BUSINESS

PLAN

Muweblify

AGUADO, Margielou R.
ASILO, Rachel Jane A.
BAROLA, Christine Kate Y.
CARAIG, Jennelyn F.
 MUWEBLIFY

Overview 01

Executive Summary 02

General Company Description 03

History and Market Potential 04

Mission 05
CONTENTS

Vision 05

Opportunity 06

Industry and Market 09

Business Strategy 11

The Team 15

Marketing Plan 19

Operational Plan 25

Financial Plan 30
Overview of
OUR COMPANY

Muweblify is a furniture shop that prioritizes customer

satisfaction by offering Modern Filipino furniture products made from
locally sourced and sustainable materials. The store emphasizes high
quality and innovative design in its product offerings. Muweblify
typically sells funitures for residential and commercial uses including:
sofas and armchairs, tables and chairs, storage systems and units,
sleeping area and children's bedrooms, kids funiture and furniture
components and hardware. The target market of the company are
mainly wholesalers, retailers, chain stores and traders. We will service
a wide range of clients to make profit and achieve our goals.

BUSINESS PLAN DECEMBER 2023 01

 EXECUTIVE SUMMARY
MUWEBLIFY is a newly established costumer-centric furniture
retail store focusing on local and sustainable materials with a high
quality and trendy stylish visual. It is located in Taytay, Rizal and will
carry products from furniture designers and warehouse of the
company. The store will offer a wide range of furniture options to
accommodate the different needs and preferences of customers.
The business will make revenue and profit by selling quality
furnitures and giving customers the opportunity to participate in
the design process of the products they want to purchase. The
company intends to generate revenue and achieve profitability
through the sale of high-quality furniture and by offering clients the
option to actively engage in the design process of the products
they intend to acquire. The company is going to earn income
through the process of redesigning or modifying preexisting
furniture, as well as through the utilization of an augmented reality
application that enables clients to visualize and engage with the
products within an actual-world setting. Muweblify will be
managed by a group of shareholders. The company is comprised
of four passionate owners with backgrounds to the furniture market
and are committed to providing consumers with outstanding
value. The company intends to distribute its product within the
domestic market and moreover provide a comprehensive
guarantee that includes a complete refund warranty option.

MUWEBLIFY will invest 7,841,250

BUSINESS PLAN DECEMBER 2023 02

 GENERAL
COMPANY
DESCRIPTION
Muweblify is located in Taytay, Rizal,
and will offer a selection of items sourced
from furniture designers as well as the
company's own warehouse. The company
provides a diverse selection of furniture
options that are specifically tailored for
utilization in both residential and
commercial settings. These products
encompass a range of furniture pieces
such as sofas, armchairs, tables, chairs,
storage systems, units, sleeping quarters,
children's bedrooms, kids furniture, as well
as furniture components and hardware.

The term "Muweblify" is derived from

the combination of the Tagalog word
"mwebles" with the English word "modify."
The term "Muwebles" corresponds to the
English word "furniture" and is combined
with the term "modify" to indicate that the
company will provide services for the
alteration or customization of furniture
items. The company opted to utilize a
Tagalog word as its business name in
order to enhance the promotion of locally
sourced materials. Additionally, an English
word was incorporated to maintain a
balance with the universal language
commonly spoken by clients.

BUSINESS PLAN DECEMBER 2023 03

History
and Market Potential
Who we are, what we do, and why we do it ?

Nestled in the heart of Taytay, Rizal, a bustling town known for

its rich history and craftsmanship, Muwebles has emerged as
a sanctuary of local design and artistry. Our story began over
two decades ago when a visionary artisan named Jennelyn
Caraig, inspired by the town's legacy of woodworking,
embarked on a mission to create furniture that not only
exuded elegance and functionality but also embodied the
unique heritage of Taytay.

Ms. Caraig, driven by a deep-rooted enthusiasm for

woodworking instilled in them from a young age, established
Muwebles as a haven for bespoke furniture design. From
humble beginnings in a small workshop, our reputation for
impeccable craftsmanship and personalized service quickly
spread throughout the region.

