CHAPTER - I

INTRODUCTIONANDRESEARCH DESIGN

INTRODUCTION

The project is all about Training and Development of employees. Human resource
management is the management of employee’s skill, knowledge abilities, talent, aptitude,
creativity, ability etc. different terms are used for denoting Human Resource
Management. They are labour management, labour administration, labour management
relationship, employee – employer relationship, industrial relationship, human capital
management, human asset etc. Though these terms can be used differently widely, the
basic nature of distinction lies in the scope or coverage and evolutionary stage.
ADITYA BIRLA GROUP has its own learning organization. The objective is to
create a learning organization. For this, they have a dedicated an Education Center known
as POORNATA. The trainings are identified based on the individual, organization and
customer needs, with employees going in for technical, soft-Skills training, management
development programs, technology leadership programs and leadership development
programs. In simple terms, training is understood as the process of learning sequence of
programmed behavior. Mainly post-employment and off job training is given in training
and development.
All organizations must manage four resources: money, equipment, information,
and People. Investment in better equipment may speed up production or reduce waste.
Information is power, data about products, prices, and customers are essential to every
business. Investments in training and development of employees can make them more
productive or more effective in their jobs, directly contributing to the overall organization
efficiency.

The purpose of training and management development program is to improve

employee capabilities and organizational capabilities. When the organization invests in
improving the knowledge and skills of its employees, the investment is returned in the
form of more productive and effective employees.

Training and development programs may be focused on individual performance or

team performance. The creation and implementation of training and management
development programs should be based on training and development needs identified by a
training needs analysis so that the time and money invested in training and management
 development is linked to the mission or core business of the organization (Wanted and
Opine, 1999).
Human Resource Management (HRM) is an operation in companies designed to
maximize employee performance in order to meet the employer’s strategic goals and objectives.
More precisely, HRM focuses on management of people within companies, emphasizing on policies
and systems.

In short, HRM is the process of recruiting, selecting employees, providing proper

orientation and induction, imparting proper training and developing skill. HRM also includes
employee assessment like performance appraisal, facilitating proper compensation and benefits,
encouragement, maintaining proper relations with labour and with trade unions, and taking care of
employee safety, welfare and health by complying with labour laws of the state or country
concerned.

The overall purpose of human resources (HR) is to ensure that the organization is able to
achieve success through people. HR professionals manage the human capital of an organization and
focus on implementing policies and processes. They can specialize in finding, recruiting, selecting,
training, and developing employees, as well as maintaining employee relations or benefits. Training
and development professionals ensure that employees are trained and have continuous development.
This is done through training programs, performance evaluations, and reward programs.

OBJECTIVES OF THE STUDY

1. To study the theoretical aspect of training and development in the organization.

2. To identify training requirements at “Rajshree Ultratech cement factory Malkhed”.

3. To understand how training impacts employees.

4. To study the various training programs or operations of the Rajshree Ultratech cement
factory Malkhed”.

5. To know the importance of training in organization.

6. To study and evaluate the essence of training program.

7. To know the guidance given by trainers while training.

8. To know the performance level of employees after training.

9. To know how often training programs are conducted and maintaining the records.

10. To know the training methods given for the employees.

 RESEARCH METHODOLOGY

Data collection method

Data are facts presented from the study, success of the study and statistical
investigation depends on the availability of accurate reliable data. The present study uses
both primary and secondary data for the analysis.

The data collected in two ways:

1. Primary data
2. Secondary data
1. Primary data:
Primary data was collected through surveying 150 sample respondents from the
590 employees of the organization, using pre structured questionnaire i.e. Personal
interview, visit to the department and interacting with the person concerned and gathering
information relating to primary objectives of the study. The sampling method adopted
was convenience sampling.

2. Secondary data
Secondary data is collected through the annual reports, books, magazines, News
papers, websites and special reports etc.

SCOPE OF THE STUDY

The study tries to know the importance of training “Rajshree Ultratech cement factory Malkhed
“And the study of training and development methods in improving the skill and knowledge of the employees
towards achieving individual and organization goals.

The study enables to know the effect of employee training in making better decisions
and effective problem solving. It also helps the management to improve profitability, creating
a better corporate image, preparing guidelines for work and identify the areas to improve the
present challenges of the organization with respect to employee performance, work
efficiency, commitment and competence etc.
LIMITATIONS OF THE STUDY

3. Due to time constraint only 150 employees were considered as sample respondents.
4. Analysis of data was based on the answers given by the respondents assuming the
data given is true.
5. The study is limited only to one branch of the organization that is malkhed branch.
6. The period of study is limited to one month.
7. The study is based on available information & document.
8. Interaction with employees was very limited because of the work schedule in the
organization.
9. Some of the respondent can hide the real information.
10. Some of the respondents avoid filling the form.
11. Sometimes people did not have time to fill questionnaire, so they mark option without
even reading the question.
 CHAPTER SCHEME

The present study “employees training and development” has five chapters

Chapter: 1: Introduction and Research Design

The chapter highlights with introduction about the topic, objectives of the study,
study methodology, scope and limitations of the study.

Chapter : 2: Theoretical Background

The chapter deals with detailed study of theoretical aspects of training and development.

Chapter: 3: Company Profile

Chapter three gives a brief background of industry profile, company profile and
product profile.

Chapter: 4: Data Analysis and Interpretation

In the chapter four an effort is made to analyze and interpret the data collected
from the field study.

Chapter: 5: Findings, Suggestions and Conclusions

Chapter five concludes there search study by highlighting major findings, suggestions and
providing overall conclusion of the study.
 CHAPTER-II
THEORETICAL BACKGROUND

HUMAN RESOURCE MANAGEMENT:

