UNIVERSAL COLLEGE FOUNDATION
OF SOUTHEAST ASIA AND THE PACIFIC, INC.
Senior High School Unit
Media and Information Literacy
Quarter 1 – Module 4
Types of Media
______________________________________
INSTRUCTOR
2020
UCFSAP – Canelar, Zamboanga City
Universal
EDUCATIONEM EST
College
Mayor Jaldon St., Canelar, Zamboanga City, Philippines
(062) 9553899
Foundation
VITA
The following reminders serve as your guide in using this module:
1. Use the module with care. Do not put unnecessary mark/s on any part of
the module. Use a separate sheet of paper in answering the exercises.
2. Answer first What I Know before moving on to other activities included
in the module.
3. Read the instructions carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you
are not alone.
We hope that through this material, you will experience meaningful learning and gain deep
understanding of the relevant competencies. You can do it!
What I need to know
Great day to you dear learner! In this module you will learn to compare and
contrast how one particular issue or news is presented through the different types of
media such as print, broadcast, and online.
Media have been a popular tool in forming public opinion. The way issues and
news are presented can impact and influence audiences. Thus, it is important to be
mindful on how information is presented thru different media tools.
May you find significant learning experiences and joy from this module. Let us
start the fun and learning now.
Most Essential Learning Competencies
- Contrast indigenous media to the more common sources of information such as
library, internet, etc.
After going through this module, you are expected to:
1. identify the different types of media;
2. classify contents of media type; and
3. editorialized how issue/news is presented through different types of media.
Universal
EDUCATIONEM EST
College
Mayor Jaldon St., Canelar, Zamboanga City, Philippines
(062) 9553899
Foundation
VITA
What I Know
DIRECTIONS: Answer the following questions. Write your answer on a sheet of
paper.
1. Which of the following is not a print media?
A. Books
B. Flyers
C. Newspaper
D. Twitter
2. “Bombo Radyo” is an example of
A. Broadcast media
B. Online media
C. Print media
D. Television media
3. Which of the following is an online media?
A. Brochure
B. Flyers
C. Newsletter
D. Podcast
4. What type of media consists of paper and ink, which is traditionally
reproduced?
A. Broadcast
B. Internet
C. Online
D. Print
5. What type of media uses airwaves to transmit information?
A. Broadcast
B. Digital
C. Internet
D. Print
6. What type of media uses digital platforms to disseminate information?
A. Broadcast
B. Online
C. Radio
D. Television
Universal
EDUCATIONEM EST
College
Mayor Jaldon St., Canelar, Zamboanga City, Philippines
(062) 9553899
Foundation
VITA
7. What media will be beneficial for a community which does not
have access to internet but needs live information?
A. Journal
B. Magazine
C. Newspaper
D. Television
8. Meredith needs to compile information to keep it in a drawer. What
media would best fit for Meredith’s need?
A. Broadcast
B. Digital
C. Internet
D. Print
9. The term “media” is defined as
A. A current style
B. A study of signs
C. Means of Communication
D. Picture or image
10. A medium is
A. A current style
B. Means of doing livestream
C. Means by which a message is communicated
D. Picture or image
11. Which type of media will you use if you want your information be
jam packed but still portable?
A. Online
B. Print
C. Television
D. Radio
12. Which media will you use, if you want your audience to create
vivid pictures using their imagination, thru audio alone?
A. Online
B. Print
C. Television
D. Radio
13. Living in Industry Revolution 4, which media is more convenient and
useful?
A. Online
B. Print
C. Television
D. Radio
Universal
EDUCATIONEM EST
College
Mayor Jaldon St., Canelar, Zamboanga City, Philippines
(062) 9553899
Foundation
VITA
14. If you want to have a direct connection to your audience,
which media will best suit your need?
A. Online
B. Print
C. Television
D. Radio
15. Annie wants her content to go viral. What type of media will
best satisfy her goal?