Throughout its existence, Muwebles has observed the

progression of design trends and the introduction of
innovative materials. However, our dedication to supporting
local artisans has remained unwavering. We believe that the
hands of skilled Taytay artisans, guided by time-honored
techniques, can breathe life into furniture, transforming it
from mere pieces of material into enduring works of art.

04
MISSION
STATEMENT
MUEBLIFY EMPOWERS
INDIVIDUALS AND
COMMUNITIES THROUGH OUR
SPECIALIZED SERVICES IN
CUSTOMIZED FURNITURE
DESIGN, REDESIGN, AND
BARTER.

Our goal is to provide the means

for people to create truly unique
living spaces that reflect their
personal style and preferences,
having a core value of fostering
creativity, advocating
sustainability, and offering
unwavering support to local
artisans and communities, while
VISION
upholding the principles of To be the world's foremost and
authenticity, transparency, highly desired location for
respect, innovation, and customized furniture, where both
collaboration as we embark on individuals and communities
our journey. seamlessly transform their living
environment into personalized
havens of comfort, expression, and
Mueblify aims to become the sustainability. We envision a world
foremost provider of customized where customized furniture is not
furniture by establishing a vast merely a product but instead a
network of skilled local artisans. concrete representation of one’s
Through our efforts, we will raise unique identity and deeply held
awareness about sustainable principles. This concept extends well
furniture practices and strive to beyond the confines of furniture
make a positive impact on the design, encompassing a broader
environment. scope of influence.

05
Millenials want customs

OPPORTUNITY
options, peiod.
“According to deloitte, 42% of
customers prefer to purchase
furniture from companies that give
then the oppotunity to customize
product,” Marano said, citing a 2021 The customized furniture market is
Cylindo report. 29 January 2023 being driven by several underlying
trends, which Muweblify can
strategically use for their benefit.
These trends include rising
disposable incomes, the growing
home personalization trend, and
an increasing focus on
sustainability. At the heart of the
To thrive in this competitive customized furniture market lie the
landscape, businesses must specific needs and aspirations of
adopt strategies that consumers. Consumers seek high-
differentiate them from their quality furniture that is both
competitors and effectively unique and personalized, crafted
address customer needs. These from sustainable materials and
strategies include developing a delivered conveniently.
strong brand identity, offering a Additionally, they value excellent
diverse range of high-quality customer service. Traditional
materials, employing a talented furniture retailers, online furniture
design team, providing retailers, and independent
convenient ordering and delivery furniture makers all pose
processes, and offering challenges to businesses entering
exceptional customer service. the market.

Innovation that Muweblify will include:

Bioplastics are derived from sustainable sources, including plant starch, sugar
cane, and vegetable oils. Sustainable alternatives to conventional plastics,
derived from petroleum, are available. The utilization of bioplastics in the
production of furniture has the advantage of creating lasting and ecologically
sustainable products.

06
07
INDUSTRY & MARKET
Muweblify is located at Taytay, RIzal near Sm City Taytay and has 20,000
sqm. Taytay have a strong tradition of local artisans skilled in furniture
craftsmanship. Thus, the materials needed for the business and manpower are
already provided.

Taytay, Rizal’s proximity to Manila, is another key advantage. This

geographical advantage positions Muweblify to cater to the growing demand
from condo and residential owners in Manila who are actively seeking unique
and personalized furniture for their [Link] can be our future clients in our
business.

The customized options for furniture is provided due to the research

made by Deloitte. The study reveals that 42% of customers prefer purchasing
furniture from companies that offer them the opportunity to customize
products. It is no doubt that Taytay, Rizal has a huge market and competition
when it comes to furniture business. Therefore, our company decided to adapt
the present way of marketing in the area like using AI, showrooms, and
customization based on clients’ preference. However, customization of existing
furniture of the clients are not done with other furniture store, this innovative
and sustainble idea will be the advantage of our business.

BUSINESS PLAN JUNE 2023 14

09
 Residential Owners- individuals and
families looking to furnish their homes.

Commercial Owners- restaurant, office

and hotel owners who are seeking locally
made furniture.

