Understanding Market Systems and Economics
Understanding Market Systems and Economics
2 - Economic Assumptions
Consumers aim to maximise benefit – choosing goods with high quality and low
price
Maximize – to increase something such as profit, satisfaction or income
as much as possible
Businesses aim to maximise profits
Revenue – money that a business earns over a period of time,
especially from selling goods and services
o Set the highest possible price that the market can stand
o Purchase resources with high quality and low price
Reasons why consumers may not maximise benefit:
o Brand loyalty
o Peer pressure from friends or society
o Difficulty quantifying benefit from consumption
o Lack of information
Reasons why businesses may not maximise benefit:
o They are non-profit organizations
o They operate as social enterprises – companies, organizations, and
businesses
o Different employees who are delegated tasks may not take the best
decisions
o Other business objective (e.g. maximise consumer satisfaction)
o Lack of information
Shift in the demand curve – movement to the left or the right of the entire
demand curve when there is a change in any factor affecting demand except
the price
Advertising
Fashion and Tastes
Demographic changes
Disposable income – income that is available to someone over a period
of time to spend; it includes state benefits but excludes direct taxes
Cost of substitute goods – goods bought as an alternative to another
but perform the same function
Cost of complement goods – goods purchased together because they
are consumed together
Supply curve – line drawn on a graph which shows how much of a good
sellers are willing to supply at different prices
Shift in the supply curve – movement to the left or right of the entire supply
curve when there is any change in the conditions of supply except price
6 - Factors that May Shift the Supply Curve
Non-price determinants of supply:
Technology
Natural Factors
Production costs
Indirect taxes – taxes levied on spending, such as VAT
o Decreases consumption – amount of goods, services, energy, or
natural materials used in a particular period of time
Subsidies – money that is paid by a government or organization to
make prices lower, reduce the cost of producing goods or providing a
services, usually to encourage production of a certain good
7 - Market Equilibrium
Equilibrium price – price at which supply and demand are equal
Excess demand – where demand is greater than supply and there are
shortages in the market
Excess supply – where supply is greater than demand and there are unsold
goods in the market
Perfectly elastic – where the PED is infinity and an increase in price results
in 0 demand
Availability of Substitutes
Degree of Necessity
Proportion of Income spent
Time frame
Perfectly elastic supply – where any decrease in price results in the quantity
supplied becoming 0
Ownership:
o Sole trader – one person
o Partnership – two or more people
o Company – shareholders invest and choose a board of directors
Shareholders – people or organizations that own shares in a
company
Aims
o Survival
o Growth
o Profit maximization
Companies pay shareholders a dividend – part of a company’s
profit that is divided among the people with shares in the
company
o Social Responsibility
Ownership
o Government departments own several services (e.g. NHS, armed forces)
o Government owns state-owned enterprises (SOEs). All assets and
liabilities belong to the state.
Assets – things or resources belonging to an individual or
business that has value or power to earn money
Liabilities – amount of debt that is owed or must be paid
o Local authority services provided by local councils
o Other public sector organizations ran by an expert/board selected by
Queen / government organizations
Aims:
o Improve quality of services
o Allow for social benefits
o Efficiency by minimizing costs
o Profit (in some countries)
Mixed Economy – economy where goods are provided by both public and
private sectors
What to produce – goods such as food, clothes, etc, public goods such as
education, street lighting, protection.
How to produce – private firms produce consumer goods efficiently, public
sector provides public goods.
For whom to produce – private sector produces for those who can afford the
goods, public goods free for everyone, supported by taxes
Market failure – where markets lead to inefficiency
Lack of information
Lack of competition
Missing markets
o Public goods – goods that are not likely to be provided by
the private sector
Free rider – individual who enjoys the benefit of a good
but allows others to pay for it
Non-rivalrous and non-excludable
o Merit goods – goods that are under-provided by the private
sector.