A. Online
B. Print
C. Television
D. Radio
Universal
EDUCATIONEM EST
College
Mayor Jaldon St., Canelar, Zamboanga City, Philippines
(062) 9553899
Foundation
VITA
LESSON 1: Types of Media
Have you ever wondered what will happen to our world today if we still use the same
method of communication? We now live in a fast-paced generation, where communication and
information are available anytime and anywhere thru different types of media. Any form of
media has the goal of sending message across wider audience. It is more efficient and faster.
However, which do you think suits your need best? Let us all figure it out, in this study journey,
starting with the activity below.
What’s In
Activity 1 CROSSWORD
Complete the crossword by filling in the word that fits in the given clue
below. Enjoy playing!
Were you able to get the correct answers?
The words you just unlocked will be the words to be discussed in this module.
Familiarizing to the terms will help you understand and be immersed more
media.
Universal
EDUCATIONEM EST
College
Mayor Jaldon St., Canelar, Zamboanga City, Philippines
(062) 9553899
Foundation
VITA
What’s New
Activity 2 Concept Mapping
This time, we will read an excerpt from an article, “The Implications of Social
Media in the Philippines” by Bea Grace Pascual.
To the Filipino Students
Isaac M. Morallo, Master of Arts in Information Technology Education found a
negligible relationship between SNSs and academic performance. The perceived effects
of SNSs on the students’ Academic performance show that SNSs contribute to the
attainment of higher grade by interacting online about schoolwork. The results show
that there is no significant relationship between SNSs usage and student academic
performance because correlation show a negative relationship between SNSs use and
academic performance.
To the Filipino’s Culture and Belief
Roselyn Grace P. Santos wrote that social media has corresponding positive
and negative effects on Filipino culture and behavior. For one on the positive side, it
makes communication with friends and relatives easier. It also made initiating events
and activities hassle-free. The negative effects, on the other hand, are as follows: (1) It
has made it easier to spread bad and potentially damaging information; (2) It has
become a new medium for violence and crime like scams and identity.
To the Philippine Tourism Industry
In the Asia Pacific Multidisciplinary Research, it was concluded that social
media is a great avenue to disseminate the information faster, especially for tourism
establishments with lesser cost. However, customer’s opinions, thoughts and
expressions are not well presented, leading to bad impressions and unfair criticisms.
Thus, researchers suggest that establishments or their staff should familiarize
themselves with different social media applications or social networking sites to avoid
problems, especially in terms of privacy of contents and their information.
Universal
EDUCATIONEM EST
College
Mayor Jaldon St., Canelar, Zamboanga City, Philippines
(062) 9553899
Foundation
VITA
To the Philippine Politics
Social media has proven itself to be a game – changer in terms of Philippine
politics. Given the fact that Filipinos are translating internet use as Facebook, it has
been a nest to some aspiring candidates during the May 2019 elections. Listen Ph, a
listening tool which records the statistics of candidates on different social networking
sites shows that Doc Willie Ong (senatorial candidate) holds the top spot for the most
popular, most viewed, fastest-growing, and most liked post on Facebook from March
25 to March 31, 2019.
Source: [Link]
media-in-the- philippines
DIRECTIONS: Draw a visual presentation of the article read. It can be in a
form of chart, graphic organizers, tables, and Venn diagrams. Use an A4 paper
for your output.
Did you enjoy outlining? It is important that we understand the predominance of media in every
aspect of our society. Media is not just use to send information and communicate. It has greater
impact in our culture, beliefs and even decision making. The influence of media should not be
taken lightly. As a student and the next leader of this country, giving high regard to media and
its influence, will help us control media, rather than media controlling us. Check out the TEDx
video of Min Kim: [Link] for additional knowledge.
Universal
EDUCATIONEM EST
College
Mayor Jaldon St., Canelar, Zamboanga City, Philippines
(062) 9553899
Foundation
VITA
What is It
We associate media to ABS-CBN and GMA, the two biggest mainstream media
in the Philippines. However, have we ever thought why “media” exist? In this lesson
you will understand contents of media, and how issues are presented through different
types of media.
The evolution of the type of media has drastically taken over the world. From
print, to broadcast radio and television and now we have the online media. Print media
is a paper publication. It can be in the form of books, newspapers, journals, magazines,
newsletters.