Human resource management (HRM) is concerned with workforce, who is the energetic elements
management. The success of any organization or an enterprise will depend upon the ability, strength and
motivation of persons working in it. The HRM refers to the systematic approach to the problems in any
organization. It is concerned with recruitment, selection, training and development of personnel.
Human resource management is series of integrated decisions that form the employment relationship; their
quality contributes to the ability of the organizations and the employees to achieve their objectives.
Human resources management (HRM) is the strategic and coherent approach to the management of an
organization’s most valued assets the people working there who individually and collectively contribute to the
achievement of the objectives of the business. The terms “human resource management” and “human
resources” (HR) have largely replaced the term “personnel management” as a description of the processes
involved in managing people in organizations. In simple sense, HRM means employing people, developing
their resources, utilizing, maintaining and compensating their services in tune with job and organizational
requirement.
The original usage derives from political economics, where it was traditionally called labor, one of four
factors of production although this perspective is changing as a function of new and ongoing research into
more strategic approaches at national levels.
This first usage is used more in terms of “human resources development” and can go beyond just
organizations to the level of nations. The more traditional usage within corporations and businesses refer to
the individuals within a firm or agency, and to the portion of the organization that deals with hiring, firm,
training, and other personal issues, typically referred to as “human resources management”. This article
addresses both definitions.
— Milkovich and Boudreau
HUMAN RESOURCES DEVELOPMENT:
Human resource development means the development, growth of employees at every level of management by
planned and organized process.
HRD includes Education, Learning and Training programmes.
Meaning of human resources management:
The term human resource can be explained in the sense that it is a resource like any natural resource. It does
not mean that the management gets and uses the skill, knowledge, ability etc. though the development of
skills, tapping and utilizing them again and again by developing a positive attitude among employee.
Human resources can be understood as the integration of management functions such as planning,
organization, directing and controlling into the human resources operations such as employment,
compensation, performance appraisal, training developing etc.
Definitions of human resources management:
According to [Link], the term HR can be thought of as. “The total knowledge, skills,
creative abilities, talents and aptitude of an organization work force, as well as the value, attitude and beliefs
of the individuals involved.”
Functions of HRM
The functions of HRM can be classified into two categories, namely, managerial functions and operating
functions.
Managerial Functions:
1. Planning: It is a pre determined course of action. Planning pertains to formulating strategies of programs
and changes in advance that will contribute to the organizational goals.
2. Organizing: An organization is a means to end. It is essential to carry out the determined course of action.
An organization establishes relationship among the employees so that they collectively to the attainment of
company goals.
3. Directing: The next logical step after completing and organizing is executed of the plan. The basic function
of personnel management at any level is motivating, commanding, leading and activating people.
4. Controlling: After planning, organizing and directing various activities of personnel management, the
performance varied in order to know that personnel function are performed in conformity with the plans and
directions of an organization.
Operating functions:
The operative functions of HRM are related to specific activities of personnel management viz, employment,
development, compensation and relations. All these functions are integrated with management functions.
Operating functions can be further classified as,
1. Employment:
It is one of the operating functions of HRM. The employment function is concerned with securing and
employing the people possessing the required kind of knowledge and level of human resource necessary to
achieve the organizational objectives, employment include functions like.
A .Analysis Job: It is the process of study and collection of information relating to the operations and
responsibilities of a specific job.
B .Human resource planning: It is a process for determination and assuring that the organization will have
adequate number of qualified person, available at proper times, performing jobs which would meet the needs
of the organization and which would provide satisfaction for the individuals involved.
C .Recruitment: It is a process of searching for prospective employees and stimulating them to apply for in
an organization.
D .Selection: It is a process of ascertaining the qualification, experience, skill & knowledge etc, of an
applicant with a view to appraising his/her suitability to a job.
E .Placement: It is process of assigning the selected candidate with the most suitable job in terms of
requirement. It is matching of employee specification with job requirements.
F .Induction and Orientation: Induction and orientation are the techniques by which a new employee is
rehabilitated in the change.
2. Human Resource Development:
It is the process of improving, mounding and the changing the skill, knowledge, creative ability, values,
commitment etc., based on present and future job and organizational requirement.
A .Performance appraisal: It is the systematic evaluation of individual with respect to once on the job and
their potential for development.
B. Training: It is the process of imparting to the employees technical and operating skills and knowledge.
C. Management development: It is a process of designing and conducting suitable executive developing
programs so as to develop managerial and human relations skill of employees.
D. Career planning: It is a planning of once career and implementation of career plans by means of
education, training, job search and acquisition of work experiences. It includes internal and external mobility.
E. Internal mobility: It includes vertical and horizontal movement of an employee within the organization.
F. Transfer: It is the process placing employees in the same levels jobs where they can be utilized more
effectively in consistence with their potentialities and needs of the employees and the organization.
G. Promotion: It deals with upward reassignment given to an employee in the in the organization to occupy
higher position which commands better status and/or pay keeping in view the human resource of the
employees and the job requirement.
H. Demotion: It deals with the downwards reassignment to an employee in the organization.
I. Changes and organization development: Change implies the creation of imbalances in the existent pattern or
situation. Organization development is a planned process designed to improve organizational effectiveness
and health through modification in individual and group behavior, culture and system of the organization
using knowledge and technology of behavioral science.
Compensation:
It is the process of providing adequate, equitable and fair remuneration to the employees. It includes job
evaluation, wages and salary administration, incentives, Fringe benefits, social security measures etc.
Human relations and industrial relations:
Practicing various human resources policies and programs like employment, development and compensation
and interaction among employees create a sense of relationship between the individually workers and trade
unions and the management.
Industrial relations refer to the study of relations among employer, government and trade unions.
Needs for HRM
Human resource management helps in creation a better understanding between employees and management. It
helps workers in accomplishing individual and professionals in the last decades or so.
HRM is considered essential due to following reasons:
A. Better industrial relations:
There is a wide spread unrest, strained worker-management relations. Lack of confidence in each other, rising
expectations of workers, emergence of militancy in trade unions.
These factors have created a gap between employees management.
B. Develop organizational commitment:
There is humanization of work environment in industrialized countries like Japan, USA, and Germany etc.
globalization of economy has exposed Indian industries to international competition. An improvement in
efficiency and quality if work can come only when workers can develop organizational commitment.
C. To cope up with changing environment:
The business environment is rapidly changing. Technological improvements have revolutionized production
procedures. Better communication channels have revolutionized vital area of business. There is a need to cope
with changing and new situation.
D. In political philosophy:
Political philosophy has undergone a change all over the world. The new approach is to develop human
resource properly for making its better use. In India, central government has named Indian ministry as human
resources development and put under a senior minister. This development shows the importance of human
resources. So, there’s need for human approach towards work force.
Nature of HRM
 Pervasive force: HRM is pervasive in nature. It is present in all enterprises. It permeates all levels of
management in an organization.
 Action oriented: HRM focuses attention on action, rather than on record keeping, written procedures
or rules. The problems of employees of work are solved through policies.
 Individually Oriented: It tries to help employees develop their potential fully. It encourages them to
give their best to the organization.
 People oriented: HRM is all about people at work, both as individual and groups. It tries to put
people assigned jobs in order to produce good results.
 Future oriented: HRM helps an organization meet its goals in the future by providing for competent
and well-motivated employees.
 Continuous functions: HRM is not one-shot deal. It cannot be practiced only one hour a day or one
week a day. It requires a constant alertness and awareness of human relations their importance in
everyday operations

Objectives of HRM
 Availability of competent and willing work force to an organization is the major objective of any
organization. Beyond this there are several other objectives, namely.
 To develop the inner hidden talent of individual worker may be used for the development of the
organization.
 To train new employees to the level required by the organization to perform their task effectively.
 The existing employees will also be trained to take up more responsibilities.

The main objective of the HRM is training and development of an organization.

 To increase co-operation and trust ant to involve employees activity in the company affairs.

INTRODUCTION TO TRAINING AND DEVELOPMENT:

Training refers to the teaching/learning carried on for the primary purpose of helping members of all
origin to acquire and apply the knowledge, skill, abilities and attitudes needed by the organization.
Training is the short-term process utilizing a systematic and organized procedure by which non-
managerial personnel learn technical knowledge and skills for a definite purpose.
Training enables employees to develop and rise within the organizations and increase their “market
value,” earning capacity and job security.
Meaning:
Training is the act of increasing the knowledge and skills of an employee for doing a particular job. In
other words, training improves, changes, moulds the employee knowledge, skill, behavior, aptitude & attitude
towards the requirement of job and organization.
Thus, training bridges the difference between the job requirement & employee present.
Definition:
According to Dale S. Beach:
Training is defined as “the organized procedure by which people acquire knowledge for a definite purpose.”

According to HESS KING:

(1971) defined training as a sequence of experiences or opportunities designed to modify behavior in order to
attain a stated objective.
“Training is an activity to increase understanding, skill and attitude to perform specific job in better ways.
Training is the part of Human Resource Development”.

OBJECTIVES OF TRAINING

Generally line managers ask the personal manager to formulate the training
polices. The personal formulates the training objectives in keeping with the company goal
and objectives.

1. To prepare the employees both new and old to meet the present as well as changing
requirements of the job and organization.
2. To impart the new entrants the basic knowledge and skill they need for to prepare employee for higher
level task.
3. To develop the potentiality of people for the next level job.
4. To ensure smooth and efficient working of a department.
5. To ensure economical output of required quality.
6. To promote individual and collective moral, a sense of responsibility, co-operative attitude
and good relationship.
7. An intelligent performance of definite job.
IMPORTANCE OF TRAINING AND DEVELOPMENT
The importance of human resource management to extent depends on human resource development
 High productivity.
 Morale booster.
 Better quality of work.
 Cost reduction.
 Low accidental rate.
 Development of skills.
 Reduced supervision.
FACTORS AFFECTING OF TRANING AND DEVELOPMENT OF ORGANIZATION
 Identify areas of growth.
 Conduct gap analysis.
 Select the right training tools.
 Measure, evaluate, and track progress.
 Final thoughts.

