Purposeful Writing in Academia & Professions
Purposeful Writing in Academia & Professions
Purposeful Writing in the Disciplines and Explains how one’s purpose is a crucial consideration in
for Professions academic and professional writing
Purposeful Writing in the Disciplines and Identifies the unique features of and requirements in composing
for Professions texts that are useful across disciplines
B. Project Proposal
C. Position Paper
Purposeful Writing in the Disciplines and Identifies the unique features of and requirements in composing
for Professions professional correspondence
A. Resume
ACADEMIC WRITING
The hallmarks of academic writing include the use of the third-person point of view, a logical flow, an
emphasis on facts and ideas, and an authoritative, formal tone. This writing style is objective, avoids casual
language and slang, offers insightful analysis, and includes citations for research backed by reliable sources
such as scientific studies or journal articles. While students and professors routinely use academic writing,
scientists also use it to describe their research findings, as do literary critics. There are four distinct types of
this formal writing style: descriptive, analytical, persuasive, and critical.
1. Descriptive writing
- Descriptive writing is one of the most simple and ubiquitous types of scholarly writing. You can
see examples of this writing style in essays, research papers, or lab reports for several fields of
study. The primary goal of descriptive writing is to use precise language to summarize and
describe information, such as the result of an experiment or a section of prose.
2. Analytical writing
- An example of analytical writing is an academic paper that compares two or more complex
ideas or theories. Although a part of analytical writing is descriptive, it requires going a step
further to reorganize and deconstruct facts into categories, groups, types, or relationships that
provide context. As such, to author a successful analytical essay, you need to start with a
strong outline.
3. Persuasive writing
- Persuasive writing takes analytical writing to the next level. Not only must you structure a
coherent, fact-based argument, but you must also include your own point of view. This could be
a recommendation, interpretation of findings, or an evaluation of someone else’s work, but the
claims you make need to be credible and backed by evidence.
4. Critical writing
- This formal style is commonly used in research, advanced undergraduate, or postgraduate
writing. It includes the tenets of persuasive writing with the supplement of at least one other
point of view (in addition to your own) on a topic or issue. For example, if you’re writing a
thesis, you may explain a researcher’s analysis from a journal article, critique the merits of their
argument, and provide your own alternative explanation.
PROFESSIONAL WRITING
Professional writing refers to any written communication that takes place in an organizational context. A
primary objective of professional or business writing is to effectively educate, instruct, or persuade an
audience via emails, newsletters, memos, press releases, project proposals, business plans, executive
summaries, letters, and resumés. As is the case with all writing styles, proper grammar usage—including
syntax, spelling, and parts of speech—is essential in professional writing, as are the three points below.
One of the main requirements for successful professional writing is to use clear, precise language so
that your message is easily understood. It’s also important to avoid clichés and hyperbole and stick to
simple, concise statements that efficiently share concrete information. Not only will this save you time,
but it will also benefit the reader’s comprehension and enjoyment.
Whether you’re creating a quick email or preparing an in-depth report, every piece of business writing
should start with a well-defined objective or purpose. To keep your communication to the point, you
should use an active voice, choose strong action verbs, and avoid qualifiers or passive phrases such as
“I think.”
3. Personal tone
Although professional writing should have a courteous tone, the level of formality does not need to be
equal to that used in an academic setting. Documents such as business plans should have a formal
structure, but with emails or online chats with colleagues, a friendly, polite tone and positive phrasing
can go a long way.
THE DIFFERENCE
One of the key differences between academic writing and business writing is the goal of each endeavor.
Because the readers are often students, professors, or scholars in academic writing, the goal is to present and
analyze information on a specific subject and increase understanding. With professional writing, the goal is
generally to communicate information or influence the opinions of managers, coworkers, clients, or job
prospects. While academic writing is strictly formal, it’s common to use the third-person point of view in many
standard business communications. Lastly, academic writing requires adherence to strict formatting and source
requirements, but there is generally more flexibility in this area when it comes to professional documents.
