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Influencer Marketing and Consumer Trust

The document is a compilation of various academic articles focusing on the impact of social media influencers on consumer behavior, trust, and marketing effectiveness. It explores themes such as influencer authenticity, consumer engagement, and the relationship between influencers and brands across different contexts. The studies provide insights into how influencers can shape purchase intentions and brand perceptions through their credibility and engagement strategies.
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0% found this document useful (0 votes)
17 views6 pages

Influencer Marketing and Consumer Trust

The document is a compilation of various academic articles focusing on the impact of social media influencers on consumer behavior, trust, and marketing effectiveness. It explores themes such as influencer authenticity, consumer engagement, and the relationship between influencers and brands across different contexts. The studies provide insights into how influencers can shape purchase intentions and brand perceptions through their credibility and engagement strategies.
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

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