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Video Game Simulation Round 2 Strategy

The document outlines the strategy for the second round of a video game simulation by a team consisting of Birkaran, Light, and Ralph. They plan to produce 10,000 units of a new game priced at $85, focusing on online sales with standard packaging and comprehensive support for beginners. The promotional strategy includes content marketing, social media, and influencer partnerships, resulting in projected gross sales of over $5 million and a net income of nearly $925,000.

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singhbirkaran6
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3 views2 pages

Video Game Simulation Round 2 Strategy

The document outlines the strategy for the second round of a video game simulation by a team consisting of Birkaran, Light, and Ralph. They plan to produce 10,000 units of a new game priced at $85, focusing on online sales with standard packaging and comprehensive support for beginners. The promotional strategy includes content marketing, social media, and influencer partnerships, resulting in projected gross sales of over $5 million and a net income of nearly $925,000.

Uploaded by

singhbirkaran6
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Video Game Simulation – ROUND #2

Team members: Birkaran, Light, Ralph

Decision Reasoning

Game # Number of DVDs to 10000 units Since it is a new game and most
produce of the buying takes place online,
10000 units seem reasonable
Price $85 It matches the pricing of the
previous games and results in a
• Retail price
suitable operating margin.
Distribution Standard Most of the sales will take place
packaging. online so premium packaging is
• Packaging and content
No big box not necessary. Specialty stores
• Big-box stores
distribution will be more suitable for the new
• Specialty stores Standard game than the big box. Featured
• Online stores positioning for ads will make game seem
• Direct downloads specialty attractive on online store as well
• Advertising in resellers stores. as direct downloads. Discounts
• DVDs produced Featured ad for will also help in making the game
direct more attractive towards women.
downloads.
Pre-launch
campaign with
10% discount
Product Beginner Beginner level because hardcore
technical level gamers are in minority.
• Quality (difficulty level,
Comprehensive Comprehensive support because
graphics quality,
support it is a new game and there could
supported consoles...) be a need to solve any bugs or
• Level of service issues with the new game.
(helpline)
Promotion Google and Content marketing and SEO,
YouTube along Forums and online communities
• TV
with and Events and trade shows are
• Trade shows
influencers and majority of promotional tools as
• Magazines streamers. the community is most active
• Billboards there.
• Website
• Social media
• Viral video
Units sold 108,930

Gross sales $5,231,774

Net Income $924,886

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