Used in journals, theses, and conference papers Used in business emails, business letters, college and
grant Applications, white papers, and newspaper
articles
Subject to strict review or evaluation before Not subject to strict review before publication
publication (e.g. peer review)
Avoids using common contractions, such as don't, Can use common contractions sometimes
can't, etc.
Avoids beginning sentences with conjunctions, such Can begin sentences with conjunctions, such as
as "and", "or", "but", etc. "and", "or", "but", etc.
Uses academic styles that rely heavily on proper Mostly makes use of Associated Press (AP) or in-
citation and references, such as APA, IEEE, and house styles
CMOS.
Avoids using informal language, such as "figure out" Often uses informal language, such as "figure out"
or "OK"
Pays attention to properly numbering and labeling Pays less attention to properly labeling tables and
figures and tables (e.g., Table 1 or Figure 1) figures (e.g., the table below or the figure above)
THE OVERLAP
Although there are distinct differences, there are also many similarities between academic and professional
writing. Both writing styles require that you use proper grammar and punctuation, clear and precise language,
and a serious tone, along with well-developed ideas with clear objectives. Whether you’re writing for business
or academic purposes, it’s also important to avoid exaggeration, emotionally charged expressions, and jargon,
as they dilute the effectiveness of your communication. In everything from research papers and essays to
memos and fundraising letters, it’s essential to ensure that the information you convey is both accurate and
relevant. And you should always have a clearly defined goal for academic or business writing, such as to
describe, inform, analyze, or persuade.
LESSON 2: BOOK REVIEW
A book review describes and evaluates a work of fiction or nonfiction and offers the book’s overall
purpose, structure, style of narration to the unknown readers. It tells not only what a book is about, but also
how successful it is at what it is trying to do. It is a sneak peek at a book, not a summary.
As a reviewer, you bring together the two strands of accurate, analytical reading and strong, personal
response when you indicate what the book is about and what it meant to readers. Hence, in writing a book
review, you combine your skills of describing the content of the pages, analyzing how the book achieved its
purpose, and expressing your most personal comments, reactions and suggestions.
But before you start writing a book review, you have to read the book first and ask yourself these
questions: What are the author’s viewpoint and purpose? What are the author’s main points? What kind of
evidence does the author use to prove his or her points? How does this book relate to other books on the
same topic? Does the author have the necessary expertise to write the book? What are the most appropriate
criteria by which to judge the book? How successful do you think the author was in carrying out the overall
purposes of the book?
If it is a short review, you may not be able to fulfill your purpose. If it is too long, it may stray too
much of the plot or of the content, you may lose the interest of your readers. Take this general guideline: the
length of the review depends upon the length of the book itself, and a review should not be less than 100
words. Longer books usually ask for more than 500 words.
TITLE: A book review title should be based on your total impression of a book. Similar to creating passwords,
strong titles might be “Drew girl power to new height”, “A night owl that seldom sleeps even during daytime,”
“Beautiful illustrations with a story to match,” “Perfect for a weekend getaway” while weak titles are: “State of
the art book,” “Five stars,” “A breath of fresh air,” “Fast and furious.”
1. For nonfiction books like biography, history and the like: pay primary attention to the major points (the
argument) the author is putting forth and to the sources the author has drawn upon to back up his/her
point of view.
2. For fictional works such as novels, chic lit, graphic novels, manga: Pay attention primarily to the novel
or book’s setting, plot, style, characters, theme/s, use of language and voice. Caution: Do not give
away the story for no one appreciates a spoiler!
3. Provide your reactions to the book.
4. Describe the book.
5. Respond to the author’s opinions and analyze it.
6. Explore issues the book raises.
CONCLUSION: How do you CONCLUDE?
