MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

MBA (DAY) PROGRAM

FACULTY OF MANAGEMENT
DEPARTMENT OF BUSINESS MANAGEMENT
OSMANIA UNIVERSITY
HYDERABAD -500007

University with potential for Excellence

(Accredited by NAAC A+ Grade)
Category Graded Autonomy by UGC

MBA (DAY) COURSE STRUCTURE AND

SYLLABUS AS PER CBCS & AICTE
GUIDELINES

REVISED RULES AND REGULATIONS OF

M.B.A. PROGRAM - 2025-26

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

RULES AND REGULATIONS OF M.B.A. PROGRAM-2025-26

The Master of Business Administration (M.B.A.) is a Post-Graduate course offered as:
I. Two-year i.e., four semester Full Time Day program

1. Eligibility Conditions
M.B.A. (Day)
Candidate seeking admission into Full Time M.B.A. (Day) program must be:
1. Bachelor degree holder of Osmania University or a degree recognized by the
university as equivalent thereto and /(or) as per the rules laid down by the University;

2. The candidate seeking admission must qualify in the Entrance Examination,

conducted by the appropriate authority in the year of admission as per the norms
prescribed by the University.

3. The admission of Non-resident Indians and candidates admitted in lieu of them will
be as per the University Rules in force on the date of the admission.

4. Foreign candidates’ admission is based on the Screening Process of the University

currently in vogue.

2. Instruction Schedule:
Instruction will be provided as per the workload indicated in the structure, Rules and
regulations of M.B.A. Program for all Theory, Practical and Project Work course
requirements. The almanac will be as follows for all semesters.
Duration of Instruction: 14 Weeks
Preparation Holidays: 7-10 Days
Total No of Hours (Theory + Tutorial + Practicals)
Per Semester: 420 Hours

Rules of Attendance
Students must attend 75% of the total classes conducted for all the courses put together in a
semester. Relaxation of 10% of attendance might be given to a student on medical grounds on
the basis of a valid medical certificate and payment of condonation fee prescribed by the
university.

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

3. Promotion Rules:
A student will be promoted subject to the following rules:

a. I Semester to II Semester:
A student should put in a minimum of 75% of attendance in aggregate in all the courses
put together of the Term (65% in the case of medical exemption) and should be
registered for the University exam for I semester.

b. II Semester to III Semester

A student should put in a minimum of 75% of attendance in aggregate in all the courses
put together of the Term (65% in the case of medical exemption) and should have passed
at least 50% of Theory courses of I & II Semesters put together. (Viva Voce and Lab
courses not considered for this purpose).

c. III Semester to IV Semester:

A student should put in a minimum of 75% of attendance in aggregate in all the courses put
together of the Term (65% in the case of medical exemption) and having registered for the
University Examination.
Candidates who have not passed in at least 50% of the courses of the previous semesters are not
promoted to the next year.

4. Cancellation of Admission:
The admission of a candidate admitted to the MBA-Day Course stands cancelled if:He / She
does not put in at least 40% of attendance in Semester-I.
Or
He / She puts in at least 40% of attendance in Semester – I, but failed to register for1st Semester
Examinations
Or
He /She fails to fulfill all the requirements for the award of the degree as specified, within 4
academic years from the time of admission in case of full time 2 year MBA-Day program
5. Project Work:
The students should undertake the Project internship during the summer vacation (For 6 weeks of duration)
intervening between II & III Semesters of MBA Program. Project Report Work should be carried out in the
Final Year of MBA-Day Program i.e., III & IV Semesters.
The students are required to do project work in any area of Management under the active guidance of
Internal Faculty Member assigned to the student.
The Project work usually consists of selecting a Topic / Problem / Theme in any area of management,
gather relevant data, analyze and interpret the same in a systematic and scientific manner.
The Project Work should be undertaken under the supervision of the Faculty Member assigned for
the purpose. The Project Report should be submitted to the University 30 days (one month) before
commencement of Final Semester Examinations.
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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

6. Scheme of Evaluation is a combination of Continuous and Comprehensive

Evaluation and End Semester Examination
Rules & Regulations:
The CCE Model incorporates three (3) key components for assessing the specified programs:

i) Continuous Assessment (CA): Students engage in ongoing evaluation, where a total of 30 marks are
distributed across three Internal Assessment tests. Each assessment carries a specific weightage of 10
marks, contributing to the overall assessment

ii) Attendance: A portion of the assessment, accounting for 10 marks, is dedicated to tracking students'
attendance. This aspect serves as an incentive for active engagement in the learning and teaching process.

iii) End Semester Examination (ESE): The comprehensive evaluation includes a final examination,
contributing 60 marks to the overall assessment.

1st Internal 2nd Internal 3rd Internal Attendance

Assessment Assessment Assessment
(10 Marks) (10 Marks) (10 Marks)
1. Objective type paper [Link] type paper [Link] type Attendance = 10 marks
2. Pattern to be chosen 2. Pattern to be chosen paper
from the basket of from the basket of [Link] to be
options provided options provided chosen from the
basket of options
provided

Basket of internal assessment paper options

1. Fill in the blanks questions
2. Multiple choice questions
3. Match the following
4. Management quiz ( Written)
5. Case study
6. Short answer questions

Weightage for Attendance:

Attendance Marks
Percentage
95% - 100% 10 Marks
86% - 94% 08 Marks
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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

81% - 85% 06 Marks

75% - 80% 05 Marks
65% - 74% 04 Marks*

*Applicable only to those who provide a valid reason with condonation

End Semester Examination for 60 Marks divisible as Part ‘A’, ‘B’ and ‘C’
 Part A - 10 Marks (5 Questions each carrying 2 marks) without choice.
 Part B - 40 Marks (5 Questions each carrying 8 Marks) with internal choice.
 Part C - 10 Marks Case Study (Analysis)

Model Question paper End Semester

Examination (ESE)

Part –A

Attend all Questions (5*2) =10 Marks

1) Question No. 1 – 2 Marks

2) Question No. 2 – 2 Marks
3) Question No.3 – 2 Marks
4) Question No. 4 – 2 Marks
5) Question No. 5 – 2 Marks

Part –B

Attend all Questions (5*8) =40 Marks (Internal Choice)

6) Question No.6
a. Question-1 – 8 Marks a OR b
b. Question-2 – 8 Marks
7) Question No.7
a. Question-1 – 8 Marks a OR b
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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

b. Question-2 – 8 Marks
8) Question No.8
a. Question-1 – 8 Marks a OR b
b. Question-2 – 8 Marks
9) Question No.9
a. Question-1 – 8 Marks a OR b
b. Question-2 – 8 Marks
10) Question No. 10
a. Question-1 – 8 Marks a OR b
b. Question-2 – 8 Marks

Part – C

Case Study (Analysis) - 10 Marks

Students are required to analyze the case presented in the section

6.1 Measurement of Credits Hours:

The following formula may be used for the credit calculation in general education component of
the course:
i. General Education credit refers to a unit by which the course work is measured. It determines the
number of hours of instructions required per week. One credit is equivalent to one hour of
teaching [lecture or tutorial] or two hours of practical work/field work per week. Accordingly, one
Credit would mean equivalent of 14-15 hrs of theory or 28- 30 hrs of workshop/ lab work.

ii. One Credit is equivalent to 14-15 periods of 60 minutes each, for theory, or 28-30 periods of 60
minutes for workshop/labs and tutorials.

iii. For internship/field work, the credit weightage for equivalent hours is 50% of that for
lectures/tutorials.

[Link] self-learning, based on e-content or otherwise, the credit weightage for equivalent hours of
study is 50% or less of that for lectures/tutorial

6.2 Continuous Improvement and Evaluation Process:

□ Students will review their graded assessments within a specified timeframe.

□ Feedback sessions will be scheduled to discuss assessment results and clarify grading rationale.
□ Students are encouraged to assess their own work against provided criteria after receiving

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

graded assessments.
□ Students will confirm receipt of graded assessments, acknowledging that they have reviewed the
feedback.
□ A formal re-grading request process will be established for students to request re-evaluation or
re-grading.
□ Transparent rubrics will be communicated before assessments, providing clarity on expectations.
□ Clear procedures will be in place for students to express concerns or appeal grades

6.3 Assessment for Practical Courses:

● The assessment for practical courses can take one of two modes: continuous or a combination of
continuous and comprehensive evaluation.

● In courses utilizing both continuous and comprehensive assessment, the End Semester
Examination (ESE) will adhere to the minimum required percentage of attendance as outlined
earlier. This emphasizes the importance of regular attendance in courses where assessment is both
continuous and comprehensive.

● For courses featuring independent practicals or projects, the assessment pattern may vary. This
variation is based on the specific requirements and goals of each program, as designed and
approved by the Board of Studies committee. The flexibility in assessment aims to align with the
unique nature of practical components in different programs and ensures a tailored approach to
evaluating students' practical skills and knowledge.
7. Award of Grades for Seminars, Project Report and Viva Voce Examinations:
IV Semester Project:
Project Assessment for 150 Marks
Marks distributed for Project Assessment shall be as follows:
Internal Assessment
Research Design Seminar (III Semester) 2 Credit 50 Marks

IV Semester Project Assessment

Dissertation 2 Credit 50 Marks

Viva Voce 2 Credit 50 Marks

8. Instructional Work Load for Theory, Practical Courses,

Mentoring & Project Work:
Each of the Theory Courses of the MBA-Day Program shall have instructional workload of 4
periods of 60 Minutes duration per week in addition to mentoring and project work as
specified in the course curriculum. The Instructional workload for each of the Practical and
Lab Courses shall be 1 Period of 60 Minutes duration respectively per week. Tutorial for each

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

subject shall be for one hour per week. All subjects must have one period of Tutorial each per
week.

9. Tutorial:
Individual and Group assignments, Case Studies, Presentations, Quizzes, Book Reviews,
Article Reviews, Management Games etc.

10. Evaluation System:

a. All courses of MBA Program will carry a Maximum of 100 Marks each.
b. Duration of the university examination for all the courses is 2½ hours each.
c. All the courses will have 60 marks for university end semester examination
and 40 marks for internal examination (CCE).
The Guidelines, Rules and Regulations framed by the University in this regard will
be applicable to the MBA-Day Program

11. Conduct of Examinations:

Examination will be conducted based on the existing rules of examination branch that are
applicable to other PG Courses

[Link] of Degree and Division:

Candidates will be awarded MBA Degree on successful completion of all Theory Courses, Practical
Courses, Viva Voce and Project Report. The Division / Class will be awarded as per the University
norms refer table no. 1.

Eligibility for admission to the ESE: A student must have at least 75% attendance in aggregate at the
end of the semester. If any student fails to meet the 75% attendance requirement but has more than
65% attendance, in such a case, the student must pay a condonation fee with a proper reason for the
shortfall in attendance.
a. The End Semester Examination (ESE) for theory courses will be conducted for 60 marks. The
duration of an ESE is generally 2½ hours.
b. Possession of a hall ticket during the examination, along with the timetable and room allotment, is
compulsory for the ESE. Hall tickets can be downloaded from the Student Login.
c. The registration number of the students is bar-coded, and it is pasted on the facing sheet of the
answer booklet at the beginning of the examination

13. Readmission for Pursuing Additional Elective Courses:

A student can be given readmission for pursuing additional electives after completion of
MBA program subject to payment of requisite fee prescribed by the college / Department.
Such candidates have to satisfy all the rules including attendance rule in vogue on par with
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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

regular students.

a. The additional elective must be pursued in the same college in which the student studied
and completed the MBA Program.
b. The admission must be done within four weeks of the commencement of the III
Semester.

14. Total number of credits to be completed to be eligible for the award of MBA
degree:
Total number of credits at the end of fourth semester (MBA-Day) = 30 + 32+29+29 = 120

15. Awarding Cumulative Grade Point Average (CGPA) and Semester Grade Point Average
(SGPA):

15.1 Subject wise Grading

Grades shall be awarded to indicate the performance of students in each of subjects studied.
Based on the percentage of marks obtained in both Continuous and Comprehensive Evaluation
and End Semester Examination, a corresponding letter grade shall be given as shown in Table 1.

15. 2. Grading System:

The Semester Grade Point Average (SGPA) is calculated by dividing the sum of credit points
(ΣCP) secured from all subjects/courses registered in a Semester, by the total number of credits
registered during that Semester. SGPA is rounded to two decimal places and is computed as

SGPA = For each Semester, ΣCP/Total no. of credits

Grades are awarded based on a relative grading system and University follows a 8 point grading
system on a 10 point scale
Grading Scheme:

Table 1
Percentage Grade Grade point (10 pointscale)

80-100 O 10 Outstanding
70-79 A+ 9 Excellent
60-69 A 8 Very Good
55-59 B+ 7 Good
50-54 B 6 Above Average
45-49 C 5 Average
40-44 P 4 Pass

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

<40 F 0 Fail
Absent Absent 0 Ab

The pass criteria for the successful completion of programme, shall be as follows

a. Minimum of 40% aggregate marks in the CCE of a course

b. Minimum of 40% in the ESE of a course.
A student who has obtained an ‘F’ grade in any subject shall be deemed to have ‘failed’ and is
required to reappear as a ‘supplementary student’ in the End Semester Evaluation, as and when
offered. In such cases, internal marks in those subjects shall remain the same as those obtained earlier.
To a student who has not appeared for an examination in any subject, ‘Ab’ grade shall be allocated
in that subject, and he/she is deemed to have ‘failed’. A student shall be required to reappear as a
‘supplementary student’ in the End Semester Examination, as and when a student earns grade
point (GP) in each subject/course, on the basis of the letter grade secured in that subject/course.
The corresponding ‘credit points’ (CP) are computed by multiplying the grade point with credits
for that particular subject/course as shown below.
Credit points (CP) = grade point (GP) x credits
For a subject/course a student passes the subject/course only when GP ≥ 4 (‘P’ grade or above)

15.3 Cumulative Grade Point Average (CGPA)

The Cumulative Grade Point Average (CGPA) is a measure of the overall cumulative
performance of a student in all semesters considered for registration. The CGPA is the ratio of the
total credit points secured by a student in all registered courses in all semesters, and the total
number of credits registered in all the semesters. CGPA is rounded off to two decimal places.
CGPA is thus computed from the I year II semester onwards at the end of each semester.

Computation of SGPA and CGPA are done using the procedure listed above. For Final % of
Marks equivalent to the computed final CGPA, as:

% of Marks = (final CGPA – 0.5) x 10.

16. Evaluation and Results:

a. The evaluation process for answer scripts in the End Semester Examination (ESE) is centralized
and conducted impartially. This means that the assessment is carried out in a centralized manner,
ensuring objectivity and fairness. Evaluators, without knowledge of the students' identities, review
the answer scripts, maintaining a blind-folded approach to eliminate biases. This approach is
designed to uphold fairness and consistency in the grading process across all students participating
in the ESE.

b. In the Postgraduate (PG) program courses, a single examiner conducts the evaluation process,
assigning marks to candidates. If a student raises discrepancies in the assigned marks, the system
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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

initiates a second evaluation to ensure accuracy and fairness

c. After completing the examinations, the system promptly announces semester results within 30
days from the date of the last examination. This timely disclosure furnishes students with feedback
on their academic performance.

d. It's noteworthy that a minimum pass mark of 40% is set for each course, considering the combined
performance in Continuous Assessment (CA) and the End Semester Examination (ESE). This
standard ensures a comprehensive evaluation and establishes a benchmark for the successful
completion of the courses.

17. Backlog Examinations:

a. If a student fails in any one or more courses of the End Semester Examination (ESE) in any
semester, they are permitted to appear for the backlog examinations in the subsequent semester.
b. A repeating student has a maximum of three chances, including the first chance, with the same
syllabus/curriculum. If the student fails to clear the course in three chances, subsequent attempts
will be based on the syllabus applicable to the course for the relevant academic year.
c. The maximum duration to complete a program is two years beyond the prescribed minimum
duration.
d. To apply for a repeat examination, a student must submit their application through their concerned
Principal by the specified deadline.
e. All notifications regarding backlog examinations will be announced on the University website at
least 15 days before the commencement of the examinations.

18. Repeating CCE for improvement:

a. Students who have completed all the semesters of their program but failed to graduate due to a
low score in CCE in a specific course can apply for CCE repeat, as notified on the University
website.
b. Final-semester students who failed in any course in previous semesters due to low scores in CCE
can apply for CCE repeat, as per the notification on the University website.
c. Applicants should submit the filled form through the Head of the Department to the Principal of
the college in person.
d. After document verification and fee payment by the applicant, the application will be forwarded to
the office of the Controller of Examinations for further processing.
e. The maximum number of courses allowed for CCE repeat at a time is two.
f. If a course has been revised or replaced in the changed syllabus, the student must
complete the syllabus applicable to them.
g. In CCE repeat, the applicant must complete all four components of the CA under the supervision of
a teacher assigned by the department.

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

19. Re-evaluation/ Re-totalling:

a. Re-evaluation/Re-totalling of answer scripts is permissible for PG students covered under CCE.
This option extends to both regular and backlog examinations.
b. Students intending to pursue Re-evaluation/Re-totalling must submit their applications through the
Principal to the Controller of Examinations within the designated time frame.
c. If there is any alteration in marks as a result of Re-evaluation/Re-totalling, the student will be
accorded the benefit of the higher marks, whether awarded before or after the re-totalling process.
d. In the context of Re-evaluation/Re-totalling, the recalculated marks will be deemed final.

The outcome of the re-totalling process will typically be disclosed within one month from the
concluding date for applications.

20. Make-up / Instant Exams

Make-up / Instant examinations will be conducted for IV semester outgoing students within one month
from the date of declaration of results

21. General Clause:

It may be noted that beside the above specified rules and regulations all the other rules and regulations
in force and applicable to semester system in Post-Graduate courses in Osmania University will be
applicable as amended from time to time by the University. The students shall abide by all such Rules
and Regulations. This includes Plagiarism rules notified by the University

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

MBA Year-I Semester –I

HPW Max Marks
Course Course Title Nature Credits (Th+Tu+P) (CCE+SEE)
Code
Management &
MB101 Core 5 4Th + 1 Tu 40+60
Organizational Behaviour
MB102 Accounting for Management Core 5 4Th + 1 Tu 40+60

MB103 Marketing Management Core 5 4Th + 1 Tu 40+60

MB104 Statistics for Management Core 5 4Th + 1 Tu 40+60
MB105 Economics for Managers Core 5 4Th + 1 Tu 40+60
IT Applications for
MB106 Core 4 3Th+2P 40+40
Management
Computer Practical
MB107 Core 1 2P 20

Total credits at the end of I Semester 30 600

 HPW – Hours Per Week

 CCE – Continuous and Comprehensive Evaluation
 ESE – End Semester Exam
 Th- Theory
 Tu – Tutorial
 P - Practical

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

MBA Year-I Semester –II

HPW Max Marks
Course Course Title Nature Credits (Th+Tu+P) (CCE+SEE)
Code
Human Resources
MB201 Core 5 4Th + 1 Tu 40+60
Management
MB202 Financial Management Core 5 4Th + 1 Tu 40+60

MB203 Operations Research Core 5 4Th + 1 Tu 40+60

MB204 Entrepreneurship Core 5 4Th + 1 Tu 40+60
Development
MB205 Business Research Methods Core 5 4Th + 1 Tu 40+60
Business Law and Ethics
MB206 Core 5 4Th + 1 Tu 40+60
Seminar Presentation * 4P
MB207 Core 2 Grade

Semester Credits 32 600

Total Credits at the end of II Semester 62 1200

 HPW – Hours Per Week

 CCE – Continuous and Comprehensive Evaluation
 ESE – End Semester Exam
 Th- Theory
 Tu – Tutorial
 P - Practical

*Seminar should be evaluated for 50 marks and then converted to Grade.

* Student Seminars will be done by students on Semester I and II subjects.

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

I - SEMESTER

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

SEMESTER-I
PAPER CODE – MB101
Course: MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR

Course Objectives:
1. Introduce the concepts and theories of management
2. Analyze human perceptions and behavior at work place.
3. Offer insights in contemporary situations for organizational settings.
4. Evaluate effective leadership strategies and functions
5. Enhance managerial and team work skills
6. Design workforce and build HR driven strategies

Course Outcomes:
1. Comprehensive understanding of management principles
2. Understanding of organizational functions in their respective settings
3. Gain insights into individual, inter-personal and group actions in organizations.
4. Demonstrate improved decision making skills
5. Develop and sustain winning organizations
6. Help deal effectively with people resourcing and talent

Unit-I: Management Philosophy and Approaches

Management Principles, Process, Functions and Typology, 3D Model of Managerial
Approach, Management thought-Classical, Human Relations, Systems and Contingency
Approaches, Hawthorne's Experiments, Contributions of Henry Fayol, F. W. Taylor and
Peter Drucker.

