SELF-PACED LEARNING
MODULE
SENIOR HIGH SCHOOL
MODULE 15
Subject:
MEDIA AND INFORMATION LITERACY (MIL11)
AISAT COLLEGE – DASMARIÑAS, INC.
This material has been developed in support to the Senior High School Program implementation.
Materials included in this module are owned by the respective copyright holders. AISAT College –
Dasmariñas, the publisher and author do not represent nor claim ownership over them.
This material will be reproduced for educational purposes and can be modified for the purpose
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of the work including creating an edited version, enhancement or supplementary works are permitted
Unit Media and Information Technology
Module Visual Information and Media
MIL11 Media and Information Literacy Units: 3hrs Page |2
provided all original works are acknowledged and the copyright is attributed. No work may be derived
from this material for commercial purposes and profit.
INFORMATION SHEET Q4-15.1.1
“Visual Information and Media”
This module was designed and written with you in mind. It is here to help you master the Visual
Information and Media. The scope of this module permits it to be used in many different learning
situations. The language used recognizes the diverse vocabulary level of students. The lessons are
arranged to follow the standard sequence of the course. But the order in which you read them can be
changed to correspond with the textbook you are now using.
The module aims to attain the learning outcome namely:
LO 1 – Describes the different dimensions of visual information and media.
LO 2 – Comprehends how visual information and media is/are formally and informally
produced, organized, and disseminated.
After going through this module, you are expected to:
1. Identify the different types of visual content;
2. Describe the purposes of visual media and information; and
3. Analyze the design principles and elements used in a given visual media.
Definition of Terms:
Analogous – Colors lie next to each other on the color wheel. They typically combine beautifully
and create appealing schemes for your designs.
Complementary – Complementary colors are those that lie opposite each other on the color
wheel.
.GIF – Graphics Interchange Format. Capable of displaying simple animation.
.JPG – Joint Photographic Experts Group. JPEG format is virtually synonymous with digital
photography.
Triad – Triadic colors are those that are evenly spaced out around the color wheel, as though
you’re looking at an equilateral triangle.
.PNG – Pronounced as “ping”. Portable Network Graphics. Its developed was basically for the
purpose of transporting images on the internet at faster rates.
Split-Complementary – A variation of the complementary color scheme, the split-
complementary technique take a base color and then uses the two adjacent color as its.
Still life photography – Is a genre of photography used for the depiction of inanimate subject
matter, typically a small group of objects. It is the application of photography to the still life
artistic style.
Visual media and information – Materials, programs, applications, and the like that teachers
and students use to formulate new information to aid learning through the use, analysis,
evaluation and production of visual images.
SUBJECT TEACHER: APPROVED FOR IMPLEMENTATION:
th
WEEK 15
QUARTER 4 MS. JEAN DAINELLE M. DELA CUESTA
15 Meeting MR. WILBERT A. MAÑUSCA
Subject Teacher School Director
Unit Media and Information Technology
Module Visual Information and Media
MIL11 Media and Information Literacy Units: 3hrs Page |3
SUBJECT TEACHER: APPROVED FOR IMPLEMENTATION:
th
WEEK 15
QUARTER 4 MS. JEAN DAINELLE M. DELA CUESTA
15 Meeting MR. WILBERT A. MAÑUSCA
Subject Teacher School Director
Unit Media and Information Technology
Module Visual Information and Media
MIL11 Media and Information Literacy Units: 3hrs Page |4
Media and other information providers play a central role in information and communication
processes. Nowadays, media become the common outlet of self-expression and creativity. Its huge
influence spreads speedily across the globe. The connection between technological advances and
people’s connectivity created a huge impact on the lives of today’s generation. This module covers all
the above mentioned concepts.
Text in media plays a vital role in sending effective message. There are different types of typeface
which vary according to their uses. Proper use of font/font type helps create right message.
Furthermore, effective text message can be coupled with the use of images, pictures, objects, and
illustration. Hence, visual media and information will be introduced to you.
VISUAL MEDIA
Visual media and information refers to materials, programs, applications and the like that
teachers and students use to formulate new information to aid learning through the use, analysis,
evaluation, and production of visual image – photography, video, screen shots, info graphics, data
visualization (charts and graphs), comic strips/cartoons, memes, visual note-taking, etc. Visual media are
either formally or informally produced. Visual media produced by formal organizations such as schools,
government, and established media/publishing outfits are considered formally produced. Other visual
media are considered informally produced.
Its primary purpose is to gain attention, create meaning, and facilitate retention. Visual media is
consisting of visual design elements. Visual design elements refer to the building blocks or basic units in
the construction of a visual image.
The Design Elements are:
SUBJECT TEACHER: APPROVED FOR IMPLEMENTATION:
th
WEEK 15
QUARTER 4 MS. JEAN DAINELLE M. DELA CUESTA
15 Meeting MR. WILBERT A. MAÑUSCA
Subject Teacher School Director
Unit Media and Information Technology
Module Visual Information and Media
MIL11 Media and Information Literacy Units: 3hrs Page |5
SUBJECT TEACHER: APPROVED FOR IMPLEMENTATION:
th
WEEK 15
QUARTER 4 MS. JEAN DAINELLE M. DELA CUESTA
15 Meeting MR. WILBERT A. MAÑUSCA
Subject Teacher School Director
Unit Media and Information Technology
Module Visual Information and Media
MIL11 Media and Information Literacy Units: 3hrs Page |6
SUBJECT TEACHER: APPROVED FOR IMPLEMENTATION:
th
WEEK 15
QUARTER 4 MS. JEAN DAINELLE M. DELA CUESTA
15 Meeting MR. WILBERT A. MAÑUSCA
Subject Teacher School Director
Unit Media and Information Technology
Module Visual Information and Media
MIL11 Media and Information Literacy Units: 3hrs Page |7
In addition, visual design principles are also of equal importance in portraying an effective message. The
principles include consistency of design, balance, harmony, contrast, rhythm, perspective, and center of
interest.