Factor immobility
Externalities
12 - Privatisation
Privatisation – act of selling a company or activity controlled by the
government to private investors
13 - Externalities
External costs – negative spillover effects of consumption or
production – they affect third parties in a negative way.
o Noise pollution
o Air pollution
o Water pollution
o Overcrowding
o Traffic congestion
o Resource depletion
External benefits – positive spillover effects of consumption or
production – they bring benefits to third parties.
o Education
o Healthcare
o Vaccinations
Social cost = private costs + external costs
o Private costs – costs of an economic activity to individuals and
firms
o Social costs – costs of an economic activity to society as well as
the individual or firm
Social benefit = private benefits + external benefits
o Private benefits – rewards of an economic activity to individuals
and firms
o Social benefits – benefits of an economic activity to society as
well as to the individual or firm
Government policies to deal with externalities:
o Taxation
o Fines
o Subsidies
o Pollution Permits
o Government regulation
Government and the Economy
25 - Economic Growth
Macroeconomics – study of large economic systems such as those of a
country of area of the world
Microeconomics – study of small economic systems that are part of
national or international systems
Macroeconomic objectives:
o Economic growth – increase in the level of output by a nation
National income rises: value of income, output, or
expenditure over a period of time
o Redistribution of income
o Controlling inflation
o Reducing unemployment
o Protection of the Environment
o Balance of payments
Economic growth is measured with GDP – market value of all finished
goods and services produced in an economy in a period of time
(usually a year), an internationally recognized indicator of national
income. Limitations:
o Value of home-produced goods
o Informal/hidden markets
o Statistical errors
o Does not measure living standards
Amount of leisure time people have
The way extra income is shared between the population
Whether growth has resulted in pollution
The quality of goods and services
o Population changes – use GDP per capita
o Inflation – use real GDP: growth rate – inflation rate
o External costs: doesn’t measure well-being of society
The economic cycle:
o Boom – peak of the economic cycle where GDP is growth rate is at its
most.
o Downturn – stage of the economic cycle where GDP is growing but not as
fast as during a boom.
o Depression / slump– bottom of the economic cycle where GDP starts tto
fall with significant increases in unemployment
o Recession – a period of temporary economic decline during which trade
and industrial activity are reduced, generally identified by a decrease in
GDP in two successive quarters.
Impact of economic growth:
o Employment: more people employed as more output produced
o Standards of living: higher
o Poverty: lower as more people are employed
o Productive Potential: Increased, PPC shifts outwards
o Inflation: possible overheat – demand rises too fast, causing prices
and imports to rise, a situation that governments may try to
correct by raising taxes and interest rates
o The environment: unsustainable growth – economic growth that is
not possible to sustain without causing environmental growth
26 - Inflation
Inflation – a general and continuing rise in prices; rate at which prices
rise
Aggregate demand – total demand in the economy, including
consumption, expenditure, investment, and exports minus imports
Deflation – period where the level of aggregate demand is falling
Rate of inflation is monitored by CPI (consumer price index) - a measure of
the general price level, excluding housing costs
RPI (retail price index) - a measure of the general price level including
housing costs and council tax
Types of inflation
o Demand-pull inflation: inflation caused by too much demand in
the economy relative to supply
o Cost-push inflation: demand caused by rising business costs
Relationship between inflation and interest rates: monetarists believe that
when interest rates are low, inflation rises
o Monetarists – economists who believe that there is a strong link
between growth and the money supply and inflation
Impact of inflation
o Prices – purchasing power of money (amount of goods and services
that can be bought with a fixed sum of money) decreased, falling
living standards
o Wages – workers need to increase wage to compensate for lower
purchasing power
o Exports – high domestic inflation makes exports more expensive
o Unemployment – high inflation implies high aggregate demand, so
unemployment decreases
o Menu costs – costs to firms of having to make repeated price
changes
o Shoe leather costs – costs to consumers and firms of having to
search for new suppliers when inflation is high
o Business and consumer confidence – more anxious and cautious; lose
confidence and growth plans / product development postponed.