Unit-II: Organizational Design, Structure and Decision Making

Basic and advanced Models of Organizational Designs, Main Approaches to Organization
Structure - Decision making under Bounded Rationality, Certainty, Uncertainty, Risk,
Conflict. Open and Closed Decision making models, QWL. Quality Circle. Emerging
Organizational Architectures.

Unit-III: Organizational Behavior

Personality Traits, Big 5 personality traits, MBTI, the Process of Perception and Attribution,
Kelly's personal construct Theory, Cognitive Dissonance, Classical, Operant and
Reinforcement Conditioning, Transactional Analysis, Johari Window, Attitudinal Genesis in
Mentoring, Motivation - Content and Process Theories.

Unit -IV: Group Dynamics and Leadership

Group Dynamics & Team Building, Kurt Lewin contribution, Conflict Resolution models,
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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

Work life balance. Trait and Behavioral Approaches to Leadership, Managerial Grid, Path -
Goal Theory, Vroom's Decision Tree Approach to Leadership, Hersey and Blanchard Model.

Unit-V: Emerging aspects of OB

Organization culture and Organization climate. Stress Management and Counseling,
Management of change and Organization development. Communication Process.
Organizational Citizenship Behaviour. Organizational Behaviour Modification. Behavioural
Entropy in Learning Organization, Behavioural Metrics in Effective Organization.

Suggested Readings:

1. Mullins L J, Rees Gary, Management and Organisational Behaviour, 13th Edition, Pearson, 2023.
2. Robbins S P, Judge T A, Organizational Behavior, 19th Edition, Pearson, 2023.
3. Ashwathappa K, Organizational Behaviour, HPH, Hyderabad, 2022.
4. Luthans F, Luthans B C, Luthans K W, Organizational Behavior: An Evidence Based Approach, 14th
Edition, Information Age Publishing, 2021.
5. Tripathi P C, Reddy P N, Bajpai Ashish, Principles of Management, 7th Edition, Tata McGraw Hill
Publishing Company Ltd, 2021.

[Link] H, Weihrich H, Cannice M V, Essentials of Management: An International, Innovation and

Leadership Perspective, 11th Edition, McGraw Hill Education India, 2020.
7. Prasad L M, Management Principles and Practices, S Chand Publications, New Delhi, 2020.
[Link]. Jahangir.Y., Baba Rao. K.G., Management and Organization Behaviour, Tata publications,
First Edition, 2025

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

SEMESTER-I
PAPER CODE – MB102
Course: ACCOUNTING FOR MANAGEMENT
Course Objectives:
1. To gain knowledge of the process, principles and conventions of accounting
2. To develop skill for preparation of final accounts
3. To gain understanding of breakeven analysis and its use in management
4. To evaluate financial statements and their applications
5. To examine changes in financial position and operating cycle
6. To identify the accounting process based on current practices

Course Outcomes:
1. To compute Journal, Ledger, Trial Balance and Final Accounts
2. Evaluate performance of companies using Ratio Analysis
3. Analyze Cash Flow position of companies and its applications
4. Make use of funds in assessing long term financial decisions
5. Choose optimum inventory valuation method as per requirements
6. Apply accounting principles to practical scenarios and study their implications

Unit - I: Introduction to Financial Accounting

Meaning, Definition and Scope of Financial Accounting; Accounting concepts and
conventions, their implications on accounting system –Double Entry Accounting System –
Accounting Process – Types of Accounts – Primary and Secondary Record – Preparation of
Journal, Ledger Posting, Balancing and Preparation of Trial Balance (Including Numerical
Problems) - Accounting Equation – Static and Dynamic view - Accounting standards – their
rationale and growing importance in global accounting environment, International Financial
Reporting Standards (IFRS).

Unit – II: Preparation of Final Statements

Distinction between capital and revenue expenditure; Depreciation concept and methods.
Preparation and presentation of financial statements – Trading, Profit and loss account,
Balance Sheet with adjustments for closing stock, outstanding expenses, accrued income,
prepaid expenses, advance income, depreciation, loss/profit on sale, bad debts and provision
for bad debts (Including Numerical Problems); provisions of the Indian Companies Act
regarding preparation and presentation of financial statements; external auditor’s report, the
report of the Board of Directors, and voluntary disclosures

Unit – III: Financial Statement Analysis

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

Financial Statement analysis – Ratio analysis – Rationale and utility of ratio analysis –
classification of ratios -calculation and interpretation of ratios-liquidity ratios, activity/turn
over ratios, Profitability ratios, leverage and structural ratios (Including Numerical
Problems)- Advantages and disadvantages; common size statement analysis.

Unit – IV: Cash Flow Statement

Cash Flow Statement – Advantages and Utility of Cash flow statement – Preparation of Cash
flow statement (Including Numerical problems) - Tax planning – Tax Avoidance – Tax
evasion; Cost concepts – Classification of Costs- – preparation of cost sheet (no numericals)

Unit – V: CVP Analysis

CVP analysis – Break-even Point, concept of contribution and P/V Ratio, Margin of Safety
(Including Numerical problems) - Managerial uses of Break-even concept – product mix,
make or buy decision, capacity utilization, plant shut down decision, Standard Costing –
Variance Analysis – Material Variances – Labour Variances (Simple Problems Related to
Material and Labour Variances Only)

Suggested Readings:

1. Shukla M C, Grewal T S, Advanced Accounts Vols I and II, Vikas Publishing House, 2023.
2. Gupta S K, Sharma R K, Management Accounting Principles and Practice, Kalyani Publishers, 2022.
3. Ramachandran N, Kakani R K, Financial Accounting for Management 5th Edition, McGraw Hill
Education, 2022.
4. Bhattacharyya A K, Financial Accounting for Business Managers 5th Edition, PHI Learning, 2021.
5. Jawaharlal, Srivastava S, Financial Accounting Principles and Practice 3rd Edition, S Chand Publishing,
2021.
6. Jain S P, Narang K L, Cost Accounting Principles and Methods 28th Edition, Kalyani Publishers, 2021.
7. Maheshwari S N, Basic Accounting, S Chand Publishing, 2020.
8. Shah P, Basic Financial Accounting for Business Managers, Oxford University Press, 2020.

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

SEMESTER-I
PAPER CODE – MB103
Course: MARKETING MANAGEMENT

Course Objectives:
1. To impart the basic tools of marketing and selling
2. To analyze factors affecting business environment and buyer behavior.
3. To analyze markets and competitive structures
4. To assess the value of culture in marketing decisions and make student aware of
global changes.
5. To conduct market research and analysis to identify buyer needs
6. To interpret metrics and analytics to measure market performance
Course Outcomes:
1. Equip students with marketing and selling skills of modern environment.
2. Understand that buyer behavior and perceptions are key for success of
businesses
3. To decide if Channel Dynamics involved in marketing can be assessed for better control
4. Develop an understanding of core concepts and theories of marketing
5. Use various tools and techniques to gather and interpret data
6. To analyze and summarize market entry strategies

Unit – I: Origin of Marketing

Origin of Marketing, Barter systems, Markets, Marketing Management, Tasks, Company
orientations towards market place, Marketing Mix – expanded, Marketing Mix, Marketing
Course and Marketing Strategy, Managing marketing effort, Designing Global marketing,
Marketing Environment – Company’s Micro and Macro Environment – Interface with other
functional areas.

Unit – II: Market Segmentation

Segmentation process, Levels and Bases for Segmentation, Segmenting Consumer Markets,
Business Markets, International Markets, Market Targeting – Evaluation of Market
Segments, Selecting Market Segments, VALS Segmentation System – Differentiation
Strategies, Product Positioning, Positioning Strategies, Building customer Value, Demand
Measurement and Sales Forecasting Methods, Estimating Current and Future Demand,
Competitive Strategies.

Unit – III: Designing Marketing Course

Decisions involved in Product, Branding, Packaging, Product Line and Product Mix
Decisions, New Product Development, Product Life Cycle, Pricing, Strategies, Distribution
Channels, Channel Management Decisions, Network Marketing, Promotion Mix –
Advertising, Social Media and Advertising, Sales Promotion, Public Relations, Personal
Selling, Online Marketing.

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

Unit – IV: Consumer & Industrial Markets:

Classification of Products, Consumer Behavior, Seven Os Structure, Factors affecting
Consumer Behavior, Model of Buyer Behavior, Adoption Process, AIDA Model, Industrial
Markets – Characteristics, Industrial Buyer Behavior, Services Markets – Characteristics and
Strategies, Emergence of Online Services. Use of I C T in Service Marketing.

Unit – V: Marketing Control & Consumerism:

Types of Marketing Organization Structures and Factors affecting Global marketing
Organization, Changing practices of Marketing, Digital Marketing, optimization of Digital
channels, Marketing Control, Annual Plan Control, Efficiency Control, Profitability Control
and Strategic, Marketing Audit, Consumerism, Consumer rights and Consumer forums.

Suggested Readings:

[Link] P, Keller K L, Marketing Management 16th Edition, Pearson Education India, 2024.
2. Kotler P, Marketing Management 16th Edition, Pearson Education, 2022.
3. Aswathappa K, Principles of Marketing, Himalaya Publishing House, 2022.
4. Panda T K, Marketing Management 2nd Edition, Excel Books, 2021.
5. Ramaswamy V S, Namakumari S, Marketing Management Global Perspective Indian Context 6th
Edition, Macmillan India, 2021.
6. Saxena R, Marketing Management 6th Edition, McGraw Hill Education India, 2021.
7. Best R J, Market Based Management 7th Edition, PHI Learning, 2020.
8. Prof. Sreeramulu, D & Lakshmi Narasimham, Marketing Management, Tata publications, First Edition,
2025

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

SEMESTER-I
PAPER CODE – MB104
Course: STATISTICS FOR MANAGEMENT

Course Objectives:
1. To introduce descriptive statistics to gain knowledge of business
2. Understand sampling theory for small and large samples
3. Study concepts related to Correlation and Regression
4. Analyze advanced statistical concepts and their utility
5. To discuss various data collection methods in statistics
6. Examine statistical methods to formulate and test hypotheses

Course Outcomes:
1. Gain a clear understanding of fundamental statistical concepts
2. Apply various statistical techniques to analyze data sets
3. Equip learners with quantitative tools and techniques
4. Enable learners to calculate and interpret descriptive statistics
5. Understand the significance of correlation and regression tools
6. Provide a clear idea of sampling theory

Unit – I: Introduction to Statistics

i.) Introduction to Statistics – Overview, origin and development and Managerial
Applications of statistics, Measures of Central Tendency, Dispersion, Skewness and
Kurtosis.
ii.) Introduction to probability – Concepts and Definitions of Probability – Classical,
Relative, frequency, subjective and axiomatic. Addition and Multiplication theorems,
Statistical independence, Marginal, Conditional and Joint Probabilities.
iii.) Bayes’ theorem and its applications.

Unit – II: Probability Distribution

i.) Probability Distribution-Random Variable (RV), Expectation and Variance of a RV.
Probability distribution, function, properties, Continuous and Discrete Probability
distribution functions.
ii.) Discrete Probability distributions: Binomial Distribution, Properties and applications;
Poisson distribution, properties and applications.
iii.) Continuous Probability Distributions – Normal Distribution, Standard Normal
Distribution properties, applications and importance of Normal Distribution.

Unit – III: Sampling

i.) Sampling Theory- The basics of sampling-Sampling procedures-Random and Non-
Random methods- Sample size determination-Sampling distribution, Standard Error,
Central Limit Theorem.
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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

ii.) Hypothesis Testing-Statistical Estimation, Point and Interval Estimation, Properties of a

Good Estimator, confidential interval.
iii.) Large Sample tests-Test for one and two proportions, Test for one and two means, Test
for two SD’s.
Unit - IV: Tests of Hypothesis
i.) Small Sample Tests- t- Distribution –properties and applications, testing for one and two
means, paired t-test.
ii.) Analysis of Variance-One Way and Two ANOVA (with and without Interaction).
iii.) Chi-square distribution: Test for a specified Population variance, Test for Goodness of fit,
Test for Independence of Attributes.

Unit - V: Correlation and Regression

i.) Correlation Analysis-Scatter diagram, Positive and negative correlation, limits for
coefficient of correlation, Karl Pearson’s coefficient of correlation, Spearman’s Rank
correlation, concept of multiple and partial Correlation.
ii.) Regression Analysis-Concept, least square fit of a linear regression, two lines of
regression, properties of regression coefficients.
iii.) Time Series Analysis-Components, Models of Time Series-Additive, Multiplicative and
Mixed models; Trend analysis-Free hand curve, Semi averages, moving averages, Least
Square methods.

Suggested Readings:

1. Richar, Levin, David S Rubin, Sanjay Restugi, Masood Hussain Siddiqui , Pearson, 2023.
2. Gupta S C, Fundamentals of Statistics, Himalaya Publishing House, 2023.
3. Sharma J K, Business Statistics 5th Edition, Pearson Education India, 2022.
4. Arora P N, Arora S, Arora M, Complete Statistical Methods 3rd Edition, S Chand Publishing, 2020.
5. Aczel A D, Sounderpandian J, Complete Business Statistics 8th Edition, McGraw Hill Education, 2020.

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

SEMESTER-I
PAPER CODE – MB105
Course: ECONOMICS FOR MANAGERS

Course Objectives:
1. To familiarize learners with Economic concepts and techniques
2. To understand the environment Business firms operate in
3. To know the impact of demand conditions and economic policies.
4. Study the impact of market conditions on economic variables
5. To evaluate market conditions and competitive dynamics for business opportunities
6. To study the role of economics in business performance
Course Outcomes:
1. Students can learn micro factors of economic behavior of consumers
2. Assess opportunities and threats faced by a business
3. Better understand the nature of products and demand conditions that can be used in decision
making.
4. Apply economics to real world business for making informed decisions
5. Develop skills in forecasting techniques
6. Enhance critical thinking to identify economic challenges

Unit – I: Introduction to Economics

Introduction to managerial functions, nature and scope of managerial economics, relation
with other subjects, fundamentals concepts of Managerial Economics, Decision Making
Process, Decision making under certainty, uncertainty and Risk, Role and Functions of
Managerial Economist, Use of Econometric Models.

Unit – II: Economic Theories

Theory of Utility & Demand utility, Marginal Utility, Law of Marginal Utility, Demand
concepts, determinants of demand, Law of Demand, Elasticity of demand, Types of
Elasticity, Measurement of Elasticity (Numerics), Demand Estimation for Firm & Industry,
Demand Forecasting Methods.

Unit – III: Cost Theory

Production & Cost structure, production function, Determinants of Production, Theories of
Production, Benham Theory, Law of Two Variable proportions, Law of Returns to Scale –
Cost Concepts, Types of Costs, Short-term and Long-term Cost Curves, Learning Curve, Iso-
cost Curve – Equilibrium – BEP Analysis (Numeric).

Unit – IV: Economic Markets

Markets & Market Behavior, Classification of Markets, Virtual Markets, Perfect Competition
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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

Market, Imperfect Competition Markets, Monopolistic Competition Market, Monopoly,

Oligopoly, Strategies of Oligopolists, Agriculture Markets & Overview of Market Laws,
Overview of Agriculture Market Committees (AMCs), Price Determination under different
market structures.

Unit – V: Macro Economics and Budgeting

Macro Economics: National Income concepts and Measurement Income, Employment and
Investment, Keynesian Theory & Employment and Investment, Inflation: Types of Inflation,
Control Technique of Inflation. Fiscal policies – Budget – Current Budget.

Suggested Readings:

1. Varshney R L, Maheshwari K L, Managerial Economics 20th Edition, Sultan Chand Publishing,

2022.
2. Samuelson W F, Marks S G, Zagorsky J L, Kar S, Managerial Economics 9th Edition Indian
Adaptation, Wiley India, 2022.
3. Mehta P L, Managerial Economics 5th Edition, S Chand Publishing, 2021.
4. Salvatore D, Managerial Economics 8th Edition, Oxford University Press, 2020.
5. Thomas C R, Maurice S C, Managerial Economics 12th Edition, McGraw Hill Education, 2020.
6. Prof. Jahangir.Y &Thirupathi. S. , Economics for Managers, Tata publications, First Edition, 2025.

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

SEMESTER-I
PAPER CODE – MB106
Course: I.T APPLICATIONS FOR MANAGEMENT

Course Objectives:
1. Provide real-time insights into the fundamentals of computers as a business tool
2. Study the role and value addition of Information Technology in business
3. Enable students to develop proficiency in using certain components of the package
like MS Excel and MS Access
4. Develop critical thinking skills to analyze complex IT management challenges
5. Stay up-to-date with the latest trends and innovation in information technology
6. Develop learning and understanding of changing IT scenarios

Course Outcomes:
1. Students can work in IT field to make positive contribution to the organization.
2. Students can take professional responsibilities and make informed judgments in the
organization.
3. Students can streamline work processes and improve business process in the
organization.
4. Enhance decision making to cater to the field of IT and management
5. Manage organizational change related to IT initiatives
6. Helps develop Key Performance Indicators in the field of IT

Unit – I: Information Systems and Management

Computers – Definition, Characteristics, Components of Computers, Hardware, Software;
Application and System Software, programming Languages and their Classification, Role of
IT in Business, Opportunities and Challenges in IT, Importance of IT in Business

Unit – II: Emerging Trends in IT

Categories of IS, Management Information System (MIS), Decision Support System (DSS) -
Types and architecture of DSS, Data Warehouse and Data Mining, Artificial Intelligence,
Intelligent Systems, Cloud Computing, Mobile Apps and Computing, Big Data, Robotics,
Virtual Reality, Internet of Things (IoT), 5G,

Unit – III: Communications and Networks:

Definition, Introduction to Networks, Overview of Networks, Types of Networks, Network
Topologies, Components of Networks, Computer Network Models, Applications of
Communications: Definition, Internet - Overview of Internet, Architecture and Functioning
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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

of Internet, WWW, FTP, Telnet, Gopher, Browsers and Search Engines, Teleconference,
Web Conferencing platforms.

Unit – IV: Functional Areas of Information Systems

Management Levels and Functional Systems, Manufacturing, Production, Sales and
Marketing Systems, Accounting, Finance and HR Systems, Enterprise Systems and
Applications: Concepts of ERP, SCM, CRM, CPFR, Knowledge Management Systems,
System Development Life Cycle (SDLC), Electronic Fund Transfer (EFT).

Unit – V: Security and Ethical challenges in IT

Need for Security - Security Threats and Attacks, Malicious Software, Hacking, Security
Services - Security Mechanisms - Cryptography, Digital signature, Firewall - Types of
Firewalls - Identification & Authentication - Biometric Techniques - Security policies - Need
for legislation, cyber laws, cyber security issues, salient features of IT Act.

Suggested Readings:

1. Laudon K C, Laudon J P, Management Information Systems Managing the Digital Firm 17th Edition,
Pearson Education, 2023.
2. Turban E, Volonino L, Wood G R, Information Technology for Management Advancing Sustainable
Profitable Business Growth 12th Edition, Wiley India, 2022.
3. Chandramouli S, Subramanian A, George A, Blockchain Technology, Universities Press, 2022.
4. Haag S, Cummings M, Phillips A, Management Information Systems for the Information Age 11th
Edition, McGraw Hill Education, 2021.
5. Goel A, Computer Fundamentals 4th Edition, Pearson Education India, 2020.

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

SEMESTER-I
PAPER CODE – MB 106
Course: COMPUTER PRACTICAL

Unit – I: MICROSOFT EXCEL

Microsoft Excel: Introduction to Excel, Introduction to data, Cell address, Cell reference;
Excel Data Types; Introduction to formatting, number, text and date formatting; Concept of
worksheet and workbook; Understanding formulas, Operators in Excel; Understanding
Common Excel Functions such as sum, average, min, max, date, transpose, In, And, Or,
Square Root, Power, Upper, Lower; Introduction to charts and different types of charts;
Concept of print area, margins, header, footer and other page setup options.

Advance Excel: Creating Pivot tables, Macros - Relative & Absolute Macros.