BENEFITS

Benefit of training is faceted. Training benefits to the organization, individual

and in the formulation of policies and maintenance of relations. These benefits are:

A. How training benefits to the organization

1. Improves the moral of the work force.
2. Improves the job knowledge and skills at all levels of organization.
3. Helps to create a better corporate image.
4. Helps to people identify with organizational goals.
5. Helps to prepare guidelines for worker improves level management relationship.
6. Helps employees adjust to change
7. Eliminates sub optimal behavioral.

B. Benefits of training to individual employees

1. Helps to the individual in making better decision and effective problem solving.
2. Aids in encouraging and achieving self development and self confidence.
3. Helps person handles stress, tension, frustration and conflict.
4. Provide information for improving leadership knowledge, communication skills and attitudes.
5. Increase job satisfaction and recognition.
6. Development a sense of growth in learning.
7. Helps to eliminate fear in attempting new task.
8. Improve morale.
 CHAPTER-3

COMPANY PROFILE

ULTRATECH CEMENT LIMITED

(UNIT: RAJASHREE CEMENT WORKS)

Ultratech Cement Limited (Unit: Rajashree cement works) is located at Aditya

nagar, Malkhed in the Gulbarga District of Karnataka State. The plant has three units
manufacturing clinker and PPC/OPC Cement of 43 & 53 grades as per standards, published
by Bureau of Indian Standards. The first Unit was commissioned in the year 1984, the
second one in 1990 and the third unit in 1995, with a total installed capacity of 3.0 million
Tons per annum (MTPA). The production capacity has been enhanced to 4.2 MTPA as of
now. The cement is sold in the open market through a well-established network. Location of
project activities.

It is non-government organization located in Aditya Nagar, Malkhed road,

functioning form 1983. This organization works for the manufacturing cement and other
activities also. The employees who work in this organization are all knowledgeable and skill
full in their respective works. The surrounding environment is very peaceful and calm to
work as it is located away from city without any pollution the employee’s area likeminded
working for the good cause and everybody are dedicated towards their work and
organization.

This organization has helped many to lead their life emotionally and financially
successful and the employees are staying and slums by providing them employment
opportunities.

India is the second-largest producer of cement in the world. It accounts for more
than 8% of the global installed capacity. India has a lot of potential for development in the
infrastructure and construction sector and the cement sector is expected to largely benefit
from it. Furthermore, on the back of rising rural housing demand, the consumption of
cement in India has been growing consistently as it is one of the cheapest products to buy
in terms of Rs./kg. Strong expansion of the industrial sector, which has fully recovered
from the COVID-19 pandemic shock, is one of the main demand drivers for the cement
industry. As a result, there is a strong potential for an increase in the long-term demand for
the cement industry. Some of the recent initiatives, such as the development of 98 smart
cities, are expected to significantly boost the sector.
Aided by suitable Government foreign policies, several foreign players such as
Lafarge-Holcim, Heidelberg Cement, and Vicat have invested in the country in the recent
past. A significant factor which aids the growth of this sector is the ready availability of
raw materials for making cement, such as limestone and coal.

Geographical location:
Country India / state Karnataka city / town Kalaburagi district / taluk Sedam -Aditya
Nagar [Link] project activity takes place on Rajashree Cement Works' industrial
grounds. Situated in the Kalaburagi district Aditya Nagar Malkhed. Rajashree Cement is
spread over 1200 acres area, located 7kms. From historic village Malkhed in Northern
Karnataka. Malkhed area was devoid of any Wildlife, Forest land, grazing land and Human
habitats prior to Rajashree Cement. Wide temperature variation, experiences severe summer
and moderate winter. The Soilis Saline (PH value 8.5). There is no Sensitive Natural Habitat
around it.
Rajashree Cement has adopted dry process pre calcinations technology with
sophisticated control instrumentation from internationally renowned firms like Klockner
Humboldt Deutz AG of Germany for ensuring consistent quality of cement. The Company is
committed to Total Quality using highly sophisticated state- of –art technology and has
taken the lead in the country for Energy Conservation by installing High pressure Roller
Presses for raw material and cement grinding, 6 Stage Pre-heaters and Trip late cyclone. The
organization has attached utmost importance to the conservation of environment in and
around its Industrial complex by installing highly efficient electrostatic precipitators and
dust collectors.

One of the top 10 producers in the world and the biggest in India, with a 53.95
million tons capacity, is Ultratech cement limited (unit: Rajashree cement works), a
prominent player in the Aditya Birla Group cement business. With annual sales of about
INR202798.00,million, Ultratech and it saffiliates operate 11 composite plants, 1white
cement plant,1wall careputty factory, 1 clinkerization plant in the United Arab Emirates, and
15 grinding units across 5 countries. There are 101 RMC plants, 6 bulk terminals, 5 in India
and 1 in Sri Lanka, 2 in United Arab Emirates, 1 in Bahrain, and 1 in Bangladesh. Most of
the plants are certified to ISO 9001, ISO 14001, and OHSAS 18001 standards. It is also the
leading manufacturer of white cement, with two factories having obtained ISO 27001
certification and four having earned SA 8000 certification. Wall care putty and ready mix
concrete in India, through its involvement in building materials such as water proofing,
concrete blocks, and dry mix mortar, Ultratech provides solutions to the construction
industry.

i. Back ground :
Ultratech Cement Ltd. unit: Rajashree cement works, A unit of established in
established in the year 1984 at adityanagar,malakhed village in sedam taluk of kalaburgi
district. On the Hyderabad – Mumbai BG line at a strategic location with regard to its
market base it is well connected by rail with major cities of Hyderabad, Bangalore, Mumbai,
and Chennai. The plant consists of three units. The 1st unit was commissioned in 1984, 2nd
unit was commissioned in 1990 and the 3rd unit was commissioned in 1995, 4th unit was
commissioned in 2013. Plant has been undertaking continuous expansion and modernization
program right from the inception of the first unit. The present installed cement capacity of
the plant 3.2 million tons per annum, at a single location, in the country. Aditya Birla Group
is a US $41 billion (RS 2, 50,000 Core) corporation.
 It is the league of Fortune 500. Anchored by an extraordinary force of over 1, 20,000
employees, belonging to 42 nationalities. Over 50% of its revenues flow from its overseas
operations spanning 36 countries. The adityabirla group has been ranked fourth in the world
and first in Asia pacific in the ‘Top Companies for Leaders’ study 2011, conducted by Aon
Hewitt, Fortune Magazine and RBL (a strategic HR and leadership advisory firm). The
group has topped the Nielsen’s Corporate Image Monitor 2014– 15 and emerged as the
number one Corporate, the ‘Best in Class’, for the third consecutive year.

Market Size
In FY23,themarket size of India’scement industryreached3.96billiontonsandis
expected to touch 5.99 billion tons by 2032, exhibiting a CAGR of 4.7% during 2024-
[Link] country, the
cement industry promises huge potential for growth. India has a total of 210 large cement
plants, of which 77 are in Andhra Pradesh, Rajasthan, and Tamil Nadu. Nearly32% of
India's cement production capacityis based in South India, 20% inNorth India, 13%
inCentral,15% inWest India,andthe remaining 20% isbasedin East India. India's cement
production reached 374.55 million tons in FY23, a growth rate of 6.83% YoY.

Indian port traffic for cement in the period of Apr-Nov‟24 saw an increase at 4.82
millionmetrictons(MMT)ascomparedtothesameperiodofthepreviousfiscalat
[Link] Indian cement industry projects an 8% increase in sales by CY25, fueled by
government infrastructure investments, although it faces challenges such as reduced sales
realization in CY24.