Broadcast media describes the traditional forms of media that include television
and radio. It is the distribution of audio and video content to a dispersed audience via
radio, television. Broadcast media commonly come in two forms: radio and television
broadcasting. Radio broadcasting is a one-way sound broadcasting service, transmitted
over a radio wave. Television broadcasting is a medium use to transmitting moving
images in monochrome or color.
Online media is a medium which use internet to send information.
Have you ever wondered what content will you upload on this new generation media? In this
part of the discussion, you will classify and understand media content. Enjoy reading!
The influence of media
As media evolve from the regular print to broadcasting, to online media, its
content has also progressed. Traditionally, media is known for delivering information.
Now, it has become a platform of introducing products and services and even opinion.
The media today is more than about information. It is about selling, and convincing you
on something: products, services, and ideologies. Through advertisement media can
entice as to use and buy a product and try services. Ideologies are being sold too, using
your favorite actress on TV, or an online influencer. For example, media wants to sell
political ideology. The political advertisement tries to convince you buy showing the
side of the politician in an issue, with given facts or none. The convincing power
depends on how the content is presented, considering the believability of the presenter
and the idea. The result is that you, as an audience or voter will side with that politician
and may end up voting for him.
Universal
EDUCATIONEM EST
College
Mayor Jaldon St., Canelar, Zamboanga City, Philippines
(062) 9553899
Foundation
VITA
Media Content
Content is the idea that is delivered to the audiences, in a form of images still
and moving, audio, documents and files. News and information were the highlights of
print media in its early years. Over the years though it has progressed by adding
advertisements, and written entertainment.
Radio and Television broadcasting both have the same content with the modern
print media. However, radio has been regarded more when it comes to music and radio
drama which stirs listeners’ imagination. Television on the other hand has the best
attribute and advantage of moving image plus the audio, which is more entertaining. It
also can foster emotion and empathy reaching a wider target of audience; thus, the
presentation of content becomes more effective.
Online media having almost all the content of print and broadcasting, has
changed its game by introducing the power of communication and interaction,
encouraging the audience to participate, which makes the audience feel they are
involve, and that gives the audience satisfaction.
Over the time, the content of media is headway to more sophisticated creation,
from the basic giving of information, to entertainment and now to influence individual,
group of people, and societies in defining themselves; from the use of Print media, to
radio and TV broadcasting, and now Online media.
Delivery mode of content in different types of media
Live streaming allows a creator to share creation and idea in real time. It can be in
Broadcast media, but commonly used in online media using Facebook, YouTube and
Instagram as its platform.
Webinars create a room for seminars, trainings, lectures, and discussion using online
media. It can also be use in presenting new products showcasing latest creation.
Podcast is known as “new radio” merged from the word iPod and broadcast. It is an
audio programme done in series and delivered in digital audio. Listeners can access
through online media and download it for offline listening.
Infographics is a visual presentation of information and data. It comes in imagery,
charts and minimal texts which allows the reader to have a quick overview of the
concept or idea. Infographics use print media and online media.
E-books are electronic version of printed books. Stories can be read on
computer or handheld device. One of the advantages of E-book is its
“interactivity” and “personalization”. It is interactive in a way that reader can
take note, underline bookmark a page and go through hyperlinks to gain more
information. Personalization allows the reader to change the font and the
backlight.
Universal
EDUCATIONEM EST
College
Mayor Jaldon St., Canelar, Zamboanga City, Philippines
(062) 9553899
Foundation
VITA
Activity 3 Unbolting
DIRECTIONS: Fill in the information needed to complete the table. The first one is
already done for you.
NEEDS TYPE OF MEDIA SPECIFIC PLATFORM
education Online media Zoom, google classroom,
Facebook messenger
communicate to friends
romantic date
method of paying bills
food and services
Are you using the platforms you answered? If you are, congratulations! If you are not
familiar of other platforms, you can try downloading it from your phone playstore for
android, and Appstore for apple. Life is easier and more convenient with the type of
media and platforms. If you have internet connection check the links below:
Types of media: [Link]
Most popular social media platforms: [Link]
Universal
EDUCATIONEM EST
College
Mayor Jaldon St., Canelar, Zamboanga City, Philippines
(062) 9553899
Foundation
VITA
Activity 4 Sketch Noting
DIRECTIONS: Draw a visual presentation on the influence of media in the society.