Unit – II: MICROSOFT ACCESS AND DBMS

Creating a database and tables by different methods - Data types - Inserting and Modification of Data
- Sorting, Filtering and Displaying data; Creating and querying forms; Creating & Printing Reports
and labels.

Macros – Functions of a DBMS, Transfer of data between Excel & Access; SQL Queries in
Access.

Suggested Readings:

1. Turban E, Volonino L, Wood G R, Information Technology for Management Advancing Sustainable

Profitable Business Growth 12th Edition, Wiley India, 2022.
2. Chandramouli S, Subramanian A, George A, Blockchain Technology, Universities Press, 2022.
3. Whigham D, Business Data Analysis Using Excel Indian Edition, Oxford University Press, 2021.
4. Winston W, Microsoft Excel Data Analysis and Business Modeling Office 2021 and Microsoft 365 7th
Edition, Microsoft Press, 2021.
5. Goel A, Computer Fundamentals 4th Edition, Pearson Education India, 2020.

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

II - SEMESTER

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

SEMESTER - II
PAPER CODE: MB201
Course: HUMAN RESOURCE MANAGEMENT

Course Objectives:
1. Gain a strong understanding of Human Resource Management
2. Analyze diverse Human Resource Management approaches and practices.
3. Develop skills to identify and evaluate potential employees.
4. Valuate competencies of employees effectively.
5. Understand the significance of talent acquisition in organizational success.
6. Apply HR principles for informed decision-making in real-world scenarios.

Course Outcomes:

1. Developing individuals into valuable Human Resources.

2. Cultivating globally competent HR managers.
3. Fostering agility in the workforce to drive innovation.
4. Enhancing HR leadership skills with a global perspective.
5. Promoting innovation within business organizations.
6. Transforming individuals into strategic assets for organizations
Unit - I: HRM Evolution
Functions of HRM, Typology, system & matrix of HR. HRM models, Aligning HR strategy
with Corporate strategy, HRIS, e-HRM, HRMS, Strategic HR metrics & Interactive HR
Dashboards, Humane Values & Competency Framework for innovative HR. Measure of
Human Assets Potential. Human Capability Management. Survival Capacity Building for
Pandemics & Disruptive Technologies.

Unit - II: HR Planning & Design

Traditional, Functional & Strategic Job analysis, Position analysis questionnaire, Work
Connectivity Index, Threshold traits analysis. Job Design & Redesign. Job evaluation:
Competency Modeling, Cognitive task analysis. Performance Appraisal, HR Planning:
Strategic Designing of Hybrid, Blended, Virtual & Gig workforces. Recruitment: Virtual Vs
Real. Selection Process: Psychometrics in Aptitude & Psychological testing.

Unit - III: HR Training & Development

Training needs analysis. Off-the-job training: Vestibule, Simulation, Case study, Design
thinking, Behaviour Modeling, Business Games, Adventure and Action Learning. On-the-
job training: Job instruction, Job rotation, Apprenticeship, Demonstration, Psychodrama &
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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

Role Play. HRD, HR Accounting: Lev and Schwartz, Flamholtz and Hermanson’s Models.
HR Audit: Philips RoI model. Career planning model. Employee Development & Transition.
MDP.

Unit - IV: Effective HR Systems

Code of Conduct, Discipline & Ethics, Group dynamics, Learning Organization, QWL,
Standing Orders, Strategic Rewards & Compensation Management, Employer Branding,
Employee Value Proposition. Grievance redressal, Stress Management, Psychological
Contract: Employee Engagement, Involvement & Loyalty. Peak Performance modeling for
Human Capability, Human Capability & Human Competency.

Unit - V: Emerging HR Trends

Workforce Diversity, Inclusivity & Equity. HR analytics, Empowering skills by Emotional
Intelligence, Work life conflicts & integration. International HRM, Global HRM, Sustainable
HRM, Strategic HRM & Agile HRM. HR Score card. Intelligent tutoring systems.
Organizational Change, Design, Effectiveness & Development. Professional & Psychological
Counseling for Pandemics, Job loss, Mergers & Acquisitions.

Suggested Readings:

1. Dessler G, Chhinzer N, Cole N, Human Resource Management 15th Edition, Pearson India, 2023.
2. Mondy R, Noe R, Premeaux S, Human Resource Management 16th Edition, Pearson Education
India, 2022.
3. Mehta P L, Human Resource Management Concepts and Practices 6th Edition, S Chand Publishing,
2021.
4. Cascio W F, Nambudiri R, Managing Human Resources 11th Edition, McGraw Hill Education India,
2020.
5. Lepak D, Gowan M, Human Resource Management 2nd Edition, Pearson Education India, 2020.

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

SEMESTER-II
PAPER CODE – MB 202
Course: FINANCIAL MANAGEMENT

Course Objectives:
1. Understand the scope and goal of financial management.
2. Appraise learners with concepts of long-term and short-term investment decisions.
3. Understand the financial decisions of firms.
4. Acquire knowledge of fundamental financial management principles.
5. Explore investment options for both short and long-term scenarios.
6. Gain insights into impact of dividend policies of firms.

Course Outcomes:
1. Gain an understanding of the concepts of financial management
2. Obtain insight into corporate practices related to inventory and dividend policies.
3. Study the impact of corporate events, including mergers, acquisitions, alliances, and
their implications.
4. Develop proficiency in optimizing cash flows through project appraisal techniques.
5. Apply corporate policies effectively, particularly in the areas of inventory and dividends.
6. Analyze and strategize corporate growth by considering various financial
management techniques

Unit – I: The Finance function

Nature and Scope; Evolution of finance function – Its new role in the contemporary scenario
–Goals of finance function – maximizing vs. satisfying; Profit vs. Wealth vs. Welfare; the
Agency relationship and costs; Risk-Return trade off; Concept of Time Value of Money –
Future Value and Present value.

Unit – II: The Investment Decision

Investment decision process- Project generation, project evaluation, project selection and
project implementation. Developing Cash Flow; Data for New Projects; Using Evaluation
Techniques –Traditional and DCF methods. The NPV vs. IRR Debate; Approaches for
reconciliation. Capital budgeting decision under conditions of risk and uncertainty;
Measurement of Risk – Risk adjusted Discount Rate, Certainty Equivalents and Beta
Coefficient, Probability tree approach, Sensitivity analysis.

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

Unit – III: The Financing Decision

Sources of finance – a brief survey of financial instruments; Capital Structure Theories,
Concept and financial effects of leverage; The capital structure decision in practice: EBIT –
EPS analysis. Cost of Capital: The concept – Average vs. Marginal Cost of Capital;
Measurement of Cost of Capital – Component Costs and Weighted Average Cost of Capital

Unit – IV: Current Assets Management and Dividend Decision

Concept of current assets, characteristics of working capital. Factors determining working
capital. Estimating working capital requirements. Working capital policy. Management of
current assets: Cash Management, Receivables Management and Inventory Management.
Bank norms for working capital financing. The Dividend Decision: Major forms of dividends
– Cash and Bonus shares. The theoretical backdrop – Dividends and valuation; Major
theories centered on the works of Gordon, Walter, and Lintner. A brief discussion on
dividend policies of Indian companies.

Unit – V: Corporate Restructuring and Corporate Governance

Corporate Mergers, acquisitions and takeovers: Types of mergers, Economic rationale of
Mergers, motives for mergers; financial evaluation of mergers; Approaches for valuation:
DCF approach and Comparable Company approach (No practical exercises). Corporate
Value based management systems. Approaches: Marakon approach and McKinsey approach;
Principles of good corporate Governance.

Suggested Readings:

1. Berk J, DeMarzo P, Thampy A, Financial Management 4th Edition, Pearson Education India, 2022.
2. Brigham E F, Ehrhardt M C, Financial Management Theory and Practice 16th Edition, Cengage
Learning, 2021.
3. Pandey I M, Financial Management 12th Edition, Vikas Publishing House, 2021.
4. Reddy S, Financial Management, Himalaya Publishing House, 2021.
5. Chandra P, Financial Management Theory and Practice 10th Edition, McGraw Hill Education India,
2020.

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

SEMESTER-II
PAPER CODE – MB 203
Course: OPERATIONS RESEARCH

Course Objectives:
1. Provide an overview of Optimization Techniques for problem solving and decision making.
2. Introduce Linear programming problem (LPP) for business planning.
3. Explore network concepts and techniques including PERT and CPM.
4. Examine quantitative competitive strategy models such as game theory, simulation, and queuing
theory.
5. Equip students with problem-solving skills using various optimization methods.
6. Enhance decision-making abilities in diverse business scenarios through optimization techniques
and competitive models.

Course Outcomes:
1. Enable the formulation of real-life organizational situations in a quantitative manner.
2. Facilitate the development of strategies for optimal resource utilization
3. Equip learners with the skills to apply operations research tools for decision-making.
4. Foster the ability to express real-world problems in quantitative terms.
5. Empower the optimization of resource allocation across various organizational scenarios.
6. Develop and run simulation techniques to understand complex processes and their working
Unit – I: Introduction
i. Introduction to OR- Origin, Nature, definitions, Managerial applications and limitations
of OR.
ii. Linear and Non- Linear, Integer, Goal [Multi-Objective] and Dynamic Courseming
Problems (Emphasis is on Conceptual frame work-no numerical problems.
iii. Linear Courseming: Mathematical model, Formulation of LPP, assumptions
underlying LPP, Solution by the Graph, Exceptional cases.

Unit – II: Allocation Model - I

i. LPP - Simplex Method- Solution to LPP problems Maximization and Minimization
cases Optimality conditions. Degeneracy.
ii. Dual - Formulation, Relationship between Primal - Dual, Solution of dual, Economic
interpretation of dual.
iii. Sensitivity analysis and its implications.

Unit – III: Allocation Model - II

i. Transportation Problem (TP) - Mathematical model, IBFS using northwest corner rule,
Row and Column Minimum methods, Matrix minimum method (LCM) and Vogel's
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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

approximation method, Unbalanced TP, Degeneracy, Optimality Test and Managerial

applications.

ii. Assignment Problem (AP): Mathematical model, Unbalanced AP, Restricted AP,
method of obtaining solution- Hungarian method.
iii. Travelling salesman problem, Managerial applications of AP and TSP.

Unit – IV: Network Models

i. Network fundamentals- scheduling the activities -Fulkerson’s Rule –CPM- earliest and
latest times -determination of ES and EF in the Forward Pass - LS and LF in backward
pass determination of Critical Path, Crashing, time cost trade off.
ii. PERT-Beta Distribution, probabilistic models, Calculation of CP, resource analysis and
allocation.
Unit – V: Waiting Line / Competitive Strategy Models
i. Queuing Theory - Concepts of Queue/Waiting Line - General structure of a Queuing
system- Operating characteristics of Queues, deterministic Queuing models -
Probabilistic Queuing Model –Cost Analysis - Single Channel Queuing model - Poisson
arrival and exponential service times with infinite population.
ii. Game Theory- concepts, saddle point, Dominance, Zero-sum game, two, three and
more Persons games, analytical method of solving two person zero sum games,
graphical solutions for (m x 2) and (2 x n) games.
iii. Simulation- Process of simulation, Applications of simulation to different management
Problems.
Suggested Readings:

1. Sharma J K, Operations Research Theory and Applications 6th Edition, Macmillan Publishers India,
2022.
2. Anderson D R, Sweeney D J, Williams T A, Camm J D, Cochran J J, Fry M J, Quantitative Methods for
Business 15th Edition, Cengage Learning, 2021.
3. Stevenson W J, Operations Management 14th Edition, McGraw Hill Education, 2021.
4. Hillier F S, Lieberman G J, Introduction to Operations Research Concepts and Cases 11th Edition,
McGraw Hill Education, 2020.
5. Taha H A, Operations Research An Introduction 11th Edition, Pearson Education, 2020.

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

SEMESTER-II
PAPER CODE – MB 204
Course: ENTREPRENUERSHIP DEVELOPMENT

Course Objectives:
1. Teach students the importance of entrepreneurship.
2. Inspire and motivate students to engage in entrepreneurship.
3. Educate students about entrepreneurial environment.
4. Provide training in the creation of a business plan.
5. Foster the development of an entrepreneurial mindset in students.
6. Equip students with the necessary skills to initiate entrepreneurial endeavors
Course Outcomes:
1. Enable students to discern the cues and motives behind entrepreneurship.
2. Provide students with knowledge about different types of enterprises and their growth patterns.
3. Prepare students with an entrepreneurial mindset through entrepreneurship education.
4. Facilitate an understanding of the problems and perspectives associated with entrepreneurship.
5. Equip students to identify opportunities and challenges in entrepreneurship.
6. Foster a comprehensive understanding of the entrepreneurial landscape.

Unit – I: Entrepreneur and Entrepreneurship

Understanding Concept of Entrepreneurship, Evolution of Entrepreneurship, Characteristics of
Entrepreneur, Types of Entrepreneurs, Recent Trends in Entrepreneurship Development, Role of
Entrepreneurship in Economic development in India; Rural Entrepreneurship, Need and
Importance of Rural Entrepreneurship – Problems and Perspectives of Rural Entrepreneurship.

Unit – II: Factors affecting entrepreneurial growth

Economic Environment – Economic, Non- Economic and Psychological factors – Growth of
Entrepreneurship in India – Role of Government in promotion of Entrepreneurship;
Entrepreneurial Motivation, Role of Higher learning Institutes in Entrepreneurial capacity
building – Importance of workshops; Entrepreneurship Development Courses (EDPs) – Need,
Objectives, course content and instruction – Evaluation of EDPs – Phase wise development of
EDP Curriculum.

Unit – III: Idea generation and evaluation

Idea Generation strategies, Entrepreneurial Opportunity Recognition and Evaluation; Design
thinking for finding solutions, prototyping, idea evaluation, entrepreneurial Outlook, value
proposition design, customer insight, ideas development. Product/Service Feasibility Analysis,
Industry & competition analysis, environment analysis, financial feasibility analysis.

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

Unit – IV: Social Entrepreneurship

Meaning, definition; Characteristics of Social Entrepreneurship - Differences between Business
and Social entrepreneur, Entrepreneurship and Social Entrepreneurship, Mindset and motivations
of Entrepreneur, Qualities and Skills of Social Entrepreneur, The Timmons Model of the
Entrepreneurship Process, The PCDO (The People, Context, Deal, and Opportunity) frame work,
The Social Entrepreneurship Frame work; Sources of Social Entrepreneurship -Public Sector,
Private Sector, Voluntary Sector.

Unit – V: Writing a Business Plan

Meaning and significance of a business plan, components of a business plan, Iterating the MVP,
Digital Presence for Ventures, Guidelines for writing BP, pre- requisites from the perspective of
investor. Business Models, Business Model Canvas.

Suggested Readings:

1. Kuratko D. F., & Hodgetts R. M., Entrepreneurship: Theory, Process and Practice (12th ed.),
Cengage Learning India, 2023.
2. Desai V., Small Scale Industries and Entrepreneurship (8th ed.), Himalaya Publishing House, 2022.
3. Mehta P. L., Entrepreneurship Development: Concepts and Practices (6th ed.), S. Chand Publishing,
2021.
4. Desai V., Dynamics of Entrepreneurial Development and Management, Himalaya Publishing House,
2021.
5. Khanka S. S., Entrepreneurial Development (5th ed.), S. Chand Publishing, 2020.

37
MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

SEMESTER -II
Paper Code – MB 205
Course: BUSINESS RESEARCH METHODS

Course Objectives:
1. Involve students in activities related to research.
2. Train students on data collection and data processing methods.
3. Impart report-writing skills to build better business models.
4. Cultivate a research-oriented mindset in students.
5. Equip students with proficiency in handling data.
6. Enhance students' ability to construct effective business models through applied research

Course Outcomes:
1. Understand various kinds of research designs and methods.
2. Enable learners to formulate the research problem and analytical approaches.
3. Acquire knowledge of qualitative and quantitative research for understanding changing
market behavior.
4. Master research techniques for data collection and analysis.
5. Apply research skills effectively in practical scenarios.
6. Make a critical assessment of research contributions in the field of management

Unit – I: Introduction to Research

Business Research: Definition, Significance, Nature & Importance – Criteria of
Business Research – Marketing Information System, paradigm shift in Research – Research
Design, Types of Research Designs – Descriptive, Exploratory, Diagnostic, and Causal
Research – Theoretical and Empirical Research – Cross-sectional and Time-series Research
–– Research Objectives – Research Hypotheses – Characteristics - Research from an
Evolutionary Perspective – the Role of Literature Review in Research

Unit – II: Research Process & Data Collection

Research Process – Data Sources- Primary Data – Secondary Data - Data Collection Methods
– Types of Data Collection - Questionnaire Design – Questionnaire Layout – Question
Content - Wording – Target Population Identification – Sampling Process – Sampling
Design – Sampling techniques – Sampling Procedure – Sampling Types – Pilot Study – Pre-
Test.

Unit – III: Scaling and Measurement

Measurement and Scaling Techniques – Different types of Scales – Nominal, Ordinal,
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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

Interval and Ratio Scales – Purpose and Benefits of Scaling – Construction of Instrument
Attitudinal Scales – Number of Dimensions in Scaling - Construction and Application - Data
Analysis - Editing – Tabulation – Cross Tabulation – Data Content Validity, Construct
Validity and Reliability

Unit – IV: Data Analysis and Statistical Techniques

Test of Hypothesis – Type-I, Type - II Errors - Small Samples and Large Samples –
Parametric and Non-Parametric Tests – Chi Square Test – Mc Nemar Test – ANOVA – One
Way and Two Way Analysis - Bivariate and Multivariate Statistical Techniques – Factor
Analysis – Discriminant Analysis – Cluster Analysis – Correlation and Multiple
Regression Analysis – Multidimensional Scaling.
Unit – V: Report Design, Writing, and Ethics in Business Research
Report Preparation - Different Types of Reports – Contents of Report – Need for Executive
Summary – Chapterization – Contents of Chapter – Report Writing – The Role of Audience
– Readability – Comprehension – Tone – Final Proof – Report Format – Title of the
Report – Ethics in Research – Ethical Behavior of Research – Plagiarism – Essentials
of Referencing - Subjectivity and Objectivity in Research.

Suggested Readings:

[Link] D. R., & Schindler P. S., Business Research Methods (13th ed.), McGraw Hill Education, 2023.
[Link] M., Lewis P., & Thornhill A., Research Methods for Business Students (9th ed.), Pearson
Education, 2023.
[Link] W. G., Babin B. J., Carr J. C., & Griffin M., Business Research Methods (10th ed.), Cengage
India, 2022.
4. Beri G. C., Marketing Research (6th ed.), McGraw Hill Education, 2022.
[Link] J. W., Qualitative Inquiry & Research Design: Choosing Among Five Approaches (5th ed.),
SAGE Publications, 2021.
[Link] K. S., & Abbott B. B., Research Design and Methods: A Process Approach (11th ed.), McGraw
Hill, 2021.
[Link] U., & Bougie R., Research Methods for Business (8th ed.), Wiley India, 2020.

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

SEMESTER-II
Paper Code – MB 206
Course: BUSINESS LAW AND ETHICS

Course Objectives:
1. Introduce the legal aspects of business from national and International perspectives.
2. Impart knowledge on trade agreements and trade partnerships.
3. Offer insights into ethical considerations in business entities and their societal responsibilities.
4. Develop a foundational understanding of business law.
5. Explore international trade regulations and practices.
6. Foster fair decision-making within the business context.

Course Outcomes:

1. Achieve a comprehensive understanding of business law.

2. Create knowledge of legal and ethical considerations for business integrity.
3. Enable learners to gain awareness of provincial and international business law in a changing
scenario.
4. Master the principles of business law
5. Apply legal concepts to real-world business situations.
6. Adapt to changing legal and ethical landscapes in business environments.

Unit - I: Law of Contracts

Definition of Contract and Agreement – Classification of Contracts, Essential
elements of a valid Contract – Offer - Acceptance - Consideration - Capacity to
Contract - Free consent- Legality of Object - Performance of Contract – Remedies
for breach of Contract.

Unit - II: Law Relating to Special Contracts

Salient features of Contract of Agency, Bailment and Pledge, Indemnity and Guarantee.
Sale of Goods Act – Distinction between Sale and agreement to sell - Conditions and
Warranties. Negotiable Instruments Act - Definitions, Essential elements and
distinctions between Promissory Note, Bill of Exchange, and Cheques - Types of
crossing.