India’s export of panel cement, clinkers, and asbestos cement products stood at Rs.
5,099 crores (US$ 587.71) million in FY24 while the imports were Rs. 1,442 crores (US$
166.50 million) for the same period.
 The Indiancement industryis projectedto achieve an 8% growth in salesbyCY2025,
primarily fuelled by government infrastructure investments. However, the sector is also
contending with challenges, such as reduced sales realization in CY24. Key players,
including UltraTech and Adani, are strengthening their market positions through
substantial acquisitions and expansions, with the goal of enhancing capacity and fostering
growth.
The Indian cement industry is proceeding with expansion plans and capacityadditions,
despite dampened demand expected to persist through the first half of FY25. Cement
giants foresee a modest 6-7% volume growth this fiscal year, even though the period has
begun with a pricing downturn.
cement demand is projected to grow by 6-7% in FY25, following a strong 7- 8%
YoY growth in the last quarter of FY24. Despite a pricing downturn due to increased
competition, average cement prices declined by around 1.5% in FY24.
As of April 2024, the installed capacity of cement in India is 553 MTPA with a production
of 298 MTPA.

The Mumbai-Ahmedabad Bullet Train Corridor is significantly boosting the cement

and construction industry, utilizing around 20,000 cubic meters of cement daily equivalent
to eight 10-story buildings. This project, spanning 508 km with multiple stations and
tunnels, has generated substantial employment, with about 20,000 workers engaged daily.
India's cement industry, as per CRISILRatings, plans to increase its capacity by 150-
160MTbetweenFY25andFY28,buildinguponthe119MTannualcapacityaddition over the
last five years, to cater to growing infrastructure and housing demands.

Cementconsumptionis expectedtoreach450.78million tonnesbytheendof FY27.

Investment

 In CY24, the cement sector in India witnessed a significant increase in mergers

and acquisitions, with more than ten deals announced, representing the highest
level of activitysince CY14. The total value of these transactions surpassed US$
3.5 billion, largely fuelled by major players such as UltraTech Cement and
Adani-promotedAmbuja Cements, especially within the South Indian market.
 According to Confederation of Real Estate Developers' Associations of India
(CREDAI), the market size of the real estate sector in India is projected to reach
Rs. 112 lakh crore (US$ 1.3 trillion) by FY34 and Rs. 449 lakh crore (US$ 5.17
trillion) by2047. Currently, the Indian real estate market is valued at Rs. 24 lakh
crore (US$ 300 billion).
 The capacity at the Kalavatala Plant in Nandyal, Andhra Pradesh, has been
increased from 1.5 million tonnes per annum (mtpa) to 2 mtpa. Similarly, the
ValapadygrindingunitinSalem,TamilNadu,hasalsoseenitscapacityrisefrom
1.6 mtpato 2 mtpa.
 UltraTech Cement has received approval to acquire approximately 8.69% stake
in Star Cement for a total consideration of up to Rs. 851 crore (US$ 98 million).
The board of UltraTech has agreed to purchase up to 3.70 crore shares, in
addition to other applicable charges.
 Dalmia Cement is set to establish a new cement plant in Madhya Pradesh with a
production capacity of 4 million tonnes, involving an investment of Rs. 3,000
crore (US$ 345 million). This facility will be the first in the country to operate
entirely on 100% renewable energy.
 Shree Cement is planning to invest Rs. 800 crore (US$ 92.1 million) to set up a
cement plant in North-East Bihar with an annual capacity of 2 million tonnes.
The company signed an MoU with the Bihar government during the Bihar
Business Connect 2024 summit.
 Ambuja Cement Ltd (ACL) has announced an investment of approximately Rs.
1,600 crore (US$ 184.2 million) to establish a cement grinding unit in
Warisaliganj, located in the Nawada district of Bihar.
 Ramco Cements proposed a Rs. 1,403 crore (US$ 168 million) capacity
expansion,includingaRs.1,250crore(US$149 million)investmenttodouble
 the capacity at its Kalavatala plant in Andhra Pradesh and an additional Rs. 153
crore (US$ 18.34 million) for a 10 MW waste heat recovery system in Tamil Nadu; the
expansion aims to increase clinker capacity to 6.3 mtpa and cement capacity to 3 mtpa,
with the total installed capacity reaching 19 mtpa for clinker and 26 mtpa for cement by
FY26.
 Ambuja Cements aims to increase its production capacity from 100 million
tonnes per annum (mtpa) to 140 mtpa byFY28, positioning itself aggressivelyin
the competitive cement market.
 Bihar Chief Minister Mr. Nitish Kumar laid the foundation for a Rs. 1,600 crore
(US$ 191 million) cement grinding unit by Ambuja Concrete in Nawada. The 6
mtpa project will create 250 direct and 1,000 indirect jobs, with the first phase
expected by December 2025.
 Shree Cement plans to invest Rs. 2,000 crore (US$ 240 million) to expand its
cement production capacityin Uttar Pradesh bynearly 7 million tonnes annually
over the next 24 months. The expansion includes new 3.5 mtpa facilities in Etah
and Prayagraj, initiated under an MoU with the state government.

GOVERNMENTINITIATIVES

In order to help private sector companies thrive in the industry, the Government
has been approving their investment schemes. Some of the initiatives taken by the
Government of late are as below:

 As per the Union Budget 2025-26, the government approved an outlay of Rs.
2,87,333 crore (US$ 33.08 billion) for the Ministry of Road Transport and
Highways i.e., 3% higher as compared to the previous budget. Additionally,
thebudget allocatedRs.11.2lakhcrore(US$129.04billion)forInfrastructure
sector. To promote increased private sector involvement, the government has
put forward a range of proposed initiatives.
 The National Infrastructure Pipeline (NIP) expanded to 9,305 projects from
7,400 projects.
 Government schemes like the Pradhan MantriAwasYojana (PMAY) for
affordablehousingandPMGatiShaktiNational MasterPlanforinfrastructure
 are driving cement demand. PM Gati Shakti's focus on transport networks and
PMAY'sexpansionwillfurtherincrease cementconsumptionincomingyears.
 In October 2021, Prime Minister, Mr. Narendra Modi, launched the „PM Gati
Shakti - National Master Plan (NMP)‟ for multimodal connectivity. Gati
Shakti will bring synergy to create a world-class, seamless multimodal
transport network in India. This will boost the demand for cement in thefuture.
ROADAHEAD

The Indian government is firmly focused on infrastructure development to spur

economic growth and is striving for full infrastructure coverage to establish smart cities.
The government plans to increase the capacity of railways and the facilities for handling
and storage to enable the transfer of cement and cut out on transportation costs. These
measures are expected to result in increased construction activity in the country, thereby
boosting demand for cement.

The easternstates of India arelikelyto be thenewer and untapped markets forcement

companies and could contribute to their bottom line in future. In the next 10 years, India
could become the main exporter of clinker and grey cement to the Middle East, Africa, and
other developing nations of the world. Cement plants near the ports, for instance, the plants
in Gujarat and Visakhapatnam, will have an added advantage for
exportandwilllogisticallybewell-armedtofacestiffcompetitionfromcementplants in the
interior of the country. India‟s cement production capacity is expected to reach 550 MT by
2025. Anumber of foreign players are also expected to enter the cement sector owing to
the profit margins and steady demand.
 Milestone

Year Milestone

2023 Ultratech achieves the distinction of recording 100 million tonnes of grey cement sales in a
single financial year. This achievement comes within 5 years of the company achieving 100
MTPA production capacity.