Introduction
Few fairy tales have stood the test of time as gracefully as Cinderella, the classic story of kindness,
perseverance, and the triumph of good over evil. Originally penned by Charles Perrault and later adapted by
the Brothers Grimm, this timeless tale of a mistreated young woman who rises above adversity with the help
of a fairy godmother has been retold in countless versions across cultures. Cinderella is a work of fiction that
seamlessly blends elements of fantasy, romance, and moral lessons. At its core, the book champions the
themes of justice, transformation, and the power of hope. Whether read as a simple bedtime story or
analyzed for its deeper social implications, Cinderella remains a captivating tale that continues to enchant
readers of all ages.
Body
The story is set in a kingdom where Cinderella, a kind-hearted girl, is forced into servitude by her cruel
stepmother and jealous stepsisters. Despite enduring hardship, she remains hopeful and kind. Her fate
changes when a fairy godmother grants her one magical night at the royal ball, where she captivates the
prince. However, as the clock strikes midnight, the magic fades, leaving behind only a glass slipper—a clue
that leads the prince back to her.
One of the most compelling aspects of Cinderella is its strong character development. Cinderella herself
embodies resilience and grace, making her an easy character to root for. The stepmother and stepsisters
serve as classic antagonists, their selfishness and cruelty amplifying the protagonist’s virtues. The prince,
though somewhat enigmatic, represents the ideal of true love and justice.
The language of Cinderella is simple yet evocative, making it accessible to both children and adults. The
narrative is rich with symbolism—Cinderella’s glass slipper represents her unique identity, the pumpkin-
turned-carriage signifies transformation, and the fairy godmother embodies the idea that kindness is often
rewarded. These elements contribute to the fairy tale’s enduring appeal.
Although the story is a beloved classic, it raises interesting discussions about gender roles and societal
expectations. Cinderella’s fate hinges on her beauty and her eventual marriage to a prince, which has led to
modern reinterpretations that aim to empower her character beyond the traditional damsel-in-distress
archetype. However, the core message of Cinderella—that kindness, perseverance, and hope can lead to
justice—remains relevant today.
Conclusion
The book successfully conveys its themes of justice and transformation, but it leaves out deeper exploration
of Cinderella’s personal growth beyond finding love. While Cinderella suggests possibilities for overcoming
adversity, it does not emphasize self-reliance as much as modern retellings do. Compared to other fairy tales
with strong female leads, such as Mulan or The Princess and the Frog, Cinderella focuses more on external
help rather than personal action. However, its emotional impact remains powerful, as many readers can
relate to the desire for fairness and the hope of a better future. Personally, the story has resonated with me
as a reminder that kindness and patience can lead to unexpected rewards, even in challenging
circumstances.
Cinderella has been compared to other fairy tales such as Snow White and Beauty and the Beast, but its
emphasis on transformation and poetic justice sets it apart. The story continues to inspire adaptations that
seek to modernize its message while retaining its magic. While some critics argue that it reinforces
traditional gender norms, its themes of resilience and kindness make it a valuable tale for generations to
come. Ultimately, Cinderella achieves its goal of captivating readers with a magical and morally uplifting
story, reminding us that goodness and hope can triumph even in the face of adversity.
LESSON 3: PROJECT PROPOSAL
A project proposal is a document that is written for problem solving, service provision, event planning,
or equipment selling. Generally, proposals are used to convince the reader to do what the proposal suggests,
such as buying goods or services, funding a project, or implementing a program. Proposals in the professional
world are used for internal (within an organization) and external (from one organization to another) purposes.
They are ways of generating income for companies or seeking funding for projects. This is provided to the
sponsor of the project for approval.
A proposal stands out depending on its ability to clearly answer questions about what is being
proposed, how the plan will be carried out, when it will be implemented, and how much money will be needed
or spent. In other words, they are persuasive documents that need to do the following: highlight reader
benefits, prove your credibility in carrying out the project, and allow the reader to respond easily.
As a student, you have been familiarized with writing proposals - maybe even without you knowing it.
Whenever you envision, plan, and complete a project for your science class or your club outreach, you are
thinking about fulfilling a need for something. This process may involve writing a paper or doing a
presentation in front of an audience to get their approval. While proposal writing may seem like an
intimidating task, it can be made easier by following the guidelines in writing and familiarizing yourself with
the parts of a project proposal.