Unit - III: Companies Act, 2013:

Definition of company – Characteristics - Classification of Companies-
Formation of Company -Memorandum and Articles of Association – Prospectus -
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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2025-26

Share holders and their meetings - Board meetings -Law relating to meetings and
proceedings- Management of a Company - Qualifications, Appointment, Powers and
legal position of Directors - Board - M.D and Chairman - Their powers.

Unit - IV: Consumer Protection and other Essential Laws

Introduction to consumer protection law in India - Consumer councils - Redressal
machinery -Rights of consumers - Consumer awareness. Law of Industrial and
Intellectual Property; Cyber Law; Competition Law; Land and Real Estate laws; Law
of Insurance.

Unit - V: International Business Law and Business Ethics

Law of Export - Import Regulation; International and Comparative Commercial
Arbitration, Ethical and Value based Considerations in Business, Need and
justification of ethics, efficiency and integrity in business operations –Corporate Social
Responsibility.

Suggested Readings:

1. Ravinder Kumar, Legal Aspects of Business: Text & Cases (7th ed.), Taxmann, India, 2023.
2. Pathak A., Legal Aspects of Business (8th ed.), McGraw Hill Education India, 2022.
3. Kuchchal M. C.; Kuchchal V., Mercantile Law, Vikas Publishing House, 2022.
[Link] K. R., Business Law for Management (9th ed.), Himalaya Publishing House, 2021.
5. Kapoor N. D., Elements of Mercantile Law (38th ed.), Sultan Chand & Co, 2020.

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect
from 2025-26

SEMESTER-II
Paper Code – MB 207
Seminar Presentation
Credits: 2 Marks: 50

Seminar should be evaluated for 50 marks and then converted to grade

Seminar presentation by students will be done on semester I and II subjects

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

III - SEMESTER

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

Semester–III

HPW Max Marks

Course Code Course Title Nature Credits (Th+Tu+P) (CCE+ESE)

Operations Management
MB301 Core 5 4Th + 1 Tu 40+60
E- Global Business
MB302 Core 5 4Th + 1 Tu 40+60

MB303 Total Quality Management Core 5 4Th + 1 Tu 40+60

Finance
MB304-F-I Investment Analysis &
MB304-F-II Portfolio Management Elective 5 4Th + 1 Tu 40+60
Financial System & Services Elective 5 4Th + 1 Tu 40+60

Marketing
MB304-M-I Product and Brand Elective 5 4Th + 1 Tu 40+60
MB304-M-II Management
Advertisement and Retail Elective 5 4Th + 1 Tu 40+60
Management

Human Resources Elective 5 4Th + 1 Tu 40+60

MB304-HR-I Compensation Management
MB304-HR-II Industrial Relations and Elective 5 4Th + 1 Tu 40+60
Labour Laws
Entrepreneurship
Project Management &
MB-304-E-I Business Plan Elective 5 4Th + 1 Tu 40+60
Innovation & Design
MB304-E-II Thinking Elective 5 4Th + 1 Tu 40+60

Systems with Business

Analytics
MB304-S-I Data Base Management Elective 5 3Th + 1 P 40+40+20P
Systems Elective 5 4Th + 1 Tu 40+60
MB304-S-II Business Analytics

Case Study
MB305 2 4P 50
Research Design
MB306 2 4P 50

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

Semester Credits 29 600

Total Credits at the end of III Semester 91 1800

*Research Design should be evaluated for 50 marks each and then converted to Grade.

Two Case Studies will be conducted both for Core and Elective. Presentations may be conducted in Teams.
Evaluation must be done on the basis of participation, conceptual knowledge, team cohesiveness, analytical
skills, discussion and presentation skills. Each Case study should be evaluated for 25 Marks.

 HPW – Hours Per Week

 CCE – Continuous Comprehensive Evaluation
 ESE – End Semester Exam
 Th- Theory
 Tu – Tutorial
 P - Practical

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

SEMESTER-III
PAPER CODE – MB301
Course: OPERATIONS MANAGEMENT
Course Objectives:
1. Provide an extensive introduction to the field of operations management.
2. Explain the concepts, strategies, tools and techniques for managing the transformation
process that can lead to building of adequate knowledge regarding the basic manufacturing
facilities
3. Impact of service activities and their significance and need for managerial skills to address
problems and build competitive advantage for the firm.
4. Introduce various optimization techniques with managerial perspective.
5. Understand maintenance management operations

Program Outcomes:
1. Understanding of the evolution of operations management practices and world class
manufacturing processes
2. Define the importance /Planning organizing and controlling aspects of operations
management,
3. Enhances the understanding of product development and design process, to maintain the
economies in maintenance engineering.
4. Ability to plan and control the production and operations, and overcome bottlenecks
5. Provides insight to Quality management tools and practices.

UNIT-I: Introduction to Production and Operations Management

Introduction, Objectives, Scope and Differences among Production and Operations Management. Historical
evolution of Production and Operations Management.
Characteristics of Modern Operation functions. Recent trends in Production and Operations Management.
Operations Management interaction with other functional areas of management. The transformation
Process: Manufacturing, Service and Hybrid Agile Manufacturing.

UNIT-II: Operations Planning

PPC Introduction, Objectives, Basic types of Production Control, Capacity planning, Capacity
Requirement,
Resources aggregate planning, MPS, MRP-I, MRP-II, Economic Batch quantity, Lean operations, JIT, Line
balancing, ERP.

UNIT-III: Designing and Managing Operational Systems

Introduction to product design, importance, objective, factors influencing, characteristics of good product
design. Process design and selection, process planning, process strategy, product life cycle versus process
life cycle.
Work Study, Method Study, Time study, Motion Study and work measurement. Facility location, Facility
layout, types of layouts, Job Sequencing, Johnson’s Algorithm, n jobs two machines, n jobs three
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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

machines, n jobs m machines, (Problems) Scheduling,

UNIT-IV: Productivity, Quality and Maintenance Management

Productivity, importance, measurement of productivity, tools to increase productivity, factors affecting
industrial productivity, TQM, essentials, principles, scope and ISO standards basics. Statistical Quality
Control (SQC), Control charts for variables and attributes (Problems).
Break Down Maintenance, Preventive Maintenance, Replacement of machines, Replacement Models. when
money’s worth is not considered in capital cost of the Asset, when money’s worth is considered in capital
cost of the Asset, Individual and Group replacement (problems)

UNIT-V: Inventory Control and Stores Management

Role and Importance of inventory, Inventory planning and control, Inventory decisions - Economic Order
Quantity (EOQ), Selective Inventory Control, Safety Stock and Reorder Level and Inventory models-
Inventory analysis and control systems: ABC, (Problems) VED, FNSD analysis, Just In Time (JIT)
Stores Management: Functions of stores and Materials control. Classification, codification, simplification
and standardization of materials, Bin card, Double-Bin and stores Ledger. Evolution of Computer Based
Stores Management and emerging trends in stores management.

Suggested Readings:

1. Heizer J.; Render B.; Munson C., Operations Management: Sustainability and Supply Chain
Management (14th ed.), Pearson, 2023.
2. Sharma J. K., Operations Research: Theory and Applications (6th ed.), Macmillan Publishers India,
2022.
3. Slack N.; Brandon-Jones A.; Burgess N., Operations Management (10th ed.), Pearson, 2022.
6. Stevenson W. J., Operations Management (14th ed.), McGraw Hill Education, 2021.
4. Jones P.; Robinson P., Operations Management (2nd ed.), Oxford University Press, 2020.
5. Hillier F. S.; Lieberman G. J., Introduction to Operations Research: Concepts and Cases (11th ed.),
McGraw Hill Education, 2020.

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

SEMESTER-III
PAPER CODE: MB 302
Course: E-GLOBAL BUSINESS
Course Objectives:
1. Understand the fundamentals of e-commerce and its impact on global business.
2. Explore the challenges and opportunities associated with conducting business in a digital environment.
3. Analyse the strategies and technologies used in e-global business.
4. Develop critical thinking and problem-solving skills in the context of e-global business.
5. Identify the challenges in e-Global operations

Course Outcomes:
1. Identify and explain the key concepts and principles of e-global business.
2. Describe the impact of e-commerce on global business operations.
3. Analyse and develop strategies for conducting business in a digital environment.
4. Apply critical thinking skills to solve problems and make informed decisions related to e-global
business.
5. Evaluate the emerging trends in e-global business

Unit 1: Introduction to e-Global Business

Introduction to e-commerce and its evolution, Globalization and the digital economy, Benefits and
challenges of e-global business, Global market entry strategies, Digital transformation and its impact on
global business, Evolution of online marketplaces and their role in e-global business, The role of
technology and innovation in driving e-commerce growth, Regulatory and legal frameworks governing e-
global business, The role of artificial intelligence (AI) and automation in e-global business, Digital
entrepreneurship and the emergence of start-ups in the digital space, Cyber security challenges in e-global
business and methods for protection, The impact of social media on global business and customer
engagement, Emerging technologies shaping e-global business (such as Internet of Things, edge
computing, etc.)

Unit 2: E-Global Business Models

Types of e-business models (B2C, B2B, C2C, etc.), E-marketplaces and online platforms, Digital
marketing and customer relationship management, Payment systems and security in e-global business,
Peer-to-peer (P2P) sharing economy and its implications for e-global business, Subscription-based business
models and recurring revenue strategies, Omni channel retailing and the integration of online and offline
channels, Influencer marketing and its effectiveness in e-commerce, Collaborative consumption and its
impact on e-global business, Crowd funding platforms and their role in supporting e-commerce ventures,
Influencer selection and management strategies for effective digital marketing, Strategies for building and
managing online communities to drive customer loyalty, Social commerce and social selling strategies.

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

Unit 3: Managing E-Global Business Operations

Supply chain management in a digital environment, Logistics and fulfilment in e-commerce, International
trade and legal considerations, Cross-cultural management and customer service, Warehouse automation
and robotics in e-commerce fulfilment, Reverse logistics and managing returns in e-global business,
Intellectual property rights and protection in digital transactions, Customer data privacy and compliance
with data protection regulations, Cloud computing and its role in supporting scalable and flexible e-
commerce operations, Supply chain sustainability and responsible sourcing in e-global business,
Innovations in last-mile delivery and the future of e-commerce logistics, Legal considerations for cross-
border e-commerce transactions and international expansion, Risk management in e-global business
operations.

Unit 4: E-Global Business Strategies

Developing an e-global business strategy, E-marketing and online advertising, Data analytics and business
intelligence, Social media and online reputation management, Personalization and customization strategies
in e-commerce, User experience (UX) design and its role in enhancing online conversions, Conversion rate
optimization (CRO) techniques for e-global business, Competitive analysis and benchmarking in the digital
marketplace, Personalization through machine learning and recommendation systems, Social commerce
and the integration of e-commerce with social media platforms, Voice search optimization and its impact
on e-commerce websites, Gamification strategies for enhancing customer engagement and retention,
Chatbot implementation and customer support automation.

Unit 5: Emerging Trends in E-Global Business

Mobile commerce and the rise of m-commerce, Artificial intelligence and machine learning in e-commerce,
Blockchain technology and its applications, Ethical and sustainability issues in e-global business, Voice
commerce and the impact of smart speakers on e-commerce, Augmented reality (AR) and virtual reality
(VR) in enhancing online shopping experiences, Crypto currencies and their potential for transforming
global payments, Environmental sustainability practices in e-global business, The Internet of Things (IoT)
and its applications in e-commerce, Virtual reality (VR) and augmented reality (AR) in transforming the
online shopping experience, The rise of smart cities and their impact on e-global business, The ethical
implications of AI and automation in e-commerce decision-making processes, Data-driven decision-making
and predictive analytics in e-global business.

Suggested Readings:

1. Chaffey, D., & Ellis-Chadwick, F., Digital Marketing: Strategy, Implementation and Practice,
Pearson Education, 2022
2. Laudon, K. C., & Traver, C. G., E-Commerce: Business, Technology, Society, Pearson, 2021
3. Zwass, V., Foundations of Electronic Commerce, Wiley, 2021
4. Chaffey, D., & Hemphill, T., E-Business and E-Commerce Management, Pearson Education, 2020
5. Mann, C. L., & Knight, S. C., Global Electronic Commerce: A Policy Primer, Institute for

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

International Economics, 2020

6. Turban, E., Whiteside, J., King, D., & Outland, J., Introduction to Electronic Commerce and Social
Commerce, Springer, 2020
7. Prof. Smitha Sambrani, & Lakshmi Narasimham, E-Global Business , Tata Publications, First
Edition, 2025

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

SEMESTER-III
PAPER CODE-MB303
Course: TOTAL QUALITY MANAGEMENT
Course objectives:

1. Orienting the students towards the importance of quality as a management tool

2. Towards understanding the principles and practices of total quality management
3. Introducing the various tools and techniques used in the measurement of quality
4. Understanding the importance of six sigma as a quality tool and its implementation
5. Sensitizing the participants to the importance of quality in various sectors.

Course outcomes:

1. Define the basic terminologies and metrics that are used to govern quality management
2. Get a better perspective on quality standards like ISO and quality awards
3. Be able to identify the various metrics that govern quality
4. Elucidate the role and importance of six sigma as a quality measurement tool
5. Identify the various means and techniques for establishing quality in manufacturing, services and IT
sector.

Unit-I: TQM- History and Evolution

Connotations of Quality, Quality Dimensions- Product and Service. The concept of TQM, Evolution of
TQM-Inspection, SQC, QA and TQM. Conventional quality management versus TQM. Customer supplier
focus in TQM. Benefits and Costs of TQM. Historical perspectives of TQM. Quality System Awards and
Guidelines-ISO, Malcom Baldrige National Quality Award (MBNQA), European Foundation for Quality
Management (EFQM), Golden Peacock National Quality Award (GPNQA).

Unit - II: Tools of TQM

Measurement Tools: Check Sheets, Histograms, Run Charts, Scatter Diagrams, Cause and Effect Diagrams,
Pareto’s Chart, Process Capability Measurement. Analytical Tools: Process Mapping, Regression Analysis,
Resource Utilization and Customer Service Analysis, The Five Why’s, Overall Equipment Effectiveness.
Improvement Tools and techniques: Kaizen, JIT, Quality Circles, Force Field Analysis, Five S’s. Control
Tools: Gantt Chart, Network Diagram, Radar Chart, The PDCA cycle, Milestone Tracker Diagram and
Earned Value Management.

Unit-III: Techniques of TQM

Quantitative techniques: Failure Mode Effect Analysis (FMEA), Statistical Process Control (SPC),
Quality Function Deployment (QFD), Design of Experiments (DOE), Quality by Design and Monte Carlo
Technique (MCT). Qualitative techniques: Benchmarking, The Balanced Scorecard, Sales and Operations
Planning, Kanban and Activity Based Costing (ABC). Taguchi methods: Quality loss function, Orthogonal
arrays, Signal-to-Noise ratio: Nominal-the best, Target-the-best, Smaller -the-best, Larger-the-best.
Parameter Design, Tolerance design.

Unit-IV: Six Sigma and its Implementation

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

The concept of Six Sigma, Objectives of Six Sigma, The framework of Six Sigma programme, Six Sigma
Organization: roles and responsibilities, Six Sigma problem solving approach: The DMAIC model, Six
Sigma Metrics: Cost of poor quality, Defects per million opportunities and First pass yield. Benefits and
costs of Six Sigma.

Unit-V: TQM in Various Sectors

Implementation of TQM in Manufacturing Sector- Automobile and Pharmaceuticals
TQM in Service Organization: Framework for improving service quality, Model to Develop to measure
service quality programs. TQM in Health-care services, Hotels and financial services- Banks, Investment
company and Mutual Funds. Role of TQM in IT Sector.

Suggested Readings:

1. Charantimath, P. M., Total Quality Management, Pearson Education, 2022

2. Evans, J. R., & Lindsay, W. M., Managing for Quality and Performance Excellence, Cengage
Learning, 2022
3. Kiran, D. R., Total Quality Management: Key Concepts and Case Studies, Elsevier, 2021
4. Goetsch, D. L., & Davis, S. B., Quality Management for Organizational Excellence, Pearson, 2021
5. Besterfield, D. H., Besterfield-Michna, C., Besterfield, G. H., & Besterfield-Sacre, M., Total
Quality Management, Pearson Education, 2020
6. Mitra, A., Fundamentals of Quality Control and Improvement, Wiley, 2020
7. [Link] Sambrani & Lakshmi Narasimham, Total Quality Management, Tata Publications,
First Edition, 2025

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

SEMESTER-III
Paper Code–MB304–F - I
Discipline Specific Elective
Course: INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT

Course Objectives:
1. List the basic concepts of risk and return
2. Explain the concept of portfolio return and risk and portfolio theories
3. Understand the features and valuation of debt instruments
4. State the features and valuation of Common stock
5. Describe portfolio evaluation methods

Course Outcomes:
1. Differentiate various avenues of investment on the basis of risk and return
2. Gain basic knowledge of analysing stocks
3. Make valuation of equity, debt and portfolio instruments
4. Demonstrate an understanding of mutual funds, their performance evaluation and regulation.
5. Evaluate portfolio management effectively

Unit–I: Introduction to Investments

Concept; Real [Link];Investmentdecisionprocess;Sourcesofinvestment-information;

Investment vs. Speculation; Factors to be considered in investment decision-Liquidity, Return, Risk,
Maturity, Safety, Tax and Inflation. The concept and measurement of return-realized and expected
return. Ex-ante and ex-post returns.
The concept of risk. Sources and types of risk. Measurement of risk-Range, Standard Deviation and Co-
Efficient of Variation. Risk-return trade-off. Risk premium and risk aversion. Approaches to investment
analysis-Fundamental Analysis; Technical Analysis (including basic numerical on RSI, Oscillators,
Moving averages for security analysis); Efficient Market Hypothesis.

Unit–II: Portfolio Theory

Concept of Portfolio. Portfolio return and risk. Harry Markowitz’s Portfolio theory, construction of
minimum risk portfolio, the single-index model. Capital market theory: Introduction of risk-free asset,
Capital Market Line, Separation theorem.

Unit–III: Fixed Income Securities-Analysis, Valuation and Management

Features and types of debt instruments, Bond indenture, factors affecting bond yield. Bond yield
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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

measurement-Current yield, holding period return, YTM, AYTM and YTC. Bond valuation:
Capitalization of income method. Bond price theorems, Valuation of compulsorily/optionally
convertible bonds, Valuation of deep discount bonds. Bond duration, Macaulay’s duration and modified
Macaulay’s duration. Bond convexity, Considerations in managing a bond portfolio, term structure of
interest rates, risk structure of interest rates. Managing Bond Portfolio: Bond immunization, active and
passive bond portfolio management strategies.

Unit–IV: Common Stocks-Analysis and Valuation

Basic Features of Common Stock, Approaches to valuation–Balance sheet model, dividend

capitalization models; earnings capitalization models; Price-Earnings multiplier approach and capital
asset pricing model, Free Cash flow model, relative valuation using comparables-P/E,P/BV,P/S.
Security Market Indexes, their uses; computational procedure of Sensex and Nifty.
Capital asset pricing model (CAPM): Security Market Line. Identifying over-priced and under-priced
securities. Arbitrage pricing theory (APT):The Law of one price, two factor arbitrage pricing,
Equilibrium risk-return relations. A synthesis of CAPM and APT.

Unit– V: Portfolio Evaluation

Performance measures-Sharpe’s reward to variability index, Treynor’s reward to volatility index,

Jensen’s differential index, Fama’s decomposition of returns.
Mutual funds: genesis, features, types and schemes. NAVs, costs, loads and return of mutual funds,
Problems and prospects in India, Regulation of mutual funds and investor’s protection in India.

