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Video Game Sales Strategy Round 5

The document outlines the production and marketing strategy for the video game 'Messi Mania', targeting 17,000 DVD units at a price of $85 based on audience surveys. It emphasizes excellent realism and intermediate difficulty to appeal to teens and young adults, with a comprehensive promotional plan including social media, influencers, and trade shows. The projected sales are 174,765 units, generating gross sales of $9,661,676 and a net income of $935,672.

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singhbirkaran6
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2 views2 pages

Video Game Sales Strategy Round 5

The document outlines the production and marketing strategy for the video game 'Messi Mania', targeting 17,000 DVD units at a price of $85 based on audience surveys. It emphasizes excellent realism and intermediate difficulty to appeal to teens and young adults, with a comprehensive promotional plan including social media, influencers, and trade shows. The projected sales are 174,765 units, generating gross sales of $9,661,676 and a net income of $935,672.

Uploaded by

singhbirkaran6
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Video Game Simulation – ROUND #5 MM

Team members: Ralph, Light, Birkaran

Decision Reasoning

Game Number of DVDs to 17,000 units Half of the target audience buys
produce physical copies.
#Messi
Mania

Price $85 Price surveys reveal this is the


best price to support sales
• Retail price
among 75% of our audience.
Distribution Inexpensive These decisions suit the
packaging, operating margin the best while
• Packaging and content
Targeted catering to the influence on the
• Big-box stores
positioning, In- audience.
• Specialty stores store advertising,
• Online stores Highlighting
• Direct downloads Nothing,
• Advertising in resellers
• DVDs produced
Product Excellent realism, Most of our audience like good
3 languages, graphics with an intermediate
• Quality (difficulty level,
Intermediate difficulty level. Mostly targeted
graphics quality,
technical level, towards teens and young adults.
supported consoles...) E10+ rating,
• Level of service Console C and D,
(helpline) basic testing.
Promotion Google and YT, Content Seo and event and trade
3 to 5 shows are most important
• TV
influencers, according to the data along with
• Trade shows
including 1 direct and SMS advertising.
• Magazines internationally
• Billboards renowned
• Website 2-5 streamers.
• Social media Forums and
• Viral video online
communities –
19k
Traditional
advertising – 14k
Content
marketing and
SEO – 57k
Events and trade
shows – 29k
Email and SMS
advertising
campaign – 30k
Units sold
174,765
Gross sales
$9,661,676
Net Income 935672

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