Interior Designers- professional who are

looking for a filipino touch furniture

Key Statistics
Rizal, Manila and

25-50+
MIDDLE- INCOME other neighboring
CONSUMERS provinces
Target Age Income Level Target Location

10/10 8/10 10/10

Own a Residential Young Own A Business Or
Professionals Personal Brand

BUSINESS PLAN JUNE 2023 10

 BUSINESS STRATEGY
Muweblify
Physical store Facebook Page
at Taytay, Rizal

Muweblify online app

1
VIsit us on our Website or
Shop in our Physical Store
located at Taytay, Rizal
near SM City Taytay
2

3 Trade in your Old Furniture

Choose your Style with

our Brand New Furniture
4

Explore Muweblify
5 products in inspirational
3D showroom (AI-
powered Experienced)

Customize your furniture

based on your preference
6

Get a DISCOUNT!
7

Enjoy your Purchase !

11
 FREE DELIVERY
123-456-7890
Coupon Code
with minimum spend of 20,000
S P E C I A L O F F E R

10% OFF
123-456-7890
Coupon Code

by trading your old furniture

S P E C I A L O F F E R

REFERRAL
123-456-7890
Coupon Code

DISCOUNT
S P E C I A L O F F E R
123-456-7890

SEASONAL SALE
Coupon Code

S P E C I A L O F F E R

12
Service Offering
Offering 1 Selling Brand New Filipino Inspired Furniture

Offering 2 Customization of your Existing Furniture

Buying your Old Furniture that meets our

Offering 3
requirement and give its a second life.

Trading in your old furniture for a discount on

Offering 4
new pieces

Shop with our AI-powered experience in our

Offering 5
physical store.

Shop online through our website and Get free

Offering 6
delivery or discount coupon

Offering 7 Offering Repair Services

BUSINESS PLAN JUNE 2023 13

PRICING
Pricing depends if it is collaborations & customize

PRODUCT CODE: #876545 PRODUCT CODE: #876545 PRODUCT CODE: #876545

MODERN CHAIR BEIGE SOFA LAMPS

Available in various sizes Various sizes and colours Various sizes and colours
Rattan Rattan Black
Textile Textile Brown

Php 7,000 Php 15,000 Php 2,500

PRODUCT CODE: #876545 PRODUCT CODE: #876545 PRODUCT CODE: #876545

LEATHER CHAIR CREATIVE LIGHTS CERAMIC VASE

Various sizes and colours Various sizes and colours Various sizes and colours
Leather Rattan Ceramic

Php 10,000 Php 5,000 Php 1,000

PRODUCT CODE: #876545 PRODUCT CODE: #876545 PRODUCT CODE: #876545

SIDE TABLE BLANKET COFFEE TABLE

Various sizes and colours Various sizes and colours Various sizes and colours
Rattan Textile Wood

Php 3,500 Php 1,500 Php 5,000

14
Meet The Team

Jennelyn F. Caraig
Founder/ CEO
As the visionary leader and Chief Executive Officer
(CEO) of the business, she stands at the forefront of
our enterprise, guiding it towards success. With a
degree in Bs Architecture from Batangas State
University, she is capable and knowledgeable about
the furniture industry as designing is part of her
education. Her passion for industry trends has opened
up the vision to establish our business in furniture
industry by modifying furniture to give it a second life.

Christine Kate Y. Barola

Operations/ COO
In her role as the Chief Operating Officer (COO), is
entrusted with ensuring the seamless daily operations
of our business. Holding a degree BS Architecture from
Batangas State University, her experience in the
furniture industry enhances her capabilities. Her
expertise lies in ensuring that day-to-day operations
are running smoothly.

BUSINESS PLAN JUNE 2023 15

 Rachel Jane A. Asilo
Marketing/ CMO
Our Chief Marketing Officer (CMO) is the creative force
behind our brand's market presence. With degree in
BS Architecture from Batangas State University and
has an experience in successful marketing roles. Her
ability to innovate and capture market attention will
be the key to make our brand known not only in the
Philippines but around the world.