Suggested Readings:

1. Stoken, D. Survival of the Fittest for Investors: Using Darwin’s Laws of Evolution to Build a Winning
Portfolio. Wiley, 2022
1. Bodie, Z., Kane, A., Marcus, A. J., & Mohanty, P. Investments (12th ed.). McGraw Hill Education,
2021
2. Ross, S. A., Westerfield, R., & Jaffe, J. Corporate finance (13th ed.). McGraw Hill Education, 2021
3. Siegel, J. J. Stocks for the Long Run. McGraw Hill Education., 2020
4. Klarman, S. Margin of Safety: Risk-Averse Value Investing Strategies for the Thoughtful Investor.
Harper Business, 2021
5. Chandra, P. Investment analysis and portfolio management (6th ed.). McGraw Hill Education, 2020

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

SEMESTER-III
Paper Code–MB304– F - I I
Discipline Specific Elective
Course: FINANCIAL SYSTEM AND SERVICES

Course Objective:
1. Create awareness about Financial System and Financial services in India.
2. Learn about the role of financial institutions in India
3. Identify the importance of Venture Capital
4. Understand the concept, process and forms of factoring
5. State various financial instruments and their credit rating
Program Outcomes:
1. Explain the importance, functions of financial system and financial services
2. Analyze the concept of merchant banking and its functions
3. Learn the venture capital financing modes used to raise finance
4. Understand factoring, bill discounting and credit rating services needed for businesses
5. Characterize various rating agencies and their rating methodology

Unit I: The Financial System in India

Functions of the Financial System – structure of Indian financial system – Indian Money market –
composition of money markets – money market instruments. Indian Capital Market – Importance of Capital
Market. Classification of Indian capital market – Primary Market and Secondary Market - Products and
Participants – Regulation of capital market – Recent trends in Indian capital Market.
Financial Services: Meaning, scope, Features and Importance of Financial Services. Classification of
Financial service Industry. Financial Innovation - Causes for Financial Innovation. New Financial products
and services – Fintech services – types, growth and Present scenario and Challenges.
Unit-II: Financial Institutions:
Evolutions of banking in India - Functions of RBI and regulatory framework – Commercial banking in
India – Role of private sector banks and public sector banks – changing role of commercial bank in India .
NBFCs – Role and functions. Financial institutions in India – NABARD, SIDBI, EXIM Bank and NHB.
Unit III: Introduction to Merchant Banking
Concept and Evolution of Merchant Banking in India- Functions of a Merchant Banker - Regulatory
Framework for Merchant Bankers in India-SEBI guidelines

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

Issue Management – Process and Underwriting

Public issue management – functions – categories of securities issue – role of issue manager. Obligations
Relating to issues-Pricing of Issue- Underwriting

Unit-IV: Venture Capital Financing

Origin-concept of venture capital financing-The Paradigm shift in venture capital-Features- Importance of

VCF- Stages of VCF–Factors affecting VCF-Selection procedure of venture capitalists-Venture Capital
Industry in India-Venture capital providers in India- SEBI(venture capital fund) Regulations- Indian
venture capital scenario- Evaluation of VCF –Conventional valuation-First Chicago Method- Revenue
Multiplier Method- -Role of TDICI in building venture capital fund-Exit strategies of venture capitalists-
Issues-Challenges & Suggestions for the growth of venture capital finds in India

Unit-V: Factoring and Credit Rating

Factoring: Factoring concept, process and forms. Functions of a factor. cost of factoring, Legal aspects of
factoring, Factoring scenario in India. Bill discounting Legal aspects of bill discounting. Difference
between and Bill discounting and factoring.
Credit rating: Meaning and Process of Credit rating of financial instruments. Rating methodology.
Introduction to various Rating Agencies. Rating Symbols of different companies.

Suggested Readings:

1. Gupta, S. K., Aggarwal, N., & Gupta, N., Financial Services, Kalyani Publishers, 2022
2. Khan, M. Y., Financial Services, McGraw Hill Education, 2021
3. Gurusamy, S., Financial Services and Markets, Thomson Learning, 2021
4. Tripathy, N. P., Financial Services, Prentice Hall of India, 2021
5. Gordon, E., & Natarajan, K., Financial Markets, Instruments and Financial Services, Himalaya
Publishing House, 2020
6. Bhole, L. M., Financial Institutions and Markets, Tata McGraw Hill, 2020

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

SEMESTER-III
Paper Code – MB 304 – M – I
Discipline Specific Elective
Course: PRODUCT AND BRAND MANAGEMENT
Course Objectives:
1. Understand the concepts of product and brand management, including product mix, branding, and
brand equity.
2. Analyze the stages of new product development (NPD) and evaluate the effectiveness of NPD
models and strategies.
3. Apply market segmentation techniques and perceptual mapping tools to develop product positioning
strategies.
4. Evaluate product portfolio analysis frameworks (e.g., BCG, GE, Shell International) to make
strategic decisions about product introduction modification, deletion, or.
5. Design a comprehensive product launch plan, incorporating test marketing, budgeting, and
marketing mix allocation strategies.

Course Outcomes:
1. Remember and explain key concepts such as product policy, brand loyalty, brand equity, and
product lifecycle.
2. Analyze and compare different models of new product development (NPD) and their applicability
in real-world scenarios.
3. Apply market segmentation tools (e.g., perceptual mapping, BRANDAID model) to identify target
markets and develop product positioning strategies.
4. Evaluate product portfolios using frameworks like BCG Matrix and GE Matrix to recommend
growth, modification, or deletion strategies.
5. Create a detailed product launch plan, incorporating pre-testing, test marketing, and marketing mix
strategies, while adhering to budgetary constraints.

Unit - I: Product and Branding Decisions

Product, Policy, objectives, Product Mix, Product line, Packaging, Product Modification and Deletion.
Brand management: Branding, Brand positioning, repositioning strategies and Brand Loyalty, Brand
Equity, Brand management practices.

Unit - II: Product Market Evolution

Strategy and Planning. New Product Development: Innovation and New Product Development (NPD),
Theories of NPD, Models of NPD, Generic Product Development Process.
New Product Introduction, Growth Strategies, Intensive, Interactive, Diversification strategies. Product
Portfolio analysis BCG, GE, Ad little. Shell International, Risk-return analysis.

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

Unit - III: Product Modification and New Product Introduction

Idea generating device. Role of R & D. Product Maps, Market Maps and Joint Space Maps. Idea-Screening.
Product Concept generation, concept selection, and Concept Testing, Product architecture, Design for
manufacturing, Prototype Product.

Unit - IV: Market Segmentation

Market Structure Analysis. Preference Segmentation. Perceptual mapping, Preference – choice models,
Wind Robertson Market Model, BRANDAID model and Defender model, DESIGNR, and PREFMAPS–
flow charts and concepts.
Business Analysis-Cost Behavior-learning curve analysis. Innovation diffusion and adoption process-
Demand Analysis–First Purchase and repeat purchase, trial and repeat models.

Unit - V: Product Development and Testing

Product Launching, Six guiding principles of product launching, Pre-testing, Test marketing, Marketing
Mix allocations. Planning annual Budget and strategy. PLANOPT Model & MARMIX Model.
Organization for product Management.

Suggested Readings:

1. Kapferer, J. N., The New Strategic Brand Management: Advanced Insights and Strategic Thinking,
Kogan Page, 2023
2. Batra, R., Keller, K. L., & Aaker, D. A., Building Strong Brands, Pearson, 2022
1. Panda, T. K., Product and Brand Management, Oxford University Press, 2021
2. Datta, K., Brand Management: Principles and Practices, Oxford University Press, 2021
3. Keller, K. L., Strategic Brand Management, Pearson Education, 2020
4. Aaker, D. A., Managing Brand Equity, Free Press, 2020

16
 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

SEMESTER-III
Paper Code–MB304–M - I I
Discipline Specific Elective
Course: ADVERTISEMENT AND RETAIL MANAGEMENT
Course Objectives:

1. Sensitize students on various dimensions of the promotion mix

2. Help gain an understanding of the role of advertising in marketing
3. Explore the various elements relating to an effective advertising strategy
4. Introduce the concept of organized retailing
5. Help understand the various functions & roles of retailing in India

Course Outcomes:
After reading this course you should be able to;
1. Understand the importance of advertising in the marketing mix
2. Establish the importance of creativity in an ad campaign
3. Determine the comparative importance of organized retailing sector vis-a- vis
unorganized sector
4. Compare the functions and performance of organized retail sector to others
5. Determine the role of other functional areas of marketing as key drivers to the retail
sector

Unit-I: Introduction to Advertising

Advertising – Role in promotion mix, Objectives of advertising, Creativity in advertising,
Ad-copy, Creative strategy & process – Implementation & evaluation, DAGMAR, Types of
ad appeals, Ad budget – Establishment & allocation, Budgeting approaches

Unit- II: Ad Media Planning

Media planning, Deciding media objectives – Media strategy, Media mix, Ad reach Vs.
Frequency, Evaluation of media, Internet and interactive media, Role of technology in media,
Media planning, Role of Technology in media planning, Measuring ad effectiveness, Copy
testing

Unit – III: Overview of Retailing

Introduction to organized retailing, Trends in retail, Types of retail format, Behaviour of
organized retail markets, Objectives and function of retailing, retailing in India

Unit- IV: Types of Retailing

Retailing in rural India, Geographic spread of Indian retail sector, Organized & unorganized,
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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

Types of retail formats, Retailing in services sector, International retailing, Cultural

challenges in International retail, Role of MNC’s

Unit – V: Trends in Retailing

CRM in retail, Retail pricing strategies – Key drivers, Merchandising management, Store
management, visual merchandising – Logistics management, Developing retail CRM
programmes, Legal & ethical concerns in organized retail

Suggested Readings:

1. Shimp, T. A., & Andrews, J. C., Advertising, Promotion, and Other Aspects of Integrated
Marketing Communications, Cengage Learning, 2022
2. Levy, M., Weitz, B., & Grewal, D., Retailing Management, McGraw Hill, 2022
3. Belch, G. E., & Belch, M. A., Advertising and Promotion: An Integrated Marketing
Communications Perspective, McGraw Hill, 2021
4. Clow, K. E., & Baack, D., Integrated Advertising, Promotion, and Marketing Communications,
Pearson, 2021
5. Berman, B., & Evans, J. R., Retail Management: A Strategic Approach, Pearson Education, 2021
6. Alexander, N., & Doherty, A. M., International Retailing, Oxford University Press, 2020
7. Prof. Sreeramulu. D & Lakshmi Narasimham., Advertisement and Retail Management, Tata
Publications, First Edition, 2025

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

SEMESTER-III
Paper Code – MB 304 – H R – I
Discipline Specific Elective
Course: COMPENSATION MANAGEMENT
Course Objectives:
1. Demonstrate various perspectives of compensation management
2. Provide thorough knowledge of planning and administering compensation in
different sectors.
3. Understand the nature of executive and international compensation
4. List various fringe benefits and Voluntary Retirement Schemes
5. Determine the nature and management of Executive compensation

Course Outcomes:
1. Understand the fundamental concepts and theories of compensation.
2. Recognize the importance of compensation strategy.
3. Analyze, integrate, and apply the knowledge of administering wages in differentsectors according
to the different wage laws.
4. Comprehend the employee benefits and services
5. Appreciate the advancements in managing compensation at global level.
UNIT I: Fundamentals of Compensation
Concept of Compensation; Different perspectives of Compensation – Stakeholders and
determinants of compensation; Compensable Factors; Wage Differentials and Types of
Compensation – Base pay, Variable Pay, Benefits, Incentives; The concepts of Minimum
wage, Fair wage, Living wage, Money and real wages; Wage Theories – Macro and Micro.

UNIT II: Compensation Planning and Employee Contributions

Developing a total Compensation Strategy and Pay Roll Management System – Competitive
Advantage –Compensation Structure - Wage and Salary surveys, the wage curve, Pay
grades and Rate ranges, Preparing Salary matrix; Compensation management’s association
with Employee Motivation, Job design and Job evaluation; Performance-related
compensation, Individual and team-based compensation.

UNIT III: Wage Administration

Wage Administration, Wage Policy and Wage Legislation in India - The Minimum Wages
Act, 1948. The Payment of Wages Act, 1936. The Payment of Bonus Act, 1965. The Equal
Remuneration Act, 1976. The Payment of Gratuity Act, 1972. The Employees’ Provident
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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

Fund and Miscellaneous Provisions Act, 1952; Wage Structure in different Sectors – in
Central Government, in State Government, in PSEs and in Nationalised Banks; Wage
Boards - structure, scope and functions – Pay Commissions– Compensation Committees;
Compensating contingent employees.
UNIT IV: Employee Benefits and Services

Legally required and Discretionary employee benefits; Employee services; Designing,

Planning and Administration of benefits program; Totally integrated employee benefits;
Fringe Benefits and Voluntary Retirement Schemes.

UNIT V: Executive and International Compensation

Nature and management of Executive compensation; Executive Compensation theories –
Agency theory, tournament theory and Social comparison theory. International Compensation
Design and Approaches to International remuneration with special reference to expatriatesand
the remuneration of third country nationals. Challenges of international compensation

Suggested Readings:

1. Milkovich, G. T., Newman, J. M., & Gerhart, B., Compensation, McGraw Hill, 2023
2. Bhattacharyya, D. K., Compensation Management, Oxford University Press, 2022
3. Das, P. K., Chettri, M., & Tamang, R., Compensation Management, Lulu Publications, 2021
4. Gomez-Mejia, L. R., & Werner, S., Global Compensation: Foundations and Perspectives, Routledge,
2021
5. Martocchio, J. J., Strategic Compensation: A Human Resource Management Approach, Pearson, 2020
[Link], R. C., & Sharma, S., Compensation Management, SAGE Publications, 2020
7. Dr. V. Samunnatha & Dr. P.R. Prasanna Rekha, Compensation Management, Tata Publications,
First Edition 2025.

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

SEMESTER-III
Paper Code – MB 304 – H R – I I
Discipline Specific Elective
Course: INDUSTRIAL RELATIONS AND LABOUR LAWS

Course Objectives:
1. Identify various actors as part of the industrial relations such as the state, ILO
and trade unions
2. Understand industrial relation issues labour laws, and its implications.
3. Critically analyze reforms in labour legislation over labour codes.
4. Characterize labor legislation in India
5. Assess various labor legislation acts and laws

Course Outcomes:
1. Gain a comprehensive understanding of Industrial relations in the wake of economic
reforms.
2. Analyze industrial disputes and make a framework for resolution of such disputes.
3. Understand the role of trade unions and generate alternate decision making.
4. Appreciate Labour laws related to labour welfare, social security and other protective
laws towards women labour, migrant labour and contract labour
5. Appraise salient features of Welfare and security legislations for organized and
unorganized workers in India

Unit – I: Industrial Relations

Industrial relations- Meaning, Concept and objectives; Changing roles of actors - Workers,
Management & Government in industrial relations; Approaches to Industrial Relations -
System approach (Dunlop’s), Social Action Approach, input – output Approach; Conditions
for good Industrial Relations, Economic Reforms and status of IR in India, Industrial
Relations code 2020.

Unit – II: Industrial Disputes and Resolution

Management of Discipline - The Industrial Employment (Standing Orders) Act, 1946;
Industrial Disputes - Meaning, nature, causes, extent and methods of settling industrial
disputes; Industrial Disputes Act, 1947; Alternate Dispute Resolution Strategies - Collective
Bargaining, Negotiation, Conciliation/Mediation, Adjudication and Voluntary Arbitration;
Management of Industrial Cooperation - Labour Management co-operation, Workers’
Participation in Management and Industrial Democracy.

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

Unit – III: TRADE UNIONISM: HISTORICAL & LEGAL FRAMEWORK

Trade Unionism - Objectives and Functions of Trade Unions; Trade Union Movement in
India - History and growth of Trade Union in India – Trade Unions in Pre and Post –
independence Period; Trade Unions Act, 1926; Challenges of Trade Unions in India,
Changing industrial environment and Role Trade Unions in Globalized economy.
Unit – IV: LABOR LEGISLATION IN INDIA (Part-1)
Labour Legislation - History and growth of labour legislation in India; International Labour
Organization (ILO) – Activities of ILO, Impact of I.L.O. on Indian Labour standards; Labour
Welfare and Social Security – Meaning, Concept and Principles of Labour Welfare, Approaches to
Labour Welfare, Indian Constitution & Labour Welfare and National Commission on Labour
recommendations on Labour Welfare; Meaning, Evolution, institutional growth and need of social
security and concept of employer's Liability; Salient features of Welfare and security legislations for
organized and unorganized workers in India, Code on Social Security, 2020;

Unit – V: LABOR LEGISLATION IN INDIA (Part-2)

Women and Labour law - The Sexual Harassment of Women at Workplace (Prevention,
Prohibition and Redressal) Act, 2013, Supreme Court verdict in Vishaka Versus State of
Rajasthan case; Protective Labour Legislation in India – Inter State Migrant Workmen
(Regulation of Employment & conditions of Service) Act, 1979; Salient features of
Occupational safety, Health and Working Conditions code, 2020; Contract Labour (Regulation
& Abolition) Act, 1970; Labour Law reforms initiative in India – The Code on Wages, 2019; The
Occupational Safety, Health and Working Conditions Code, The Code on Social Security, The
Industrial Relations Code.

Suggested Readings

1. Mishra, S. N., Labour and Industrial Laws, Central Law Publications, 2023
2. Srivastava, S. C., Industrial Relations and Labour Laws, Vikas Publishing, 2022
3. Singh, B. D., Industrial Relations and Labour Laws, Excel Books, 2022
4. Padhi, P. K., Labour and Industrial Laws, PHI Learning, 2021
5. Goswami, V. G., Labour and Industrial Laws, Central Law Agency, 2021
6. New Labour and Industrial Laws, Taxmann Publications, 2020
7. Dr. G. Vidya Sagar Rao & Dr. P.R. Prasanna Rekha, Industrial Relations and Labour Laws,
Tata Publications, First Edition 2025

22
MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

SEMESTER-III
Paper Code – MB 304 – E - I
Discipline Specific Elective -Entrepreneurship
Course: PROJECT MANAGEMENT AND BUSINESS PLAN

Course Objectives:
1. Familiarize the students with the mechanics of appraisal and evaluation of projects.
2. Understand the concept of SCBA
3. Write a comprehensive Business Plan
4. List out various project financing methods
5. Describe PERT and CPM forms of project management
Course Outcomes:
1. Identify Forecast of cash flows
2. List out various aspects involved in Preparation of Business plan with all inputs
3. Characterize applications of network techniques of project management
4. Predict project management outcomes
5. Design time and cost over runs in project management

UNIT-I: Introduction

Concept of Project: Characteristics and importance of Projects – Project development cycle

- Types of projects - Risk-return trade off, Identification of investment opportunities: Sources
of new project ideas - Preliminary screening of projects, Feasibility Studies and Reports:
Broad aspects of appraisal – Market feasibility, Technical feasibility, Operational feasibility,
financial feasibility.

UNIT-II: Feasibility Appraisal

a) Market Appraisal: Market and demand analysis - Market survey - Demand forecasting -
Sales projections. (b) Technical Appraisal: Issues involved in technical feasibility –
Production technology - Materials and inputs - Plant capacity - Site selection – Plant layout –
Site preparation - Civil works and structures - Details of machines and equipment-
Specification and cost determination. (c) Operational Appraisal: Heads of cost - Estimates of
cost of production – Break-even point - Economics of working - Profitability.

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

UNIT-III: Business Plan

Financial Appraisal: (a) Cost of project and means of financing (b) Estimation of cash
inflows - Basic principles of estimation (c) Risk analysis in capital budgeting, certainty
equivalent, standard deviation, sensitivity analysis etc. (d) Writing a Business Plan

UNIT-IV: Project Financing & SCBA

a) Social Cost Benefit Analysis: Rationale of SCBA - Approaches to SCBA in India. (b)
Financing Projects: Appraisal procedures and practices of financial institutions -Financial
statements required for project financing

UNIT-V: PERT & CPM

a) Project Implementation: Network techniques - Critical path - Project Crashing - Time and
cost over runs. PERT and CPM - Project management - Forms of organization – Project
planning and control.

Suggested Readings:

1. Kerzner, H., Project Management: A Systems Approach to Planning, Scheduling, and Controlling,
Wiley, 2022
2. Chandra, P., Projects: Preparation, Appraisal and Implementation, Tata McGraw Hill, 2021
3. Burke, R., Project Management: Planning and Control Techniques, Wiley, 2021
4. Nagarajan, K., Project Management, New Age International Publishers, 2020
5. Gray, C. F., & Larson, E. W., Project Management: The Managerial Process, McGraw Hill, 2020
6. McKeever, M., How to Write a Business Plan, Nolo Press, 2021

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

Paper Code – MB 304 – E - I I

Discipline Specific Elective
Course: INNOVATION AND DESIGN THINKING
Course Objectives:
1. Understand the importance and process of Innovation.
2. Develop deep into the concept of design thinking and its practical application in abusiness context.
3. Utilize design thinking to identify problems, generate creative solutions, and implement impactful
business innovations.
4. Assess ideation phase and test and validate prototyping
5. Formulate design thinking for business impact

Course Outcomes:
1. Inculcate the concepts of creative thinking, design thinking and innovation.
2. Develop the students as a good designer by imparting creativity and problem-solvingability
3. Implement creative and design thinking to come up with an effective innovation.
4. Identify problems and apply design thinking to come up with solutions.
5. Design thinking to develop innovative products that bring business impact.

