1/ Types of Events
An event is categorized broadly as either entirely new or requiring
development. If the event is entirely new, the organizing team must first
focus on a specific need or objective. Events can be one-time
occurrences or ongoing, with ongoing events requiring concept
development for continued success.
Events are broadly categorized into the following types:
● Private Events
● Corporate Events
● Charity Events
● Live Events
2/ Private Events
- Common private events include Weddings, Wedding receptions,
Birthday parties, and other Special occasions.
• Target Audience: Private events are used for individuals who wish
specific guests to arrive at the venue.
• Exclusivity: A crucial feature is the implementation of a guest list,
ensuring that the venue is not accessible or open to the public.
• Privacy: Private event rooms, such as those used for weddings, are
frequently booked specifically because the hosts are seeking privacy for
their celebration.
• Planning: Special event planners manage the planning process to
meet the client's specific requirements.
2.1/ Leisure Events
Leisure refers to activities outside of work, family, and societal
obligations that an individual chooses voluntarily for relaxation,
diversion, and knowledge expansion.
=> Nhìn slide giải thích từ vựng
Two main motives drive participation in leisure events:
● "Pushing motivation" (the desire to move away from the current
location)
● "Pulling motivation" (the wish to see different places).
The motivation for engaging in leisure events includes the desire for a
healthy life, psychological relief, an active social life, and the
development of personal skills.
3/ Corporate Events
The term "MICE" in the travel context is an acronym standing for
Meetings, Incentives, Conferences, and Exhibitions. It refers to a
specialized niche of group tourism dedicated to planning, booking, and
facilitating these event types.
3.1/ Meeting
Corporate meetings may appear straightforward to plan, but the event
planner’s responsibility is to ensure the meeting adheres to prescribed
guidelines. Meeting objectives often involves igniting employee passion
and fostering solid teamwork. Crucially, the planning process must
identify what decisions will result from the meeting.
3.2/ Incentives
Incentive events are designed to revitalize employee and consumer
[Link] event planner must determine the underlying reason for the
event. Motivational speakers are suitable for inspiring employees, while
entertaining acts like comedians or bands can effectively set the mood
for customers.
Team-building events are vital for fostering the correct mindset for
employee success, enhacing productivity, trust, relationships, and
morale. Activities should combine teamwork with enjoyment, promoting
connections and allowing employees to escape the traditional office
environment.
Other types of corporate events include:
● Business Dinners: A classical corporate event ideal for
celebrating milestones and recognizing employee contributions.
Balance in the theme and atmosphere is important, with food being
a primary concern.
● Launch Parties: Perfect for introducing a new product or service,
providing necessary information, and generating excitement for the
release date. These events often invite potential customers/clients
and feature presentations, speeches, samples, giveaways, and
entertainment. Venue selection, time management, and handling
special requests are critical.
● Award Ceremonies: These are increasingly popular for honoring
staff or customers for their accomplishments. They can be small
internal events or large community gatherings. Invitations should
reflect the event’s spirit and mood, possibly featuring a colorful
logo from the sponsoring organization.
4/ Conferences
Question: How do you define a conference? Have you ever taken part in a conference?
An educational event that can be used to quickly upgrade the
knowledge base or showcase the company’s expertise on a specific
topic. They should be dynamic and interactive, encouraging audience
members to engage with the speaker to discuss opinions and results.
4.1/ Types of Conferences
Conference types include:
● Strategic Development/Corporate Retreat: Used to generate
ideas for future success.
● Training and Development Workshop: Used to upskill and
educate the group.
● Sales/Product Summit: Used to communicate new product
information to the team.
● Association Meeting: Used to review past performance and
determine future direction.
● Celebratory Event: Used to reward the group for their
achievements.
These educational events can range from a few hours to an entire day,
typically involving presenters sharing information and insights. Venues
vary, including specialist conference centres, resorts, hotels, and motels,
with the structure of the event determining the preferred venue type.
4.2/ Planning Areas
The event manager needs to plan meticulously across several areas:
● Preferred event dates and alternate dates.
● Guest details.
● Expected event duration and projected number of attendees.
● Expected package inclusions (catering, accommodation, room
hire, etc.).
● Budget.
● Number of accommodation rooms required (specifying single or
shared).
● Contact details for prominent members.
4.3/ Things to consider for International Conferences
5. Exhibitions
Various names, such as Trade Fair, Trade Exhibition, and Trade Show,
are used interchangeably for events primarily intended to gather buyers
and sellers to promote trade.
They can be single-sector or multi-sector (General fair), with the latter
becoming predominant.
5.1 Categories of Exhibition and Fairs
Categories include: (Nhìn slide đọc)
● Specialized Trade Fair: Occurs at regular intervals, often in the
same location, under the same sponsorship. Can be Industry Fairs
(restricted to professionals) or Consumers’ Fairs (open to the
public).
● Commercial Exhibition: Typically organized ad hoc by and for a
representative number of companies, targeting a specific client
group to meet marketing or industrial objectives.
● Private Exhibition: A display of products/services by a single
supplier, aimed at a selected clientele (e.g., launching a new
product).
● Buyers’ Fair: Organized to promote business and facilitate
contact between suppliers of similar products and invited buyers.
● Trade Mart: A fixed, sizable commercial establishment with
multiple showrooms used for continuous promotion and sales of
products/services.
● Conference Fairs: Small trade shows, usually product displays,
that accompany events whose main content is conferences and
seminars.
5.2 Factors in the Design of Exhibitions
Key factors include:
● The exhibition must evolve in response to market requirements.
● A strong local industry is crucial for attracting participation.
● Long-term self-reliance ensures longevity, especially since
sponsors may shift focus.
● Proper organization conveys professionalism and reputation.
● Reliable infrastructure, facilities, and a safe/attractive environment
in the host country are important.
● The cost of participation must be commensurate with the
exhibition's offerings and the participants’ expectations.
5.3 Exhibition Design
The process of conveying information through visual storytelling and the
environment. It is an integrative, multidisciplinary process that often
incorporates architecture, interior design, graphic design, interactive
design, multimedia, lighting, and audio to create multilayered narratives
around a theme.
Its applications are broad, covering museums, visitor centers, themed
entertainment, trade shows, corporate environments, and retail stores. It
harnesses both physical space and visual storytelling to establish
communicative environments.
Driven by rapid technological advancements, exhibition design is
increasingly media-driven, social, and democratized, allowing content
generation by users as well as designers and curators. (Nhìn Slide)
6. Charity Events
Asking a question: Hey there! Can you help me identify which photos match these
words? Let's uncover the connections together!
Charity events are utilized by individuals to raise funds for a charitable
organization of their choosing. Examples include Society balls, Sports
events, and Charitable auctions. Some fundraising events involve asking
for sponsorship for an individual participating in an activity, such as
sponsored runs, cycling, skydiving, or walks.
Sponsorship operates as a “give and take” relationship. The business
donates funds for event costs, and in return, the charity event provides
the industry with low-cost public exposure and marketing.
To secure funding, event organizers must clearly define and articulate
the marketing value, brand alignment, and networking