Hyperinflation: very high levels of inflation; rising prices get
out of control
o Uncertainty – firms will not know what prices will be in the future so will
sign less contracts.
o Investment – uncertainty of future prices caused by inflation, lack of
business confidence causes cancellation / postponement of investment
projects
27 - Unemployment
Unemployment – when those who are actively seeking work cannot find
a job
ILO definition: does not have a job, wants a job, has sought work in the past 4
weeks, willing to start in the next 2 weeks, OR out of work, have found a job and
are waiting to start it in the next 2 weeks
Types of unemployment
o Cyclical or demand deficient unemployment – unemployment
caused by a lack of demand due to a downturn in the economic
cycle
Laying off – to stop employing someone as there is no work
for them to do
o Structural unemployment – unemployment due to a change in the
structure of the economy, such as the decline of an industry
Technological unemployment
Sectorial unemployment
Regional unemployment
o Seasonal unemployment – unemployment caused when seasonal
workers, such as those working in the holiday industry, are laid
off as the season has ended
o Voluntary unemployment – unemployment resulting from one
choosing not to work
o Frictional unemployment – temporary unemployment as people
move between jobs
Impact of unemployment
o Output – falls, except if technology is used instead
o Use of scarce resources - wasteful
o Poverty – increases as people cannot sustain themselves anymore
o Government spending on benefits increases
o Tax revenue decreases
o Consumer confidence decreases
o Business confidence decreases – workers fear that they will be the next to
laid off, falling demand from unemployment as there is less to spend, less
risks and investments taken
o Society – impacts on local communities, stress, less likely to get married
30 - Redistribution of income
o Income inequality – differences in income that exist between the
different groups of earners in society, that is, the gap between
the rich and the poor. Reasons:
Workers with talent tend to earn more
People out of work, such as pensioners, receive lower incomes
The extent to which government redistributes income
People who own assets will enjoy additional income
o Lorenz curve – a graphical representation of the degree of income
or wealth inequality in a country
o Absolute Poverty – where an individual doess not have the
resources to all of their meet basic human needs
o Relative poverty – poverty defined in relation to existing living
standards for the average individual
o Reasons to reduce poverty and inequlity
Meet basic human needs
Raise living standards
Ethical Reasons
o Measures to reduce income inequality:
Progressive taxation – where the proportion of income paid
in taxes rises as the income of the taxpayer rises
Regressive taxation – tax system that places the burden of
the tax more heavily on the poor
o Redistribution through benefit payments
o Investment in education and healthcare
31 - Fiscal Policy
Policy instruments – tools governments use to implement their
policies, such as interest rates, rates of taxation, and levels of
government spending
Fiscal policy – decisions about government spending, taxation and
levels of borrowing that affect aggregate demand in the economy
Budget – government's spending and revenue plans for the next year
Government revenue
o Taxation is imposed for the following reasons:
To pay for public sector services
To discourage certain activities
Help control aggregate demand
Redistribution of income
o Direct taxes – taxes levied on the incomes of individuals and firms
Income tax – direct tax on income
Social insurance tax – similar to income tax but for pensions,
benefits, and healthcare
Corporation taxes – levied on profits made by limited companies
Capital gains tax – levied on financial gains made when selling
assets at a profit
Inheritance tax – paid on money that is inherited from people who
die
o Indirect taxes – taxes levied on spending, such as VAT
Sales taxes – taxes on spending. EU countries use value-added tax
(VAT) - tax on some goods and services, business pay value-
added tax on most goods and services they buy and if they
are VAT registered, charge value-added tax on the goods
and services they sell
Duties – heavy taxes on a select range of goods, such as petrol,
cigarettes and alcohol
Customs duties – taxes levied on imports.