Unit I: Introduction to Innovation

Meaning and differences innovation and creativity, Characteristics, Importance, Principles of
Innovation, Process of Innovation, Types of innovation, strategic advantages of innovation,
innovation adoption and diffusion model.

Unit II: Innovation in management

Macroscopic view of innovation, approaches to innovation, assumptions and barriers in
innovation, push and pull innovation, TRIZ Theory, SCAMPER Technique, SWOT analysis,
organizational aspects of innovation, success factorsin innovation management.

Unit III: Fundamentals of Design Thinking

New Product Development: New product life cycle, linking engineering, technology
and management for innovation, innovation platform, industrial design concepts for a
product. Introduction to design thinking: principles, stages, and key methodologiesEmphasis
on the human-centered approach to design thinking, The importance of empathy in
understanding customer needs and experiencesTechniques to define problems in a user
centric manner

Unit IV: Ideation, Prototyping, and Testing

Understanding the ideation phase: Techniques to stimulate creativity and brainstorminnovative solutions
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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

Introduction to prototyping: Principles, methodologies, and hands-on exercises, The role of testing in
design thinking: Techniques to test prototypes and validate ideas effectively Interpreting feedback and
refining the solution: Iteration process in design thinking
Case studies demonstrating successful ideation, prototyping, and testing stages

Unit V: Implementing Design Thinking for Business Impact

Tools for design thinking, The transition from design thinking to implementation in the business context -
How to use design thinking to develop innovative products and services - Strategies for scaling design
thinking in an organization and maintaining an innovativeculture - Design thinking's role in driving
business growth and transformation - designthinking and innovation for sustainability - Case studies of
innovative products developed through design thinking highlighting the business impact.

Suggested Readings:

1. Lockwood, T. Design Thinking: Integrating Innovation, Customer Experience, and Brand Value.
Allworth Press, 2020.
2. Ries, E. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create
Radically Successful Businesses. Currency, 2020.
3 Luchs, M. G., Swan, K. S. & Griffin, A. Design Thinking. Wiley books, 2019.
4. Brown, T. Change by Design: How Design Thinking Transforms Organizations and Inspires
Innovation. HarperCollins Publishers, 2019.
5. Warfel, T. Z. Prototyping: A Practitioner's Guide. Rosenfeld Media, 2017.
6. Norman, D. The Design of Everyday Things. Basic Books, 2016.
7. Pigneur, Y. & Osterwalder, A. Business Model Generation: A Handbook for Visionaries, Game
Changers and Challengers. Wiley, 2015.
8. Karsnitz, J. R., O’Brien, S. & Hutchinson, J. P. Engineering Design. Cengage Learning, 2nd Edition,
2013.
9. Laurel, B. Design Research: Methods and Perspectives. MIT Press, 2013.
10. Martin, R. The Design of Business: Why Design Thinking is the Next Competitive Advantage.
Harvard Business Press, 2009.

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

Paper Code–MB304–S - I
Discipline Specific Elective
DATA BASE MANAGEMENT SYSTEMS
Course Objectives:
1. Present an introduction to database management systems, with an emphasis on how to
organize, maintain and retrieve - efficiently, and effectively - information from a
DBMS.
2. Explain basic database concepts, applications, data models, schemas and instances.
3. Describe the basics of SQL and construct queries using SQL.
4. Use the basics of SQL and construct queries using SQL in database creation and
interaction.
5. Analyze and Select storage and recovery techniques of database system.

Course Outcomes:
1. Apply the basic concepts of Database Systems and Applications
2. Design a commercial relational database system (Oracle, MySQL) by writing SQL
using the system.
3. Appraise Database design and to familiarize issues of concurrency control and
transaction management in DBMS
4. Develop an understanding Database recovery Authentication, Authorization and
access control.
5. Assess and appraise SQL concepts and its applications

Unit-I: Database System Architecture and Data Models

Data Abstraction, Data Independence, Data Definition Language (DDL), Data Manipulation
Language (DML), Entity-relationship model, network model, relational and object oriented
data models, integrity constraints, data manipulation operations.

Unit-II: Relational Query Languages and Relational Database Design

Relational algebra, Tuple and domain relational calculus, SQL3, DDL and DML constructs,
Open source and Commercial DBMS - MYSQL, ORACLE, DB2, SQL server.

Unit-III: Query Processing and Optimization and Storage Strategies

Evaluation of relational algebra expressions, Query equivalence, Join strategies, Query
optimization algorithms, Indices, B-trees, hashing.

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

Unit-IV: Transaction Processing and Database Security

Concurrency control, ACID property, Serializability of scheduling, Locking and timestamp
based schedulers, Multi-version and optimistic Concurrency Control schemes, Database
recovery Authentication, Authorization and access control.

Unit-V: SQL and PL/SQL Concepts

Basics of SQL, DDL,DML,DCL, structure – creation, alteration, defining constraints –
Primary key, foreign key, unique, not null, check, IN operator, aggregate functions, Built-in
functions –numeric, date, string functions, set operations, sub-queries, correlated sub-queries,
join, Exist, Any, All , view and its types., transaction control commands

Suggested Readings:

1. Coronel, C. Database Systems: Design, Implementation, and Management. Cengage Learning, 15th
Edition, 2024.
[Link], C. & Morris, S. Database Systems: Design, Implementation, & Management. Cengage
Learning, 14th Edition, 2023.
3. Harrington, J. L. Relational Database Design and Implementation. Morgan Kaufmann, 5th Edition, 2022.
4. Garcia-Molina, H., Ullman, J. D. & Widom, J. Database Systems: The Complete Book. Pearson, 3rd
Edition, 2021.
5. Rob, P. & Coronel, C. Database Systems: Design, Implementation, and Management. Cengage Learning,
13th Edition, 2021.
6. Hernandez, M. Database Design for Mere Mortals: A Hands-On Guide to Relational Database Design.
Addison-Wesley, 4th Edition, 2020.
7. Ramakrishnan, R. & Gehrke, J. Database Management Systems. McGraw-Hill, 4th Edition, 2020.
8. Silberschatz, A., Korth, H. F. & Sudarshan, S. Database System Concepts. McGraw-Hill, 7th Edition,
2020.
9. Connolly, T. & Begg, C. Database Systems: A Practical Approach to Design, Implementation, and
Management. Pearson, 7th Edition, 2020.

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

PAPER CODE – MB 304 –S-I

Course: DATABASE MANAGEMENT SYSTEMS - Practical Syllabus

Note: Student is required to submit a document showing the database as per their questions
Experiment 1: Student should decide on a case study and formulate the problem statement.
Experiment 2: Conceptual Designing using ER Diagrams (Identifying entities, attributes,
keys and relationships between entities, cardinalities, generalization, specialization etc.)
Experiment 3: Converting ER Model to Relational Model (Represent entities and
relationships in Tabular form, Represent attributes as columns, identifying keys) tables
created from ER Model.
Experiment 4: Normalization -To remove the redundancies and anomalies in the above
relational tables, Normalize up to Third Normal Form
Experiment 5: Creation of Tables using SQL- Overview of using SQL tool, Data types in
SQL, Creating Tables (along with Primary and Foreign keys), Altering Tables and Dropping
Tables
Experiment 6: Practicing DML commands- Insert, Select, Update, Delete
Experiment 7: Practicing Queries using ANY, ALL, IN, EXISTS, NOT EXISTS, UNION,
INTERSECT, CONSTRAINTS
Experiment 8: Practicing Sub queries (Nested, Correlated) and Joins (Inner, Outer and
Equip).
Experiment 9: Practice Queries using COUNT, SUM, AVG, MAX, MIN, GROUP BY,
HAVING, VIEWS Creation and Dropping.
Experiment 10: Practicing on Triggers - creation of trigger, Insertion using trigger, Deletion
using trigger, Updating using trigger
Experiment 11: Procedures- Creation of Stored Procedures, Execution of Procedure, and
Modification of Procedure.
Experiment 12: Cursors- Declaring Cursor, Opening Cursor, Fetching the data, closing the
cursor
Experiment 13: Creating forms and working with different objects, Graphics and reports.
Experiment 14: To create a table, alter and drop table.
Experiment 15: To perform select, update, insert and delete operation in a table.
Experiment 16: To make use of different clauses viz where, group by, having, order by,
union, intersection, set difference.
Experiment 17: To study different constraints. [SQL FUNCTION]
Experiment 18: To use oracle function viz aggregate, numeric, conversion, string function.
Experiment 19: To understand use and working with joins.
Experiment 20: To understand use and working of sub-queries.

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

Paper Code–MB304–S - I I
Discipline Specific Elective
Course: BUSINESS ANALYTICS

Course Objectives:
1. Objective is to provide knowledge of data science
2. Provide basic statistical tools
3. State the importance of data in current business scenario
4. Develop contingent business models for better analysis
5. Demonstrate ability to Interpret data using R program
Course Outcomes:
1. Describe data as a tool for business analysis
2. Apply data visualization techniques for businesses
3. Evaluate Micro metrics to identify data gaps
4. Design business models that help in better decision making
5. Develop, manage and manipulate data Using R program

Unit – I: Introduction to Business Analytics

Definition of Business Analytics, Categories of Business Analytical methods and models,
Business Analytics in practice, Big Data - Overview of using Data, Types of Data- Business
decision modeling.
Unit – II: Descriptive Analytics
Overview of Description Statistics (Central Tendency, Variability), Data Visualization -
Definition, Visualization Techniques – Tables, Cross Tabulations, charts, Data Dashboards using
Advanced Ms-Excel or SPSS.
Unit – III: Predictive Analytics
Trend Lines, Regression Analysis – Linear & Multiple, Predictive modeling, forecasting
Techniques, Data Mining - Definition, Approaches in Data Mining- Data Exploration &
Reduction, Data mining and business intelligence, Data mining for business Classification,
Association, Cause Effect Modeling.

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

Unit – IV: Prescriptive Analytics

Overview of Linear Optimization, Non Linear Programming Integer Optimization, Cutting Plane
algorithm and other methods, Decision Analysis – Risk and uncertainty methods - Text analytics
Web analytics

Unit – V: Programming Using R

R Environment, R packages, Reading and Writing data in R, R functions, Control Statements,
Frames and Subsets, Managing and Manipulating data in R.

Suggested Readings:

1. Subhabrata Das, Soudeep Deb, Business Analytics, University Press, 2025.

2. Alla, P. Introduction to Data Science Using R. BS Publications, 2022.
3. Sharaff, A. Data Science and Its Applications. Taylor & Francis, 2021.
4. Camm, J., Cochran, J., Fry, M., Ohlmann, J., Anderson, D., Sweeney, D. & Williams, T. Essentials
of Business Analytics. Cengage Learning, 2nd Edition, 2021.
5. Jank, W. Business Analytics for Managers. Springer, 2021.
6. Evans, J. Business Analytics. Pearson, 2nd Edition, 2020.
7. Albright, S. C. & Winston, W. Business Analytics: Data Analysis and Decision Making. Cengage
Learning, 6th Edition, 2020
8. Raj, S. Business Analytics. Cengage Learning, 2020.

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

Paper Code – MB305

CASE STUDY

Credits: 2 Marks: 50

A Case study is a detailed analysis of a person or group or a unit such as corporate division
that stresses factors contributing to its success or failure. It is a rich method for investigating
and researching a single case. The research questions that can be investigated by case studies
include outcome questions, theory-building, pragmatic and experiential or narrative
questions.

Faculty must choose Case Study for students. They must teach them the methodology of
solving Case Study.
For evaluating a case presentation/ discussion, the following steps shall be followed:
1. The participants should ensure that they have enough detail to help present an
overall assessment as well as a few strengths and weaknesses, with specific examples
of each category.
2. The evaluator should observe the reaction to the opening question and check if the
choice is a good one to set a base for further discussion.
3. Note down the participant responses as Initiator, Builder, Challenger and
Summarizer, etc.
4. Examine the connection across transaction blocks and assess how the overall
learning objective is being addressed.
5. Check if the closure is appropriately done and the participants have come up with
a decision sheet and involvement sheet.
6. Comment on the students’ preparation and level of engagement at different points
in the discussion.
7. Scrutinize the presentation for an overall assessment on the areas to be
appreciated, areas of concern, actionable recommendations.

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

Paper Code MB 306

RESEARCH DESIGN

Credits: 2 Marks: 50

A Research Design seminar presentation is to be made by the student on the topic chosen
forProject Work. A synopsis must be submitted to the college.

The Research Design Seminar will consist of

1. Title of the Project.

2. Statement of the problem
3. Introduction
4. Aims and objectives
5. Hypotheses (if any)
6. Research Methodology
a. Nature of the study
b. Scope of the study
c. Data Collection methods
d. Tools for analysis
e. Chapterization (Name of the chapters)

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

IV-SEMESTER

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

MASTER OF BUSINESS ADMINISTRATION

MBA Year-II Semester–IV

HPW Max Marks

Course Code Course Title Nature Credits (Th+Tu+P) (CCE+ESE)

Business Policy and Strategy

MB401 Core 5 4Th + 1 Tu 40+60
Logistics and Supply Chain
MB402 Core 5 4Th + 1 Tu 40+60
Management
MB403 Business Intelligence Core 5 4Th + 1 Tu 40+60
Finance
MB404-F-III Financial Risk Management Elective 5 4Th + 1 Tu 40+60
MB404-F-IV International Finance Elective 5 4Th + 1 Tu 40+60

Marketing
MB404-M-III Buyer Behaviour Elective 5 4Th + 1 Tu 40+60
MB-404-M-IV Services and Digital
Marketing Elective 5 4 Th + Tu 40+60
Human Resources
MB404-HR-III Leadership and Change Elective 5 4 Th + 1Tu 40+60
Management
MB404-HR-IV Performance Management Elective 5 4 Th + 1 Tu 40+60

Entrepreneurship
MB404-E-III Technology for Elective 5 4 Th + 1 Tu 40+60
Entrepreneurs
MB404-E-IV Social Entrepreneurship Elective 5 4 Th + 1 Tu 40+60
Systems with Business
Analytics
MB404-S-III Data Visualization Elective 5 3 Th + 2 P 40+40+20P
MB404-S-IV Data Mining for Business Elective 5 4 Th +1 TU 40 + 60
Dissertation
MB405 2 4P 50
Viva Voce
MB406 2 4P 50

Semester Credits 29 600

Total Credits at the end of IV Semester 120 2400

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

MASTER OF BUSINESS ADMINISTRATION (MBA) SYLLABUS

SEMESTER-IV PAPER CODE-MB 401
Course: BUSINESS POLICY AND STRATEGY

Course Objectives:
1. Impart key strategic business skills to the learners
2. Make the student learn about business environment
3. Expose the student towards various practical approaches of strategy formulation
4. Provide Industry analysis to the learners

Program Outcomes:
1. Develop higher level skills in strategic business areas
2. Outlook changes towards business environment
3. Exposed to practical problems of strategy formulation
4. Attain the knowledge about Industry and Market

Unit-I: Introduction to Strategic Management

Business Definitions: Business Objectives, Types of Businesses, Strategic planning, Planning process,
decision making, Strategy definition, Establishing Corporate direction, Vision, Mission and
Objectives- Strategic Intent-Strategic Management & Process, A Model of Strategy and Elements
used in strategic positioning- Strategic choice and strategic action.

Unit-II: Environmental Appraisal

Environmental scanning, Introduction, Demographic, Social and Cultural environment, technological
environment, Economic Environment, Political Environment, Natural environment and
Industryanalysis,Po1tfolio Analysis, BCG, GE and Add Little Models for understanding Competitive
position, SWOT Analysis, Porter's Competitive Advantage, Value chain Analysis- Core Competencies
and Capability building Strategies.

Unit-III: Strategy Formulation

Business Strategies: Business Level Strategy, Strategy formulation, Situation Analysis, Growth
Strategies, Offensive strategies, Defensive strategies, Generic Strategies, Industry life Cycle Analysis,
Emerging Industries, Maturing Industry, Fragmented Industry, Strategy for Leaders, Challengers,
Followers and Niches- Managing Business Crisis.

Unit-IV: Alternative Strategies

Strategy analysis and Choices, Strategy Alternatives, Corporate level international strategy, Creating
Value through Intensive Growth strategies, Integration Strategies, Diversification Strategies,
Mergers& Acquisitions- Strategic Alliances - Outsourcing Strategies, Types of Outsourcing, Benefits,
Growth and Drivers of Outsourcing, Managing Strategic Change, approaches to organizational
structure, Matching structure and strategy with use of 7S structure
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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

Unit-V: Strategy Implementation and Control

Strategy Implementation: Strategies Evaluation and Control, Social responsibilities of Business, Business
Ethics, Corporate Governance, Good Corporate Citizenship, Understanding Environmental Change and
Instill Corporate Culture for Promoting SMART approach, Re-Designing Organizational Structures and
Controls – Corporate Failures, Mechanism for Strategy control and Evaluation, Types of Strategic
Controls-Social and Ethical responsibilities of Corporate Organizations.

Suggested Readings:

1. Wheelen, T. L., Hunger, D. J., Hoffman, A. N. & Bamford, C. E. Strategic Management and
Business Policy: Globalization, Innovation and Sustainability. Pearson Education, 16th Edition,
2023.
2. Subba Rao, P. Business Policy and Strategic Management. Himalaya Publishing House, 2021.
3. Barney, J. B. & Hesterly, W. S. Strategic Management and Competitive Advantage: Concepts and
Cases. Pearson Education, 7th Edition, 2021.
4. Wheelan, T. & Hunger, D. Concepts in Strategic Management and Business Policy. Pearson
Education, 14th Edition, 2020.
5. Gupta, V. & Sreenivasan, R. Business Policy and Strategic Management. Prentice Hall India
Learning, 2020.
6. Hill, C. W. L., Schilling, M. A. & Jones, G. R. Strategic Management: Theory and Cases: An
Integrated Approach. Cengage Learning, 14th Edition, 2020.
7. David, F. R. & David, F. R. Strategic Management: A Competitive Advantage Approach, Concepts.
Pearson Education, 18th Edition, 2020.
8. Prof. Jahangir.Y & Lakshmi Narasimham, , Business Policy and Strategy, Tata publications,
First Edition, 2025

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

MASTER OF BUSINESS ADMINISTRATION (MBA) SYLLABUS

SEMESTER-IV PAPER CODE-MB 402
Course: LOGISTICS AND SUPPLY CHAIN MANAGEMENT

Course objectives:

1. Understand the fundamental operations of logistics and supply chain management.

2. Apply the knowledge and principles of management of cross functional areas for effective
Logistics and supply chain management.
3. Define the strategic issues and multi-level linkages in logistics management.
4. Explain the role and importance of transportation in logistics
5. Determine the warehouse and distribution center operations

Course Outcomes:

1. Demonstrate a holistic understanding of logistics and supply chain management and the role of
Logistics management in SCM
2. Assess the basic drivers that lead to the performance of LSM in effective manner.
3. Evaluate the role of Information Technology and recent trends in making supply
chains more efficient.
4. Tabulate the advantages and disadvantages of various modes of transportation
5. Design warehouse operations for a supply chain

Unit-I: Logistics Management-Introduction

Introduction to logistics, meaning of logistics management, objectives, Evolution of logistics
management, concept, functions of logistics management, Role of logistics in supply chain
management, difference between logistics and supply chain management, 3PL,4PL

Unit-II: Importance of Logistics Management

Inbound and outbound logistics, Integrated logistics management, Reverse logistics, Logistics
planning and strategy, Role and importance of transportation in logistics, Transportation formats,
Factors influencing their choice.
Unit III: Supply Chain Management
Concept, Objectives and Functions of SCM, Evolution of supply chain with respect to its origin,
Conceptual framework, Supply chain strategy and structure, Steps in supply chain management,
Drivers enhancing effectiveness of supply chains, Value chain, Value delivery systems

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

Unit-IV: Managing Supply Chains

Bull-Whip Effect, Measures of supply chain performance, Warehousing-Types of warehousing,
Warehousing operations, Warehouse Management Systems, Role of Distribution Centers,
Supplier integration- Forward integration, Backward integration, Diversification, Global supply
chains

Unit-V: Recent trends in SCM

Role of IT in SCM, Lean Supply Chains, Digital supply Chains, Green Supply Chains, Circular
Supply Chains, Agile Supply Chains, FMS, RFID, Bar coding, Trends in supply chain
management
Suggested Readings:

1. Harrison, A., van Hoek, R. & Skipworth, H. Logistics Management and Strategy: Competing through
the Supply Chain. Pearson Education, 6th Edition, 2022.
2. Chopra, S. & Meindl, P. Supply Chain Management: Strategy, Planning, and Operation. Pearson
Education, 8th Edition, 2021.
3. Shah, J. Supply Chain Management. Pearson Education, Reprint 2021.
4. Shridhara Bhat, K. Logistics and Supply Chain Management. Himalaya Publishing House, Reprint
2021.
5. Stadtler, H., Kilger, C. & Meyr, H. Supply Chain Management and Advanced Planning: Concepts,
Models, Software, and Case Studies. Springer, 6th Edition, 2021.
6. Kachru, U. Exploring the Supply Chain: Theory and Practice. Excel Books, Reprint 2020.

