Keynote 1 (2001
What is Lorem Ipsum?
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into
electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of
Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like
Aldus PageMaker including versions of Lorem Ipsum.
Why do we use it?
It is a long established fact that a reader will be distracted by the readable content of a page when looking at
its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as
opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing
packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem
ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years,
sometimes by accident, sometimes on purpose (injected humour and the like).
Where does it come from?
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin
literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-
Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem
Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable
source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The
Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very
popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a
line in section 1.10.32.
The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested.
Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their
exact original form, accompanied by English versions from the 1914 translation by H. Rackham.
Where can I get some?
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in
some form, by injected humour, or randomised words which don't look even slightly believable. If you are
going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the
middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as
necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words,
combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable.
The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic
words etc.
paragraphs Start with 'Lorem
words ipsum dolor sit amet...'
bytes
lists
The standard Lorem Ipsum passage, used since the 1500s
"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat
nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id
est laborum."
Section 1.10.32 of "de Finibus Bonorum et Malorum", written by Cicero in 45 BC
"Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam
rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni
dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor
sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore
magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam
corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure
reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum
fugiat quo voluptas nulla pariatur?"
1914 translation by H. Rackham
"But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and
I will give you a complete account of the system, and expound the actual teachings of the great explorer of
the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because
it is pleasure, but because those who do not know how to pursue pleasure rationally encounter
consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to
obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain
can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious
physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man
who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that
produces no resultant pleasure?"
Section 1.10.33 of "de Finibus Bonorum et Malorum", written by Cicero in 45 BC
"At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti
atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique
sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum
facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit
quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor
repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et
voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente
delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores
repellat."
1914 translation by H. Rackham
"On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and
demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the
pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through
weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly
simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing
prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided.
But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently
occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds
in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else
he endures pains to avoid worse pains." What is Lorem Ipsum?
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into
electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of
Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like
Aldus PageMaker including versions of Lorem Ipsum.
Why do we use it?
It is a long established fact that a reader will be distracted by the readable content of a page when looking at
its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as
opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing
packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem
ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years,
sometimes by accident, sometimes on purpose (injected humour and the like).
Where does it come from?
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin
literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-
Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem
Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable
source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The
Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very
popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a
line in section 1.10.32.
The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested.
Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their
exact original form, accompanied by English versions from the 1914 translation by H. Rackham.
Where can I get some?
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in
some form, by injected humour, or randomised words which don't look even slightly believable. If you are
going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the
middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as
necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words,
combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable.
The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic
words etc.
paragraphs Start with 'Lorem
words ipsum dolor sit amet...'
bytes
lists
The standard Lorem Ipsum passage, used since the 1500s
"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat
nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id
est laborum."
Section 1.10.32 of "de Finibus Bonorum et Malorum", written by Cicero in 45 BC
"Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam
rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni
dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor
sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore
magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam
corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure
reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum
fugiat quo voluptas nulla pariatur?"
1914 translation by H. Rackham
"But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and
I will give you a complete account of the system, and expound the actual teachings of the great explorer of
the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because
it is pleasure, but because those who do not know how to pursue pleasure rationally encounter
consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to
obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain
can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious
physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man
who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that
produces no resultant pleasure?"
Section 1.10.33 of "de Finibus Bonorum et Malorum", written by Cicero in 45 BC
"At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti
atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique
sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum
facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit
quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor
repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et
voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente
delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores
repellat."
1914 translation by H. Rackham
"On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and
demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the
pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through
weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly
simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing
prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided.
But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently
occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds
in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else
he endures pains to avoid worse pains."
What is Lorem Ipsum?
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into
electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of
Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like
Aldus PageMaker including versions of Lorem Ipsum.
Why do we use it?
It is a long established fact that a reader will be distracted by the readable content of a page when looking at
its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as
opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing
packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem
ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years,
sometimes by accident, sometimes on purpose (injected humour and the like).
Where does it come from?
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin
literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-
Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem
Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable
source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The
Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very
popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a
line in section 1.10.32.
The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested.
Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their
exact original form, accompanied by English versions from the 1914 translation by H. Rackham.
Where can I get some?
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in
some form, by injected humour, or randomised words which don't look even slightly believable. If you are
going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the
middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as
necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words,
combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable.
The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic
words etc.
paragraphs Start with 'Lorem
words ipsum dolor sit amet...'
bytes
lists
The standard Lorem Ipsum passage, used since the 1500s
"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat
nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id
est laborum."
Section 1.10.32 of "de Finibus Bonorum et Malorum", written by Cicero in 45 BC
"Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam
rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni
dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor
sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore
magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam
corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure
reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum
fugiat quo voluptas nulla pariatur?"
1914 translation by H. Rackham
"But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and
I will give you a complete account of the system, and expound the actual teachings of the great explorer of
the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because
it is pleasure, but because those who do not know how to pursue pleasure rationally encounter
consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to
obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain
can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious
physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man
who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that
produces no resultant pleasure?"
Section 1.10.33 of "de Finibus Bonorum et Malorum", written by Cicero in 45 BC
"At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti
atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique
sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum
facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit
quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor
repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et
voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente
delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores
repellat."
1914 translation by H. Rackham
"On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and
demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the
pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through
weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly
simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing
prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided.
But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently
occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds
in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else
he endures pains to avoid worse pains."