Margielou M. Aguado
Finance/ CFO
As our Chief Financial Officer (CFO), she is the
financial backbone of our business. With a degree in
BS Architecture from Batangas State University. and
has financial management experience in the furniture
industry. Her expertise in financial decision-making is
instrumental in controlling expenses and making
decisions related to sales to ensure the growth of our
business.

BUSINESS PLAN JUNE 2023 16

Team Structure
Our team is strategically organized based on the skills and expertise of each individual
to ensure the success of our furniture business.

The leadership team, headed by our visionary CEO, oversees the strategic direction of
the company. Reporting directly to the CEO, our Chief Operating Officer (COO) ensures
the seamless execution of day-to-day operations.

Driving our market presence is our Chief Marketing Officer (CMO), leads marketing
strategies to enhance our market position. Collaborating closely with Chief Financial
Officer (CFO), that leads the strategic financial decision-making for the success of our
business.

Owner / Founder
(Jennelyn F. Caraig)

Finance
Operations Marketing
(Margielou M.
(Christine Kate Y. Barola) (Rachel Jane A. Asilo)
Aguado)

Accounting
Creatives

Taxes and
Reimbursements

BUSINESS PLAN JUNE 2023 17

 Team Roles and Responsibilities

Role Responsibilities

Develop and implement a strategic

vision for the furniture business.
Establish relationships with suppliers
CEO Jennelyn F. Caraig
and negotiate favorable terms.
Address any quality issues promptly
to maintain customer satisfaction.

Work closely with production teams to

ensure quality standards
Ensure compliance with safety
COO Christine Kate Y. Barola
standards and regulation
Ensure timely and cost-effective
delivery of furniture to customers.

Develop strategies for positioning

furniture products in the market.
Website management, social media
CMO Rachel Jane A. Asilo campaigns, and online advertising.
Collaborate closely with the sales
team to align marketing efforts with
sales objectives

Develop and oversee financial

planning processes, including
budgeting, forecasting, and financial
modeling.
Identify areas for cost reduction
CFO Margielou M. Aguado
without compromising quality or
service.
Prepare and present accurate and
BUSINESS PLAN JUNE 2timely
023 financial reports to the 13
executive team and stakeholders.

BUSINESS PLAN JUNE 2023 18

 MARKETING PLAN
@reallygreatsite

Muweblify executes its marketing plan to attract customers and retain them by
delivering value through sustainable, high-quality, and customizable furniture
offerings while continuously improving its strategies based on market feedback and
insights.

The first thing is to

1. Market
understand the local market,
Understanding
and Identify the target
audience characteristics and Then emphasize Muweblify's
buying behaviors. focus on locally sourced,
2. Brand sustainable materials, trendy
Development designs, and customer
involvement in the design
Developing a user-friendly
process.
website featuring Augmented
Reality, an engaging social 3. Strategy
media approach, and active Formation
participation in local events.
Utilizing various digital
marketing strategies and
4. Advertising customers good feedbacks
and Promotion as advertisement showcasing
the uniqueness of Muweblify's
Hiring a Trained staff to
furniture.
provide exceptional service.
The company values 5. Customer
feedback, using it to improve, Engagement
and offers loyalty programs
Build trust with a refund
to retain customers.
warranty and uses customer
6. Trust feedback for continuous
Building improvement, ensuring our
commitment to satisfying
Lastly having a performance
customers by doing the best.
assessment by regularly
analyzing customer feedback 7. Evaluation
to ensure improvement for and Adaptation
better results.

BUSINESS PLAN JUNE 2023 19

 Market Understanding

In Taytay, Rizal, furniture stores mostly

rely on traditional methods without
utilizing technology or offering
customization. Muweblify stands out
by using tech for shopping and in-
store. When it come to services, unlike
other stores, we let customers
personalize their furniture. This makes
us different, focusing on what
customers want and using technology
to make their shopping experience
awesome.