2021 UltraTech’s cement manufacturing capacity in India increases to 112.55 MTPA and globally
to 117.95 MTPA. (Additional cement capacity of 0.6 mtpa each commissioned at Patliputra
Cement Works and Dankuni Cement Works)

2020 Announced Rs. 5,477 crores investment towards 12.8 MTPA capacity expansion. Upon
completion of the latest round of expansion, the Company’s capacity will grow to 136.25
MTPA.

2019 Merger of cement business of Century Textiles & Industries Ltd with UltraTech Cement.
UltraTech becomes the first cement company globally to have more than 100 MTPA
capacity in a single country outside of China. Cement Capacity: 116.75 MTPA

2016 Largest single cement company in India Capacity: 66.3 MTPA March: Grinding plants
commissioned in Jhajjar, Dankuni, Patliputra

2017 Acquires Jaypee Cement business (21.2 MTPA) Largest cement company in India, 4th in
world (excluding China) Cement Capacity: 93 MTPA

2018 Commissioned integrated unit in Dhar (3.5 MTPA) Acquired cement business of Binani
Cement (6.25 MTPA) Cement capacity: 102.75 MTPA

2014 Commissioned new grinding unit at Jharsuguda (1.6 MTPA) Acquired Sewagram and
Wanakbori units from Jaypee Cement (4.8 MTPA)

2013 New grinding unit capacity of 1.6 MTPA commissioned at Jharsuguda, Orrisa Acquired unit
in Sewagram and GU in Wanakbori, Gujarat with a capacity of 4.8 MT Cement capacity -
62 MTPA

2012 Brownfield expansions in Chhattisgarh and Karnataka, grinding unit commissioned Hotgi,
 Maharashtra, and 1.5 MT at Rajashree, Karnataka Port Based bulk terminal of 0.5 MT at
Cochin

2004 Acquisition of L&T's cement business: UltraTech Cement Ltd. Cement Capacity: 30.04
MTPA + 1.08 MTPA (SDCCL)

2008 SDCCL divested in 2008 Greenfield Projects Brownfield Expansions Debottlenecking

Cement Capacity: 48.9 MTPA

2001 Acquisition of Star Cement in the Middle East and greenfield expansions Cement Capacity
– 52 MTPA

2003 Capacity: 14.12 MTPA

1998 Merger of cement business of Indian Rayon and Grasim Cement Capacity: 8.5 MTPA

1980 First cement plant set up for Grasim (Vikram Cement) and Indian Rayon (Rajashree
Cement)

COMPANYPROFILE
“ULTRATECHISALSOCALLEDASADITYABIRLAGROUP”
Concrete is a key structure industry. India was second biggest on the planet after
China, utilizing more than a million people all through the nation. The next two years
might see the cement the cement industry adds on 5.6 crores tones to its capacity due to a
steep rise in the demand. The overall cement capacity in India is 42.1 crores of tones by
the end of 2019.

 OnMay24th 1961 Cement ManufacturingAssociationwas formedinIndia.

 In1992itachieved4thpositionamongall countries.
 In1992-938% wasdemandof cement.
 Day-by-dayit gotprogressed in owingthe cementalongwithachievements.
 In1997-98109.56millionbagshavebeenpacked.
RAJASHREECEMENTWORKS

UltratechCement(unit:Rajashreeconcreteworks)istheIndia’stopmostcement industry.

Type CementPlant

Area Karnataka

AnnualProduction 2.60MillionTones

Owner RajashreeCement Works

Shareholders AdityaBirlaGroup
Activity 1984

TheAditya Birla Gratheringsomedays beforetook overmanycement

[Link]:J P Cement, Orient Cement Factory and many
[Link],Apparel,Telecom,IT Services, &
financial Institution.
DEVELOPMENT
Theconcrete ventures of Asian countryturned into a noteworthypiece of its economy
in 1982 and allowed work to more than 1,000,000 people legitimately or in a roundabout
way. The concrete business has pulled in has numerous speculators to put into their
production lines, both Indian and Remote specialists.

The India has part of potential to build up the foundation and development division
has expected to a great extent profit by it.

As of late, remote players have put resources into the nation and expected to be the
benefactor of real advancements in the country bolstered by sensible government outside
exercises. The improvement of the part is foreseen because of the readied
opennessoftheunrefined materialsformakingbond,forinstance,limestoneand coal.
TECHNOLOGY LEVEL

With 502 million tons per year (mtpa) of cement production capacity of Ultratech
Cement. The asset worth Rs.3000 billion more than it costs. It will provide housing loan to
employees and others also it worth of Rs.600 billion. The organization has
embraceddifferentinwardandoutsidesupportabilityendeavorstowindupreasonable
[Link],resourcethe board
organizations and protection specialists in the nation.

BACKGROUNDINCEPTIONOFTHECOMPANY

INTRODUCTIONTOULTRATECHINDUSTRIES LIMITED:

The Aditya Birla Gathering the relationship of Fortune 500. In India, the
Gatheringhavebeen proclaimed "The Best Supervisor in India and among thebest 20 in
Asia" by the Hewitt-Economic Occasions, Divider way Diary Concentrate [Link] 50
percent of its incomes keep running its abroad procedure.

Ultratachconcreteltd,aunitofRajashreeconcreteworkschangedintosetupin1984
inAdityanagar,[Link] Limited is
the greatest cement maker in Indian and it is the various primary concrete makers inside
the worldwide. Ultratech's creative and perceptive is usually to be the 'Forerunner' in
Building Options. The organization has a blended capability of 116. 8 mil stores as pointed
out by a 12 months (MTPA) of poor concrete. Ultratach has a strongexistence in overall
businesssectorscomprehensiveofthe UAE,Sri Lanka and Bahrain. Ultratach is an
establishing individual from the Global Concrete and Concrete Organization. Ultratach has
twenty two coordinated assembling models, 23 crushing models, one Clinkerization device
and 7 Mass Packaging Terminals. Within the white concrete part, Ultratech entered the
commercial center underneath the Birla
[Link] Careclayunit,witha state of the
art capability of 1. Five MTPA. Ultratech has more prominent than the usual 100 thirty
arranged combined concrete (RMC) digesting plants in fifty urban communities in India.
Ultratach has an organization of various lakh channel accomplices all through the u. S.
What's more, has amarket reachofextrathan 80%inIndia.
PastBusiness –TheAdityaBirlaGathering is:
AdityaBirlagroup arefunctioning3700villages.

• Itisfocusingonadditionalon:Education,HealthandfamilyWelfare.
• ItisRunning42 Schools and18Emergency clinics

ULTRATECHCEMENTDIVISIONS

PLANT LOCATION CAPACITY(in

millions)

Ultratachcement Adityanagarmalkhedkaladuragi (Karnataka) 4.70

Vikram cement Jawad&Bhatindagrindingunit (Punjab) 4.20

Grasimcement Raipur(chhattisgard) 2.06

Aditya cement Shamdhupura(Rajasthan) 1.50

ShreeDigvijaya Sikka(Gujarath) 1.08

cement

Cementdivision Reddypalayam(tamilnadu) 1.16

south

Total 14.70

SOMEFACT ABOUTULTRATECHCEMENT

 Coal-primarilybasednuclearenergystationwithacapacityof49.21VIW.
 PresentdaydriedperiodfromKHD,Germanywithfrequentworkmanshipway
control gadget.

 Typicallythe bestconcreteflowerinIndiawithwashedhostagefossil fuel.

 Firstin Quitea whileto get INTERNATIONALE

ORGANISATIONFÜRSTANDARDISIERUNG9001:2001licenseBYDNV
Netherland 2001

 Concrete floor sorts for different portions of Extra Tech concrete for
privateandbusinesscreation:Birlawellknownconcreteformulti-wandered
 structures, dams and Birla as well as for mass substantial lounging and non-
primary software, Birla Constar area likewise sugar seventy-eight manureplant
and OPC 538 with regards to category of concrete.
 A psychological power to be believed with, a section of the very best
expensive aluminum and birdwatcher producers in the worldwide. Hidalgo-
oddities is the greatest lightweight aluminum moving association. That is one
of the three biggest essential aluminum manufacturers in Asia, with copper
smelters being one in every one of the key spots.
 Yourfourthbiggestmakerofprotectors.
 India's greatest MNC with creation tasks inside the US, in which 95% of the
choice of employees is American.

