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QUESTIONNAIRE FOR CONSUMERS
SECTION A
Instruction: Please tick () where appropriate and write briefly
where necessary.
1. Do you like the brand names of Nescafe Coffee breakfast
tea products than those of its competitors?
Yes ( ) No ( )
2. How many times do you purchase Nescafe products in a
week?
a. Two times ( )
b. Three times ( )
c. Four times ( )
d. Five times ( )
3. Does the packaging of their products add anything to its
value?
Yes ( ) No ( )
4. How do you see the unique features of Nescafe coffee
breakfast tea’s products?
a. Very good ( )
b. Good, ( )
c. Bad ( )
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d. Very bad ( )
5. Do you like different seized of their products?
Yes ( ) No ( )
6. Taking cognizance of the above, how would you rate the
overall performance of Nescafe Coffee breakfast tea’s
products in the market?
a. Very high ( )
b. High. ( )
c. Moderate ( )
d. Low ( )
e. Very low ( )
7 Does Nescafe gives credits sales?
Yes ( ) No ( )
8 Do you think that price discounts allowed by Nescafe has
helped to increase its products sales?
Yes ( ) No ( )
9 Does the price of their products measured with its quality?
Yes ( ) No ( )
10. How would you rate the overall quality of their products?
a. High satisfied ( )
b. Satisfied ( )
c. Moderately satisfied ( )
d. Not satisfied ( )
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11. Are you satisfied with the availability of Nescafe coffee
tea’s products?
Yes ( ) No ( )
12. Which media selection would you like Nescafe breakfast
tea to use most in reaching their consumer?
a. Television ( )
b. Radio ( )
c. Magazine ( )
d. All of the above ( )
13. Does the advertising copy used by Nescafe help you to
remember their advert message?
Yes ( ) No ( )
14. Taking cognizance of the above, how do you see the
impact of their promotional programme on your purchase
action?
a. Very good ( )
b. Good ( )
c. Bad ( )
d. Very bad ( )
15. Do you think that the overall marketing activities used by
Nescafe breakfast tea has made you to increase the
purchase of its products?
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Yes ( ) No ( )
SECTION B
Sex:
a. Male , ( )
b. Female ( )
Age:
a. 20-20 years ( )
b. 31-40 years ( )
c. 41 and above years ( )
Profession/Occupation:.................................................................
Education:
SSCE/GCE
OND
BCS/HND
Any other specify:................................................................
Marital Status:
a. Married ( )
b. Single ( )
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QUESTIONNAIRE FOR DISTRIBUTORS
SECTION A
Instruction: please tick () where appropriate and write briefly
where necessary.
1. What type of distributor are you?
a. Wholesaler ( )
b. Retailer ( )
c. Agent ( )
2. How long have you been distributing Nescafe products?
a. 1-5 years ( )
b. 6-10 years ( )
c. 11-15 years ( )
d. 15 and above years ( )
3. What impressed you most to distribute their products?
a. Product quality ( )
b. Moderate price ( )
c. Good distribution system ( )
d. Good promotions ( )
4. Does Nescafe have good distribution method for their
products?
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Yes ( ) No ( )
5. If No, what is your own assessment on the company’s
distribution method?
a. Efficient ( )
b. Inefficient ( )
c. Very inefficient ( )
d. Don’t know ( )
6. Do you think that the company’s distribution method has
helped to ensure its products availability in the market?
Yes ( ) No ( )
7. Does the advertising copy by Nescafe help consumers to
remember their adverts message?
Yes ( ) No ( )
8. Do you think that media-selection used by Nescafe has
helped to convey its message to their customers?
Yes ( ) No ( )
9. Taking cognizance of the above, how do you see the
impact of their promotional programme on consumers
purchase action?
a. Very good ( )
( )
b. Good
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c. Bad ( )
d. Very bad ( )
10. Do you think that the overall marketing activities of
Nescafe have helped consumers to purchase more of their
products?
Yes ( ) No ( )
SECTION B
Sex:
a. Male ( )
b. Female ( )
Age:
a. 20-30 years ( )
b. 31-40 years ( )
c. 41 and above years ( )
Designation:.................................................................................
Business name:............................................................................
QUESTIONNAIRE FOR PERSONNEL
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SECTION A
Instruction: please tick () where appropriate and write briefly
where necessary.
1. How long have you been working with Nescafe?
a. 1-10 years ( )
b. 11-20 years ( )
c. 21-30 years ( )
d. 31 and above years ( )
2. Does consumer complain about your company’s products?
Yes ( ) No ( )
3 If yes in above, what type of complaints?
a. Price complaints ( )
b. Quality complaints ( )
c. Distribution complaints ( )
d. Promotion complaints ( )
4. How would you rate performance of your company’s
products in the market?
a. Very high ( )
b. High. ( )
c. Moderate ( )
d. Low ( )
e. Very low ( )
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5. Do you think that the price of your company’s product is
measured with its quality?
Yes ( ) No ( )
6. Are you satisfied with the availability of your company’s
products in market?
Yes ( ) No ( )
7. Does your company have good distribution method?
Yes ( ) No ( )
8. Do you think that the channel of distribution used by your
company has ensured its products availability in the
market?
Yes ( ) No ( )
9. What type of media-selection does your company uses
mostly in reaching their consumers?
a. Television ( )
b. Radio ( )
c. Magazine ( )
d. All of the above ( )
10. Do you think that the overall marketing activities used by
your company has helped to increase its sales turnover?
Yes ( ) No ( )
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SECTION B
Sex:
a. Male ( )
( )
b. Female
Age:
a. 20-30 years ( )
b. 31-40 years ( )
c. 41 and above years ( )
Designation:.................................................................................
Business name:............................................................................
Qualification:
SSCE/GCE ( )
OND ( )
BCS/HND ( )
Any other specify:
Marital status:
a. Married ( )
b. Single ( )