Poge
2sl(ol24
Chalin 5.
Lencufit Mankt
Choica
channl atibtion
(enhamy. Maket
Qolatid Sners Qilatd oou Rhtid tacto
unance
Conhattien Reclsien
Ylatixe uoduct
cencintatien
Qusnit
hunaasud
Date
Poge
Jhefe
ABodhibt
main. dlement manketing
Jhe soduct elmunt sigmilia tha dtangil intangill
Jroductslld to the "cisteman
Pseduuct mix
inpantant daciviens salatid to the fooduet
such i quality Aadust, dasign. husduct, hacking 4
LAsduct, ettathex imhotamt thina hcldd in fadut
hrsut o
mic
Axauct Dnd tmya fatlas heuduce ollou t th
mackat Ecamhle dhen a m stat it maukiting
husatien it stanta ith oneAuoat ttt latsn on t exhanda
and diueaili it actiutasty initiaducing,
moe
mare aitis
dmahetant comheruna uaductnie
Bramding
i the idutilication aa husduct dt can le
the name
Ahckaging Hheeemhanis
alaays sufhly the huatuet in.
t maas to putting intilication manka on thehackag
nasm
Dofe
Page
dat, qinxal inatucltina Jo
nanulactong dat
BPxicL
4t nemlly inhussud in tums
Asaduct
not am 4t
elbmunt makiting mic lecaus
to thia
May sht yaunustemnto kemhutto'a
Qcemmedtty
to imhoutant caciuins aelatid to aig i
Lemhititors decisiens sualatid to cemand deisiens uatd '
Jhe
SPaicing sljctiw
fatnt Lemhititien in the Maxkot
ekmiat that fasdueta
bate
Poye
nkotant elmunt mankting
Cam
Bruok the Loyal cstomuns omhattor
otsasenalk ice
omhutitou
Ricing sitaatbgi
Hhoe
Prica Aimming
that huosut mst e inalastie
Aemetime
clas mankut stqmnt
2 Anitating Dricing - hiu sthatigy manA LLing beusnimhal
high and nay uaitutu
that huaduct axi aaiade
D m Com imoLade it sductian ahocity uth incaaL
to amoth Aualale at la
Date
Page
daw to launch tante altor oicing dtatiqis.
Cemmunicat vala- kuh aminding stamin thu en
ha Shoexun aduct Camhutitau
hchnela distailata and hubimstin
Aicing
njetiatien And lauginiag
Lamd uiwalheistimea the vale cenhany dliwsina
to custemoA
C Claca thysical istabutin
Placa ah to the at acisigns that nud tabe
taknin. oKds tn maki tha haduct aailable
Chanmala Bistaaten
At saleuto the
yho cAmnen
Wohcualor Qnd Rotoilen
dutitiens Qe
Gucducn ’whelualor > Ratnilen Censumen
Date I
Poge
CHANNEL LEVELS
Zex0 Auel channel diuct chonnal.
4t s a uhen
h cstemeA itheut
Manulactinen LonsumaN.
2 2 ndouct channal
intmdony adhtd, it,
th Hetoily
Jisms to ull the tnoduct ieAshehalr od aitailn
thoxe ane thee intmudiaxis inLobed thee ax Jistilte
Auhoanlns and ataib
thuical Anatilkatim
usuct Rlotod thete
mhlait
Date
Poge
Cmhany kilatd tacto
al Binama
sulbat the same chanal a.
nt to lct the chanmal salctd by cemhailon
4Maxkit Relatd tcte
a) Matiu mat
Qlusqxashical concuntatien
fnuammuntal ynctoxa.
Athan imhoatant acto uhich alt saea the chaica d
Lchamnl disttin includh anuixSAminthl Jatu aich 7
lcnenic
Chusical Autilten eada
zamahotation
laushosint
bote
D
Puematien
uth actiitis that aemdotokir to CemuILUnLCat suth.
asomnsand dutilatia channl to ankanc. the sau
Sulauing 0e th.