7. Christopher, M. Logistics and Supply Chain Management. Pearson Education, 6th Edition, 2020.

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

MASTEROF BUSINESS ADMINISTRATION (MBA) SYLLABUS

SEMESTER-IVPAPER CODE -MB 403
Course: BUSINES INTELLIGENCE

Course Objectives:

1. Provide an understanding of business intelligence and related concepts

2. Understand the importance data warehousing and Data Mining in the context of
technological advancements in data base management
3. Introduce various concepts like Business Performance Management, Business Analytics
and Data Visualization and their utility
4. Identify concepts of data mining and its advantages
5. Analyze key indicators for business performance measurement

Course Outcomes:

1. Describe the importance of BI as good decision support system in an organization

2. Relate the learner to get a holistic perspective of BI tools
3. Assess theoretical framework for the understanding of data warehousing and data mining
4. Demonstrate a complete understanding of BPM architecture
5. Design and implement critical success factors for business intelligence

Unit-I: Introduction to Business Intelligence (BI)

Definition, History and Evolution, Styles of Business Intelligence, Benefits of Business
Intelligence, Real-time Business Intelligence, Business Intelligence Value chain, Architecture
of Business Intelligence.

Unit-II: Data Warehousing and Data Mining

Date Warehousing (DWH): - Definition, Characteristics, types,-Date warehousing frame work,
Data Warehousing architecture, Alternative architectures, Data ware housing integration, Data
ware housing- Development approaches, Real time data warehousing.
Data Mining: - Definition, Characteristics, Benefits, Data mining functions, Data mining
applications, Data mining techniques and tools. Text mining, Web mining.
Unit III: Business Performance Measurement (BPM)
Definition, BPM v/s BI, Summary of BPM Process, Performance measurement, BPM

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

methodologies, BPM architecture and applications, Performance dash boards.

Unit-IV: Business Analytics and Data Visualization

Business Analytics-Definitions, Tools and techniques of BA, Advanced business analytics
Business Analytics and Web usage, Benefits and success factors of Business Analytics.
Data Visualization: Definition, New direction in Data Visualization, GIS, GIS v/s GPS

Unit-V: Business Intelligence Implementation and Emerging Trends

Implementing Business Intelligence-Implementation Factors, Critical success factors of
Business implementation, Managerial issues related to BI implementation, Business
Intelligence and integration -Types, Need, and Levels of Business Intelligence integration.
Emerging trends in Business Intelligence implementation, Social networks and Business
Intelligence, Collaborative decision making, Reality mining.

Suggested Readings:

2. Sharda, R. & Turban, E. Business Intelligence and Analytics: Systems for Decision Support. Pearson
Education, 11th Edition, 2023.
4. Kumar, A. V. K. Business Intelligence Demystified. BPB Publications, 1st Edition, 2022.
5. Rajeshwari, N. Business Intelligence: A Hands-On Approach. PHI Learning, Reprint 2021.
1. Turban, E., Sharda, R., Delen, D. & King, D. Business Intelligence: A Managerial Approach.
Pearson Education, Reprint 2021.
6. Howson, C. Successful Business Intelligence: Unlock the Value of BI & Big Data. McGraw Hill
Education, 2nd Edition, Reprint 2020.
7. Ponniah, P. Data Warehousing Fundamentals for IT Professionals. Wiley, Reprint 2020.
3. Marr, B. Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of
Things. Kogan Page Publishing, 2nd Edition, 2020.

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

MASTER OF BUSINESS ADMINISTRATION (MBA) SYLLABUS

SEMESTER-IV - Discipline Specific Elective
PAPER CODE - MB 404-F-III
COURSE: FINANCIAL RISK MANAGEMENT

Course Objectives:
1. Understand the concept and types of risk that financial institutions are exposed to.
2. Learn about the measurement and management of risk.
3. Analyze the techniques of risk management - financial and non-financial
4. Develop knowledge about the various instruments of hedging.
5. Develop through knowledge of risk management

Program Outcomes:

1. Calculate and compute CaR and VaR values

2. Differentiate between forwards and futures
3. Demonstrate high level of understanding of valuation of swaps and hedging mechanism
4. Assess the intrinsic value of Options using BOPM and BSOPM
5. Evaluate various tools of risk management

Unit - I: Introduction
The concept of risk, Nature, need and scope of risk. Source, Measurement, identification and
evaluation of risk, Types of risk-product market risk and capital market risk, Possible risk events,
Risk indicators, Risk management process pre-requisites and fundamentals, Misconceptions of
risk, An integrated approach to corporate risk management, Risk management approaches and
methods, A comprehensive view of risk in financial institutions, Risk reporting process-internal
and external.

Unit - II: Measurement and Management of Risk

Value at risk (VaR): The concept, computation, stresses testing, back testing, Cash flow at risk
(CaR): VaR and CaR to make investment decisions, Managing risk when risk is measured by VaR
or CaR, Non-Insurance methods of Risk Management, Risk avoidance, Loss Control, Risk
Retention and Risk Transfer, Asset-Liability Management (ALM)-Evolution & concept, RBI
guidelines, Capital adequacy, Management of interest rate risk, Liquidity risk, Credit risk and
exchange rate risk.

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

Unit - III: Techniques and tools of Risk Management: Forward contracts and futures
contracts
The concept of derivatives and types of derivatives, The role of derivative securities to manage risk
and to exploit opportunities to enhance returns, Individuals, speculators, hedgers, arbitrageurs and
other participants in derivatives market.
Forward contracts: Definition features and pay-off profile of forward contract. Valuation of
forward contracts, Forward contracts to manage commodity price risk, Interest rate risk and
exchange rate risk, Limitations of forward contract.
Futures contracts: Definition, Clearing house, margin requirements, marking to the market. Basis
and convergence of future price to spot price. Valuation of futures contract, Differences between
forward contracts and futures contracts, Risk management with futures, contracts-the hedge ratio
and the portfolio approach to a risk-minimizing hedge.

Unit - IV: Techniques and tools of risk management: SWAPS

Definition, types of swaps, Interest rate swaps, Currency swaps.
Interest rate swaps: Mechanics of interest rate swaps, Using interest rate swaps to lower borrowing
costs, hedge against risk of rising and falling interest rates. Valuation of interest rate Swaps.
Pricing of interest rate swaps at origination and valuing of interest rate swaps after origination.
Currency swaps: Types of currency swaps, Valuation of currency swaps. Using currency swaps to
lower borrowing costs in foreign country, to hedge against risk of a decline in revenue, to hedge
against risk of an increase in cost, to hedge against risk of a decline in the value of an asset, to
hedge against risk of a rise in the value of a liability, Pricing of currency swap at origination and
valuing of currency swap after origination.

Unit - V: Techniques and tools of Risk Management

Options, Definition of an option, Types of options: call option, put option, American option and
European option. Options in the money, at the money and out of the money. Option premium,
intrinsic value and time value of options. Pricing of call and put options at expiration and before
expiration. Options on stock indices and currencies. The binominal option pricing model (BOPM):
assumptions - single and two period models. The Black & Scholes option pricing model (BSOPM):
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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

assumptions and estimation of fair value of call and put option

Suggested Readings:

1. Hopkin, P. Fundamentals of Risk Management. Kogan Page, 6th Edition, 2022.

2. Hull, J. C. & Basu, S. Options, Futures, and Other Derivatives. Pearson, 10th Edition, 2022.
3. Indian Institute of Banking and Finance. Theory and Practice of Treasury and Risk Management in
Banks. Taxmann, 4th Edition, 2021.
4. Saunders, A. & Cornett, M. M. Financial Institutions Management: Risk Management Approach.
McGraw-Hill, 10th Edition, 2021.
5. Crouhy, M., Galai, D. & Mark, R. The Essentials of Risk Management. McGraw-Hill, 2nd Edition
(Reprint), 2020.
6. Marrison, C. The Fundamentals of Risk Measurement. McGraw-Hill, Reprint Edition, 2020.
7. Jorion, P. Financial Risk Manager Handbook. Wiley, 8th Edition, 2020.

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

MASTER OF BUSINESS ADMINISTRATION (MBA) SYLLABUS

SEMESTER-IV- Discipline Specific Elective
PAPER CODE: - MB404 – F-IV
Course: INTERNATIONAL FINANCE

Course Objectives:
1. Provide an analysis of the evolution of International Financial System.
2. Learn about international banking.
3. Study about the foreign exchange markets.
4. Learn the financial management of MNCs.
5. Understand the international tax environment.

Course Outcomes:

1. Differentiate between fixed and floating rates

2. Make calculations relating to foreign exchange rates based on parity theories
3. Assess the financial instruments in international markets
4. Make decisions relating to capital budgeting techniques in an international environment
5. Assess and appraise the International tax environment

Unit-I: International Financial System

Evolution of international financial system –gold standard, Breton woods standard, floating
exchange rate, EMS, currency board, sterilized and unsterilized intervention: international
financial markets.
Global financial institutions: IMF, Bank for International settlements: International banking –
Euro bank, types of banking offices, correspondent bank, representative office, foreign branch,
subsidiary bank, offshore bank. International financial instruments- Euro CP, Eurobonds,
Foreign bonds, global bonds, euro equity, ADR, GDRs.

Unit-II: Foreign Exchange Market

Distinctive features and types, Major participants, Participants in foreign exchange market,
structure of foreign exchange market in India, Exchange rate mechanism-quotes in spot market
and forward market, Triangular arbitrage: nominal effective exchange rate (NEER),Real
effective exchange rate (REER), currency derivatives-forwards, Futures, forward rate
agreement, options, swaps. Foreign Exchange Management Act, BoP, BoP trends in India,

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

current account convertibility, capital account convertibility, Tarapore Committee Report.

Unit-IlI: Exchange Rate Determination & Risk Management

Theories of exchange rate behavior, Parity conditions, Purchasing power parity, Interest
rate parity. International Fisher effect, Unbiased forward rate theory, International debt
crises and currency crises, Asian currency crisis, Greek debt crisis, Risk management in
Multinational Corporations, Types of risk-currency risk, Transaction exposure, Translation
exposure, economic exposure and assessment, interest rate risk, Country risk assessment,
political risk. Financial risk, Risk management through hedging, Natural hedges, hedges
with currency derivatives, Forward market hedging options, Market hedge, Money market
hedge, Hedging exposure through swaps, other financial and non-financial methods of
hedging.

Unit-IV: Multinational Corporate Decisions in Global Markets

Nature of International finance functions and the scope of International financial management,
TFM and domestic FM, Foreign investment decision, Foreign direct investment(FDI)motives,
FDI theories, Theory of comparative advantage, OLI paradigm of FDI in India, Modes of
foreign investment, Evaluation of overseas investment proposal using NPV and APV,
International cash management, Multinational capital structure decision, Cost of capital,
International portfolio diversification rationale, barriers, home country bias

Unit-V: International Tax Environment

Types of taxation, Income tax, withholding tax, value added tax, Tobin tax, tax environment-
worldwide approach, territorial approach, Foreign tax credits, tax havens, Organization
structure for reducing tax liabilities- Branch and subsidiary income, Payments to and from
foreign affiliates, Controlled foreign corporation, netting, offshore financial centers, re-
invoicing center, Tax havens; Objectives of taxation -tax neutrality tax equity, Double taxation
avoidance, Tax implications of foreign enterprises in India, Taxation of foreign source income
in India, Transfer pricing (TP) and tax planning -TP methods, TP rules in India

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

Suggested Readings:

1. Pilbeam, K. International Finance (5th ed.). Bloomsbury Academic, 2023.

2. Shapiro, A. C., Hanouna, P., & Seal, J. K. International Financial Management: Indian Adaptation
(11th ed.). Wiley India, 2023.
3. Krugman, P. R., Obstfeld, M., & Melitz, M. International Finance: Theory and Policy (12th ed.).
Pearson, 2023.
4. Madura, J. International Financial Management (13th ed.). Cengage Learning, 2022.
6. Levi, M. International Finance. Routledge, Taylor & Francis Group, 2019 (Reprinted 2021).
7. Apte, P. G. International Finance (6th ed.). McGraw Hill, Reprint 2021.
5. Eun, C. S., & Resnick, B. G. International Financial Management, Tata McGraw Hill Education Pvt.
Ltd., Special Indian Edition, 2020.

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

MASTER OF BUSINESS ADMINISTRATION (MBA) SYLLABUS

SEMESTER-IV - Discipline Specific Elective
PAPER CODE - MB 404-M-III
Course: BUYER BEHAVIOUR

Course Objectives:

1. Understand the world of buyer behavior.

2. The discipline borrows from several social sciences including psychology, sociology,
and anthropology to explain behavior in the marketplace.
3. Analyse the various perceptions, learning, memory, personality, and
attitudes influence consumption behavior.
4. Identify various buyer behavior theories and concepts to marketing decisions.
5. Describe the role of culture and family groups in buyer behaviour

Course Outcomes:

1. Identify the major influences in buyer behavior

2. Develop an understanding between different consumer behavior influences and their
relationships.
3. Design and evaluate the marketing strategies based on fundamentals of consumer buying
behavior.
4. Demonstrate a comprehensive understanding of buyer behaviour process
5. Describe models of buyer behaviour

Unit - I: Understanding Buyer Behaviour

Introduction to buyer behaviour, Contemporary dimensions of buyer behaviour, Buyer behaviour
research process, Concepts and theories of motivation marketing implications, Motivation and
buyer behavior, motives and motivation theories, personality and its role in buyer behavior.

Unit - II: Components of Buyer Behaviour

Perception and Learning Theory: Introduction, meaning, nature, Importance and limitation of
perception, Theories of buyer behavior, its role in Learning principles and their marketing
implications. Concepts of conditioning, important aspects of information processing theory,
encoding and information retention, Retrieval of information

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

Unit - III: Role of Culture and Groups

Impact of culture on buyer behaviour, Social and cultural settings, Meaning of culture,
Characteristics of culture, Functions of culture, Types of culture, Sub-culture and cross cultural
marketing practices, Reference groups and family life cycle, Advantages and disadvantage of
reference groups, Types of reference groups. Role of family life cycle in buyer behavior

Unit - IV: Attitude and Buyer Decision Process

Consumer decision making and buyer attitude: Information search, evaluation of alternatives.
Steps between evaluation of alternatives and purchase decision, Post-purchase behaviour, Attitude
and consumer behaviour, Meaning of attitude, nature and characteristics of attitude, Types of
attitude, Learning of attitude, Sources of influence on attitude formation

Unit - V: Models of Buyer Behaviour

Models of buyer behaviour: Modeling behavior, Traditional models, Contemporary models,
Generic models of buyer behavior, Howard Sheth model, Engel Blackwell model and Rao-Lilien
model, Consumerism

Suggested Readings:

1. Schiffman, L. G., & Wisenblit, J. Consumer Behavior. Pearson Education, 13th Edition, 2020.
2. Hawkins, D. I., Mothersbaugh, D. L., & Best, R. J. Consumer Behavior: Building Marketing
Strategy. McGraw Hill, 14th Edition, 2021.
3. Nair, S. R. Consumer Behaviour in Indian Perspective. Himalaya Publishing House, Revised Edition,
2021.
4. Kumar, D. Consumer Behavior. Oxford University Press, Reprint 2021.
5. Blackwell, R. D., Miniard, P. W., & Engel, J. F. Consumer Behavior. Cengage Learning, 12th
Edition, Reprint 2020.
6. Loudon, D. L., & Della Bitta, A. J. Consumer Behavior. Tata McGraw Hill, Reprint 2020.
7. Solomon, M. R. Consumer Behavior: Buying, Having, and Being. Pearson Education, 13th Edition,
2020.

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

MASTER OF BUSINESS ADMINISTRATION (MBA) SYLLABUS

SEMESTER-IV - Discipline Specific Elective
PAPER CODE - MB 404-M-IV
Course: SERVICES AND DIGITAL MARKETING

Course Objectives:

1. Supplement basic marketing and marketing strategy courses by focusing on problems and
strategies specific to marketing of services on global markets
2. Identify the major elements needed to improve the marketing of services.
3. Develop an understanding of the roles of relationship marketing and customer service
in adding value to the customer's perception of a service
4. Appraise the nature and development of a global marketing strategy.
5. Understand the various aspects of social media marketing

Course Outcomes:

1. Examine the nature of services, and distinguish between products and services
2. Develop an understanding of the roles of relationship marketing and customer service in
adding value to the customer's perception of a service.
3. Appraise about the nature and development of a services marketing strategy.
4. Assess the various aspects of marketing mix
5. Analyze in depth the concepts of digital and social media marketing

Unit-I: Introduction to Services and Effective Management of Services Marketing

Concepts, contribution and reasons for the growth of services sector, difference in goods and
services in marketing, characteristics of services, Classification of services, Services marketing
triangle, Internal marketing of services, External versus internal orientation of service strategy.
Marketing demand and supply through capacity planning. Market segmentation, targeting and
positioning in services.

Unit-II: Understanding Customer Expectations through Market Research and Consumer

Behavior in Services
Conducting marketing research to understand customer expectations, Search experience and
Credence property, consumer expectation of services, two levels of expectations, Zone of
tolerance, Factors influencing customer expectation of services, Customer perception of services-
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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

Factors that influence customer perception of services, Service encounters, Customer satisfaction,
Strategies for influencing customer perception.

Unit-III: Marketing Mix in Services Marketing

Traditional mix: The Seven Ps, Product decision, Pricing strategies and tactics, Promotion of
service and placing of distribution methods for services. Extended marketing mix, The service
delivery process, Designing of the service, blue printing, Managing service role in service
encounters, service failure, Service recovery, importance of service employee, Quality-
productivity trade off. Physical evidence in services, Types and role of service space

Unit-IV: Introduction to Digital Marketing

Digital marketing, Importance of digital marketing, Difference between traditional marketing and
digital marketing, Trends and scenario of the industry. Search Engine Optimization (SEO),
History &growth of SEO, Campaign creation, Google Adwords, Ad creation, Approvals&
extensions, Site targeting, Keyword targeting, Demographic targeting/ bidding.

Unit - V: Social Media Marketing

Social media marketing &Social media, Blogging, Social networking, Video creation & Sharing,
Use of different social media platforms, Content creation, Web analytics.
Campaign tagging & Reporting, Email marketing, Introduction to audience reports, Traffic &
content reports, Real-time data.
Suggested Readings:

1. Lovelock, C., & Wirtz, J. Essentials of Services Marketing. Pearson Education, 4th Edition, 2022
2. Wirtz, J., & Lovelock, C. Services Marketing: People, Technology, Strategy. Pearson Education, 9th
Edition, 2021.
3. Venugopal, V., & Raghu. Services Marketing. Himalaya Publishing House, Revised Edition, 2021.
4. Choudhury, K. Service Marketing: The Indian Context. Biztantra, 2021.

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MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

5. Zeithaml, V. A., Bitner, M. J., Gremler, D. D., & Pandit, A. Services Marketing: Integrating
Customer Focus Across the Firm. Tata McGraw Hill, Reprint 2020.
6. Hoffman, K. D., & Bateson, J. E. G. Services Marketing: Concepts, Strategies, & Cases. Cengage
Learning, 6th Edition, 2020.
7. Debnath, S., & Sinha, I. Services Marketing. Nitya Publication, 2020.