SITEDESCRIPTION:

Rajashree concrete works distributed more than twelve hundred hectares

found 7kms from the memorable malakhed town inside the north of Karnataka this
malakhed area is lack of any trace of any normal world, touching woodlands and
human instinct before rajasharee concrete. The planet of this area can be regular of
the Indian promontory. That has fallen a touch downpour and demonstrates a huge
temperature rendition. Typically the enjoy serves summertime season and average
frigidity. This soil contains salt (PH esteem eight. 5), it is a trickyregularterrain
round it.
 Which has a Ultratach concrete building limit of 502 million parts for each and every
year(mtpa).[Link] loan
employees and others also it worth of Rs.600 billion. The organization has
embraceddifferentinwardandoutsidesupportabilityendeavorstowindupreasonable pioneer in
its part. One of the biggestsecurity organizations, resource the board organizations and
protection specialists in the nation.

GROUPVALUES

 Integrity
 Acting and taking decisions in a manner that is fair and honest. Following the highest
standards of professionalism and being recognized for doing so. Integrity for us means not
only financial and intellectual integrity, but encompasses all other forms as are generally
understood.

 Commitment

On the foundation of Integrity, doing all that is needed to deliver value to all
stakeholders. In the process, being accountable for our own actions and decisions, those of
our team and those on the part of the organization for which we are responsible.
  Passion

An energetic, intuitive zeal that arises from emotional engagement with the
organization that makes work joyful and inspires each one to give his or her best. A
voluntary, spontaneous and relentless pursuit of goals and objectives with the highest level
of energy and enthusiasm.

 Seamlessness
 Thinking and working together across functional groups, hierarchies, businesses and
geographies. Leveraging diverse competencies and perspectives to garner the benefits of
synergy while promoting organizational unity through sharing and collaborative efforts.

 Speed

Responding to internal and external customers with a sense of urgency. Continuously

striving to finish before deadlines and choosing the best rhythm to optimize organizational
efficiency

NATUREOFTHEBUSINESSCARRIED

Concrete floor might be described as any element; or maybe more pieces so a few
materials together structure a unit mass. Concrete floor, as applied to the creation
undertaking,mightbeadustthatoncemergedwithwaterandacceptabletohookupand solidify
could be a item of totally stand-out parts or people generally launching a
consequentlystrong shape. Ultratech cement carried their business in such a waythat,
theyaredistributingtheir cement in states and thisorganization has adopted two types of
technologies.

1. Thewetprocess

2. Thedryprocessofsimilarlyprocesse
  VariousDepartments:

 Financedepartment

 Marketingdepartment

 Humanresource department

 Researchanddevelopmentdepartment

 Supplychaindepartment.

1. Financedepartment

Requirements comprise of moneyrelated making agreements, revealing and make

due,briefandnumberofyears’businessstrategy,buildingaspeculation,promoting,consolidatio
ns and purchases, coins the business owners, inward risk the board, corporate money,
inspecting and accounting.

2. Marketingdepartment

Showcasing is the way of conveying the worth of a help or piece to clients. Exhibiting
can likewise bedeciphered as beingthefineart of progressing an item, but pay as handiest
one piece of "publicizing and showcasing" can refresh "publicizing" as an overall
technique and hallmark for advancing anadministration or what to clients.

3. Humanresourcedepartment

Man asset control is the making agreements, finding out, coordinating and
manipulating the remodel of the blend of acquirement advancement payment and the
canton of HR right up until character, hierarchical, and social longings are achieved.
Subsequently man guide the plank alludes to a good of developers; functions and exercises
are planned and achieved in order to expand both the personnel notwithstanding the
viability of the business.
  HRMsfunction

 Manpowerplanning

 Recruitment

 Selection

 Orientation

 Wage&salaryadministration

 Motivation

 Performance appraisal

 Employeewelfare

4 Researchanddevelopmentdepartment
Examination and improvement are the spine of the association. This facilitates
organizations with growing new product and stuff to meet benefactor wishes in a
successful manner. It in addition shows a way for starting a small business venture to
trade. The Ultratach the accompanying pieces are achieved by means of the R&D division

 ReadytomeetclientsexpandedrequirementaboveR&S
 Canmeetthecirclebackshortcircuitsoccurrencesrequestedthroughthebuyer.
 Mechanizeddevicesaidtomeetmoregenerationvolumesandnewbuyer necessities.
 Keepupwiththeexecutivesasasupplierofcuttingedgetime.

 Improvement of assembling instruments and challenge control

fundamentallyfor clients
 Readytolandnewpositionsthatincorporatetestthebusinessowners

 Presentsomebenefit-conveyedadministrationstoclientsandproducein additional
companies.

 Presentnewworkprocessesanddesignsintermsofcustomerwants.
 5 Supplychindepartment

Offer jawline part of float the business owners of items and administrations,
stressed inside the movement and capacityof raw substances, work on the stock
structure, and finished products from the reason behind start of utilization.

 Productionprocessofcement:

Step:1Miningandcrushing

Thisisstageoneinsidethecreationstrategyherelimestoneistakenofftheworld'sh
ull withtheguideof an impactingcycle. Right aftertheblastthelimestoneisdelivered to
the chit and the predetermined size. The overpowered limestone is then shipped via
a belt transport to the declaimer stacker section

Step:2Stacker/Recamier:

This is the subsequent one phase in the development strategy; a retrieved

stacker is
[Link]
limestone from the stock heap and rss feeds it to the crude factory box box
transport collection
Step:3Rowmixgrinding

Here there are numerous storage containers for putting away limestone, iron
metallic andshuttingservicegraduate,unrefinedcomponentssavedfromboxpersonalizedand
required care of to squeeze curling metal and near to process for great mashing required. Ix
comprisesof 93 98 lime green, 9-four % past due function aluminum, 2 - 3 % hematite, and
1-three fly particles saved in primitive feasts storehouses.

Step:4Coalcrushing&grinding:

Coal situated inside the squashed cole from the region of the overpowered cole is
set aside inside the cole stocker and recovery. This defeated coal is floor within an upward
tool factory andarrangedintothefamilyrelatedtothemainignitionpipe.

Step:5Clinkerisation:

This is actually the fifth stage inside the assembling strategy: from the collection
factory storehouse, the material is extricated and despatched to the warming part, the
homogenized primitive powder from the storehouse is put into the stove through a
preheater wherein the primitive plant is to some extent turned into clinker at a temperature
of approximately 1300- 1400 territories C inthe furnace sintering region. The particular
guaranteed material is somewhat positioned inside the oven in which a definitive eight% of
the estimation and clinker as tin happens inside the furnace and clinker is tossed in to the
cooler.
Step:6Clinkercooling/storage

Clinker from the furnace in the cooler section and shipped to the clinker pile with
the guideofprofoundboxtransport(DPC)fromtheclinkerpile,theclinkerismovedtothe
concrete factory box through profound can transport.

Step:7Cementgrinding

This particular is the seventh move towards the assembling arrangement of

proportioned clinker and gypsum and took care of to the clicking on roller near to the ball
plant to best crushing of the perfect fineness. The degree comprises of 97- ninety eight%
gypsum. Great materials wealthy in cement.
Step:8 packingand dispatch

The concrete from the production collection is moved to the capacity storehouse
and from that point the cement is delivered to the pressing assembling device and Rs is
gathered in 50kgs sacks by revolving pressing device seven then, when this occurs,
without a moment's hold off stacked into truck/rake 7 shipped to higher places in the
office.
BOARDOFDIRECTORS

Mr. KumarMangalam Birla

Chairman,UltraTechCementLimited.