Mic:
)twdising
Queatiena
SBoline Maxkt'2
[Link] Maskot duriwd the atin uotel
Macas muaning muchamdia
Kancity
Date
Page
sAnnBuink incud the Jollauing stanqL ctihus
diuti
Dlanqu auins actinitin
sduaty CemmHCA
amd meden mahta
Huadltienal maskit Maden makst
4t
maskitai a hace Lhol
lamd sllois centact ith
each athan
Athe
main mstie
atilastin
"aistisa hsuct a imheudtt jncauatand the huda and
dise desiu th cutemik
utanu
Lalling. and uematinal Laxd hussust
accodiagly
Dote
Arnalysing the Manket tnuinonmunt
luhat miCKO enuitonmnt2
Jhe
ULBUINding uiness fhat
mnenmnt incld
lomhetiteu
ashat intomdanies
lundou
LACenday Jecu 2
Ascendasyec
Shese incudsd
Hhose aHe
inmadlath inllnces An a atee that induactiy allt
esimess,ch asstanea
Land thchmslmical hdunnmta
foleming alleeAutain ad sucudi the naukut
tlaw'?
andthuatnthe enuiarmenbt
Censumen
AnACenmen the king'scatae ol the
aCmsumx illingnas inudnid n
uaduct
Amant and ant ull natm or t
the cmwme
alaayu ahjuciahd and aktd
dlenuuman Aatilaction UAthe
Reseanchinq thu makit tactu that mmatix
a qaad maskut uinlematen, tnliut
exsUntial chasiactouutcs to beaAsd ay it
Malaunna De the ahaxoctosti a qaad mankt
inlosmatn
ciait Camhlatnk, Rlivonc
Acausancy Lmjidatial.
maskt Cenductd to exteut
inemiten
mMarkut, duty
4olahhenic Divct moil
intiruma intwuiws Jntues intuiua
Date
Poge
Nhat nek layad ay masksting Qusianch'2
uigning mauhiting hraquanm.
Seciuisni
cheaing maukiting husguam
D94ine atatgy'
Alamnsd ahvach to achiau shude
Sinushuing HLsUHCLallcaten Qmd dcislen
making ta nbuiqat chalknga amd hastunitia.
emuiennent nuda
fat
LCentaim'2
usineas entohuisshat shauld thn hlan.
d hashus., ud, camjattuu
the and
MaLK. aduantage
stat the into hich
casm
Ldiutdd
Date
Page
SBaatmuat sbatgus.
)ombinaton abaigue
1s> Ralint diwuiication sbatigy uith an ertamhle
busines Jhes
Cha Sicoaileatin bsiness be elatid to the nunt uin
Siriu buinsa s may be qut unalatid
it omeunta to kackuuds o youand intgatien, it ma
ich
and exfand Cemes natually to am entaheuniu
2
that and eahond sltn
Cemms
naiunally
-isienand domlitien.
hhastiunity
Risk
Aesqniia
taoamcL
Snmeuatien Mindsst
Cemhutiti
Yhis intinaic duiy Jor QHeuuth and ehominà a
undamuntal chanactudte thnot
trtgnatien.
Bachuand
ale addd chaim touonda oxunxd on the hla adhd
the auw matxiala by uhich zhain towavda the
chain ustomna.
a matriala haesaln uhehsaler
shyMasket Audahnent tatiyy ouhsanfanding
haduct
Antailitienchanli
Ahicatien by entashunun
uguahic anhankien
Agmart
stuikitin channlh
slefliny axkit stratgaa
ueaging hazthih
entn a Jeign manket
ankut tuaugh
each uth t wh dantagesand
ABme. afpanchesie
bote
Poge
Ganchiing
Taint toteus
icising
Piuct dnestmant
laxket UALONCh
20) sthat es te ehianton human lie2
dhe ehicuntin Auman
Cantinta dahsnding iuhictia
-utial oshutie
Philsahhical Prshuctiue
Guaguahtical auahaatue
an industial actuity?