Proposals are primarily categorized according to their length. An informal proposal is about 2-4 pages
long. Meanwhile, a formal proposal has 5 or more pages. Regardless of their purpose and audience, they have
standard parts such as the following:
The executive summary serves as the introduction to your project proposal. Similar to a report abstract
or an essay introduction, this section should summarize what’s coming and persuade the stakeholder to
continue reading. Depending on the complexity of your project, your executive summary may be one
paragraph or a few paragraphs. Your executive summary should include:
You should only address these items briefly in your executive summary because you’ll discuss these
topics in more detail later in your proposal.
2. Organization
The organization section of a project proposal provides a clear and concise overview of the entity
responsible for implementing the project. It establishes credibility and demonstrates the organization’s
capability to successfully execute the proposed initiative. This section typically includes the following
key components:
3. Project Description
In this section, you’ll go into the background of the project. Use references and statistics to convince
your reader that the problem you’re addressing is worthwhile. You can also use this section to explain
how the problem you hope to solve directly relates to your organization. Include the following
● Background
● Mission and Vision
● Objectives
You just presented a problem in the project background section, so the next logical step in proposal
writing is to present a solution. This section is your opportunity to outline your project approach in
greater detail. You may not have all these items in your proposal format, but you can decide what to
include based on the project scope. This section will likely be the longest and most detailed section of
your proposal, as you’ll discuss everything involved in achieving your proposed solution.
● Target Market – Identifies the specific audience or customer segment the project aims to serve,
based on demographics, interests, and needs.
● Market Volume – Estimates the size and potential demand within the target market, including
potential customer base and industry trends.
● Location – Specifies the physical or virtual site where the project or event will take place,
considering accessibility, infrastructure, and logistics.
● Description – Provides a brief overview of the project, highlighting its purpose, objectives, and
expected outcomes.
● Type of Event – Defines the nature of the event (e.g., conference, fundraiser, workshop) and
its key characteristics.
● Pricing Scheme – Outlines the pricing strategy, including ticket costs, service fees, or
sponsorship packages, ensuring financial feasibility.
● Project Activities and Programs – Lists the major tasks, activities, and initiatives involved in
executing the project, including key milestones.
● Project Timeline – Provides a schedule of tasks and deadlines, ensuring efficient planning and
execution within a set timeframe.
● Human Resources – Details the team structure, roles, and responsibilities of staff, volunteers,
and partners involved in the project.
5. Project Monitoring
Defining your project deliverables is a crucial step in writing your project proposal. Stakeholders want
to know what you’re going to produce at the end of your project, whether that’s a product, a program,
an upgrade in technology, or something else. When defining your deliverables, you should include:
While it’s important to show the problem and solution to your project, it’s often easier for stakeholders
to visualize the project when you can define the deliverables.
6. Proposed Budget
Now that you’ve outlined your problem, approach, solution, and deliverables, you can go into detail
about what resources you need to accomplish your initiative. In this section, you’ll include:
● Project budget: The project budget involves everything from the supplies you’ll need to create a
product to ad pricing and team salaries. You should include any budget items you need to
deliver the project here.
● Breakdown of costs: This section should include research on why you need specific resources
for your project; that way, stakeholders can understand what their buy-in is being used for.
This breakdown can also help you mitigate unexpected costs.
● Resource allocation plan: You should include an overview of your resource allocation plan
outlining where you plan to use the specific resources you need. For example, if you determine
you need 50,000 to complete the project, do you plan to allocate this money to salaries,
technology, materials, etc.
Hopefully, by this point in the proposal, you’ve convinced the stakeholders to get on board with your
proposed project, which is why saving the required resources for the end of the document is a smart
strategic move.
Finally, wrap up your project proposal with a persuasive and confident conclusion. Like the executive
summary, the conclusion should briefly summarize the problem your project addresses and your
solution for solving that problem. You can emphasize the impact of your project in the conclusion but
keep this section relevant, just like you would in a traditional essay.