Mr. Kumar Mangalam Birla is the Chairman of the US $48.3 billion multinational
Aditya Birla Group, which operates in 35 countries across six continents. Over 50 per
cent of its revenues flow from its operations outside India.
 VISION,MISSIONANDQUALITYPOLICY

VISION
Tobethe leader in Building Solutions

MISSION
Todeliversuperiorvalue tostakeholdersonthefourpillars of
 Sustainability
 Innovation
 CustomerCentricity
 TeamEmpowerment

QUALITY POLICY
Tocreateanddeliverqualityconcreteseachqualitysystem ISO2001,tomeetthe needs of
your customers and keep the environment
  Achivements and Awards:

 Golden peacock national Quality award for making best quality cement for the year2010.
 National award for quality excellence in the Indian cement industry by the National
council for cement and building materials for the year 2021.
 IMC Ramakrishna Bajaj National Quality Award (certificate of merit) in 1995 Rajeev
Gandhi National Quality Award in 1993.
 Green Rating of cement industries 3 leavs out of 5 leaves by (Centre for sciences and
environment) in 2006.
 Gold award for green tech environment excellence award in 2006 from
greentechfoundation.
 Super platinum award in manufacturing sector. From frost&Sullivanin2006.
 Chairmen WCM award 2007, Rajashree Cement Works wonsilver award.
 The State Level Award for Excellence in Energy Conservation and Management 2008
was given to UltraTech Cement by the Maharashtra government.
 FICCI Indian Award for Circular Economy, 2021.
 In the MSME category of the National Safety Awards 2021, the Ready-mix Concrete
(RMC)
Division won four awards.
 Eight prize swere won by UltraTech Cement at the Campaign India Digital Crest Awards
2021 (CIDCA).
PRODUCTS/SERVICEPROFILE

1. UltraTechCement
2. ReadyMixConcrete
3. BuildingSolutions
4. BuildingProducts

UltraTechCement India's
No.1 Cement
UltraTechisthefirstchoiceofengineersandprofessionalswhovaluequality.
In addition to having a pan-India presence, UltraTech has been the cement of choicein
some of the country's most major landmark and pride projects.
UltraTech Cement is the ultimate destination for all types of building products -
from gray cement to white cement, building solutions, and a variety of ready-mix concrete,
catering to varied applications and needs.

Significantcomponentsofyourhomeiscement.
At UltraTech, we recognise that you are creating more than simply a house; you are
creating your identity, your mark on society. There are more than four walls to a house. It's
not just a building. It's the most significant project you've ever undertaken.
 One of the most significant components of your home is cement. It holds everything
togetherandis essentialtothestructure'[Link] youarenotjust purchasing
cement, but also the assurance and trust that only UltraTech can deliver. As a result,
millions of IHBs like you have put their trust in UltraTech to build their houses, making us
India‟s No.1 brand.

TypesofCement:
OrdinaryPortlandCement(OPC)

OPChas an earlysettingtimebut is not environmentallysound orcost-effective.

PortlandPozzolanaCement(PPC)

Thisisidealforconstructioninharshenvironmental conditions.
PortlandSlagCement(PSC)

Thiscement isthe bestforconstructionsthat are exposedto marine environments.

WhatmakesUltraTech
CementIndia’sNo.1Cement?

1. Engineers'choice
EngineersandprofessionalswhovalueandappreciatequalitychooseUltraTechCement.

2. IndividualHomebuilder’s(IHB)mosttrustedbrand
EngineersandprofessionalswhovalueandappreciatequalitychooseUltraTechCement.

3. Engineers'choice
EngineersandprofessionalswhovalueandappreciatequalitychooseUltraTechCement.

4. Engineers'choice
EngineersandprofessionalswhovalueandappreciatequalitychooseUltraTechCement.
 1. ReadyMixConcrete

UltraTech believes that whether you are building a home or a large infrastructure
project, it is your badge of reputation. We understand that delivering projects with
exceptional build quality & within timeline is the biggest driver of your business growth
and profit.

Hence at UltraTech, we work hard to deliver only the best & most consistent quality
ready-mix-concrete backed by cutting-edge expertise, so that you can build a formidable
reputation. This is what makes UltraTech RMC the most preferred brand by
Engineer‟s&India‟s Number 1 RMC.

UltraTechIndia‟s No.1 RMC is now available in more than 100 cities with more than
250 modern RMC batching plants. And to meet your specialized construction needs, we
also offer a range of very amazing concrete.

Advantagesof RMCConcrete
 MadewithIndia‟sNo.1Cement
 Constituentquality– approved byqualitycouncilofIndia(QCI)
 Consistent quality
 2. Building Solutions

UltraTechBuildingSolutions
Since the opening of the first UltraTech Building Solutions location in 2007,
UltraTech has grown to include more than 2500 locations all across India. We have
established relationships with leading brands across various product categories.
MillionsofpeopletrustUltraTech BuildingSolutions,makingittheirgo-tosourcefor all
home-building products, services, and solutions.

WhyUltraTechBuildingSolutions?
UltraTech Building Solutions is a pioneering concept developed with the
objective of providing expert solutions to consumers, throughout the home building
journey. Present across 2400+ outlets across the country. We provide specialised
solutions as part of our trustworthy expertise to assist home builders in making the
best choices possible throughout the whole home building process.
With the largest network of home building stores in the country, we provide
complete home construction solutions. Our widespread reach coupled with
immense expertise makes UltraTech Building Solutions a reliable partner in your
home building journey.
UltraTechBuildingSolutionsBenefits
 AssociatedwithIndia‟sNo.1Cementbrand,UltraTech.
 Singlepoint of access tomaterials byvarious leading brand.
 Contemporaryretailexperienceofferingmultipleproductsand service
 Higherrevenuegenerationpercustomer
 2400+networkof stores.
 Trainingofmodernretailpractices
 Digitalleadmanagement withmultipleleadgenerationavenues

3. Building Products
 WaterproofingSystems
 CrackFiller
 StyleEpoxyGrout
 Tile&MarbleFittingSystem

WeatherProWaterproofingSystem
Dampness and seepage are the biggest enemy of the strength of
your home, making it weak and hollow from the inside. Only
preventive waterproofing can help you protect your home‟sstrength.

Use UltraTech Weather Pro WP+200, an integral waterproofing

liquid developed at UltraTech Research Lab. Its unique Water
BlockTechnologyfillsthetinyholesintheconcrete,plaster
[Link]
givebetterprotectiontothestructurefromdampnessandseepage.

ForeffectivewaterproofinguseUltraTechWeatherProWP+200inbuildingyour entire
home, from foundation to finishing.

Waterproofing is critical for increasing the longevity of any structure, particularly

homes and buildings. Using waterproofing material protects inner walls, prevents
structural damage, metal rusting, and wood decay.
CrackFiller
Introducing
UltraTechCrack Filler
Nowfillcracksyourselfinjust5minutes!

Introducing:UltraTechTilefixoStyleEpoxyGrout
To fill premium tile & marble joints. It not only protects but also enhances the
stylish and unique decor of home.

