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Understanding Mass Media and Its Evolution

The document consists of various exercises related to mass media, including vocabulary questions, reading comprehension passages, and tasks involving the arrangement of sentences. It covers topics such as traditional and digital media, the impact of the internet, and the differences between TV and internet news. The exercises aim to enhance understanding of media concepts and improve language skills.

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Gia Han
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0% found this document useful (0 votes)
33 views6 pages

Understanding Mass Media and Its Evolution

The document consists of various exercises related to mass media, including vocabulary questions, reading comprehension passages, and tasks involving the arrangement of sentences. It covers topics such as traditional and digital media, the impact of the internet, and the differences between TV and internet news. The exercises aim to enhance understanding of media concepts and improve language skills.

Uploaded by

Gia Han
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

UNIT 7 – THE WORLD OF MASS MEDIA

PRACTICE 1
Circle the letter A, B, C, or D to indicate the word(s) CLOSEST in meaning to the underlined word(s)
in each of the following questions.
1. The team's victory was widely reported in the national and international press.
A. newspapers B. adverts C. movies D. leaflets
2. The Internet is accessible to every student in the school.
A. can be assessed by B. can be used by
C. can be understood by D. can be accepted by
3. Some people spend a lot of time on social media platforms chatting with friends. Meanwhile, others
choose to disconnect and enjoy outdoor activities.
A. By contrast B. Similarly C. As a result D. Moreover
4. The audio quality of the first radio broadcasts was very poor because of the basic equipment that
was used.
A. sound B. image C. Music D. information
5. Most websites are regularly updated with new information.
A. improved B. brought up-to-date
C. corrected D. brought round to
6. Print media is generally considered a more credible source of news than social media.
A. reliable B. interesting C. accessible D. flexible
Circle the letter A, B, C, or D to indicate the word OPPOSITE in meaning to the underlined word
in each of the following questions.
1. People who spread fake news will be fined by the Vietnamese authorities.
A. bad B. false C. accurate D. nice
2. His TV Interview instantly became the main focus of attention on social media.
A. slowly B. quickly C. excitedly D. immediately
3. Please make sure that the data you have used in your presentation comes from a reliable source.
A. expensive B. difficult C. boring D. unsure
4. Traditional media has been around for centuries and can be traced back to cave paintings and other
early forms of communication.
A. Modern B. Old-fashioned C. Advanced D. Cultural
5. Some viewers complained about the political biases in the news reporting last night.
A. fairness B. issues C. favourites D. arguments