SUBJECT TEACHER: APPROVED FOR IMPLEMENTATION:
th
WEEK 15
QUARTER 4 MS. JEAN DAINELLE M. DELA CUESTA
15 Meeting MR. WILBERT A. MAÑUSCA
Subject Teacher School Director
Unit Media and Information Technology
Module Visual Information and Media
MIL11 Media and Information Literacy Units: 3hrs Page |8
Visual Design Principles are:
SUBJECT TEACHER: APPROVED FOR IMPLEMENTATION:
th
WEEK 15
QUARTER 4 MS. JEAN DAINELLE M. DELA CUESTA
15 Meeting MR. WILBERT A. MAÑUSCA
Subject Teacher School Director
Unit Media and Information Technology
Module Visual Information and Media
MIL11 Media and Information Literacy Units: 3hrs Page |9
SUBJECT TEACHER: APPROVED FOR IMPLEMENTATION:
th
WEEK 15
QUARTER 4 MS. JEAN DAINELLE M. DELA CUESTA
15 Meeting MR. WILBERT A. MAÑUSCA
Subject Teacher School Director
Unit Media and Information Technology
Module Visual Information and Media
MIL11 Media and Information Literacy Units: 3hrs P a g e | 10
As Technology improved, images presented on phones, PC, tablets, even in magazines has high quality
imagery. With this, being aware that there are a multitude of file formats for images will be help.
Common Visual Media File Types
References:
[Link]
SUBJECT TEACHER: APPROVED FOR IMPLEMENTATION:
th
WEEK 15
QUARTER 4 MS. JEAN DAINELLE M. DELA CUESTA
15 Meeting MR. WILBERT A. MAÑUSCA
Subject Teacher School Director
Unit Media and Information Technology
Module Visual Information and Media
MIL11 Media and Information Literacy Units: 3hrs P a g e | 11
SELF-CHECK Q4-15.1.1
A. Read each statement carefully then evaluate then evaluate if the statement is correct or not.
Write Yes if the statement is right and No if it is not. Write your answer on the space provided
after the number.
1. _____ Visual Information can be produced through formal and informal manners.
2. _____ Typography is an example of visual media.
3. _____ Visuals media’s purposes exclude gaining attention.
4. _____ Information through visual media are only effective with the use of images.
5. _____ Shapes refer to stroke connecting two points, and the most basic element of visual
design.
6. _____ Contrast between black and white and all the tones in between refers to value.
7. _____ Visual elements and principles cannot be combined due to ineffective.
8. _____ Center of interest refers to an area that first attracts attention in a composition.
9. _____ Visual design can give an illusion of movement.
10. _____ Visual media and information is only exclusive to promotion of design and surface value.
SELF-CHECK ANSWER KEY Q4-15.1.1
1. Yes
2. No
3. No
4. No
5. No
6. Yes
7. No
8. Yes
9. Yes
10. No
SUBJECT TEACHER: APPROVED FOR IMPLEMENTATION:
th
WEEK 15
QUARTER 4 MS. JEAN DAINELLE M. DELA CUESTA
15 Meeting MR. WILBERT A. MAÑUSCA
Subject Teacher School Director
Unit Media and Information Technology
Module Visual Information and Media
MIL11 Media and Information Literacy Units: 3hrs P a g e | 12
STUDENT NAME: __________________________________ SECTION: __________________
WRITTEN WORK Q4-15.1.1
WRITTEN WORK TITLE: Essay on Visual Information and Media.
WRITTEN TASK OBJECTIVE: Describe the purposes of visual media and information.
Direction: Answer the following concisely.
1. Define visual media.
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2. Enumerate the elements of visual media and discuss each
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3. Understanding the function of different visual design principles will help us……….
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4. The purposes of visual media are……….
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ASSESSMENT METHOD: WRITTEN WORK CRITERIA CHECKLIST
SUBJECT TEACHER: APPROVED FOR IMPLEMENTATION:
th
WEEK 15
QUARTER 4 MS. JEAN DAINELLE M. DELA CUESTA
15 Meeting MR. WILBERT A. MAÑUSCA
Subject Teacher School Director
Unit Media and Information Technology
Module Visual Information and Media
MIL11 Media and Information Literacy Units: 3hrs P a g e | 13
STUDENT NAME: __________________________________ SECTION: __________________
WRITTEN OUTPUT CRITERIA CHECK LIST Q4-15.1.1
CRITERIA SCORING
Did I . . .
1 2 3 4 5
1. Focus - The single controlling point made with an awareness of task
about a specific topic.
2. Content - The presentation of ideas developed through facts, examples,
anecdotes, details, opinions, statistics, reasons and/or opinions
3. Organization – The order developed and sustained within and across
paragraphs using transitional devices and including introduction and
conclusion.
4. Style – The choice, use and arrangement of words and sentence
structures that create tone and voice.
5. Conventions – Grammar, mechanics, spelling, usage and sentence
formation.
TEACHER’S REMARKS: QUIZ RECITATION PROJECT
GRADE:
5 - Excellently Performed
4 - Very Satisfactorily Performed
3 - Satisfactorily Performed
2 - Fairly Performed
1 - Poorly Performed
_______________________________
TEACHER
Date: ______________________
SUBJECT TEACHER: APPROVED FOR IMPLEMENTATION:
th
WEEK 15
QUARTER 4 MS. JEAN DAINELLE M. DELA CUESTA
15 Meeting MR. WILBERT A. MAÑUSCA
Subject Teacher School Director