Scribd
Upload
2 views1 page

Machine Learning Project: Campaign Success Analysis

Uploaded by

casperkeller0
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
2 views1 page

Machine Learning Project: Campaign Success Analysis

Uploaded by

casperkeller0
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Machine learning - Project

Target Variable
• Which column should be used as the target for prediction (e.g.,
campaign success, response rate, purchase)?
Feature Selection
• Which features (columns) are most relevant for predicting the target
variable?
Model Selection
• Which ML algorithm would you use — Logistic Regression, Decision Tree,
or Random Forest — and why?
Data Splitting
• How would you split the data into training and testing sets (e.g., 80/20 or
70/30)?
Model Training
• How will you train your model to predict campaign success?
• What performance metrics (accuracy, precision, recall, F1 score) will you
use to evaluate the model?
Model Optimization
• How can you improve model performance (e.g., hyperparameter tuning,
feature scaling, or handling class imbalance)?
Result Interpretation
• What are the top factors influencing campaign success according to your
model?
• How can these insights help improve future campaigns?

You might also like