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SEO Course: URL & Meta Tag Optimization

The document outlines key components of SEO, focusing on URL optimization, meta tags, and heading tags. It emphasizes the importance of unique page titles and descriptions, proper use of heading hierarchy, and the inclusion of internal and external links. Additionally, it provides guidelines for optimizing URLs and meta keywords for better search engine visibility.

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Tanish Soni
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4 views1 page

SEO Course: URL & Meta Tag Optimization

The document outlines key components of SEO, focusing on URL optimization, meta tags, and heading tags. It emphasizes the importance of unique page titles and descriptions, proper use of heading hierarchy, and the inclusion of internal and external links. Additionally, it provides guidelines for optimizing URLs and meta keywords for better search engine visibility.

Uploaded by

Tanish Soni
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

SEO COURSE

URL Optimization

 Uniform Resource Locator – Add of the given tab


 URL Structure / Page Link / Permalink
 Permalink can be changed
 Use hyphen for spacing
 After changing old url place removal request for it or redirect it to
the new url page

Meta tags : Page Title

 Important tags in the source code


 Tites used to represent page on SERP / title of the website shown on
the serp
 Different from the home page title
 Present in the meta section > title of the source code
 Length is upto 580 pixels
 Unique for each page

Tool to use – To the web

Meta Description : Page description

 Description on the serp


 Length : 920 pixels
 Includes primary secondary keywords
 Include CTAS

Heading Tags

 H1 – H6
 Used to display the headings of the content
 Easy to understand by crawler
 Only one main heading in one page
 Follow proper hierarchy, do not jump from h1 to h4 or h5

Meta Keywords

 <meta name= “Keywords” content=”” />


 Max 4
 Used by crawler

Internal External Links

 Links included in the page to redirect to the another page s


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