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Video Game Simulation Round 4 Analysis

The document outlines the strategy for producing and selling a video game, with a focus on producing 2000 DVDs priced at $90, targeting the 19-29 age demographic. It emphasizes a comprehensive distribution approach across various platforms and highlights the importance of customer satisfaction through quality and service. The projected sales are 125,100 units, resulting in gross sales of $6,970,391 and a net income of $231,380.

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singhbirkaran6
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2 views2 pages

Video Game Simulation Round 4 Analysis

The document outlines the strategy for producing and selling a video game, with a focus on producing 2000 DVDs priced at $90, targeting the 19-29 age demographic. It emphasizes a comprehensive distribution approach across various platforms and highlights the importance of customer satisfaction through quality and service. The projected sales are 125,100 units, resulting in gross sales of $6,970,391 and a net income of $231,380.

Uploaded by

singhbirkaran6
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Video Game Simulation – ROUND #4

Team members: Birkaran, Light, Ralph

Mystic prince Decision Reasoning

Game # Number of DVDs to produce 2000 units Majority of sales are conducted
on online platforms or downloads.
This range also results in a great
operating ratio.
Price $90 According to most, the target
audience is 19-29 years old and
• Retail price
they don’t mind paying high
prices, since they care about
quality.
Distribution All Community has interacted
everywhere, so priority is given
• Packaging and content
according to the data.
• Big-box stores
• Specialty stores
• Online stores
• Direct downloads
• Advertising in resellers
• DVDs produced
Product Helpline - This has resulted in the best
Intermediate customer satisfaction response.
• Quality (difficulty level,
graphics quality,
supported consoles...)
• Level of service (helpline)
Promotion All Most of the promotion is done
through content Seo and
• TV
traditional advertising because the
• Trade shows
community is more active there as
• Magazines compared with trade shows and
• Billboards direct messages.
• Website
• Social media
• Viral video
Units sold
125,100
Gross sales
$6,970,391
Net Income
$231,380

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