LESSON 3: POSITION PAPER
LESSON 4: COMPOSING PROFESSIONAL CORRESPONDENCE
Composing a Résumé
Résumés, application letters, and other professional correspondence are some of your weapons to start
up and sustain your career. Most of the time, your résumé is the first written document that your employers
will be looking at while reviewing your application. Having a well-written résumé is very important in helping
you secure an interview which could open your doors to job vacancies and opportunities.
Résumé originated from the French word résumé which means, “summary”. It is a concise document
that highlights your education, work experiences, and other qualifications such as your skills and strengths.
These are information or qualifications that your future employer might look for in the job that you are
applying for. A résumé is usually an enclosure to an application or cover letter so it is recommended that you
prepare the résumé first since the information that you include there will be the basis of your letter.
1. Relevant experience
● Do: List your specific experience, skills and accomplishments that are directly or closely related
to the job you want to secure. Include previous positions that had similar responsibilities or
positions that allowed you to practice relevant skills. If you took professional courses or earned
any certifications, you may include them and indicate their expiration dates to show that they're
still valid.
● Do: You can consider revising the experience to be more universal, such as “experienced in
multi-calendar management using scheduling software.” If your work experience is limited, you
may consider including irrelevant jobs you've held as long as you do your best to relate them to
the desired position.
● Don't: Refrain from mentioning experiences that aren't relevant to the position you want. For
example, you may have experience using certain scheduling software. Only list it on a resume
for a position that also uses that same software.
2. Education
● Do: Include education relevant to the job. If the position is entry-level, use your associate or
bachelor's degree. For some entry-level positions, you can also include your high school
diploma or general education. You can also consider listing any related classes you took, such
as industry-specific courses like marketing or finance, general education courses like writing or
technical courses in computer programming.
● Don't: In most resumes, including your grade point average (GPA) may be unnecessary or
distract from more relevant details. Only include your exact GPA if your potential employer
requests it. Otherwise, you can leave your GPA out and include the degree level, your area of
study, the institution you attended and your completion date for each degree you have.
3. Personal information
● Do: Include personal information such as your name, phone number and email address so that
your prospective employer can contact you to schedule an interview and discuss your
qualifications further. Some positions may require you to provide your home address so that the
employer can know if your commute is realistic. Review the job listing to identify any additional
personal information that your employer wants you to include.
● Don't: Refrain from including information that's irrelevant to the job search. You may also omit
information that the employer doesn't specifically request. Family details, such as marital status
and number of children are not often required, though an employer may request that
information during the initial hiring process and onboarding. You can consider including these
details if you think they may make you a more attractive candidate. For example, a company
may want to hire a single individual who doesn't have kids to work an unpredictable schedule
with night shifts.
5. Vocabulary
● Do: Use simple and direct statements with easy-to-understand terms when describing your
experience and skills. You can try statements like, “collaborated with a team of designers to
create targeted advertisements” or “led a team of finance managers to educate clients on
investment strategies.” Direct statements like these define what your role was in your past job.
If applicable, try to include terms from the job description to show that you have the relevant
abilities.
● Don't: Avoid using cliches or idioms, such as phrases like “team player,” “hard worker” or
“detail-oriented” unless they are keywords from the job description. Words like these may cause
confusion and ambiguity.
● Don’t: Also, consider avoiding too much industry-specific language or jargon. Sometimes, the
person reading your resume may be unfamiliar with certain terms if they work in human
resources or are reviewing potential candidates before sending their resumes to the hiring
manager.
6. Length
● Do: Write a concise resume that is one to two pages long. The most effective resumes are
short and omit unnecessary information. Hiring managers and recruiters may review hundreds
of resumes for each open position, so a short resume ensures they can read your document
and learn about your qualifications efficiently.
● Don't: Refrain from making your resume longer than two pages. Some positions or industries
may require a longer, more in-depth resume, but most employers prefer one to two pages. You
don't need to include every position you've ever held and unnecessarily increase the length of
your resume.