Furniture retail is a highly competitive industry with numerous stores offering

similar [Link] in furniture change frequently, leading to seasonal
fluctuations in demand. These problems are considered in the proposed
business which is Muweblify. The business offers services that customizable
furniture to creates a good transparency between the designer and client.
This approach adapts to changing trends, offering unique selling
propositions that set stores apart in a highly competitive market. By involving
clients in the design process, these solutions result in higher customer
satisfaction, building lasting relationships and reducing the impact of
seasonal fluctuations in demand.

BUSINESS PLAN DECEMBER 2023 20

ADVERTISING
AND
PROMOTION

Muweblify plans to promote its furniture

store through different ways. We'll have
a website to show our furniture and
help customers buy online. Social
media will be used for ads and sharing
cool pictures. Emails will give
customers special deals and news
about our furniture. Our site will work
well on phones too. We'll also try to
show up higher on Google searches.

Make helpful blogs about furniture to

teach people. Plus, we'll use flyers and
business cards along with our online
stuff. We want good relationships with
the media and go to trade shows to
show our furniture and meet new
customers.

We'll talk to people in the community

and industry to spread the word. Our
logo and signs will be designed so
people remember us. Lastly, our store
will be in an easy-to-find place with
enough parking for everyone. This will
make shopping with us easy and fun
for our customers.

BUSINESS PLAN JUNE 2023 21

AFTER-SALES SERVICES
@reallygreatsite

We'll deliver your furniture safely and on time. For orders

Product Delivery or larger purchases, delivery is free within a specific area
or for orders over a certain amount.

Your furniture comes with a warranty that covers any

Warranty/Guarantee issues due to manufacturing for a specific time. This
ensures the quality and durability of your purchase.

If you need assistance or have questions about your

Ongoing Help furniture, our customer service team is here to help. We're
available even after you've bought your furniture.

If you're not happy with your purchase for a valid reason,

Refund Policy we have a return policy. You can return the item within a
certain time for a refund or exchange.

BUSINESS PLAN JUNE 2023 22

 SWOT ANALYSIS

Strengths Weaknesses Opportunities Threats

-Local and
Sustainable -Growing
Materials- -Reliance on Demand- -Competitor
Product/ Customization Customization- Technology Offerings-
Service Options-High- New Integration- Supply Chain
Offering Quality Visual Establishment Expansion of Disruptions
Appeal-Diverse Product Lines
Product
Range-

-Customer-
Centric -Brand -Digital -Competitive
Brand/ Approach- Awareness- Marketing- Marketing
Marketing Unique Selling Marketing Partnerships/C Landscape-
Proposition- Budget ollaborations Negative
Passionate Publicity
Owners

-Passionate -Limited HR -Training and -Employee

Staff/HR Owners-Small Resources- Development- Turnover-Skill
Team Lack of Employee Gap
Diversity Engagement

-Revenue -High Initial -Financial -Economic

Finance Streams- Investments- Planning- Downturns-
Shareholder Cash Flow Funding Unexpected
Support Constraints Sources Expenses

-Sustainable -Operational -Process -Supply Chain

Operations/ Practices- Efficiency- Optimization- Disruptions-
Management Inventory Supply Chain Technology Operational
Management Risks Integration Errors

-Local Market -Market -Competitor

Focus- -Limited Market Expansion- Penetration-
Market Comprehensiv Reach Online Changing
e Guarantee Presence Consumer
Preferences

Muweblify has strong points that can help it deal with its weaknesses. By
offering customizable furniture and a wide range of products, it can attract
customers even though it's a new business. Our focus on using local and eco-
friendly materials can help to avoid problems with getting materials from far
away places. Also, our cool augmented reality app can help to sell to more
people beyond the local area. Plus, by making customers happy and
involving them in designing furniture, we can stand out from other stores.
Finally, having supportive shareholders can help us deal with money issues at
the start. So, by using these strengths wisely, Muweblify can tackle its
problems and grow successfully

BUSINESS PLAN JUNE 2023 23

 Muweblify is a furniture shop
that prioritizes customer

Immediate
satisfaction by offering furniture
products made from locally
sourced and sustainable materials.