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

MASTER OF BUSINESS ADMINISTRATION (MBA) SYLLABUS

SEMESTER-IV - Discipline Specific Elective
PAPER CODE - MB 404-HR-III
Course: LEADERSHIP AND CHANGE MANAGEMENT

Course Objectives:
1. Have conceptual foundation to read change in organizations
2. Understand how culture differences impact leadership and change processes
3. Understand methods for monitoring the progress of change initiatives
4. Assess models of change management
5. Identify concepts of initiating change management
Course Outcomes:
1. Describe knowledge and understanding of different leadership styles and models.
2. Familiarize with the drivers, methods and model of change.
3. Develop cultural competence in the context of Global organizations and diverse teams
4. Categorize the culture of change in organizational climate
5. Evaluate models of change management in organizations and their impact

Unit - I: Introduction to Leadership

Traits, Styles, Skills, Behaviors, Vision, Inspiration and momentum of leadership- International
Framework for analyzing leadership, Personality types and leadership, Five factor model of
personality, Leadership perspectives on cultural values, Responsibility and organizational
performance, Current issues contemporary Leadership styles.
Unit - II: Leadership Development Programs and Models
Characteristics, Types and evaluation of leadership development, Efforts-trait, Behavior, Power
influence, Situational and integrative approaches to leadership, Causal and normative models -
Leader-member exchange theory, LPC model-VIM of self- leadership perspectives on change,
Contingency, Resource dependence, Population ecology and institutional.

Unit - III: Strategic Change Process

Hopson's change curve, Virginia Satir change model, Noer's redundancy intervention model-
change path diagnostics, Reactive and proactive change Path-Nabisco's Renewal Path, Diagnostic
models for organizational change, Methods for dealing with resistance to change, Enablers and
barriers to change, Model of cognitive, Effective and behavioral responses to change, Five stages
of planned change.

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

Unit - IV: Initiating Change

Weinberg's change process, triggers, drivers and tracers of change - Leavitt model- change
mapping, change spectrum, Gestait change cycle - Tropics Test, Behavioral, cognitive, psycho -
dynamic and humanistic approaches to change, Bechard's change formula - Buchanon and
McCalman's model of perpetual transit in management - Types of individual, group and
organizational change, Organizational change matrix.

Unit - V: Methods and Models for Change Management

Warfield 6-3-5 method Rosemary Stewat's model - Tony Buzan's mind maps - Edward de Bono's
six thinking hats - Johari window - Nadler and Tushman's congruence model - Scenario analysis -
power - interest matrix - Kotler's 8 step change model Pendlebury, Nadler, Kanter and Taffinder's
planned change models, Dunphy Contingency Model of change.

Suggested Readings:

1. Hughes, M. Change Management: A Critical Perspective. Kogan Page, 4th Edition, 2022.
[Link], A. J. Leadership: Research Findings, Practice, and Skills. Cengage Learning, 9th Edition,
2022.
3. Lussier, R. N., & Achua, C. F. Leadership: Theory, Application, and Skill Development. Cengage
Learning, 7th Edition, 2021
[Link], P. G. Leadership: Theory and Practice. Sage Publications, 9th Edition, 2021.
1. Cameron, E., & Green, M. Making Sense of Change Management. Kogan Page, 5th Edition, 2020.
5. Yukl, G. Leadership in Organizations. Pearson Education, 9th Edition, Reprint 2020.
6. Grieves, J. Organizational Change: Themes and Issues. Oxford University Press, Reprint 2020.

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

MASTER OF BUSINESS ADMINISTRATION (MBA) SYLLABUS

SEMESTER-IV - Discipline Specific Elective
PAPER CODE - MB 404-HR-IV
Course: PERFORMANCE MANAGEMENT
Course Objectives:

1. Understanding of various approaches to measure performance and facilitate studying

different methods of performance appraisal.
2. Provide knowledge of the processes performance bench - marking and framework of
competencies
3. Understanding of various performance metrics and models.
4. Identify areas of performance benchmarking
5. Evaluate performance metrics and performance models

Course Outcomes:
1. Identify and develop Competent Executives
2. Transform Performance Appraisals and Performance Management
3. Enumerate and build pivotal performance metrics
4. Establish leading Human Capital
5. Predict performance metrics and models

Unit - I: Introduction
Definition, concerns and scope of PM. Performance appraisals, Determinants of job performance.
Mapping, process, sequence and cycle of PM. Performance planning and Role clarity. KPAS-
Performance targets, Trait, Behavior and results approaches to measuring performance. The impact
of HRM practices on performance.

Unit - II: Performance appraisal

Assessment center-psychometric tests. Role play-self appraisal, 360 degree appraisals- Rating-less
appraisals for the future of PMS, Critical incidents worksheet, Combining behavior and outcomes,
Attribution theory-Causal matrix, Diagnosis and performance improvement, Performance review,
Performance analysis.
Unit - III: Performance Bench Marking
Human information processing and performance loop, performance shaping factors-Yerkes-
Dodson's Law, Corporate performance management, EFQM excellence model, Diagnostic and
process bench marking, PM Audit, PM pathway analysis. The impact of Performance management
on line managers and employees.
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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

Unit - IV: Competency Mapping And Pay Plans

Competency mapping-Mercer's human capital wheel, Human asset worth estimator and accession
rate, CIPD human capital framework, Performance, competence and contribution related pay
models. Cafeteria benefits plan, call back pay. The McBer generic managerial competency model-
Competency causal flow model, Competency gap, Competency Assessment-Balanced score card
framework.

Unit - V: Performance Metrics and Models

Performance measures pyramid. Steps for designing metrics, Wang Lab, smart pyramid,
Conceptual, DHL, RCN Models of PM, Gilbert's performance matrix and Behavior Engineering
model. Direction of trouble shooting with behavior model, Mager and Pipes trouble shooting
model - ATI performance improvement model, Spangenberg's integrated model of PM, Sears
model for organizational performance.

Suggested Readings:

1. Aguinis, H. Performance Management. Pearson Education, 4th Edition, 2022.

2. Armstrong, M. Armstrong’s Handbook of Performance Management. Kogan Page, 7th Edition, 2021.
3. Rao, T. V. Performance Management and Appraisal Systems. Sage Publications, Reprint 2020.
4. Sarma, A. M. Performance Management Systems. Himalaya Publishing House, Revised Edition,
2021.
5. Singh, B. D. Performance Management Systems. Excel Books, Reprint 2020.
6. Kohli, A. S., & Deb, T. Performance Management. Oxford University Press, Reprint 2020.

[Link], S. N. Performance Management. Cengage Learning, Reprint 2021

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

MASTER OF BUSINESS ADMINISTRATION (MBA) SYLLABUS

SEMESTER-IV - Discipline Specific Elective
PAPER CODE - MB 404-E-III
Course: TECHNOLOGY FOR ENTREPRENEURS
Course objectives:

1. Explores the intersection of technology and entrepreneurship

2. Focus on how technology both drives and enables entrepreneurial ventures.
3. State key technologies that have revolutionized various industries
4. Understand essential technological skills required for successful entrepreneurship.
5. Discuss basic requirements challenges in technological entrepreneurship
Course outcomes:

1. Understand the role of technology in shaping entrepreneurial opportunities.

2. Identify and evaluate emerging technologies with the potential for entrepreneurship
3. Develop the necessary technological skills to create and manage entrepreneurial
Startups.
4. Analyze Real-world Case Studies of Successful and Failed entrepreneurial ventures.
5. Formulate effective strategies for integrating technology into entrepreneurship

Unit I: Introduction To Technology & Entrepreneurship

Technological entrepreneurship: Concept, meaning and definition; Historical overview of
technological advancements and entrepreneurship; Importance of technology in identifying market
gaps and creating value; Overview of key concepts such as innovation, disruption, and scalability.

Unit II: Technologies Driving Entrepreneurial Opportunities

Understanding emerging technologies (e.g., AI, IoT, Blockchain, Biotech), Disruptive potential of
new technologies in various industries, Case studies of successful startups, Leveraging technology
for entrepreneurship, Identifying market trends and opportunities through technological
advancements

Unit III: Technological Skills for Entrepreneurs

Basics of coding and programming for non-technical entrepreneurs, Data analysis and
interpretation for informed decision-making, UI/UX design principles for creating user-friendly

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

products and introduction to cyber security and data privacy considerations.

Unit IV: Integrating Technology into Models

Lean startup methodology and iterative development, Design thinking and user-centered product
development, Building Minimum Viable Products (MVPs) to validate ideas, Strategies for scaling
technology-driven ventures.
Unit V: Challenges and Strategies in Technological Entrepreneurship
Managing technology risks and uncertainties, Intellectual Property protection and patents,
Navigating regulatory and ethical challenges in tech startups, learning from failure: Case studies of
unsuccessful technology venture
Suggested Readings:

1. Eyal, N. Hooked: How to Build Habit-Forming Products. Penguin Random House, Updated Edition,
2022.
2. Morris, M. H., Kuratko, D. F., & Covin, J. G. Corporate Entrepreneurship & Innovation. Cengage
Learning, 6th Edition, 2021.
3. Blank, S. & Dorf, B. The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great
Company. Wiley, Reprint Edition, 2021.
4. Kawasaki, G. The Art of the Start 2.0. Portfolio/Penguin, Reprint Edition, 2021.
5. Thiel, P. & Masters, B. Zero to One: Notes on Startups, or How to Build the Future. Virgin Books,
Reprint Edition, 2021.
6. Ross, A. The Industries of the Future. Simon & Schuster, Reprint Edition, 2021.
7. Timmons, J. A., Spinelli, S., & Zacharakis, A. New Venture Creation: Entrepreneurship for the 21st
Century. McGraw-Hill Education, 10th Edition, 2020.

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MASTER OF BUSINESS ADMINISTRATION (MBA) SYLLABUS

SEMESTER-IV - Discipline Specific Elective
PAPER CODE - MB 404-E-IV
Course: SOCIAL ENTREPRENEURSHIP

Course Objectives:
1. Explain the concept of social entrepreneurship
2. Help understand the modalities involved in social entrepreneurship
3. Give a holistic perspective of social entrepreneurship
4. Understand the framework of social entrepreneurship
5. Discuss the opportunities in social entrepreneurship for the betterment of society

Course Outcomes:
1. Develop insights into the nature of social entrepreneurship
2. Assess the role of innovation and social entrepreneurship
3. Evaluate the need for social entrepreneurship in the societal context
4. Judge the concept of social entrepreneurship
5. Construct Strategic framework of social entrepreneurship

Unit I: Over View of Social Entrepreneurship

Introduction to social enterprise, Understanding social entrepreneurship, Individual as a social entrepreneur,
Challenges and prospects of social entrepreneurship, Models of social enterprises, Support of corporate
social responsibility activities for social entrepreneurship.

Unit II: Types of Social Entrepreneurship

Factors impacting transformation into social entrepreneur, Characteristics of social entrepreneur,
Difference between a business entrepreneur and social entrepreneur, Forms of social enterprises: Profit
and non-profit proprietorships- partnership, Non-governmental organization, society, trust and company,
Variables determining selection of forms of registration.

Unit III: Social Innovation

Understanding environment and idea generation for social enterprise, Social innovation and inclusion,
Need identification of products /services of social enterprise, Appraising the idea formation though
feasibility analysis, Achieving social objectives with commercial ventures.
Innovation approaches, Disruptive innovations, Theory of social change, Innovations in public and non-
profit organizations, Steps to design an innovative social enterprise, Creating a social business model.

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

Unit IV: Social Entrepreneurship Opportunities

Opportunities for social entrepreneurs and initiatives: Methods of sensing opportunities and fields of
opportunities. Assessing and prioritizing opportunities, Enterprise launching and its procedure, Start-ups,
incubation, accessing venture capital, CSR funds, PPP. Successful social entrepreneurship initiative

Unit V: Strategic Framework of Social Entrepreneurship

Managing growth and performance, Strategic framework analysis of social enterprise, Crafting alliances
between nonprofit business & government organizations, Social enterprise management and
sustainability of social enterprise, Social audits, Skill development and enhancement, Market research
for product/services of social enterprise. Socio-economic impact of social enterprise, Benefits and
rewards of social enterprise, Impact of social entrepreneurship on community and stakeholders.

Suggested Readings:

[Link], A. & Sinha, P. Social Entrepreneurship: Concepts and Practices. Routledge India, 2023.
[Link], C. Social Entrepreneurship and Innovation. Sage Publishing, 1st Edition, 2022.
3. Hansan, M. Social Entrepreneurship. Excelic Press LLC, 2021.
4. Roy, A. & Agarwal, A. Social Entrepreneurship: An Indian Perspective. Springer, 2021.
5. Bloom, P. N. & Dees, J. G. Scaling Social Impact: New Thinking on Social Entrepreneurship.
Edward Elgar Publishing, Reprint Edition, 2020.
6. Paramasivan, C. Social Entrepreneurship. New Century Publications, 2020.
7. Singh, A. & Reeji, M. Social Entrepreneurship and Sustainable Development. Routledge, 2020.

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MASTER OF BUSINESS ADMINISTRATION (MBA) SYLLABUS

SEMESTER-IV - Discipline Specific Elective
PAPER CODE - MB 404-S-III
Course: DATA VISUALIZATION

Course Objectives:
1. Enable students to understand the concepts related to data visualization.
2. Understand the tools and techniques of Data Visualization, dashboards.
3. Enable a practical understanding of Visualization with Power BI.
4. Understand the concepts of dashboards in data visualization
5. Summarize the aspects of Microsoft power BI

Course Outcomes:
1. Assess the importance of Data -Visualization for Decision- making.
2. Identify practical experience of Data Visualization on Microsoft Power BI.
3. Analyze the tools and techniques of data visualization
4. Design data visualization dashboards
5. Formulate methods to organize and monitor data visualization dashboards

Unit - I: Introduction to Data and Information Visualization

Definition and why we visualize data, How we visualize data, A brief history of Data Visualization,
Types of data - categorical, ordinal and quantitative data. Visual analytics concepts.

Unit - II: Data Visualization Tools and Techniques

Data Visualization tools , Multidimensional Data Visualization tools, Column and Bar graphs, Charts,
Line graphs, Scatter plots, Pie graph, Hierarchical and Landscape Data Visualization tools, Maps, Tree
graph.

Unit - III: Data Visualization -Dashboard Basics

Definition- Performance of dashboard, Types of dashboards- Operational, Tactical and Strategic.
Dashboard design, Business activity monitoring through Dashboards, Common pitfalls of dashboard
design. Organizing data for dashboards

Unit - IV: Introduction to Power BI

Power BI, Concepts-Parts of Power BI Desktop , Major Building Blocks of Power BI, Data Sets, Shared
data sets, Reports, Dashboards - Types of Visualizations, Area charts, Bar and Column charts, Donut

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

charts, Gauge charts, KPI’s, Line charts, Maps, Matrix, Q&A Visual, Tree maps, Waterfall charts.

Unit - V: Microsoft Power BI and Other features

Getting Data Source-Excel as a source, SQL as source, Web as a source, Creating and interacting with
Dashboards, Sharing dashboards -Power Query editor for querying data and Report server for reports.

Suggested Readings:

1. McDaniel, R. Practical Tableau: 100 Tips, Tutorials, and Strategies from a Tableau Zen Master. O’Reilly
Media, 2nd Edition, 2022.
2. Kusleika, D. Data Visualization with Excel Dashboards and Reports. Wiley, 2021.
3. Krieger, E. Analyzing Data with Power BI and Power Pivot for Excel. Pearson, 2nd Edition, 2021.
4. Wexler, S., Shaffer, J. & Cotgreave, A. The Big Book of Dashboards: Visualizing Your Data Using
Real-World Business Scenarios. Wiley, Updated Edition, 2021.
5. Fisher, D. The Data Visualization Workshop: Transform Data into Insight with Power BI, Tableau, and
Excel. Packt Publishing, 2020.
6. Russo, M. & Ferrari, A. The Definitive Guide to DAX: Business Intelligence for Microsoft Power BI,
SQL Server Analysis Services, and Excel. Microsoft Press, 2nd Edition, 2020.
7. Evergreen, S. D. H. Effective Data Visualization: The Right Chart for the Right Data. SAGE
Publications, 2nd Edition (Reprint), 2020.

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

MASTER OF BUSINESS ADMINISTRATION (MBA) SYLLABUS

SEMESTER-IV - Discipline Specific Elective
PAPER CODE - MB 404-S-IV
Course: DATA MINING FOR BUSINESS

Course Objectives:
1. Familiarize students with concepts related to data mining.
2. Understand the various tasks in data mining
3. Give a holistic application of data mining
4. Describe clustering of data mining
5. Explain web mining techniques

Course Outcomes:
1. Assess the role of data mining in business and decision-making process.
2. Analyze practical overview of data mining
3. Design and formulate latest concepts in data mining
4. Compose prediction analysis techniques
5. Sketch various web mining techniques

Unit - I: Introduction to Data Mining

Definition- Data mining and knowledge discovery- Motivating challenges in data mining -Origins of data
mining - Data mining tasks.

Unit - II: Data Pre-Processing

Data summarization- Data cleaning- Data integration and transformation- Data reduction- Data
discretization and concept hierarchy generation- Feature extraction-feature transformation.

Unit - III: Association, Classification and Clustering

Association: Definition, Market-Basket Analysis, Naive Algorithm, Aprori Algorithm, Software for
association rule mining.
Classification and prediction: Decision tree, Bayesian classification, Rule-base classification, Prediction -
Linear regression.
Clustering: Basic issues in clustering, partitioning methods clustering analysis software.

Unit - IV: Web Mining and Other Mining:

Web mining- introduction- Web content mining, Web usage Mining, Web structure mining- Spatial data
mining- Text mining, Multimedia mining.
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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

Unit - V: Data Mining Applications

Application strength of data mining- Data mining for banking and financial data analysis- Data mining in
insurance-data mining in biological data analysis- Social media marketing- CRM- Tourism industry-
agriculture sector

Suggested Readings:

1. Han, J., Kamber, M. & Pei, J. Data Mining: Concepts and Techniques. Morgan Kaufmann/Elsevier, 4th
Edition, 2023.
2. Saxena, K., Saxena, S. & Saxena, A. Data Mining and Warehousing. BPB Publications, 2021.
3. Aggarwal, C. C. Data Mining: The Textbook. Springer, 2nd Edition, 2021.
4. Kotu, V. & Deshpande, B. Data Science: Concepts and Practice. Morgan Kaufmann, 3rd Edition, 2021.
5. Kantardzic, M. Data Mining: Concepts, Models, Methods and Algorithms. John Wiley & Sons, 3rd
Edition, 2020.
6. Gupta, G. K. Introduction to Data Mining with Case Studies. PHI Learning, Reprint Edition, 2020.
7. Leskovec, J., Rajaraman, A. & Ullman, J. D. Mining of Massive Datasets. Cambridge University Press,
3rd Edition (Reprint), 2020.

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MASTER OF BUSINESS ADMINISTRATION (MBA) SYLLABUS

Semester-IV
PAPERCODE-MB404 Practical
Course: Data Visualization with Microsoft Power BI-
Practical Syllabus

Getting Started with Power BI – Understanding the parts of Desktop Power BI.
Getting access to Data Sources from Power BI.
Exploring Data sets.
Creating simple visualizations-Creating Map Visualizations, Using Combination Charts,
Using Table, Modify Colors in Charts, Adding Shapes, Images and Text box.
Creation, Sharing of Dashboards
Creation, Styling and Sharing of Reports
Using Excel Data (integrating excel data with Power BI)

Suggested Readings:

1. Chandraish sinha “ Mastering Power BI” BPB Publications, 2021

2. Errin Connor “Microsoft Power Bi Dashboards Step By Step” Pearson Education 2020

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

MASTER OF BUSINESS ADMINISTRATION (MBA) SYLLABUS

Semester-IV – MB405

DISSERTATION
Credits: 2 Marks: 50

A dissertation has to be prepared and submitted at the end of the IV semester. This carries two
credits. A broad outline for the dissertation is as follows

1. Introduction
2. Review of Literature
3. Research Methodology
4. Data analysis and findings
5. Conclusions, Suggestions and Recommendations
6. Annexure (Bibliography / References / Questionnaire)

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 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2026-27

MASTER OF BUSINESS ADMINISTRATION (MBA) SYLLABUS

Semester-IV – MB406
VIVA VOCE
Credits:2 Marks:50

The viva voce will carry one credit and cover various aspects of the research project and also
topics discussed in the program curriculum. It will be a comprehensive viva voce.

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