INTERN ASSIGNMENT
✅ TASK 5 — SEO Strategy for Google +
AI Search (LLM Optimization)
The intern must propose a complete SEO plan for WebMobi’s Event Discovery platform
optimized for:
✔ Google Search
✔ AI Search Engines (Perplexity, ChatGPT, Gemini, Bing CoPilot)
✔ SGE (Google’s Search Generative Experience)
They should provide frameworks, examples, and action items.
🎯 WHAT THE INTERN NEEDS TO
PRODUCE
PART A — Google SEO Strategy (Traditional + SGE)
Intern must outline a full plan including:
1. Keyword Strategy
● Create a keyword map for 11 event categories (marketing, tech, HR, etc.)
● Include:
○ Top, middle, bottom funnel keywords
○ Long-tail queries
○ Event-specific keywords
○ Country/city + category (example: “AI conferences Dubai 2025”)
Deliverable: A table like:
Keyword Intent Difficulty Estimated Volume Suggested Landing
Page
2. On-Page Optimization Strategy
For /discovery, category pages, and event detail pages:
● H1/H2 structures
● SEO titles/meta descriptions
● Internal linking (category → event → related events)
● Event schema markup (Event, Organization, BreadcrumbList)
● FAQ structured data
● Performance optimization
● Canonical URLs
They must propose the exact structure of an SEO-optimized page.
3. Content Strategy for Google
Propose a content plan with:
● Category landing page content (e.g., “Marketing Conferences 2025 — Trends & Top
Picks”)
● Blog topics (top 30)
● Evergreen pillar pages
● City-based event index pages
e.g.,
● “Top Tech Conferences in Singapore 2025”
● “AI Summit Guide: What to Expect in 2026”
● “B2B Event Industry Annual Trends Report”
4. Backlink Acquisition Strategy
Intern must outline:
● Event organizer partnerships
● Industry guest blogging
● HARO / Qwoted for authority
● Resource pages
● LinkedIn SEO posts for backlinks
● How to get links from associations
Bonus: They should propose a backlink outreach email template.
5. Technical SEO Checklist
They must give improvements for:
● Sitemaps (events, categories, locations)
● Core Web Vitals
● Crawl depth optimization
● Duplicate handling (same event across years)
● Pagination for infinite scroll
● Applying lastmod updates for dynamic events
PART B — AI SEO Strategy (LLM Search Optimization)
Most interns won’t know this — so it separates average candidates from great ones.
They should design a plan to optimize WebMobi for:
● ChatGPT search
● Gemini search
● Perplexity
● Bing Copilot
● Google SGE
1. Structured Data for AI Crawlers
LLMs rely heavily on structured formats.
Intern must propose:
● JSON-LD event schema
● Organization schema
● Category-level schema
● FAQ schema
● Review schema for “Verified Reviews”
This improves inclusion in AI answers/snippets.
2. AI Content Optimization
LLMs prefer:
● Clear headings
● Bullet points
● Short paragraphs
● Explicit answers
● Stat summaries
● Trend summaries
Ask the intern to:
● Rewrite 1 category page for LLM-readability
● Write an AI-friendly meta description
● Convert one event page into an "AI-optimized" version
3. Creating “LLM-Friendly Assets”
These content types perform extremely well inside Perplexity/ChatGPT answers:
● “Ultimate Guides” (2,500+ words)
● “Best X Conferences 2025” lists
● “Top 20 AI Summits Every CTO Should Attend”
● “Trend Reports” in concise tables
Intern should outline 10 such assets.
4. AI Search Entity Building
WebMobi must become an entity LLMs recognize.
Intern should propose how to:
● Strengthen “WebMobi” Wikipedia-like presence
● Build citations
● Increase brand mentions
● Integrate with GMB, Crunchbase, LinkedIn
● Create high-authority backlinks
5. AI Assistant Prompts Strategy
Ask intern to create prompts that encourage LLMs to surface WebMobi:
Example:
“What are the best B2B events for marketing leaders in 2025?”
“Top AI conferences globally 2025 – list with locations.”
Intern should list 20 prompts WebMobi must rank for — and propose content to match.
6. AI Snippet Optimization
Intern must suggest:
● How to answer questions concisely
● How to structure event summaries
● How to embed FAQs that AI extracts
● How to create 1-line event descriptions perfect for AI snippets
🔥 PART C — Combined Strategy: Google
+ AI Pipeline
Intern must define a unified plan:
1. Google SEO brings traffic
2. AI search picks up summaries, FAQs, trend reports
3. WebMobi pages become preferred sources for ChatGPT/Gemini recommendations
They must propose how to achieve this using:
● Category-level differentiators
● Verified reviews
● Trend reports
● AI insights
● High-quality curated lists
📄 FINAL DELIVERABLES (For the task)
✔ Google keyword strategy (20–30 keywords)
✔ SEO-optimized category page sample
✔ Blog sample (300–500 words)
✔ 10 backlink opportunities
✔ AI-optimized event page example
✔ AI ranking prompts list
✔ Competitor SEO analysis
✔ Technical SEO audit for [Link]/discovery
✔ Combined Google + AI strategy (1–2 pages)