Goals The store emphasizes high quality

and innovative design in its
product offerings. Muweblify
typically sells furniture for
residential and commercial uses
including sofas and armchairs,
tables and chairs, storage systems
and units, sleeping areas and
children's bedrooms, kids' furniture,
Muweblify's long-term plans and furniture components and
involve a few important things. We hardware. The target market of the
want to grow our business by company is mainly wholesalers,
selling furniture to more places, not retailers, chain stores, and traders.
just in Taytay, Rizal but We will service a wide range of
internationally. We also plan to clients to make a profit and
make more types of furniture or achieve our goals.
add new things related to furniture.
Muweblify cares about the
environment, so they'll keep finding
ways to be eco-friendly and might
team up with groups that care
about the environment too. We
work on making our technology
better for customers who shop
online. Also, Muweblify wants to
make sure people know and trust
their brand by doing good
Long-Term
Goals
marketing, managing money
smartly, training their staff well, and
keeping customers happy. These
plans will help Muweblify become a
bigger and more successful
furniture store that people love to
buy from.

BUSINESS PLAN DECEMBER 2023 24

 OPERATIONAL PLAN
Muweblify establishes an operational plan that centers on
achieving objectives by strategizing actions aligned with the
company's goals and considers the business's day-to-day
activities and operational strategies.

Product Procurement Customer Engagement Operations and

and Design and Design Process Logistics
Management
Train staff for Improve material
Partner with local customer design delivery for timely
suppliers for guidance and production.
sustainable materials. augmented reality Enhance order
Establish an efficient use. processing for quick
inventory system for Create customizable customer delivery.
design and material furniture guidelines Ensure an appealing
management. and designate a store layout to
dedicated space for showcase products
interactive design effectively.
sessions in-store.

Quality Control and Staff Training and

Customer Satisfaction Development

Set quality checks at Hold regular training.

every design stage. Empower staff for
Collect feedback for personalized
better products and customer assistance.
service. Foster a culture of
Provide responsive ongoing learning and
customer service for innovation among the
queries and design team.
needs.

BUSINESS PLAN DECEMBER 2023 25

 Product Procurement and Design
Management

Production Methods
Furniture production typically involves various steps such as design, sourcing
materials, manufacturing, assembly, and finishing. The process can vary based on
the type of furniture being produced.

Design Phase Material Selection

This is the initial stage where Once the design is finalized, the
designers create sketches, appropriate materials are chosen.
blueprints, or digital designs of the These can include wood, metal,
furniture. CAD (Computer-Aided plastic, upholstery, glass, and other
Design) software is often used for components based on the
precision and detailed planning. intended design and functionality
of the furniture.

Joinery and Assembly Material Preparation

Different parts and components Raw materials are processed and
are assembled using various prepared for manufacturing. This
techniques like gluing, screwing, involves cutting, shaping, and
nailing, or welding, depending on refining the materials according to
the material and design the design specifications.
requirements.

Finishing Quality Control

After assembly, the furniture Throughout the production process,
undergoes finishing processes such quality checks and inspections are
as sanding, staining, painting, conducted to ensure the furniture
varnishing, or polishing to enhance meets predefined standards and
appearance, durability, and texture. specifications.

Packaging and Shipping

Once the furniture passes quality
checks, it is packaged securely for
protection during transportation
and shipping to distribution centers
or customers.

BUSINESS PLAN DECEMBER 2023 26

EQUIPMENT

Cutting Tools
Table saw
Band saw
Circular saw
Jigsaw
Miter saw

Shaping and Smoothing Tools

Planer Finishing Tools
Jointer Spray guns
Router Paintbrushes and rollers
Wood lathe Varnish brushes
Belt sander Sandpaper (various grits)
Orbital sander Paint booths or areas for finishing

Assembly Tools Measuring and Marking Tools

Clamps (bar clamps, pipe clamps) Tape measures
Nail guns (pneumatic or cordless) Combination squares
Screws and screwdrivers Levels
Doweling jigs Calipers
Staple guns Marking gauges