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Read the following passage and circle the letter A, B, C, or D to indicate the correct answer to each
of the questions
Traditional media
A. Before the invention of newspapers, the main source of news was
word of mouth. Any writings and drawings were done by hand. Although
printing presses had existed in eastern Asia, it was Gutenberg's
invention in Europe in 1453 that made printing faster and books more
accessible. It reduced the cost and size of printed books and made them
the first form of mass media affordable to less wealthy people.
Gutenberg's invention also quickened the spread of discoveries and
information, and promoted literacy in Europe.
B. The printing press led to the rise of printed newspapers that appeared
regularly. The first newspapers developed from around 1612 and in a short period of time, they became
very popular in Europe and the European colonies. In the 19th century, they also appeared in Asia.
Newspapers and magazines are still very popular today. Although most of them have online versions,
many people continue to read print media, which is considered more credible than digital media.
C. In the 1920s, when radio, television, and video were introduced, the phrase the “media” began to
be used. Black and white television quickly became popular in the 1950s, and in the 1960s colour
broadcasts started in many countries. Thanks to its audiovisual presentation, television became one of
the most important forms of mass media in the 20th century. As a source of news, entertainment, and
education, it still attracts a large number of viewers today.
1. What is the main idea of Paragraph A?
A. Word of mouth was the earliest form of media.
B. The cost and size of books in the past have changed.
C. Information and knowledge became available to more people for the first time.
D. Literacy in Europe improved.
2. It can be inferred from the passage that the phrase 'printing presses' in Paragraph A refers to
A. newspapers B. machines that produce books and newspapers
C. writings and drawings D. machines that produce paper
3. What CANNOT be inferred from Paragraph A about Gutenberg and his invention?
A. Gutenberg did not invent the first printing press.
B. Gutenberg's invention was one of the most important inventions in human history.
C. It made printing cheaper.
D. It helped more people to learn to read and write.
4. What is the main idea of Paragraph B?
A. The impact of printing presses on newspapers was small,
B. The popularity of newspapers in Europe and Asia increased.
C. The rise of online newspapers changed the world.
D. Print media is still important in today's digital age.
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5. What can be inferred from Paragraph B?
A. Gutenberg's invention speeded up book publishing and the spread of knowledge.
B. Newspapers became popular in Europe much later than in Asia.
C. All online newspapers are less credible than printed ones.
D. Online newspapers made printed ones less popular.
6. What is Paragraph C about?
A. How mass media has changed and developed over the past 100 years.
B. The development of different types of mass media over time.
C. The invention of colour broadcasts.
D. Mass media in the 20th century.
7. Which is true according to Paragraph C?
A. The term "the media' came into use in the early 20th century.
B. Colour TV appeared in the 1950s.
C. Television was the most credible form of media in the 20th century.
D. Viewers depend on TV mostly for education.
8. When did the early audiovisual media appear?
A. In 1453. B. In 1612.
th
C. In the early 20 century. D. In the mid-20th century.
Read the following passage and circle the letter A, B, C, or D to indicate the correct word or phrase
that best fits each of the numbered blanks.
The Internet in Viet Nam
Over the past 30 years, the Internet has changed the way people experience and create all media.
Today, there are more than five (1) _______ Internet users in the world, which is more than 60 per cent
of the global population. Current news, information. and entertainment are readily available through
websites and can be easily (2) _______ through search engines. The Internet has become the most
exciting type of (3) _______.
In Viet Nam, there were 72.10 million Internet users in early 2022, which accounted for 73.2 per
cent of the total (4) _______. The number of social media users in Viet Nam was (5) _______ to nearly
70 per cent of the total population. The number of Vietnamese on popular platforms was also (6)
_______ since it was reported that more than 70 million people used Facebook in Viet Nam and around
62 million Vietnamese were on YouTube. These users may not represent active or unique individuals
(7) _______ some people may not check or post to their social media platforms. Besides, some
accounts can belong to businesses or groups. However, these numbers still strongly indicate that the
Internet has become one of the most (8) _______ types of mass media in Viet Nam today.
1. A. hundred B. million C. billion D. trillion
2. A. read B. accessed C. bought D. learnt
3. A. newspaper B. education C. entertainment D. mass media
4. A. users B. people C. population D. number
5. A. same B. equivalent C. more D. less

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6. A. impressive B. low C. surprising D. unexpected
7. A. as B. that C. although D. when
8. A. expensive B. high-quality C. accessible D. popular

PRACTICE 2
TASK 1. Read the following ad and circle the letter A, B, C, or D to indicate the correct option that
best fits each other numbered blanks below.
Introducing our new website: Teens News!
Accessible: Stay informed anytime, anywhere with our user-(1) ______ platform accessible (2)
_______ all devices.
Credible Content: Get access to news from (3) _______ sources with accurate information about
teens’ life.
Audio (4) ________: Listen to the latest news stories online with our audio feature, perfect for
those on the go.
(5) _______ Features: Voice your opinions and join the conversation with other teens.
Join Teens News today!
1. A. friend B. friendly C. friendship D. friendliness
2. A. on B. in C. at D. over
3. A. dependent B. visual C. reliable D. unreliable
4. A. Uploads B. Downloads C. Updates D. Loudspeakers
5. A. Active B. Inactive C. Activity D. Interactive

