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Video Game Simulation Round 5 Strategy

The document outlines the production and marketing strategy for the video game #Mystic Prince, with a plan to produce 36,000 DVDs at a retail price of $86. The target audience is primarily young women who are casual gamers, and the promotion strategy includes a mix of digital marketing, traditional advertising, and participation in trade shows. The team aims to leverage various distribution channels, including big-box stores and online platforms, to maximize sales and net income.

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singhbirkaran6
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2 views2 pages

Video Game Simulation Round 5 Strategy

The document outlines the production and marketing strategy for the video game #Mystic Prince, with a plan to produce 36,000 DVDs at a retail price of $86. The target audience is primarily young women who are casual gamers, and the promotion strategy includes a mix of digital marketing, traditional advertising, and participation in trade shows. The team aims to leverage various distribution channels, including big-box stores and online platforms, to maximize sales and net income.

Uploaded by

singhbirkaran6
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Video Game Simulation – ROUND #5

Team members: Ralph, Light, Birkaran

Decision Reasoning

Game Number of DVDs to 36,000 Almost 60% of purchasing


produce behavior comes from physical
#Mystic sales.
prince

Price $86 According to the price survey and


previous price increases, this
• Retail price
price seems the best.
Distribution Standard Suits the operating margin and
packaging the segmentation data
• Packaging and content
Standard compliments the decision.
• Big-box stores
positioning
• Specialty stores Highlighting
• Online stores Featured ad
• Direct downloads
• Advertising in resellers
• DVDs produced
Product Beginner Target audience are young
Comprehensive women and most of them are
• Quality (difficulty level,
support casual gamers
graphics quality,
supported consoles...)
• Level of service
(helpline)
Promotion Google and YT Mostly influenced factors are
1 to 2 content marketing and Seo along
• TV
streamers with traditional advertising.
• Trade shows
Forums and
• Magazines online
• Billboards communities –
• Website 15k
• Social media Traditional
• Viral video advertising –
30k
Content
marketing and
SEO – 35k
Events and
trade shows –
21k
Email and
SMS
advertising
campaign – 9k

Units sold

Gross sales

Net Income

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