Tile&MarbleFittingSystem TileFixo Product

Range
Choose products from the TileFixo range of ready-mix & self-curing tile binders and
groutsTileFixoRapidForalltypesoftiles,glass, andnaturalstoneslikegranite & marble
 Substrate: On all typesof substrateslike dry walls, Tile-on-Tile, PU, Plywood
andmetals
Areasofusage:Floors,verticalwalls,ceilingsofallinteriorandselectexterior surfaces
Keyfeatures :Thermal ShockResistant, SlipResistant, Quick Setting

 TileFixoX'TRAPLUSWHITE
 TileFixoX'TRAPLUS
 TileFixoYT
 TileFixoNT
 TileFixoCT

WhatisUltraTech’sGREENVANTAGE?
Sinceinception, sustainabilityhasbeenat thecoreof our business philosophy
We have been committed to actively protecting our environment and conserving natural
resources for the future, by focusing on Reduce, Reuse and Recycle At UltraTech, we
understand that our customer‟s success and reputation is built not only on scale and speed,
but also on a solid foundation of sustainability.
To enable our customers in their pursuit of sustainability, we are bringing all our
sustainabilityinitiatives, processes, technical expertise, products and solutions on one
platform – UltraTech GREENVANTAGE
 AREASOFOPERATION
UltraTech's manufacturing footprint comprises of 24 integrated manufacturing units,
one clinkerisation unit, 33 grinding units and 8 bulk packaging terminals. With 307 Ready
Mix Concrete (RMC) plants in 134 cities, UltraTech is the largestmanufacturer of concrete
in India. It has a slew of speciality concretes that meet specific needs of discerning
customers. UltraTech's Building Products business is an innovation hub that offers an array
of scientifically engineered products to cater to new-
[Link] segment in Indiaand
isretailedinthemarketunderthebrand [Link] has one white cement
unit and three wall care putty units. UltraTech pioneered the UltraTech Building Solutions
(UBS) concept to provide individual home builderswith a one-stop-shop solution for
building their homes. This is the first pan-India multi-category retail chain catering to the
needs of individual home builders (IHBs). Currently, there are over 3952 UBS outlets in
22 states across India.

UltraTechreachesouttomorethan1.6millionbeneficiariesinover507villagesin16 states
across India.

Oneofthemainreasonswhy wehaveahugesuccessinIndiamarkethasbeenour portfolio of

five high modern status.
 Karnataka
 Stateof Maharashtra
 Andhrafederalincome
 Goa
 Tamilnadu

TOTAL COST OFOWNERSHIPMODE

Unit rajeshree cement the ultratech concrete, [Link] by adityabirlagroup in
the chairmanship Its Mr. kumarmangalambirla
 INFRASTRUCTUREFACILITIES

Improvingqualityoflife
We strive to improve the community infrastructure in the villages around our units
focusing on sanitation, drinking water and roads.

SafeDrinkingWaterandSanitation
Through our Safe Drinking Water Programmes at Sambhupura, Khor, Malkhed,
Reddipalyam, Tadipatri, Hirmi, Awarpur, Kovaya, Ratnagiri, Durgapur and Jafrabad,
1,10,000 people could access clean drinking water..

We have installed 39 RO plants at Tadipatri, Awarpur, Kotputli and

KhariaKhangar, which serve 53,000 [Link], 3200 beneficiaries were
supported with sanitation facilities were set-up at schools, individual houses and
community locations.

InfrastructureandDevelopment
Towards better infrastructure, we are engaged in the connecting/ repairing of roads,
community hall and assets, rest places, installation of solar lights, construction of water
tanks and installation of piped water supply. These activities have aided over 5 lakh
people.
Followingfacilitiesareinstalled/availableinthe organization.

1. CaptivePower Plantof58.2 MW'capacity

2. LeasedLimestoneMines.

3. [Link]-claimer.

4. CoalMillWithCrusherandPulverization

5. [Link] Press.

6. RawMeal Silone.

7. Pre-heaters.

8. Kiln and Cooler

9. ClinkerStockPipesandSilo

10. CementSilos

11. PackingMachines(RotaryPackers.)

12. BulkCement Loading Silo

13. Fly-ashoutage Silo.

14. Mobilefireand foamtenderIS.

15. Alarmsystem.

16. Wellequippedhospital
COMPETITORSINFORMATION
1. ACC Cement
2. AmbujaCements
3. JK Cement
4. Dalmia Cement
5. Chettinadcement

1. ACCCement

ACC Limited (Formerly The Associated Cement Companies Limited) is an

Indian
cementproducer,[Link]
apartoftheAdaniGroup.On1September2006,thenameofThe AssociatedCement
Companies Limited was changed to ACC Limited. The company was established
in Mumbai, Maharashtra on 1 August 1936.

2. AmbujaCement

Ambuja Cements Limited, formerly known as Gujarat Ambuja Cement

Limited, is a major Indian cement producing company. The Group markets cement
and clinker for both domestic and export markets.
 3. JK Cement

JK Cement Ltd. is one of India‟s leading manufacturers of Grey Cement and one of
the leading White Cement manufacturer in the World. Over four decades, the Company
has partnered India's multi-sectoral infrastructure needs on the strength ofits product
excellence, customer orientation and technology leadership. JK Cement‟s operations
commenced with commercial production at its flagship greycement unit at Nimbahera,
Rajasthan in May 1975.

6. DalmiaCement

Dalmia Bharat Limited is an Indian conglomerate, which traces its origins to the
businessesestablishedbybrothersRamkrishnaDalmiaandJaidayalDalmia ineastern India in
the first half of the 20th century. In the 1930s, the group merged with the businesses of the
Sahu Jain family to form the Dalmia-Jain Group.

4. Chettinadcement

ChettinadCement is one oftheleading cement manufacturersin India, deliveringtop-

notch products and services to its esteemed customers & Channel Partners. Chettinad
Cement's wealth of knowledge accumulated over the years has undoubtedly played a
pivotal role in the company's success.
 SWOTANALYSIS

STRENGTH
 ItisIndia‟sbiggestcementcompany.
 Itisthelargestexporter ofcementclinkers.
 ItisapartoftheprestigiousAditya BirlaGroupthathelpsthebrand.
 Ithasan annualcapacityof60+millions tones.
 UltraTech accountstoabout30%ofthetotalIndianExports.
 MostoftheplantshaveISO9001,ISO14001andOHSAS18001 certification.
 UltraTechCementLimitedhasintegratedplants,whitecementplantandmany
grinding units in India.
WEAKNESS
 AlthoughUltraTechprovidesvariousotherconstructionproductsandservices, but
the brand is associated with Cement only, so it has to work on positioning the
brand as a construction materials brand, which can be achieved by
implementing branding activities.
 It is not operating/exportingin US market which is a huge market for Cement
industry.
 BrandawarenessofUltratechislesseras comparedtoglobalplayers.

OPPORTUNITIES
 Itshould entertheUS marketbyMergersand acquisitions.
 Itshoulddoworldwidebrandingactivitiesthatwouldhelpthebrandgrowasa whole.
THREATS
 Itfacesstrongcompetitionfromglobalplayers.
 Mergers and acquisitions involves high risk, so it should be careful while
entering new market.
FUTUREGROWTHANDPROSPECTS
As the largest cement manufacturer in India, UltraTech Cement continually
strives to play a key role in finding effective and responsible ways to preserve the
environment. As a company, UltraTech is committed to its focus areas of climate
change, healthand safety, energyconservation, water conservation, biodiversityand
natural resource substitution. UltraTech is the first company in India and the second
company in Asia to issue dollar-based sustainability linked bonds.

UltraTech is a signatory to the GCCA Climate Ambition 2050 and has

committed to the Net Zero Concrete Roadmap announced by GCCA. UltraTech is
focused on accelerating the decarbonisation of its operations. It has adopted new age
tools likethe Science Based Targets Initiative (SBTi) and Internal Carbon Price as
well as set ambitious environmental targets through both EP100 and RE100.

UltraTech Cement is fully aligned to the United Nations Sustainable

Development Goals (SDGs). It has been certified as 3.8 times 'water positive'.
UltraTech Cement has a power generation capacity of 167 MW through waste heat
recovery systems which is expected to reach 302 MW by FY2024. More than 80%
of its power consumption is met through captive power plants.