuitable of the pricing methods referred to.
Also, ensure that all the various pricing methods in the syllabus are covered (5 for SL
and 9 for HL).
An example is provided below as a starting point.
Example of good or Suitable pricing method Unsuitable pricing
service method
Airline industry (airline Dynamic pricing Loss leader pricing
tickets)
Airlines charge different This pricing method relies
prices on different days of on the sales of other
the year based on varying products to raise total sales
levels of demand. This revenue; this is not feasible
enables the airlines to for airline companies that
maximize sales revenues essentially sells one
based on varying degree of product (the air travel
price elasticity of demand service itself). Also,
throughout the year and demand for air travel is
different seasons of the relatively price inelastic so
year. there is no benefit of using
loss leader pricing as this
will not increase
sales revenue.
Start your Answer here:
Good or Service Suitable pricing method/ Unsuitable pricing
Explain your reasons method/ Explain your
reasons
1.
2.
3.
4.
5.
6.
7.
8.
10.