Rubrics below will guide you for the evaluation. Do your output in a short bondpaper.
You may also do your output in your computer if you have.
30 25 20 15 0
Design Layout is Generally good; Layout could Layout is No
Layout organized may have use disorganize layout
Fonts and uses minor improvemen d
Color consistent inconsistency. t .
Schem style ; two or
e more
inconsistent
elements.
Content Data clearly Adequate Data may Not enough No
Quality of data demonstrat amount of not facts or real
e trend. data. demonstrate data data
the trend. or
facts.
Clarity Claim, main Claim, main Claim, main Claim, main Missin
Makes idea is idea is idea is idea makes g
clear obvious and understandabl made. poor initial idea.
impression. easy to e impression.
understand. .
Universal
EDUCATIONEM EST
College
Mayor Jaldon St., Canelar, Zamboanga City, Philippines
(062) 9553899
Foundation
VITA
Activity 5: You know me!
DIRECTIONS: Identify the personalities below and answer the questions asked.
Write your answer on bondpaper.
[Link]
gadaNewsGensan
Source: [Link] source: [Link]
1. What makes him/her interesting in his/her field?
a.)
b.)
c.)
2. Who has more influence in the society? Why?
3. What are the contributions of these personalities in the society?
a.)
b.)
c.)
What I Have Learned
Universal
EDUCATIONEM EST
College
Mayor Jaldon St., Canelar, Zamboanga City, Philippines
(062) 9553899
Foundation
VITA
Let us remember the following:
The evolution of the type of media has drastically taken over the world from
print, to broadcast radio and television and now online media.
Print media is a paper publication. It can be in the form of books, newspapers,
journals, magazines, newsletters.
Broadcast media describes the traditional forms of media that include television
and radio.
Broadcast media commonly come in two forms: radio and
television broadcasting.
Radio broadcasting is a one-way sound broadcasting service, transmitted over a
radio wave.
Television broadcasting is a medium use to transmitting moving images in
monochrome or color.
Online media is a medium which use internet to send information.
Content is the idea that is delivered to the audiences, in a form of images still and
moving, audio, documents and files.
What I Can Do
Activity 6 Editorialized
DIRECTIONS: Read and reflect on the topic “Industrial Revolution 4 and Education
4.0”. Present your reflection using your preferred type of media (print, broadcast,
online). Print media shall be in editorial content. Broadcast media may choose either
TV or Radio and will be in commentary format. Online media may choose
livestreaming, or webinar.
Superior (50) Accept Quality (40) Revise
Introduction is Introduction is clear. Introduction is vague.
interesting, clear and
leads to idea.
Thoughts are presented Thoughts are presented Thoughts are incoherent.
in a logical manner. in a clear manner.
Has enough supporting Has supporting evidence. No supporting evidence is
evidence. presented.
Appropriate vocabulary Relevant vocabulary and Inappropriate and
and word choices. word choices. irrelevant vocabulary and
word choice.
Universal
EDUCATIONEM EST
College
Mayor Jaldon St., Canelar, Zamboanga City, Philippines
(062) 9553899
Foundation
VITA
Assessment #1
Test I.
DIRECTIONS: Read the following statements and choose the best answer. Write
your answer on a sheet of paper.
1. What do you call this traditional media which uses frequency to send
information?
A. broadcast
B. digital
C. online
D. print
2. Which of the following best describes the advantage of e-book?
A. E-book can be easily shared for free.
B. E-book has backlight so you do not need a study lamp.
C. E-book is interactive and can be personalized.
D. E-book is saved on mobile phone only.
3. What do you call the idea that is delivered to the audience, in a form of
images still and moving, audio, documents and files?