TASK 2. Read the following notes and circle the letter A, B, C, or D to indicate the correct option
that best fits each other numbered blanks below.
Radio has a long and interesting history, and it has changed a lot over the years. In the early years,
radio attracted (1) __________ it became the main way for them to get access to daily news and
entertainment. It was (2) __________ means of media for many people that it has become a friend of
many families. Many people enjoyed listening to it, from news, music to stories. As time went on,
radio also got better. It went from using old-fashioned technology to digital, which made the sound
clearer and let people listen to more stations. Therefore, despite the development of (3) ________,
radio is still very popular today. It has shown where you can call in and talk to the hosts, which makes
it interactive and fun. And even though people cannot enjoy the visuals (4) ______ with TV or the
Internet, radio is still important especially in remote areas where Internet is not accessible or affordable
for certain populations. It helps keep people informed about what's going on, and it's a good way to
hear about new things. Radio will probably keep changing as time goes on, but radio remains a reliable
source of information and entertainment for people all over the world (5) __________.
1. A. so much audience that B. too much audience much that
C. that much audience so D. too much audience so
2. A. so affordable and user-friendly B. so an affordable and user-friendly
C. affordable and user-friendly so D. such an affordable and user-friendly

4
3. A. more types of modern media B. more modern types of media
C. modern more types of media D. more of modern media types
4. A. as they can B. as can they
C. they as can D. they can as
5. A. like always does B. like does it always
C. like it always does D. it always does like

TASK 3: Mark the letter A, B, C, or D to indicate the correct arrangement of the sentences to make
meaningful guidelines to register for a newsletter from a website.
a) Access our official website on your digital device.
b) Agree to our terms of service and privacy policy by checking the corresponding boxes at the
bottom of the registration form.
c) Click on the "Sign Up" or "Register" button on the homepage to open a form.
d) Fill in the required information, such as your name, email address, and date of birth, in the
provided fields.
e) To complete, verify your email address by clicking on the confirmation link sent to your inbox.
A. c – d – b – a – e B. c – d – b – e – a
C. a – c – d – b – e D. a – c – b – d – e

TASK 4: Mark the letter A, B, C, or D to indicate the correct arrangement of the sentences to make
a meaningful paragraph.
a) Finally, traditional media are more credible and reliable.
b) First, traditional media such as newspapers, television, and radio are still accessible to a wide
audience, especially in areas with limited internet access.
c) Moreover, traditional media can generate high earnings from advertising, as opposed to digital
platforms.
d) This is because the information there is often fact-checked, whereas digital platforms can be
sources of fake news and bias.
e) Traditional mass media won't be replaced by modern ones for several reasons.
A. e – b – c – a – d B. e – b – a – d – c
C. e – b – c – d – a D. b – c – a – d – e

TASK 5: Read the following notes and circle the letter A, B, C, or D to indicate the correct answer
to each of the questions below.
News on TV and news on the Internet have several similarities and differences. Both are accessible
to the public, providing information on various topics ranging from current events, politics,
entertainment, to sports. However, they differ in the way they are presented and consumed.
News on TV is broadcast through audio and visual means, allowing viewers to watch news
programs that include live reporting and interviews. Additionally, TV news often includes analysis and
commentary from experts, providing viewers with in-depth insights into different issues. On the other
hand, news on the Internet can be accessed instantly and offers interactive elements that engage users

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more directly. Websites and news apps allow users to customize their news experience by selecting
specific topics or sources of interest, providing a more personalized approach to news consumption.
Furthermore, the Internet provides access to a wide range of multimedia content, including articles,
videos, podcasts, and social media updates. Finally, while both types of media can provide accurate
and reliable information, Internet news may have more problems with misinformation because anyone
can post any information he or she likes on the Internet.
Overall, the choice between TV and Internet news often depends on individual preferences, habits,
and access to technology. In either way, staying informed and critically evaluating sources remain
essential practices to live in the world of mass media today.
1. The word customize in the second paragraph is closest in meaning to _____.
A. invent B. keep C. change D. enjoy
2. The word personalized in the second paragraph is closest in meaning to ______.
A. belonging to a single person B. suitable for each person
C. private D. secretive
3. The word misinformation near the end of the second paragraph is opposite in meaning to _____.
A. accurate information B. complete information
C. fake news D. missing information
4. The word preferences in the last paragraph is opposite in meaning to ______.
A. choices B. references C. hobbies D. dislikes
5. Which is NOT mentioned as a difference between news on TV and news on the Internet?
A. The range of topics. B. The ways they are broadcast.
C. Viewers’ interactions. D. The problems with accuracy.

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