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Defining Your Target Audience Strategies

Module 1 emphasizes the importance of defining your target audience in marketing. It suggests creating a 'Buyer Persona' and understanding psychographics, including fears and aspirations. An action step is to interview three current customers to identify common language regarding their problems.

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Joshmer Julian
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5 views1 page

Defining Your Target Audience Strategies

Module 1 emphasizes the importance of defining your target audience in marketing. It suggests creating a 'Buyer Persona' and understanding psychographics, including fears and aspirations. An action step is to interview three current customers to identify common language regarding their problems.

Uploaded by

Joshmer Julian
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Module 1: Defining Your Target Audience

Understanding who you are talking to is the foundation of every dollar spent
in marketing.

 The Persona: Create a "Buyer Persona" (e.g., "Freelancer Fiona," age


30, struggles with time management, uses Instagram).

 Psychographics: Move beyond demographics. What are their fears,


aspirations, and daily hurdles?

 Action Step: Interview three current customers to find the common


language they use to describe their problems.

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