Design and Planning Tools

CAD software (Computer-Aided
Design)
Drafting tools (pencils, rulers,
erasers)
Templates and stencils

Safety Equipment
Safety goggles
Ear protection
Dust masks or respirators
Gloves
First aid kit

BUSINESS PLAN JUNE 2023 27

 Quality Control

Standardized Processes Quality Inspections

Establishing standardized Implementing regular inspections
procedures for each stage of throughout the production process
production, including material to check for defects,
sourcing, manufacturing, assembly, inconsistencies, or deviations from
and finishing. Guidelines and established standards. These
checklists should define quality inspections could occur at various
standards and requirements at checkpoints, ensuring that each
every step. piece of furniture meets quality
criteria.

Training and Education Supplier Assessment

Providing training to employees Ensuring that suppliers consistently
regarding quality standards, proper deliver materials of the expected
techniques, and attention to detail. quality. Conducting regular
This ensures that everyone involved assessments and audits of
understands the importance of suppliers to maintain the standard
consistency and maintains high- of raw materials used in furniture
quality workmanship. production.

Testing and Sampling Customer Feedback

Periodically conducting tests and Encouraging and analyzing
sampling to verify the durability, customer feedback to identify any
functionality, and overall quality of recurring issues or areas for
furniture items. This could involve improvement. Incorporating
stress testing, load-bearing tests, customer input into the quality
and functional evaluations. control process helps in addressing
concerns and enhancing products.

Documentation and Records Continuous Improvement

Maintaining detailed records of Establishing a culture of continuous
quality checks, inspections, and improvement by regularly
any deviations encountered. This reviewing and updating quality
documentation serves as a control procedures based on
reference for continuous findings, technological
improvement and tracking patterns advancements, or industry best
in quality control. practices.

BUSINESS PLAN DECEMBER 2023 28

 Business
Location
Location of
Muweblify's place in Taytay, Rizal is located in a leasable land space with 2
hectares and a good spot for the shop that needs enough for manufacturing
and room to show furniture, and it should follow rules for retail stores. The place
is easy for everyone to reach, including customers, workers, and suppliers
because of its proximity to Taytay Diversion Road. The location is near SM Taytay
which adds convenience and accessibility for potential customers. Being near
SM Taytay, a popular shopping destination, could potentially attract more foot
traffic and shoppers to Muweblify's store.
The costs include rent, maintenance, and bills for electricity, water, and gas.
These costs could change based on how much is used.

Suppliers

Wood Suppliers
Companies or distributors supply various types and grades of wood for furniture
frames, panels, and accents.
Upholstery and Fabric Suppliers
Providers offering a range of fabrics, leathers, and upholstery materials for sofas,
chairs, and cushions.
Hardware and Accessories Suppliers
Distributors supplying knobs, handles, hinges, screws, and other hardware
components used in furniture assembly.
Finish and Coating Suppliers
Companies offering paints, stains, varnishes, and other coatings for finishing
furniture surfaces.
Tool and Equipment Suppliers
Suppliers providing woodworking machinery, hand tools, and equipment
necessary for furniture manufacturing.
Transportation and Logistics Suppliers
Companies facilitating transportation and logistics for raw materials and
finished furniture products.

BUSINESS PLAN DECEMBER 2023 29

 FINANCIAL
PLAN
Cost Distribution Amount

Expenses 1,296,000

Operating
138,000
Expenses

Inventory Costs 1,000,000

Marketing and
8,000
Advertising

Miscellaneous
150,000
Expenses

Salaries 2,573,250

Startup Costs (12%) 1,486,800

Assets 6652050

Inventory 500,000

Equipment and
700,000
Fixtures

Investment 7,948,050

The Total Investment that the company will use is

7,948,050. The expenses Include the operating
expenses, Operating Expenses, Inventory, Costs of
Marketing and Advertising, Miscellaneous
Expenses, Salaries, and Startup Costs with a
percentage of 12% of the Total Revenue.