A. content
B. information
C. message
D. news
4. It allows a creator to share creation and idea in real time
A. blog
B. infographics
C. livestreaming
D. podcasting
5. Why do news stations include visual images in their news stories?
A. It is easier to watch and read.
B. It makes the story believable.
C. It is more fun.
D. It is cheaper.
6. It is a medium used to transmitting moving images in monochrome or color
A. cellphone
B. laptop
C. radio
D. television
7. What medium is more accessible in far flung areas?
Universal
EDUCATIONEM EST
College
Mayor Jaldon St., Canelar, Zamboanga City, Philippines
(062) 9553899
Foundation
VITA
A. cellphone
B. laptop
C. radio
D. television
8. DXBM, DXMF, DXRR are examples of .
A. broadcast media
B. film media
C. new media
D. print media
9. Which of the following is an advantage of print media?
A. Printed document is more valid and difficult to alter.
B. Printed document can be recycled.
C. Printed document can be put in your bag.
D. Printed media can be a scratch paper.
10. All forms of media will create opinion to the
A. audience
B. politicians
C. influencers
D. sponsors
11. How do media sell political ideologies?
A. political advertisement
B. political singing
C. political dancing
D. political rally
12. Which media is best use in Industry Revolution 4?
A. broadcast
B. online
C. print
D. all of the above
13. How does social media change our lives in a good way?
A. Facebook changed the definition of friend.
B. Facebook created online jobs and opportunities.
C. Facebook created negative effects on culture as well as society.
D. Facebook made us care less of our privacy.
14. Time spent online seems to displace which other medium?
Universal
EDUCATIONEM EST
College
Mayor Jaldon St., Canelar, Zamboanga City, Philippines
(062) 9553899
Foundation
VITA
A. newspaper
B. radio
C. television
D. all of the above
15. Which of the following is not a purpose in advertising?
A. to denounce consumerism
B. to persuade
C. to make a point
D. to inform
Universal
EDUCATIONEM EST
College
Mayor Jaldon St., Canelar, Zamboanga City, Philippines
(062) 9553899
Foundation
VITA
Performance Task #1
One of the many targets of media is to persuade the audience, not just by pictures
but with words too. Media reciprocates most of the time consistent always with
proof offers scarcity and authority and recommends. This time we will be like the
media.
Let us persuade our audience to choose the best medium.
Directions: Write a persuasive essay with the theme “best medium”.
Write your
answer in a short bondpaper paper. Follow the rubrics below as your
guide.
Traits 50 40 35 20
Introduction & The introduction The introduction Most information There is no
Organization is inviting; states is inviting; states is presented in clear
the goal; the goal; logical manner. introduction,
information information Conclusion does structure &
presented in presented in not state conclusion.
logical manner. logical manner personal
The conclusion but does not opinion.
strongly states maintain the
personal interest of the
opinion. reader.
Conclusion states
personal opinion
Reasons & Three or more Three or more Two reasons are Arguments are
Support excellent reasons are made but with weak or
reasons are stated, but the weak missing. Less
stated with good arguments are arguments. than two
support. somewhat weak reasons are
in made.
places.
Word Choice Word choice is Word choice There is evidence Word choice is
creative and enhances of attention to limited.
ehances argument. word
argument.
Grammar There are no There are few There are There are
Mechanics & errors in errors in several errors in numerous errors
Spelling grammar, grammar, grammar, in grammar,
mechanics mechanics and/or mechanics, mechanics,
and/or spelling. spelling, but they and/or spelling. and/or spelling.
do not interfere
with
understanding.
Universal
EDUCATIONEM EST
College
Mayor Jaldon St., Canelar, Zamboanga City, Philippines
(062) 9553899
Foundation
VITA
References
[Link]
[Link]
[Link]
[Link] [Link]
evolution-of-media/
[Link]
[Link]
[Link] [Link]
[Link] effective-
[Link]
[Link]
[Link]
[Link]
[Link]
[Link]
Adapted from Department of Education – Davao City Division, Region XI
Revised by:
Kenneth E. Romero
Date: August 2020
Noted by:
RAMISSES-ALLAN F. RAMILLANO
School Principal