Arahe inal Autoema an se indutial nctuty incudu
Paeuctsatian
-eonemic tales
maxkut Aubhly
nuinermunt imhost
zhmslgical hunmcment
12> Mami the Vanieus
Cenestic tadh tntounatienaltadu uhslsal tad xotail
tad. baaton tod E-cermece
Date
23 dtat
Anshe lang adtilatia unamd ndun uineu
encemhassd vànious yoctina "and fuacs, inthding
Oradudtien
Maxkuting.
aalas
tinamc
umam teaCa
Rusianch and euelehmnt
-Camhliona And isk mamaqumint
hi Lansiuction industy encemhases all actiitia inuded
n she bailling and inastuctoa duulehmant scs his.
induds the [Link] inancing and erutin
Ssuch ai nilential'CammuMcial, indistuy
utilti
26) Lhat £ beainesa 2_stata itchanacteuistica ?
indiuiuals
A Alice lith the aim
maxkstinginance, amd cutmbKA Lic
chaxactautics buinss
and ics
Date
Poge
hsPximaxy, ndustuies QBLL th-ue
thae that ertuact
natuxal' Qe the vauiALL.
hant
eruenal
Lacti etuum a salahaLEndwigrul to
Latun
Land a botintial ctemss. stimlati immudat
Jilaing salatinuch diucsunt ceuhons
indiiduaa nad
28 ruind thu manulactuu Jestuax slle thu sama to
Jho thenAll to the cenman Nm
th chanal and lael dutailution iclud
drythe
Hh Antluitien chamnsl
nusludin deuuind'
tuoleuel dstuton chammal
-channel -> tr diut dutuiluten chammel
Mlaraetusau
thuau CnmoHA
th
toamfle
hnigue
tooethen
'somation mix Mame the tukniuah Eaplain
ne ne etamhle sa shá.
techrique CncRUKagA immediat hunchas thsugh incntiue
Aduextising Mhik inusa haid communicalien thusugh
Aarisu nudia (T, nadin, et) to inlom and iuade
alout husducta Asluices
Pubie alotins (PR) pR Jnuclus managing a Seand'
rand'as imag
and tuildingstainaih ith the hutie
the
comhany mauhte
yacts to k cenaidad
can
manuatusa
the huii
Market umamd
Lanhaliien hicing
orgpt Aditnce
Brand Poitiasing
Bukaktonchañnala
Dote
Poge
3) PalineLemmenca. and discukk it yuntions
CemmaCA ela to the atiutiumued in ta
eing and sllim goda amd AlicLa, encemhai
all hect tad andoanJactiams
thonatien ComamwHcL.
Cemmece
Hacilitating "tada, iatibtin lanket Ratanch tdunt
Lond Piemetina inancing Rsk Managlmunt, ligal ard
iglbty canhliance, alen-sal sesuices
3) Aahuia mthad mee than any
my sthe huscuduns a
minimiy elemunt unentairily hich soult uem
that the
minimi_ingnntainil du to ia stmati
Contolhd ahonimusata
-Rehlicobiity
-ota colhction
2a)" conenic actou al to the hunchauing heun te
hotntalcutomes'"xhlain hansn andhstatial cuitens
tothe
LceLl, saing and Buuall ecentmic cenditiA
ktntialcatemen Qe indáiduala
the fisduct
34 ie
betutum thu fuimany
JeceL amd the acendaxy JecLs:
PsimanyJeica dintt and Jundamuntalh inllanes
Auch a ecenemic. Londitiona, dumaqahhic tundh, and on
Araluuncu that shahe Beall nankut demand
indiet inlusnets such an taal
MeHA, scial tumd and comhutitia actena , tat alt
ane
Cemsmes
custem Are custne andcoCensmen
4 ne lt tha dillsnenc etucin them
Custeme s am indiwdul o wHgamisaton that huchass
wicuArm a baiosd
beusinhss
cenUmn the end
tgandlaa uhethu thsy made the huchaeas
emd
gaudlu autuw uhethu thay made te hunchaua
th hxchass
SusteH Consumt
tngaqus in the tanAachen the yusdct seuuices
kwins ujing Syhially ua to indiudusl
ing the hraduct
kuing Jo hsnalae
iththe statmint heuld it le duhen Aeith 2
anseH.
'3 uBuld At aguu ith theAtatmnt that anket seky
alualle inatiumunt Jo busines
dalomid diciiom making
-Rik eductian.
Hanget auduna iduntilcation
Beacking changls
Camhuhibie aditntagu