BUSINESS PLAN DECEMBER 2023 30

 FINANCIAL PLAN
Building Construction Expenditures

Rent For Lease 360,000

Total Land Cost 360,000

The location of the shop is

in Taytay, Rizal and will
lease a land with a price of Overall Building
122,400,000
360,000 per year. The Construction Cost
decision to lease this land
in Taytay, Rizal, is from its
favorable attributes such Investment For
as potential customer Materials and Machine 5,000,000
base, and logistical for Furnitures
advantages.

The Total Investment cost

Total Investment Cost 8,308,050 including the Land
expenditure and the cost for
the business is 8,308,050. And
based on the Table above the
Return Of Investment 7 months return of investment will be in
7 months.

BUSINESS PLAN DECEMBER 2023 31

 FINANCIAL PLAN

Financial
Year 1 Year 2 Year 3 Year 4 Year 5
Projections

Revenue

Standard
Furiture 10,950,000 11,716,500 13,356,810 16,161,740 20,040,558
Sales

Customized
Furniture 1,440,000 1,540,800 1,756,512 2,125,380 2,635,471
Sales

Total
12,390,000 13,257,300 15,113,322 18,287,120 22,676,028
Revenue

Gross Profit 11,094,000 13,257,300 15,113,322 18,287,120 22,676,028

Total profit After 5 Years 80,427,770

The table outline the expected revenue growth over a five-year period for the
furniture business. Based on Statista the projected annual income of furniture
shop will increase too 7%. These projections depict a gradual expansion in
revenue, driven by both Standard and Customized Furniture Sales, showcasing
the business's anticipated growth trajectory over the coming years.

BUSINESS PLAN DECEMBER 2023 32

 FINANCIAL PLAN
Total SQM 8,000

Land Cost 240

Total Land Cost 1,920,000

Overall
Manufacturing
Construction Furniture Shop Parking
Area
Materials

Muweblify 5,000 2,000 200

Cost per Sqm. 10,000 10,000 5,100

Total 50,000,000 20,000,000 1,020,000

Overall Building Construction

71,380,000
Cost

Professional Fee 705,175

Total 74,005,175

Projected Years for Future

5 years
Expansion

BUSINESS PLAN DECEMBER 2023 33

 Professional Fee

Architect's Fee

Total Building Cost 71,380,000

Group 2 Over 200m 5,641,400

Structural Engineer's Fee

Architect's Fee 5,641,400

Structural Engineer's Fee 5.00%

Total Structural Engineer's Fee 282,070

Electrical Engineer's Fee

Architect's Fee 5,641,400

Electrical Engineer's Fee 3.00%

Total Electrical Engineer's Fee 169,242

Mechanical Engineer's Fee

Architect's Fee 5,641,400

Mechanical Engineer's Fee 3.00%

Total Mechanical Engineer's Fee 169,242

Sanitary Engineer's Fee

Architect's Fee 5,641,400

Sanitary Engineer's Fee 1.50%

Total Sanitary Engineer's Fee 84,621

Total Allied Profession Fee

Structural Engineer 282,070

Electrical Engineer 169,242

Mechanical Engineer 169,242

Sanitary Engineer 84,621

Total Fee 705,175

BUSINESS PLAN DECEMBER 2023 34

 Financial Plan
Within a span of 7 months, the business aims to achieve a milestone by
earning back the initial investment. These projections serve as a compass for
the future, guiding decisions about potential expansion endeavors, and for e
establishing of a new branch. In the next 5-year period, the business envisions
a gradual but consistent increase in income. This projected growth indicates
the potential for the company to experience a significant upsurge in its market
presence and financial standing. As income steadily rises, the business
envision of numerous growth opportunities, leading to a prosperous and
expansive market landscape for its products and services. These financial
forecasts play a pivotal role for the business's journey towards sustained
growth and market expansion.

35
 MUWEBLIFY

[Link]
Call 09268546547
© November 2023

A Property developed by
Muweblify Company

Brgy. Dolores Taytay, Rizal

Prepared By:
AGUADO, Margielou M.
ASILO, Rachel Jane A.
BAROLA, Christine Kate Y.
CARAIG, Jennelyn F.