Council tax – collected by local authorities to help pay for local
services
Business rates – collected by local authorities which contribute to
the provision of local community services
Stamp duties – paid when buying certain assets such as houses and
shares
o Environmental taxes
Landfill tax
Climate change levies – paid mainly by suppliers of power
Aggregates levy – tax on sand, gravel and rock, reduces the
environmental damage from quarrying
Government expenditure
o Social protection –benefits, pensions, jobseekers allowances
o Health care – salaries of doctors and health workers, equipment
o Education – salaries of teachers, equipment for schools, student grants
o Defence – maintenance of the armed forcess
o Interest – on government borrowings, national debt
o Public order / safety – police force, fire services, prison service
o Social services – care of children, elderly, people with disabilities
o Other – transport, housing, industry, training, recreation, etc
Fiscal deficits and surpluses
o Fisal deficit – amount by which government spending exceeds
government revenue
o Fiscal surplus – amount by which government revenue exceeds
government spending
Impact of a fiscal deficit and fiscal surplus
o Fiscal deficits: National debt – total amount of money owed by a
country gets larger, more revenue spent paying off debt, future
generations burdened
o Fiscal surpluses: Surplus sued to spend on future provision of public
services, taxes could be lowered, payoff national debt
Types of fiscal policy
o Expansionary fiscal policy – fiscal policy measures designed to
stimulate demand in the economy
o Contractionary fiscal policy – fiscal measures designed to reduce
demand in the economy
Effects on macroeconomic objectives:
o Inflation – Contractionary FP can be used to reduce inflation.
o Economic growth – Expansionary FP such as increases in government
expenditure which increases aggregate demand. Economic growth from
government investment in schools, transport links and airports
o Unemployment – expansionary FP reduces unemployment. Increases in
government expenditure and tax cuts stimulates demand, causing firms to
produce more, so hire more
o Current Account Deficit – contractionary FP reduces aggregate demand
which reduces the demand for imports
o Fiscal policy and the environment – environmental taxes raised help
reduce damage. Subsidies encourage environmentally friendly activities
32 - Monetary policy
Monetary policy – use of interest rates and the money supply to
influence aggregate demand in the economy
Money supply – amount of money circulating in the economy
Differences in interest rates:
o Different banks charge different interest rates to stay competitive
o Rates get higher if money is borrowed without security
Mortgage – a legal arrangement where money is borrowed
from a financial institution to buy land or a house; money is
paid regularly over a period of multiple years, and if regular
payments are not made then the lender has the right to take
the property and sell it to get their money back.
o High rates of interest – price of borrowing money - are charge to
credit card users.
Role of the central bank in setting the interest rate:
o Implementing the MP (monetary policy) nad regulating the banking
system
o Acting as a lender of last resort to commercial banks
o Controlling inflation and stabilising a nation’s currency
o Setting interest rates
Impacts of changing interest rates on macroeconomic objectives:
o Inflation – money supply grows too quickly, increased interest reduces
aggregate demand
o Unemployment – low interest rates cause more aggregate demand so
firms hire more
o Economic growth – affects aggregate demand, causing more output
o The current balance – lower interest rates cause more aggregate demand,
so higher imports. However, lower interest rates lead to less foreign
investment into domestic banks, so the value of the currency weakens
and more exports are sold, so higher exports as well. Depends on:
Income elasticity of demand for imports
Strength of the link between interest rate and the exchange rate
Price elasticity of demand of both imports and exports
Mechanism by which interest rate changes affects consumers and firms
o Consumers:
Loans rise, more borrowing
Mortgage payments fall, more money to spend
Increased aggregate demand
Spending encouraged rather than saving
o Firms:
Interest payments on borrowings fall, profits increase
Business confidence increased, stimulates investment
Large proportions of investment are funded through borrowing so
returns on investment are higher
o Exchange rate: lower interest rate causes the less demand from foreign
investors so the exchange rate falls. This causes exports to become
cheaper and more demand for them, and imports become more
expensive, so less demand for them. Improves current balance
Asset purchasing by central banks
o Quantitative easing: purchasing of financial assets such as
government by central banks from commercial banks, causing a
flow of money from central banks to commercial banks
o This extra cash can be used by commercial banks as a basis for making
new loans to consumers and businesses
o Doesn’t actual give commercial banks any cash, but more money is
created electronically, causing inflation