You might be aspiring to be admitted in a school or university of your choice or be hired in a company
or institution that you desire. This could not be fulfilled unless you express your intent through some forms of
written communication such as application letters.
● College Admission Letter is also known as the "letter of intent". It is a brief discussion of your
intention to be admitted to a specific course in college.
● Employment Application Letter is widely known as a "cover letter". It is used to introduce yourself
to a prospective employer. You write this to demonstrate your interest in the company, sell your
services and qualifications in written form, and show that you are fit for a job position. It is usually
submitted with a résumé.
Components of a Letter
1. The heading includes the date the letter is written. If you do not use letterhead stationery, you need
to include your address above the date.
2. The address above the salutation is the letter recipient's full address. This address should match the
address on the envelope.
3. The salutation is the line that begins "Dear..." Place a colon at the end of the salutation. Use Mr. for
men and Ms. for women. Try to obtain a name to which you can address your letter. If you cannot
obtain a name, you should address the letter to the person’s position e.g. “Admissions Officer” as a last
resort, you can use "To Whom It May Concern" as a salutation. You can also include an attention line
two spaces down from the recipient's address and a subject line (if necessary).
4. The body of your letter contains your message.
○ The first paragraph of a typical business letter should state the main purpose and/or subject of
the letter. Begin with a friendly opening; then quickly transition into the purpose of your letter.
Use several sentences to explain your purpose, but do not go into detail until the next
paragraph.
○ The second paragraph states the specific information regarding your purpose. This may take
the form of background information, statistics, or first-hand accounts. A few short paragraphs
within the body of the letter should be enough to convey your message.
○ The closing paragraph briefly restates your purpose and why it is important. If the purpose of
your letter is employment related, consider ending your letter with your contact information.
However, if the purpose is informational, think about closing with gratitude for the reader’s
time.
5. The complimentary close should appear two lines below the last line of the body. Capitalize only the
first letter of the first word and always end the line with a comma. You can use a variety of closures:
Sincerely, Sincerely yours, Yours truly, Regards, Best regards, or Best wishes.
6. Your signature should be in blue or black ink. Allow four vertical spaces for your signature.
7. The identification line contains your typed name, and, if you have one, your title, placed below your
typed name. Depending on the purpose of the letter, you can position your phone number or email
address in place of your title.
Three Letter Formats
There are different types of business letter formats, each with their own pros and cons. The appropriate
business format for you largely depends on your preference.
1. Full block format - The full block form is the default form for a formal business letter. When in
doubt, you can use the full block format as a safe option. For this type of formatting, there are no
indentations in the paragraphs. Every part of the business letter is left-aligned under the full block
format, including the sender and receiver addresses. For readability, you identify a new paragraph by
skipping a line.
2. Modified block format - The modified block form is the same as the full block form, except the
sender's address is right-aligned. This format is slightly less formal than the full block format. This
format is most appropriate when addressing the letter to someone with whom you have a working
relationship.
3. Semi block format - The semi-block business letter format is the same as the full block format,
except the paragraphs have indentations. If you don't like the look of the single line between your
paragraphs, you can opt for this format. The semi-block format is also appropriate for formal letters.
General Formatting:
● Font: Use a professional, easy-to-read font like Times New Roman or Arial, size 12.
● Spacing: Use single spacing throughout the letter, with a blank line between paragraphs.
● Alignment: Left-justify the text for a clean, professional look.
● Standard Margins: Use 1-inch margins on all sides (top, bottom, left, and right).
● Consistency: Ensure consistent margins throughout the letter for a professional look.
● Date: Double space after the date line.
● Inside Address: Double space between the date and the inside address (the recipient's address).
● Salutation: Double space after the salutation.
● Body: Single space the body of the letter.
● Closing: Double space after the body of the letter, before the complimentary close.
● Signature: Leave several lines (at least three) between the complimentary close and the typed name to
allow room for your handwritten signature.